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    • How to align your marketing for smarter demand generation and stronger ROI How to align your marketing for smarter demand generation and stronger ROI Alex Gill, senior director, Harte Hanks Recorded: Jan 27 2016 3:00 pm UTC 45 mins
    • B2B buying is becoming increasingly complex. The number of influencers, decision makers and stakeholders involved in the process is one driver of this. It’s further compounded by today’s multiplicity of marketing communications channels.

      How can you master these challenges to deliver real and continuous pipeline for your products and solutions?

      The secret is to align your approach to various channels, touchpoints and moments in time. Each interaction with your audience – be it customer, prospect or influencer - should be based on insight, tailored to the individual and deliver an impact.

      This is ‘smarter demand generation’. It’s an approach that integrates data, technology, people and tactics. It leverages insight to improve targeting and messaging, and it’s optimised to deliver real, measurable impact to your pipeline.

      This webinar will outline practical tips on achieving smarter demand generation. It will enable you to:

      •Gain insights into the changing approach of B2B organisations when buying products/solutions
      •Learn how to design and execute demand generation that delivers results in this new buying paradigm
      •Encompass both digital and human interactions, aligning demand generation to the way buyers educate themselves, learn about solutions and ultimately select their vendors
      •Understand the pitfalls to avoid
      •Plan the steps needed to improve your own marketing and sales for smarter demand generation

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    • 5 Ways to Deliver a Value Proposition that Aligns you with Your Buyer 5 Ways to Deliver a Value Proposition that Aligns you with Your Buyer Lisa D. Dennis, President, Knowledgence Associates Recorded: Jun 25 2015 6:00 pm UTC 54 mins
    • The market gets noisier and the challenges of coming up with a convincing sales message only get harder. What drives technology buyers in an environment where everyone has the latest and greatest? Both marketers and sellers need to truly communicate the imperatives buyers have to drive their own success. Only value propositions that align both seller and buyer needs will get attention. Attend this session to get the highlights of some recent research done by Knowledgence Associates and IDG Connect on Value Propositions in Buying Decisions.

      · How to tune your message with buyers to gain traction
      · The real impact of value propositions on getting on the short list
      · The shift to more customer-focused, rather than product/service focused statements.
      · Remove the top 5 weaknesses that technology value props suffer from
      · Message alignment to drive home customer success stories

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    • How Portfolio Management Aligns with Scaled Agile (1 PDU) How Portfolio Management Aligns with Scaled Agile (1 PDU) Andy Jordan of ProjectManagement.com Recorded: Nov 4 2015 6:00 pm UTC 56 mins
    • As Agile has gone from acceptance to leadership in project execution for many organizations, it is only natural that those organizations look to implement Agile philosophies at the strategy level. Organizations must now learn to harness the power of their Agile teams to drive delivery of the right products, applications and features at the right time.

      In this webinar, Andy Jordan will provide insights on how the business is scaling agile across their organization. Learn how businesses can set strategic guidance and create organization alignment from strategy to product to delivery, including:

      •Prioritizing portfolio elements using Agile principles
      •Balancing portfolio needs with financial restrictions in an Agile world
      •Ensuring Agile teams are delivering optimal results for their work
      •Communicating Agile approaches to the organization in ways they can understand and leverage

      This webinar will challenge your thinking of portfolio definition and execution, register now to ensure you are able to effectively and efficiently add Agile to your annual planning processes.

      This event qualifies for 1 Professional Development Unit (PDU) credit.

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    • Stay Relevant: Align Your App Portfolio to Your Line of Business Stakeholders Stay Relevant: Align Your App Portfolio to Your Line of Business Stakeholders Alan Guibord & Jim Noble of The Advisory Council; John Sims of CA Technologies Recorded: Jan 20 2015 5:00 pm UTC 60 mins
    • How well aligned is your application portfolio to your business stakeholders? The growth of cloud-based solutions requires IT to keep pace and stay relevant with the business to ensure alignment with their strategies, goals & objectives. Instead of IT’s self-serving drive to simplify application landscapes, there is now a much greater acceptance of complexity, and that requires a new approach to making the right portfolio decisions. Being able to react to changes in business climates and make the right decisions is paramount to building business alignment. Arbitrary across-the-board dogma will no longer work with this new generation of tech-savvy business users. This whitepaper and webcast focuses on how IT leaders should be inseparable from the business when aligning and setting priorities within the Application Portfolio, and should be enablers, rather than controllers.

      Learn how business stakeholders should be engaged in application value assessments and be given complete transparency to current/forecasted expenditures and usage patterns. Learn, also, how progressive organizations have implemented governance models that foster independence, innovation & agility without the downside of overlap, runaway costs and anarchy.

      This event qualifies for 1 Professional Development Unit (PDU credit).

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    • Live Pardot Product Demo: Align Marketing & Sales with Marketing Automation Live Pardot Product Demo: Align Marketing & Sales with Marketing Automation Phil Simpson, Manager - Pardot Recorded: Jul 17 2014 7:00 pm UTC 32 mins
    • Are you ready to transform your business with marketing automation? Pardot's platform features CRM integration, email marketing, lead nurturing, lead scoring and grading, social posting, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles and demonstrate marketing accountability.

      Join us for a 30-minute live demo where you'll learn how easy it is to create, deploy and manage online marketing campaigns that increase revenue and maximize efficiency.

      Pardot clients have seen:

      - 25% reduction in sales cycle
      - 63% increase in website leads
      - 40% increase in marketing productivity
      - 40% increase in email subscribers

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    • The Changing role of Your Brand in Demand Gen The Changing role of Your Brand in Demand Gen Michelle Martin, Director, Align Marketing Recorded: May 28 2012 9:30 am UTC 46 mins
    • Whether your business is B2B or B2C, brands are playing a fundamentally different role today and engagement is the name of the game. This means your brand needs to adapt to communicate in different ways which is not without its challenges. Many companies are suffering split personality disorder between the engagement and programs they roll out and a brand that does not necessarily support the new communications world. Does your brand have an authentic personality? In this session Michelle will explore the changing role of branding, share how to assess whether your brand has true personality, highlight pitfalls to avoid in your awareness and demand gen activities and provide practical strategies for greater success.

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    • How marketers can align with sales to enable revenue performance management How marketers can align with sales to enable revenue performance management Michelle Levy AVP Marketing Programs, Lead Management, Next Gen Marketing Architect, ECI Telecom Recorded: Nov 15 2011 1:00 pm UTC 47 mins
    • Join John Sweeney as he shines a light on Demand Generation best practice. Today' webcast features Michelle Levy, AVP of Marketing Programs at ECI Telecom.



      Marketers are under increasing pressure to show their contribution to the bottom line. They have evolved from a demand generation machine that was responsible for generating, nurturing and handing leads over to sales to marketers that are focused on bringing measurable value to their company’s bottom line. The creation of the revenue marketer is the holistic approach to closed loop marketing and this requires sales and marketing to walk down the same path, hand in hand, with the same goals.
      So how do we make that change? Michelle Levy, AVP of Marketing Programs at ECI Telecom will share the formula which led to her team’s successful alignment with a global sales team and ultimately led to the repositioning of corporate marketing as a valuable contributor to the company’s bottom line. She will share their step by step plan on how they leveraged cutting edge technologies together with dedicated support to show to sales the true value of alignment, and the measurable results of this process and the effect it has had on the sales pipeline, active opportunities and closed business where marketing’s influence has made its mark within the sales organization.

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