Learn how you can extend Salesforce to every department within your company through the world’s leading business app marketplace, AppExchange. What type of customized apps can you quickly implement to increase productivity, reduce risk and help you grow? We’ll showcase the features and functionality of some of the 2,900 ready-made apps in the ecosystem, walking you through the simple selection and implementation process.Read more >
Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Listen in as we discuss the two most powerful ways you can keep users engaged with your app: push and in-app messaging.
During this webinar, designed for mobile marketers, you'll learn:
• What mobile engagement is and how to improve this critical app metric
• How push and in-app messaging differ, and when to use each
• The best practices of push and in-app messaging campaigns to set you up for success
• What great app marketing campaigns look like with industry specific examples
Plus: Get the inside scoop on what's next in this space to help you stay ahead of the curve!
Russian cybergangs recently stole more than one billion passwords by exploiting common web app vulnerabilities. Your organization doesn’t have to be the next victim. Join Dawn Smeaton/Director of Web App Solutions at Trend Micro, to learn the top 3 security strategies your business can’t do without. Discover the keys to:
* Expanding detection
* Integrating protection
* Centralizing visibility
Hackers don’t discriminate. No target was too big or too small. Learn ways to mitigate the risks.
You can build a shiny new app, but unless you've optimized for discovery on app stores, it may never get momentum. 3Q Digital VP of Mobile Strategy Craig Weinberg joins App Promo's Gary Yentin for a free 1hr. webinar on the ASO (app store optimization) landscape and challenges and best practices for discovery.
Craig and Gary will cover:
- the impact of ASO
- the major ASO platforms and how strategies differ on each
- the similarities between ASO and SEO
- best practices and tips for any ASO campaign
Join us and bring questions!
Is the complexity of provisioning your applications unsustainable?
Hear Jason Cecilio, a Systems Engineer at a registered investment adviser firm based out of NY discuss the challenges he faced with managing application delivery when transitioning to a VDI environment and why he chose App Volumes to enable easy application provisioning.
Along with Jason Marshall, Product Manager of App Volumes at VMware, they will discuss:
• Delivering applications in real-time
• Providing a customized desktop to end-users
• Best practices and lessons learned
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year!
In this webinar, we show you how to apply your online marketing skills to the app-driven future. This is your free crash course on the app analytics you need to start paying attention to.
During this webinar, designed for web marketers, you’ll learn:
The key mobile equivalents of web metrics to help you gauge your app’s performance
How to measure success during all lifecycle stages of your app: from awareness, to engagement, to conversions and closes
The similarities and differences between the customer journey online vs. in apps
Plus: Get a detailed introduction on how to do inbound marketing for apps!
Businesses want the connectivity, immediacy and ease of use that consumers experience using apps on their phones every day. But delivering compelling business apps has become a bottleneck for enterprises. Join this webinar to learn how Salesforce is unleashing innovation in IT departments by delivering component-based app development, a faster way to develop engaging apps. While traditional app development requires developers to write code and create features from scratch, component-based app development lets business users, not just developers, compose and build apps by dragging and dropping components, like snapping together LEGO blocks. Components democratize app development, allowing anyone to create enterprise apps faster.
Come see how you and your IT teams can use Salesforce's new Lightning Components and Lightning App Builder to enable anyone in your business to build apps today.
Why so Apprehensive?
There are over 1 million mobile applications available for smartphone and tablet users. These aren't just diversionary time-wasters either; industries from medicine to manufacturing are finding countless efficiency from an app-enabled workforce. As productivity moves from mouse clicks to finger swipes, IT must lead the charge on how apps are developed, deployed, managed, secured, and even decommissioned in the mobile enterprise.
Managing millions made easy
Join John Nielsen and Ryan Hope of Fiberlink for a complete walkthrough of enterprise mobile application management (MAM). You'll learn the best practices across the entire mobile app management lifecycle:
- Techniques to build more innovative and useful apps
- Distributing apps to specific groups through enterprise app catalogs
- Publishing app updates to your entire mobile workforce
- Enforcing app security based on compliance rules
- Researching and recommending apps to users
- Selectively removing corporate apps from devices
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In 45 minutes, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Specifically, here’s what we’ll discuss:
– The anatomy of a powerful mobile growth engine
– How to earn, engage, and activate your users into influential app evangelists
– Real-world examples and lessons from apps that have skyrocketed to success
Plus: Get the inside scoop on how to turbo-charge your mobile engine with deep links and predictive app marketing!
Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.
While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.
During this webinar you’ll learn:
– The major differences between push and in-app messages, and the benefits of both
– Data-driven best practices for reaching your users in the most valuable ways
– The top 10 lessons for delighting your app users with app marketing
*Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
Enabling your mobile workforce is not a one-time effort but a journey. Various mobility considerations will undoubtedly come into play requiring IT to make decisions around what enterprise mobile apps to roll out to various employees and with what kind of access policies. Do you need to deliver mobile device access to existing web applications? Do you need to develop new native mobile apps – for your employees or your customers? And then what’s the best way to manage and secure these mobile apps? Please join Arun Bhattacharya and Tyson Whitten from CA Technologies as they provide customer validated recipes for securely enabling your mobile workforce, while covering everyday use cases for mobile app development, management and security.Read more >