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    • Skype for Business - The Path to Network Success
      Skype for Business - The Path to Network Success Marc Thach, Problem Analyst at Advance7 Recorded: Feb 8 2017 3:00 pm UTC 35 mins
    • Advance7 has undertaken a number of studies into the implementation of Skype for Business and other UC systems in med/large enterprises.

      Using the experience gained from these studies, we believe that Skype for Business can bring headaches to the network.

      This presentation is aimed at network implementation and support staff and their managers, and we hope it will help you avoid some of the pitfalls, and highlight what it will mean to you.

      It outlines how the voice and video calling features of Skype for Business will impact the network and how the support model may present extra challenges to the network team.

      Increasing numbers of corporates are adopting Skype for Business. Although an organisation may already use an enterprise-wide VoIP solution, a smooth deployment of Skype for Business and the planning for good call quality is a challenge.

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    • Non-disruptive upgrade to SUSE OpenStack Cloud 7
      Non-disruptive upgrade to SUSE OpenStack Cloud 7 Nanuk Krinner and Rick Salevsky Recorded: May 3 2017 3:00 pm UTC 36 mins
    • Upgrading a huge software stack is always a big problem in a production environment with many services relying on the availability of the software stack. This problem can often be experienced while upgrading SUSE OpenStack Cloud in production environments. To minimize the downtime, upgrading from SUSE OpenStack Cloud 6 to SUSE OpenStack Cloud 7 and future releases will be made non-disruptive for the important services. But every Cloud deployment and use case is different, and this implies that every upgrade will be a little different from others. This talk will give an overview of the recommended preparations and requirements to make the upgrade as smooth as possible. Beside this, we will also show the different ways that an Administrator can upgrade the Cloud. A recording from SUSECON 16.

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    • WikiLeaks Vault7 Impact
      WikiLeaks Vault7 Impact Alex Holden, CISO of Hold Security Recorded: Mar 21 2017 6:00 pm UTC 58 mins
    • Are we really surprised about the current revelations behind WikiLeaks Vault7? It confirms that the US government has secret hacking tools like everyone else. Are they the only ones who have these tools? We will discuss the Dark Web hackers and the government-sponsored hacking advances. Most importantly, how does it impact our privacy at home and within our companies. What do we need to do to stop this type of unwarranted exploitation?

      Join this talk to learn more about:
      - Motivation and techniques of the Dark Web hackers and government-sponsored groups.
      - Understand the impact of hackers having access into your corporate infrastructure or your home.
      - How to defend against the unknown 0-day vulnerabilities?

      About the Presenter:
      Alex Holden is the leader of Hold Security, LLC. His research of the Dark Web and hackers has led to the identification and remediation of thousands of breaches in the past decade including high profile breaches like Adobe Systems, Target, JPMorgan and many others.

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    • Stop Problems Bouncing Between Support Teams
      Stop Problems Bouncing Between Support Teams Paul Offord Recorded: Apr 19 2017 2:00 pm UTC 27 mins
    • The demand for increasingly sophisticated IT applications is leading to complex systems that are interconnected with other complex systems. This in turn is driving an increase in the number of difficult performance and stability problems.
      The cause of such problems is often hard to determine, which makes it difficult to allocate the problem to the correct technology team. Consequently, the problem bounces from team to team, as each in turn ‘proves’ that their technology is not at fault.
      More often than not, some of the technical support teams involved are from service providers, and so rather than a problem just bouncing between internal teams, it bounces between commercial organisations. This can result in disputes with circular behaviour driven by the need to avoid reputational and commercial damage.
      Unfortunately, problem management doesn’t provide the solution. Whilst problem managers may coordinate the troubleshooting activity of multiple technical support teams, these teams operate in silos. This paper explains why a siloed approach is ineffective when investigating difficult performance and stability problems.
      Some organisations are aware of these potential issues and are tackling them by creating service-orientated Cross-technology Troubleshooting Teams (CTT).
      In this webinar, we outline the need for a CTT, the benefits it delivers, its structure and strategies to optimise its effectiveness.

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    • Maximize the Value of CA Workload Automation CA 7 Edition Investment
      Maximize the Value of CA Workload Automation CA 7 Edition Investment CA Technologies Recorded: Jun 26 2014 6:45 pm UTC 27 mins
    • In today’s competitive marketplace, reducing cost, improving productivity and reducing business disruption are major IT drivers that can help improve responsiveness to business demands across the enterprise. CIOs are increasingly looking to manage demands and maximize the value of their investments and resources.

      Make sure you are using your CA Workload Automation CA 7® Edition (CA 7) investment to its fullest of capabilities. How do you currently visualize and rapidly respond to business critical events? How do you monitor critical path jobs and raises alerts if your service level thresholds are at risk? What are you doing to help improve performance gains with CA 7 today?

      CA Technologies continues to deliver new capabilities for CA 7. Attend this webcast to learn more about how to maximize your CA 7 investment. We’ll have a live demo of some of the newest features that will help you improve application availability and workload visibility so you can reduce the risk of business disruption.

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    • FinTech Opportunities in the UK and the US: The VC Perspective
      FinTech Opportunities in the UK and the US: The VC Perspective Innovate Finance and LendIt Recorded: Jun 7 2017 1:30 pm UTC 63 mins
    • The UK and the US are two of the world’s leading FinTech markets, however political and economic shifts pose major threats for current and future growth.

      Join Innovate Finance and Lendit on the 7th June to see FinTech from a UK & US Venture Capital perspective.


      Matt Harris
      Director, Bain Capital Ventures

      Matt Harris is a Managing Director at Bain Capital Ventures and leads the New York City office.  He started his investing career in the private equity group at Bain Capital in 1995, having worked previously at Bain & Company.  In 2000, Matt founded Village Ventures where he focused on early-stage FinTech investments.

      Sheel Mohnot
      Partner, 500 Startups

      Sheel leads fintech investments for 500, which is great because his startup experience includes founding 2 FinTech companies with successful exits. He also runs a podcast called The Pitch (http://thepitch.vc) where founders pitch investors.

      Luis Valdich
      Managing Director, Citi Ventures
      Venture Capital Group

      Luis Valdich joined Citi Ventures in late 2015 as a Managing Director, and leads its New York office and venture capital investing activities in Europe and the US, east of the Rockies. Luis is currently focused in FinTech, eCommerce, and big data/analytics applications relevant to financial services.

      Alston Zecha
      Director, FinTech and Enterprise Software
      Eight roads Ventures

      Alston focuses on FinTech, assessing early-stage investment opportunities for Eight Roads. He also supports the boards and management teams of Eight Roads’ portfolio companies on strategic, financial and operational issues.

      By registering you're agreeing to share your email with Innovate Finance and its partners.

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    • Data-Driven Digital Transformation - The Key to Effective Marketing & Analytics
      Data-Driven Digital Transformation - The Key to Effective Marketing & Analytics Don Nanneman, Senior Director of Product Marketing, Informatica Recorded: Aug 1 2017 2:20 pm UTC 29 mins
    • Advances in marketing technologies, programs and processes have exploded over the past few years. To take better advantage of these innovations, you need to fuel them with trusted, governed, relevant and authoritative data. The results are deeper customer insights around relationships so that you can unleash differentiated customer engagement and personalized experiences.

      Businesses are drowning in a deluge of data collected from so many sources and in so many formats. To unleash the power of data, information needs to be intelligently shared by multiple applications across the business. However, the quality of the data can't always be guaranteed, resulting in errors and wasted effort. Equally important, analytics using bad data will produce inaccurate results leading to poor decision making. With the right technology and an intelligent data-driven approach, companies can effectively see, understand, and share data insights across their organizations.

      Trusted by over 4,000 Salesforce customers, the Informatica Intelligent Cloud Services offers the most complete suite of modular data management services for the Salesforce Sales, Service, Marketing, Commerce, IoT and Analytics Clouds.

      Attend this informative Informatica session, hosted by TechRepublic, and learn how:

      • Integrating your data and applications provides the foundation for more effective marketing campaigns and information sharing
      • Delivering great data quality will improve marketing ROI, analytics and improved customer experiences
      • Robust master data management, data hubs, and automation can provide more accurate, real-time data across all your business applications
      • Automation and best practices can significantly streamline repetitive and complex workflows reducing errors and saving time

      The key to data-driven marketing is entirely in your control.

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    • Is Email The Junk Mail of Tomorrow? Not if We Can Help It!
      Is Email The Junk Mail of Tomorrow? Not if We Can Help It! Liz Miller - CMO Council, Julie Gibbs - Gigamon, Tommy Lamb - Teleflora Upcoming: Aug 23 2017 5:00 pm UTC 75 mins
    • At the dawn of the digital age, email heralded a bold turn away from junk mail and battling the paper bulge of the overworked mailbox. But in today’s crowded engagement landscape, email has started to feel more like a cheap imitation of its scan-and-junk bulk snail mail predecessor.

      According to the technology research group, Radicati, 205 billion emails are sent each day. Not even social can compete with the power of email, according to a Forrester report that indicates that people are twice as likely to sign up to receive a brand’s emails as they are to interact on Facebook. But, as email open rates are increasing year over year according to Epsilon, rising from 31 percent to 34.1 percent, email CLICK rates are in decline, dropping from 3.5 percent to 3.1 percent in Q3 of 2016.

      Nonetheless, email continues to deliver. According to the Direct Marketing Association, in 2016, email had a median ROI of 122 percent, nearly four times higher than other marketing tactics including social, direct mail and search. And, according to a recent CMO Council study, 52 percent of consumers surveyed say email is a critical part of the customer experience, second only to access to a corporate website.

      The spray and pray messaging approach of old is no longer applicable to emails. Where personalization reigns, what are the new rules of email marketing engagement and how have CMOs adjusted strategies to optimize emails as part of a holistic customer experience?

      Join the CMO Council as we assemble a panel of marketing leaders who have all evolved email strategy to advance the customer experience and pull this powerful point of connection out of the junk mail pit.

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    • Data - The Key to Effective Marketing Solutions and Automating Processes
      Data - The Key to Effective Marketing Solutions and Automating Processes Don Nanneman, Sr. Director, Product Marketing, Informatica & Mike Braund, Director, Marketing Operations, Tableau Recorded: Apr 19 2017 6:00 pm UTC 49 mins
    • Advances in marketing technologies and the automation of processes have been on a huge upswing in the past several years, and for good reason.

      The problem marketers and business leaders face today isn't from a lack of data; it's just the opposite: Businesses can easily drown in the deluge of data that they are collecting from so many sources and in so many formats, and the quality of the data can't always be guaranteed. With the right technology, companies can effectively see, understand, and share data insights across their organization.

      Join Informatica and Tableau on this webcast, sponsored by CRM Magazine, and you will learn how:

      •Great data quality will improve marketing ROI and create excellent customer experiences
      •Master data management, data hubs, and automation will provide more accurate, real-time data and reduce errors
      •The disparate sources of data can be combined for a more holistic view of what's happening
      •Data and application integration is absolutely key to leveraging the data you have for more effective marketing campaigns
      •Best practices can be used to create a data-driven culture

      The key to great marketing is entirely in your control.

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    • Debunking 5 Myths around Storage and Virtual Desktop Infrastructure (VDI)
      Debunking 5 Myths around Storage and Virtual Desktop Infrastructure (VDI) Amyn Jivani and Michael Haag, VMware Recorded: May 10 2016 7:35 pm UTC 32 mins
    • The rapid evolution of technology means that something difficult to manage or expensive one day, can become simple and inexpensive in a blink of an eye. This is how hyper-converged infrastructure (HCI) is transforming virtual desktop infrastructure (VDI) as VDI’s biggest challenges rapidly disappear. If you’re still hanging on to your Sony Walkman, then maybe VDI isn’t for you. For everyone else, join us to learn why VDI makes sense today.

      In this business webinar we will look at five specific VDI challenges that are disappearing thanks to HCI and technology advances:
      •New instant clones in Horizon 7 and their impact on storage requirements
      • All-flash HCI solutions that lower costs and improve performance—without tradeoffs
      •The benefits of VMware Virtual SAN over other HCI solutions and traditional storage models

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    • Putting the Customer Into Context
      Putting the Customer Into Context Olivier Binse, Advisory Partner, Deloitte Digital ; Jamie Anderson, CMO, SAP Hybris ; Liz Miller, SVP Marketing, CMO Council Recorded: Jun 15 2017 1:00 pm UTC 66 mins
    • Customers are not looking for extravagance. In fact, according to a recent CMO Council survey of 2,000 global consumers, conducted in partnership with SAP Hybris, customers crave simplicity. Customers want value and to be valued by brands. And customers expect brands to know and recognize them: 36 percent admit that they are often frustrated when they are not treated like a loyal customer regardless of channel.

      Marketers, however, have admitted that there are significant challenges in meeting the very basic expectation of knowing, recognizing and responding to their customers. In the report, “Context, Commerce + Customer,” only one in four marketers has been able to leverage customer insights to advance troubleshooting in order to address customer issues before they become frustrations or problems.

      As brands strive to deliver exceptional, connected, contextual experiences to their customer, marketers admit there are significant challenges to be resolved specific to data, analytics and the ability to leverage real-time customer intelligence to truly deliver value in the moment the customer most expects.

      To discuss these challenges and the opportunities in exceeding the expectations of the connected customer, the CMO Council, in partnership with SAP Hybris and Deloitte Digital, invite you to join us for a live-webcast being held on Thursday, June 15, 2017. We will be sharing additional findings of our new consumer study including how consumers say they will react to continued frustrations. In addition, experts from SAP Hybris and Deloitte Digital will join the discussion to share where and how customer demands have shifted customer experience strategies, including the very ecosystem of cross-functional connections that organizations must forge in order to truly meet and exceed these expectations.

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    • Bridging the Strategy-to-Execution Gap to Drive Customer Engagement
      Bridging the Strategy-to-Execution Gap to Drive Customer Engagement John Nash, RedPoint; Mary Anne Hensley,CMO Council Recorded: Mar 28 2017 5:00 pm UTC 31 mins
    • The latest research from the Chief Marketing Officer (CMO) Council and RedPoint Global indicates that although customers are more connected across a multitude of channels than ever before, many organizations are still struggling to deliver the seamless, omni-channel experiences that customers seek, despite having a plethora of data, analytics and engagement systems implemented.

      In fact, the research revealed that only 7 percent of marketers surveyed are able to deliver real-time, data-driven engagements across both physical and digital touchpoints, and only 5 percent are able to see the bottom-line impact of engagements in real time. The gap between strategy and delivery of these experiences stems primarily from fractured execution systems and siloed customer data.

      This executive briefing will discuss:

      • What are the next steps that marketers can take to bridge this gap?
      • What internal capabilities and changes are needed in order for organizations to create the frictionless, omni-channel experiences that today’s connected customers expect?
      • Where can organizations start when it comes to connecting their data and insights, to better orchestrate engagement in real time and across all journey stages and touchpoints?

      Join the CMO Council for a half-hour executive briefing, which will also include a live interactive Q&A on research findings, data implications and real-world prescriptions. John Nash, Chief Marketing and Strategy Officer, RedPoint Global, will join us to provide industry insights and next best actions for marketing executives looking to overcome the roadblocks that prevent organizations from capitalizing on profitable omni-channel efforts.

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    • Establishing and Enriching the Content Supply Chain
      Establishing and Enriching the Content Supply Chain Liz Miller, SVP Marketing, CMO Council Recorded: Feb 22 2017 6:00 pm UTC 62 mins
    • In the world of marketing, these principles have been applied through the application of a marketing supply chain, effectively connecting customer and company demand for marketing materials (typically marketing consumables like printed content, promotional items, etc.) into a transparent, technology-powered network of suppliers and users to streamline processes and optimize budgets and utilization. Just as with manufacturing supply chain management, marketing supply chain optimization has led marketing leaders to realize great customer satisfaction and profitability, particularly through significant savings and the reduction in material obsolescence.

      So now, savvy CMOs are turning to the customer and asking whether these same principles of supply chain dynamics can be applied to a process that actually reaches, engages and connects with customers. The answer is surely yes…but before we take that leap, the same rigor and advancement used to establish a marketing supply chain must be paid to content itself. Now is the time to realize the state of the content supply chain.

      According to the Content Marketing Institute, 32 percent of a B2C organization’s budget and 28 percent of a B2B organization’s budget is spent on content. In a recent CMO Council study on the impact of the connected omni-channel experience, 60 percent of marketers admitted that the new connected customer has necessitated a shift in content strategies and a call for the rapid development of new content in new formats and sizes. Yet despite the clear budget priority content has taken—as well as the clear call to rapidly advance our content development and management skills to meet the demands of our customers—why is content still developed in campaign and functional team silos, often lacking effective paths for cross-functional collaboration and distribution? Are we giving content the respect and attention it deserves?

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    • Ask the Analyst: Breach Planning and Preparedness
      Ask the Analyst: Breach Planning and Preparedness Eric Ogren, 451 Analyst; Brian Hussey, Trustwave SpiderLabs Global Director Recorded: Jan 27 2016 4:00 pm UTC 60 mins
    • It is always a good idea to be prepared. A quick and efficient response to an attack on your network can save an untold amount of time, money and staff hours. Even more, in today’s risk environment you need to know what tools to have in place to flag potential indicators of a compromise, have a response team on the ready and have a digital evidence trail for legal protection.
      Join us for an interactive discussion with guest speaker, 451 Research Senior Analyst, Eric Ogren and Trustwave SpiderLabs Global Director of Incident Response and Digital Forensics, Brian Hussey, to learn more about what you should do before, during and after a breach. Help drive the conversation by submitting a question for Eric and Brian in advance so we can tackle your biggest security concerns such as:
      • What is the likelihood of getting breached?
      • Best practices around building an IR plan
      • If you’ve been breached, what is the first thing you should do?

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    • Best Practices to Drive Brand Attraction With Insight-Rich Interactions
      Best Practices to Drive Brand Attraction With Insight-Rich Interactions Liz Miller, CMO Council, Gary Dolsen, IBM. Justin Steinman, GE Healthcare and Eoin Comerford, Moosejaw Recorded: Jun 22 2016 5:00 pm UTC 68 mins
    • The shift to digital experience has forever changed the marketing landscape, heightening the need for new expertise, new campaigns, new content and new data-rich repositories for marketers to gain intelligence and insight about their customers. According to a new study from the CMO Council in partnership with IBM, this new business environment has altered content strategies, demanding new forms and formats of engagement, has made the customer journey more complex as brands must manage how and where customers are actively choosing to engage, and has turned customer engagement into a real-time, 24/7 opportunity.

      However, according to 43 percent of senior marketing respondents, this new era of digital transformation has also revealed cracks in the very systems and processes across the organization…cracks and gaps that make it more difficult than ever to centralize and aggregate data and intelligence across the entire organization.

      These gaps are doing more than challenging how brands are engaging today—they are putting the future at risk as far too many marketers feel they have yet to master “simple” marketing analytics, making them feel as if gaining business traction through new technologies like cognitive computing is a far off dream. But excitement for these innovations is growing. More than one in four marketers said that they are excited about the possibilities that advancements like cognitive computing hold for the future. So the real challenge will be readying organizations for a future that is here today.

      Join the CMO Council and experts from IBM as we delve into the findings of this most recent study and share thoughts and perspectives on how these new shifts and challenges are fundamentally changing where and how marketers must address the holistic customer experience. The interactive roundtable will invite questions and commentary for the live webcast audience, along with active debate and discussion among the expert panel for the webcast.

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    • Rathbone Global Opportunities Fund
      Rathbone Global Opportunities Fund James Thomson, Fund Manager Recorded: Sep 15 2016 10:00 am UTC 29 mins
    • Year to date the Rathbone Global Opportunities Fund has returned 13.7% (as at 30.08.16), but the backdrop to this year’s gains remain puzzling. Investor sentiment is at four-year lows and economic data surprise is pushing multi-year highs. Holders and watchers of the fund are welcome to join James for an update on the fund, and particularly to hear why, for the first time in a decade, the fund has invested into the banking sector.

      Put your questions to James in advance, or during the call using the ‘questions’ tab at the top of the video screen. A recording will be available 'on demand' after the call if you are unable to join us at 11am.

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    • From Mapping to Influencing
      From Mapping to Influencing Liz Miller, SVP of Marketing, CMO Council; Kathy Koontz, Director–Customer Journey, Teradata Upcoming: Sep 12 2017 6:00 pm UTC 75 mins
    • When it comes to the customer journey, marketers have traditionally focused on mapping the customer’s experience. However, with an ever-increasing number of channels and platforms for engagement, it is becoming more and more difficult to pinpoint the next steps that a customer will take. Every customer journey is unique, and likewise, every customer has different needs. As a result, so much time is spent mapping multi-touch, cross-channel journeys that the evolving customer has already moved beyond, making it difficult to take profitable action.

      Join Liz Miller, Senior Vice President of Marketing for the CMO Council, and Kathy Koontz, Director–Customer Journey for Teradata, as they discuss the steps that marketers can take to better inform and influence the customer journey.

      A few key topics of discussion will include:

      • The importance of integrating online and offline data to get a better understanding of where the customer is in the journey
      • Understanding which insights marketers can use to influence the customer’s next steps
      • How to interact with customers at the right time and with the right message to influence and shape the customer journey

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    • Cognitive Computing and the Marketing Machine
      Cognitive Computing and the Marketing Machine Liz Miller - CMO Council, Brady Fox - IBM Upcoming: Aug 22 2017 5:00 pm UTC 75 mins
    • In a study conducted by the CMO Council in partnership with IBM, 42 percent of marketers surveyed indicated that their top digital experience goal in the coming year was to better connect the multitude of campaigns being executed across the organization into a comprehensive, connected customer experience that could drive engagement throughout the engagement lifecycle. The challenge is how they will get there when 56 percent of marketers admit that data for their organizations is in more of a state of collection than action, or data is only being used to measure past activities. How will marketers—who are struggling to turn data to insight and insight into action—be able to reach their goal of a connected, robust digital experience? That is, how will marketing achieve this goal along with all of the other engagement, experience and operational goals that they must reach? How can data stop being a challenge and start being the fuel for innovation and engagement?

      Enter the new era of analytics and operations that look to “machines” to deliver smarter decisions and outcomes through amplified analytics and improved experiences. You have likely heard buzz around machine learning, artificial intelligence or cognitive computing. Perhaps you have thought that these terms are more buzz than reality—don’t they all just mean the same thing? If you are like the 24 percent of senior marketing leaders that the CMO Council surveyed, you are not 100-percent sure what cognitive computing is or what value it could bring to the organization.

      To help answer some of these questions and to bring some much-needed definition to this evolving and exciting conversation, the CMO Council will be speaking with Brady Fox, who leads strategy and execution for North American Sales with IBM’s Watson Marketing and Predictive Analytics group.

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    • Putting Contextual in Context: Redefining Contextual Experiences
      Putting Contextual in Context: Redefining Contextual Experiences Liz Miller - CMO Council, Bernard Chung - SAP, Amy Jackson - TripIt Recorded: Mar 9 2016 6:00 pm UTC 63 mins
    • Adding context to an experience used to mean knowing “something” about the time or place a customer is in…be it in the moment or in the next best point of interaction. In the evolution of customer experience, context has been a key gating point, signaling the difference between knowing your customer is facing a blizzard versus a heat wave. But as the customer becomes more saavy about what experiences “should” exist, molding their expectations even more acutely and raising expectations, marketers must start to redefine what context is and differentiate a contextual experience from a clever campaign.

      What are the implications of failing to deliver contextual experiences to today’s connected customer? Have the complexities of the enterprise, including our own strategies, solutions and systems, made the delivery of highly relevant, contextual experiences feel impossible? How are today’s business leaders redefining contextual in order to actually put the customer experience in context of the customer and the business?

      Join the CMO Council, in partnership with SAP, as we kick off a discussion into the advancement of the contextual customer experience. Beyond campaigns and beyond CRM, this discussion will focus on the new meaning of context, in total context of the customer and the business. Adding their insights to this one-hour interactive webcast will be brand marketers working to advance their personalization and experience strategies along with experts in context, experience and looking far beyond CRM.

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    • Get to Know a CMO: A Conversation With IBM’s Maria Winans
      Get to Know a CMO: A Conversation With IBM’s Maria Winans Liz Miller, SVP of Marketing, CMO Council, Maria Winans, CMO, IBM Watson Customer Engagement Recorded: Jun 28 2017 6:00 pm UTC 56 mins
    • Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformation means to an organization to the challenges we each face as our customer demands even higher levels of personalization, CMOs today are talking about where and how digital and data converge and what that collision means for the bottom line.

      Join Liz Miller, Senior Vice President of Marketing for the CMO Council, as she gets to know Maria Winans, CMO of IBM Watson Customer Engagement. The discussion will span from insights into how Winans is facing the digital revolution to the trends she believes will shape marketing and engagement in the months and years ahead. The one-hour, interactive conversation will also take questions from the live audience, giving participants a unique opportunity to pick the brain of a true peer.

      A graduate of University of North Carolina at Chapel Hill, Winans has spent more than two decades at IBM and has been at the forefront of both data and digital’s evolution. A true global business leader, Winans has served in leadership roles at IBM across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions and PC Company, as well as serving as a Marketing Strategist for IBM Latin America.

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    • Activating and Shaping the Customer Journey:Lessons From JD Williams Group on Ho
      Activating and Shaping the Customer Journey:Lessons From JD Williams Group on Ho Vicky Currie, JD Williams, Tony Brown, Teradata Customer Journey Solution and Liz Miller, CMO Council Upcoming: Oct 4 2017 3:00 pm UTC 75 mins
    • It is easy to commit to delivering to exceptional customer experiences, but executing on the same can often be the hardest step. Join CMO Council, Teradata and JD Williams in part 2 of our webinar series to hear how organizations can enhance the customer experience and influence their buyers’ next steps to align with organizations’ desired goals and objectives.

      During this one-hour webinar, Vicky Currie, Head of Segmentation and Selections in the Customer Insight Group for JD Williams, will share insights around how the company transitioned from just collecting customer data to influencing customer decisions with predictive insight. Specifically, Currie will share how JD Williams moved from mapping the customer journey to actually understanding where customers are in the buying process, and then intervening with the right offer, at the right time and through the right channel, to lead customers to a purchase. Hear Currie explain how the ability to combine insights with action has helped JD Williams to meet business objectives, drive revenue and, above all, improve the customer experience.

      Joining the CMO Council and Vicky Currie will be Tony Brown, Vice President of Product Management and Business Development, Teradata Customer Journey Solution. Tony will share insights on the critical steps marketers must take to better inform and shape the buyer journey.

      Among the topics to be discussed:

      •How data and analytic insights can help identify a customer’s stage in the buying journey
      •Why integrating online and offline data is critical for a holistic view of the customer
      •Real-life business benefits of optimizing customers’ journeys

      Read more >