Advance7 has undertaken a number of studies into the implementation of Skype for Business and other UC systems in med/large enterprises.
Using the experience gained from these studies, we believe that Skype for Business can bring headaches to the network.
This presentation is aimed at network implementation and support staff and their managers, and we hope it will help you avoid some of the pitfalls, and highlight what it will mean to you.
It outlines how the voice and video calling features of Skype for Business will impact the network and how the support model may present extra challenges to the network team.
Increasing numbers of corporates are adopting Skype for Business. Although an organisation may already use an enterprise-wide VoIP solution, a smooth deployment of Skype for Business and the planning for good call quality is a challenge.
Upgrading a huge software stack is always a big problem in a production environment with many services relying on the availability of the software stack. This problem can often be experienced while upgrading SUSE OpenStack Cloud in production environments. To minimize the downtime, upgrading from SUSE OpenStack Cloud 6 to SUSE OpenStack Cloud 7 and future releases will be made non-disruptive for the important services. But every Cloud deployment and use case is different, and this implies that every upgrade will be a little different from others. This talk will give an overview of the recommended preparations and requirements to make the upgrade as smooth as possible. Beside this, we will also show the different ways that an Administrator can upgrade the Cloud. A recording from SUSECON 16.Read more >
Are we really surprised about the current revelations behind WikiLeaks Vault7? It confirms that the US government has secret hacking tools like everyone else. Are they the only ones who have these tools? We will discuss the Dark Web hackers and the government-sponsored hacking advances. Most importantly, how does it impact our privacy at home and within our companies. What do we need to do to stop this type of unwarranted exploitation?
Join this talk to learn more about:
- Motivation and techniques of the Dark Web hackers and government-sponsored groups.
- Understand the impact of hackers having access into your corporate infrastructure or your home.
- How to defend against the unknown 0-day vulnerabilities?
About the Presenter:
Alex Holden is the leader of Hold Security, LLC. His research of the Dark Web and hackers has led to the identification and remediation of thousands of breaches in the past decade including high profile breaches like Adobe Systems, Target, JPMorgan and many others.
•Faster & simpler Windows deployment
•Enhanced data and endpoint security
•Lower end-user computing lifecycle management costs
•Support for employees new workstyles
As Microsoft ends support for Windows 7, many organizations view the inevitable migration to Windows 10 as the ideal time to implement a virtualized client environment for its numerous security and management benefits. At the same time, advances in client virtualization technology have made it far easier to deploy and more cost effective.
This webinar will provide valuable insight for anyone involved in end-user computing strategy or looking at latest deployment and management approaches.
The demand for increasingly sophisticated IT applications is leading to complex systems that are interconnected with other complex systems. This in turn is driving an increase in the number of difficult performance and stability problems.
The cause of such problems is often hard to determine, which makes it difficult to allocate the problem to the correct technology team. Consequently, the problem bounces from team to team, as each in turn ‘proves’ that their technology is not at fault.
More often than not, some of the technical support teams involved are from service providers, and so rather than a problem just bouncing between internal teams, it bounces between commercial organisations. This can result in disputes with circular behaviour driven by the need to avoid reputational and commercial damage.
Unfortunately, problem management doesn’t provide the solution. Whilst problem managers may coordinate the troubleshooting activity of multiple technical support teams, these teams operate in silos. This paper explains why a siloed approach is ineffective when investigating difficult performance and stability problems.
Some organisations are aware of these potential issues and are tackling them by creating service-orientated Cross-technology Troubleshooting Teams (CTT).
In this webinar, we outline the need for a CTT, the benefits it delivers, its structure and strategies to optimise its effectiveness.
In today’s competitive marketplace, reducing cost, improving productivity and reducing business disruption are major IT drivers that can help improve responsiveness to business demands across the enterprise. CIOs are increasingly looking to manage demands and maximize the value of their investments and resources.
Make sure you are using your CA Workload Automation CA 7® Edition (CA 7) investment to its fullest of capabilities. How do you currently visualize and rapidly respond to business critical events? How do you monitor critical path jobs and raises alerts if your service level thresholds are at risk? What are you doing to help improve performance gains with CA 7 today?
CA Technologies continues to deliver new capabilities for CA 7. Attend this webcast to learn more about how to maximize your CA 7 investment. We’ll have a live demo of some of the newest features that will help you improve application availability and workload visibility so you can reduce the risk of business disruption.
Cyber security has a massive retention challenge and by “hanging together” we can solve the challenges that are causing people to leave the industry faster than we can recruit them! Learn to master the art of creating teams with cultures of retention, growth and happiness.
Join this interactive webinar as CyberSN and #brainbabe Founder and CEO Deidre Diamond is interviewed by #brainbabe President, Kyle Kennedy.
Together they will explore the topic of “Building Armies”, or how to create cultures of transparency, equality, training, support, high-productivity and love in the workforce.
About the Speakers
Deidre Diamond is the CEO and Founder of CyberSN.com, a cyber security research and staffing company, and the Founder of brainbabe.org, a cyber security not-for-profit organization. Deidre’s vision and leadership has resulted in a dramatic decrease in the frustration, time and cost associated with job searching and hiring for cyber security professionals. Prior to CyberSN, Deidre was the CEO of Percussion Software, the first VP of Sales at Rapid7 (NYSE:RPD) and the VP of Staffing and Recruiting for the national technical staffing company Motion Recruitment.
Kyle Kennedy has over 20 years of experience in the tech field, and degrees in Sociology, Business, and Homeland Security. Mr. Kennedy currently serves as President of brainbabe.org a non-profit focused on empowering women and men in cybersecurity and CISO for CyberSN. Prior to joining CyberSN, Mr. Kennedy was the CTO and CIO of STEALTHbits.
A CMO’s success often hinges on the success of the brand to drive business and grow revenue. Because of this, the CMO is in a unique position to optimize growth by meeting the demands of their customers while driving and advancing digital transformation. But transformation for technology’s sake will not advance the business. To be successful in today’s highly competitive market, the customer needs be front and center – the CMO must lead a truly customer-centric revolution.
Customer centricity is about building relationships, conversations and service around the needs, preferences and actions of individual customers on an ongoing basis. By putting customers first and meeting their expectations across all channels, you can deliver exceptional experiences that drive retention and build loyalty. The key is to deliver a consistent, seamless experience across all touchpoints, and ensure that all interactions are relevant to each and every customer.
To accomplish true customer-centric marketing, you must understand each customer at the individual-level, down to their individual Customer DNA, and be able to rapidly take action on those insights.
Join the CMO Council as we welcome experience and data expert, Cindy Vandecasteele, NGDATA’s VP of Product Strategy, and Jeroen Bronselaer, Senior Vice President Residential Marketing at Telenet, as they share their own experiences in transforming a brand with customer-centric marketing.
Key takeaways will include:
•How customer-centric marketing impacts the whole organization
•Why customer-centric marketing matters in today’s omni-channel, always-connected world
•The challenges and benefits of customer-centric marketing, and how you can put it into action
•Mapping the individual Customer DNA and turning that knowledge into profitable action
Today’s marketing machine must be aligned to the agile flow of today’s fickle customer, able to adjust and adapt in real-time, thinking and often predicting behaviors in context to allow an organization to swiftly advance, iterate and optimize across functional boundaries.
The CMO Council, in partnership with IBM Watson, will share new thinking and best practices for making this new marketing operation a reality in a one-hour interactive webcast featuring subject-matter experts and brand leaders currently making the bold shift to meet the customer where they stand. Joining the session will be Dario Debarbieri, CMO of IBM Watson North America and longtime CMO Council Advisory Board member, who will discuss the latest trends, from the API economy to the real opportunity of cognitive computing being applied to the marketing engagement engine.
Advances in marketing technologies, programs and processes have exploded over the past few years. To take better advantage of these innovations, you need to fuel them with trusted, governed, relevant and authoritative data. The results are deeper customer insights around relationships so that you can unleash differentiated customer engagement and personalized experiences.
Businesses are drowning in a deluge of data collected from so many sources and in so many formats. To unleash the power of data, information needs to be intelligently shared by multiple applications across the business. However, the quality of the data can't always be guaranteed, resulting in errors and wasted effort. Equally important, analytics using bad data will produce inaccurate results leading to poor decision making. With the right technology and an intelligent data-driven approach, companies can effectively see, understand, and share data insights across their organizations.
Trusted by over 4,000 Salesforce customers, the Informatica Intelligent Cloud Services offers the most complete suite of modular data management services for the Salesforce Sales, Service, Marketing, Commerce, IoT and Analytics Clouds.
Attend this informative Informatica session, hosted by TechRepublic, and learn how:
• Integrating your data and applications provides the foundation for more effective marketing campaigns and information sharing
• Delivering great data quality will improve marketing ROI, analytics and improved customer experiences
• Robust master data management, data hubs, and automation can provide more accurate, real-time data across all your business applications
• Automation and best practices can significantly streamline repetitive and complex workflows reducing errors and saving time
The key to data-driven marketing is entirely in your control.
True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.
For the third and final webinar of this series, the CMO Council and Teradata are concluding the conversation around shaping customer experiences by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions—one that listens to all interactions, automatically tells marketing channels when and about what to say based on all the latest data and machine-learning analytics, and applies contact governance so that your marketing is smart and optimized, not fragmented by channel.
During this one-hour webinar, our expert panel will share insights around how companies can build one central messaging hub for all customer interactions, regardless of channel. Marketers can elevate their marketing with a marketing hub to optimize and coordinate messaging, analytics and data so that the messaging automatically shifts, whether it’s time to sell or time to provide customer care, ensuring that each interaction is good for the customer and the brand. A featured brand expert will also share their company’s challenges in this area, as well as the steps they have taken in order to create consistent cross-channel messaging for the customer and make one-to-one experiences a reality for their organization.
Among the topics to be discussed:
• Challenges to achieving a full, cohesive view of all customer interactions
• How to balance multiple customer interaction strategies amid the focus on clicks and conversions
• Industry best practices and results from marketers who are coordinating their
marketing in a hub and how it has elevated their marketing
At the dawn of the digital age, email heralded a bold turn away from junk mail and battling the paper bulge of the overworked mailbox. But in today’s crowded engagement landscape, email has started to feel more like a cheap imitation of its scan-and-junk bulk snail mail predecessor.
According to the technology research group, Radicati, 205 billion emails are sent each day. Not even social can compete with the power of email, according to a Forrester report that indicates that people are twice as likely to sign up to receive a brand’s emails as they are to interact on Facebook. But, as email open rates are increasing year over year according to Epsilon, rising from 31 percent to 34.1 percent, email CLICK rates are in decline, dropping from 3.5 percent to 3.1 percent in Q3 of 2016.
Nonetheless, email continues to deliver. According to the Direct Marketing Association, in 2016, email had a median ROI of 122 percent, nearly four times higher than other marketing tactics including social, direct mail and search. And, according to a recent CMO Council study, 52 percent of consumers surveyed say email is a critical part of the customer experience, second only to access to a corporate website.
The spray and pray messaging approach of old is no longer applicable to emails. Where personalization reigns, what are the new rules of email marketing engagement and how have CMOs adjusted strategies to optimize emails as part of a holistic customer experience?
Join the CMO Council as we assemble a panel of marketing leaders who have all evolved email strategy to advance the customer experience and pull this powerful point of connection out of the junk mail pit.
GDPR compliance can be very complicated but it does not need to be. Organisations can overcome the complexity of the challenge by using a structured approach to identify, secure, govern and dispose of personal data through the entire lifecycle. Learn how effective compliance can even advance business objectives Join us to hear how HPE Software is helping and guiding its customers on their GDPR Readiness Journey.Read more >
Advances in marketing technologies and the automation of processes have been on a huge upswing in the past several years, and for good reason.
The problem marketers and business leaders face today isn't from a lack of data; it's just the opposite: Businesses can easily drown in the deluge of data that they are collecting from so many sources and in so many formats, and the quality of the data can't always be guaranteed. With the right technology, companies can effectively see, understand, and share data insights across their organization.
Join Informatica and Tableau on this webcast, sponsored by CRM Magazine, and you will learn how:
•Great data quality will improve marketing ROI and create excellent customer experiences
•Master data management, data hubs, and automation will provide more accurate, real-time data and reduce errors
•The disparate sources of data can be combined for a more holistic view of what's happening
•Data and application integration is absolutely key to leveraging the data you have for more effective marketing campaigns
•Best practices can be used to create a data-driven culture
The key to great marketing is entirely in your control.
Join Lori Smith, Enterprise Data Strategy & Governance Director at Freddie Mac and Thomas Brence, Director of Product Marketing at Informatica as they discuss the data governance journey at Freddie Mac, one of the two government-sponsored enterprises charged with providing liquidity and stability to the U.S. housing market. Learn what it took to advance Freddie Mac’s data governance program, reduce the cost of managing data, improve data transparency, and elevate business confidence while expanding opportunities for home ownership and affordable rental housing.Read more >
The Dark Web is a well-known part of the internet where many sites are not indexed by search engines and can only be accessed if you know the site address, making them effectively hidden. Accessing the dark web requires special software, like browsers configured with Tor. Once inside the dark web, “dark net” markets exist that sell sensitive data stolen in breaches (in addition to illegal products like drugs and firearms). The currency of choice is the cryptocurrency Bitcoin.
But there is one area arguably more dangerous and much larger in scale, and that is the Bright Web. We use the bright web every day, and it consists of tens of thousands of places where sensitive data can be easily uploaded and shared publicly either with malicious intent or on accident by unsuspecting perpetrators.
Watch this webinar to uncover the current state of the bright web, how it affects you and your company, and how recent technology advances provide the visibility and control you need to safely maneuver the Bright Web.
• New research that provides insight into how big and widespread the Bright Web is
• A look at dozens of cloud services that make it easy to share sensitive data publicly
• How the Bright Web wreaked havoc on three companies
• 7 steps for mitigating risk and safely enabling cloud services in the Bright Web
Customers are not looking for extravagance. In fact, according to a recent CMO Council survey of 2,000 global consumers, conducted in partnership with SAP Hybris, customers crave simplicity. Customers want value and to be valued by brands. And customers expect brands to know and recognize them: 36 percent admit that they are often frustrated when they are not treated like a loyal customer regardless of channel.
Marketers, however, have admitted that there are significant challenges in meeting the very basic expectation of knowing, recognizing and responding to their customers. In the report, “Context, Commerce + Customer,” only one in four marketers has been able to leverage customer insights to advance troubleshooting in order to address customer issues before they become frustrations or problems.
As brands strive to deliver exceptional, connected, contextual experiences to their customer, marketers admit there are significant challenges to be resolved specific to data, analytics and the ability to leverage real-time customer intelligence to truly deliver value in the moment the customer most expects.
To discuss these challenges and the opportunities in exceeding the expectations of the connected customer, the CMO Council, in partnership with SAP Hybris and Deloitte Digital, invite you to join us for a live-webcast being held on Thursday, June 15, 2017. We will be sharing additional findings of our new consumer study including how consumers say they will react to continued frustrations. In addition, experts from SAP Hybris and Deloitte Digital will join the discussion to share where and how customer demands have shifted customer experience strategies, including the very ecosystem of cross-functional connections that organizations must forge in order to truly meet and exceed these expectations.
The rapid evolution of technology means that something difficult to manage or expensive one day, can become simple and inexpensive in a blink of an eye. This is how hyper-converged infrastructure (HCI) is transforming virtual desktop infrastructure (VDI) as VDI’s biggest challenges rapidly disappear. If you’re still hanging on to your Sony Walkman, then maybe VDI isn’t for you. For everyone else, join us to learn why VDI makes sense today.
In this business webinar we will look at five specific VDI challenges that are disappearing thanks to HCI and technology advances:
•New instant clones in Horizon 7 and their impact on storage requirements
• All-flash HCI solutions that lower costs and improve performance—without tradeoffs
•The benefits of VMware Virtual SAN over other HCI solutions and traditional storage models
The latest research from the Chief Marketing Officer (CMO) Council and RedPoint Global indicates that although customers are more connected across a multitude of channels than ever before, many organizations are still struggling to deliver the seamless, omni-channel experiences that customers seek, despite having a plethora of data, analytics and engagement systems implemented.
In fact, the research revealed that only 7 percent of marketers surveyed are able to deliver real-time, data-driven engagements across both physical and digital touchpoints, and only 5 percent are able to see the bottom-line impact of engagements in real time. The gap between strategy and delivery of these experiences stems primarily from fractured execution systems and siloed customer data.
This executive briefing will discuss:
• What are the next steps that marketers can take to bridge this gap?
• What internal capabilities and changes are needed in order for organizations to create the frictionless, omni-channel experiences that today’s connected customers expect?
• Where can organizations start when it comes to connecting their data and insights, to better orchestrate engagement in real time and across all journey stages and touchpoints?
Join the CMO Council for a half-hour executive briefing, which will also include a live interactive Q&A on research findings, data implications and real-world prescriptions. John Nash, Chief Marketing and Strategy Officer, RedPoint Global, will join us to provide industry insights and next best actions for marketing executives looking to overcome the roadblocks that prevent organizations from capitalizing on profitable omni-channel efforts.
In the world of marketing, these principles have been applied through the application of a marketing supply chain, effectively connecting customer and company demand for marketing materials (typically marketing consumables like printed content, promotional items, etc.) into a transparent, technology-powered network of suppliers and users to streamline processes and optimize budgets and utilization. Just as with manufacturing supply chain management, marketing supply chain optimization has led marketing leaders to realize great customer satisfaction and profitability, particularly through significant savings and the reduction in material obsolescence.
So now, savvy CMOs are turning to the customer and asking whether these same principles of supply chain dynamics can be applied to a process that actually reaches, engages and connects with customers. The answer is surely yes…but before we take that leap, the same rigor and advancement used to establish a marketing supply chain must be paid to content itself. Now is the time to realize the state of the content supply chain.
According to the Content Marketing Institute, 32 percent of a B2C organization’s budget and 28 percent of a B2B organization’s budget is spent on content. In a recent CMO Council study on the impact of the connected omni-channel experience, 60 percent of marketers admitted that the new connected customer has necessitated a shift in content strategies and a call for the rapid development of new content in new formats and sizes. Yet despite the clear budget priority content has taken—as well as the clear call to rapidly advance our content development and management skills to meet the demands of our customers—why is content still developed in campaign and functional team silos, often lacking effective paths for cross-functional collaboration and distribution? Are we giving content the respect and attention it deserves?
In this webinar, we discuss the different components of Managed Detection and Response (MDR) and how it can advance your existing security operations. Frost and Sullivan’s VP of Research Michael Suby and Paladion’s co-founder and CTO Vinod Vasudevan decode the MDR framework to help you understand its different working parts including its technology, processes, and people to help you gain better understanding of this strategic security operations area.
- State of Cyber Security in the US
- Understanding the managed detection and response framework
- Why you should move away from a preventive security framework
- 7 point consideration for building advanced threat detection and response
- How to leverage your existing security investments for advanced threat discovery
- Learn to carry out analytics, hypothesis and indicator driven threat hunting
- Using threat anticipation services to be ahead of the curve
- How to use machine augmented security response for alert validation, incident analysis, containment, and remediation
Sales and marketing leaders alike chase efficiency through automation and tool integration to scale their functions. However, too often they’re operating in siloes, inadvertently bombarding prospects and customers with disconnected, non-contextual outreach from all sides.
It’s bad customer experience. And in a time when businesses are trying to focus on building lasting customer relationships and a recurring revenue model, automating a bad experience creates alienation at a massive scale.
Join Justin Shriber, VP of Marketing at LinkedIn, to learn what makes a good customer experience and the imperative new approach required to help sales and marketing overcome this fundamental gap to align towards an orchestrated approach to tap into the massive source of economic growth and opportunity that is the B2B market today.
We are thrilled to announce the CMO Council’s upcoming live webcast, “Gaining Traction Across Digital Interactions.” Join us on April 18, 2018, at 10am PST/1pm EST as we explore the key issues, needs and challenges around advancing and optimizing revenue opportunities through digital engagements.
Among the issues to be discussed are:
●The operational requirements between marketing and product teams that are needed to empower collaboration and maximize transactional communication impact
●Missed opportunities for marketers to maximize relationships through connected content strategies across critical touchpoints
●Strategies for advanced segmentation and precision personalization across each communication
●Unification across diverse organizational ecosystems to align brand experiences and calls to action
●Leveraging valued and opt-in communications in an age of heightened restrictions and regulations around privacy and customer data