Best practices in startup product management by Dan Olsen.
Dan has over 18 years of high-tech experience, including 5 years at Intuit where he led Quicken product management and launched an online brokerage. Dan also led product management at Friendster. Dan's areas of expertise are product management, development, UI design, marketing, and measuring /optimizing key metrics.
Dan consults to startups, usually as Interim VP of Product. He's advised startups such as Box.net, YouSendIt, MoodLogic, Epocrates, Xing, Angie's List, and Attensa. Dan has a BSEE from Northwestern, a Master's in Industrial Engineering from Virginia Tech, and an MBA from Stanford.
He's passionate about building successful, large-scale consumer websites and is a sought after speaker who has spoken at conferences including the O'Reilly Web 2.0 Expo, Facebook Fund REV, Startonomics.
Digitization is impacting all organization as they transform themselves into a full digital business to stay competitive – While customers want to engage and transact online and expect a quick and seamless experience. However, many organizations fail to deliver on both counts. For example,
If customers cannot find your products or when they do they are presented with missing or incorrect product information, you will lose the sale.
Challenges & Reality of Commerce (Online & Offline)
• 90% of all shopping cart abandonment happen because customers feel they do not have enough information,
• 40% of all returns are the result of poor product information,
• 65% of consumers find it frustrating to be presented with inconsistent offers, experiences or treatment through different channels when shopping for the same product or service.
This webinar will focus on how to address these challenges and how you can;
• Introducing products faster,
• Reduce the number of returns,
• Generate higher conversion rates,
• Ensure that you are always compliant with regulations,
• Automate your Product Information Data Quality processes.
Join us to hear how to deliver rich, clean and consistent product information that accelerates time to purchase and profit no matter which channel your customers use – And how to extending data quality to the entire customer journey.
With more than 100 billion searches per month, Google answers a significant number of the world’s product and shopping-related queries.
Brands and manufacturers want to help shoppers make better buying decisions by providing richer, higher quality, and more accurate product information. They also want tools to understand the success of their products online.
In this webinar, marketers, product managers and e-commerce managers will learn how to use Google Manufacturer Center to improve their brand presence, access unique analytics, and improve performance, empowered by Informatica’s product information management app, Informatica MDM – Product 360.
• Nagesh Kanumury - Director Product Management, Informatica
• Christian Santiago - Strategic Partner Development Lead, Google
• Meg Mason - Lead Partner Operations Manager, Google
• Niaz Ahmed - Partner Technology Manage, Google
Today, Informatica introduces the latest in product information management application: Informatica MDM – Product 360. The latest application for product information management leverages the full power and capabilities of the Intelligent Data platform. MDM - Product 360 leverages a unified user experience, built-in data quality engine, built-in Business Process Management, search and metadata, inheriting those from the MDM architecture it’s built on. This allows Informatica customers to start smart and grow fast, making it easy to adapt to both market changes and the competitive landscape.
We would like to invite you to join us for an introductory webinar, where you will learn about Informatica’s latest Product Information Management solution: MDM – Product 360.
In this 30 minutes webinar session we will cover:
•Informatica MDM – Product 360, Informatica’s latest MDM fueled Application for product information management
•Becoming a Data Ready Enterprise, what it means and what you need to know
•New Built-in Omnichannel integrations
•Price intelligence, content benchmarking and compliance
•User experience and collaboration re-invented for superior new product introduction capabilities
We look forward to seeing you.
The Informatica Team
During this webinar, Maarten Tromp, Director of Product Management at Openbravo, Ismael Ciordia, CTO at Openbravo, and Xavier Places, Product Marketing Director at Openbravo, will explain the key drivers of our mid and long-term product roadmap and how our Retail First strategy is shaping our product to deliver a compelling solution to support retailers’ omnichannel strategies, and as a result what are the new features and innovations that build our Strategic Roadmap.
What Will You Learn?
- Key drivers of our mid and long-term product roadmap.
- New features and innovations that will be developed in our products during the next years.
Who Should Attend?
- IT Administrators
Will Simmons, New Product Portfolio Support Manager at Tata Steel Europe, will take you through the processes and techniques used by Tata Steel to bring new products to market. New offerings in Tata Steel’s extensive product portfolio follow a lengthy and finely-tracked process from concept stages to R&D, and through the first years of sales, all managed with a PPM system. Join us to learn proven techniques for managing new product development based on Tata Steel’s use of PPM for areas including portfolio management, value management, and marginal analysis. David Werner of CA Technologies will join Will Simmons to answer questions submitted by the audience.Read more >
Register now and learn how PIM 7.1 helps you to win the omni-channel journey and leverage product information for more conversion power…
•Real-time commerce (certification with IBM WebSphere Commerce), which eliminates shelf lag
•Editable channel preview which help to envision how customers view the product
•Data quality dashboards for improved conversion power, which means selling more with better information
•Business Process Management enhancements for better collaboration throughout the enterprise
•Adapter for global data synchronization (GDSN like GS1 for food and home improvement) – which helps to improve quality of data and fulfill legal requirements
In most companies, Product Management is responsible for building, maintaining, and presenting the product roadmap both internally and externally. The goal is to tell a compelling and comprehensive story as well as to capture and access the right data and insights to make objective, informed decisions. join us to discuss the strategic and technical roadmapping capabilities and expertise necessary to communicate product direction and strategy with the right level of detail to the right audience at the right time.
In this session, you will learn to:
• Communicate an objective product roadmap to internal and external audiences
• Properly respond to changing market dynamics and company priorities
• Utilize strategic navigation skills to stay true to business strategy and market needs
• Use roadmaps as a strategic tool to capture and sustain customers, partners, and other stakeholders
Erfahren Sie, wie Product Information Management (PIM) genutzt werden kann, um Ihren Kunden eine konsistente Omni-Channel-Erfahrung bieten zu können.Read more >
How are you identifying viable product ideas and translating them into winning products?
Is your product roadmap based on the Voice of the Customer?
A well-designed product roadmap process can make the difference between success and failure in picking winning products.
Join Hector Del Castillo of AIPMM and Hari Candadai, Sr. Director, Product Marketing, Accept Corporation to learn how you can align your company’s business strategy, product strategy, and market requirements to develop fastest time-to-profit products.
This meeting will focus on best practices to align your business, market, and product strategy to the work you and your development team actually do.
* Identify why a product roadmap is an essential tool for connecting your business, market and product strategy.
* How it can help you coordinate development activities by establishing end-user requirements on short-, medium- and long-time scales.
Hector Del Castillo is Senior Product Marketing Manager for the Association of International Product Marketing and Management (AIPMM). He is also Director, Program Development at MEI Technologies where he is implementing a business strategy to profitably commercialize products and services. Mr. Del Castillo is a highly accomplished, results-oriented, energetic and innovative professional with over a decade of experience in directing strategic planning and managing products throughout the full development life cycle.
Learn how to capture customer needs and efficiently turn them into products that your customers will buy. Plan to attend this highly informative presentation.
The key to supporting digital services today and in the future is to move from a reactionary, “break/fix” mindset to a focus on services and proactively managing the service lifecycle.
Join Unisys for our latest Service Management webinar where we will walk through this change in thinking and discuss how to leverage current tools, modernize where necessary, and create the new model of the future.
Smart beta product offerings have proliferated over the past decade, offering investors an ample choice of different factors and different weighting schemes to select from for a relevant smart beta index. However, in addition to the question of selecting a suitable index as a standalone investment, the question of combining different smart beta strategies naturally arises in the context of an extensive range of smart beta offerings.
The webinar will address the issue of combining several smart beta strategies, and clarifies the conceptual underpinnings and relevant questions arising when considering smart beta index combinations.
Topics covered include:
•How to include investors’ goals in the construction of smart beta solutions
•Smart beta as a solution for the replacement of the active benchmarked manager: How to manage the relative risk to cap-weighted benchmarks with smart beta risk allocation
•Smart beta as a strategic benchmark
•How to manage the absolute risk of smart beta
If you could only send one marketing email to support your customer relationship, what would it be? Grammarly thinks they have cracked the code for the ultimate hybrid email. Their personalized 'Writing Insights' digest goes out each week and utilizes big data, social-proofing, dynamic content and focuses on all types of conversion goals: upsell conversions, re-engagement, product installs, content traffic and more.Read more >
Cradlepoint is introducing two new solutions for mobile and micro branch networks to increase availability, deployment flexibility, and ease-of-use.
Cradlepoint’s AER1600 brings Advanced Edge Routing, dual-modem capability, and Unified Threat Management to the micro branch.
The new COR IBR1100 Dual Modem Dock provides flexibility in deployment with additional bandwidth or failover capability across multiple carriers. Wireless-to-wireless failover ensures mission-critical applications stay online when you need them the most.
In addition to these products, Cradlepoint is announcing a new version of the Enterprise Cloud Manager API. This version provides customers a powerful integration interface to their ECM data including:
+ Scheduling firmware updates
+ Allowing customers to customize solution features via the cloud
+ Proactive scanning for malicious rogue access networks
Discover how Digital Asset Management (DAM) solutions help monetize product information and ensure consistent branding in all supporting marketing campaigns and efforts, across a multitude of channels and customer experiences. Watch the webinar on demand, Bring Your Product Catalog to Life with Rich Media, to learn why leading organizations are adopting enterprise DAM systems to handle the explosion of rich media assets. DAM helps enrich the product catalog, which allows workers to easily find the right content, automatically transforms media to the best format for print and web catalogs, and reaches consumers with the right content and experience on any platform they choose.
•How DAM helps reduce overhead and minimize effort for the management, search, and preparation of digital media assets associated with Product Catalog Management
•Ways to effectively manage an increasing amount of digital assets and product data as new markets and distribution channels are added
•How to optimize processes to synchronize and automate digital assets and catalog creation for faster time to market, richer experiences, and higher revenues
How do you build products and brands people love? Netflix' ex-VP Product, Gib Biddle, shares how his product team at Netflix worked in concert with marketing to build a great product and brand. He dives into Netflix early days' product strategy and metrics, as well as some of the company's successes and failures along the way. He reveals the models used to develop a beloved brand and how these models apply to other consumer tech companies, enabling them to delight customers in hard-to-copy, margin-enhancing ways.Read more >
What do product managers actually do? Product veteran Rich Mironov walks through typical symptoms for growing start-ups, what product managers/owners really do, and why they are important for scaling up.Read more >
One thing that separates great product people from the rest is how well they use analytics. Dan Olsen, a startup veteran and leading product voice, shares examples and best practices in lean product analytics and using analytics to optimize your product and business results.Read more >
In only two short years, Slack has become one of the fastest-growing and most beloved enterprise SaaS products of all time. But the secrets behind its growth aren’t what you might expect. Slack’s ex-PM, Kenneth Berger, shares three surprising principles that helped drive Slack’s success.Read more >
Growth guru Sean Ellis, who coined the term “growth hacking” in 2010, will reveal how product teams can maximize their impact on growth, and share examples from companies he helped grow from customer zero to IPO, including Dropbox, Eventbrite and UproarRead more >
Nir Eyal, bestselling author of “Hooked: How to Build Habit-Forming Products”, has constructed a framework for designing better products with psychology and behavioral economics. He shares how the world’s most engaging products keep users coming back again.Read more >
In this lecture, we outline how the course is organized and what are the 3 steps to product management: defining success, building the right stuff, and growing your audience.Read more >
In this lecture, we introduce our third and last concept: growing your audience, and our guest speaker: product guru Rich Mironov.Read more >