The digital age has changed marketing forever. Consumers are increasing expecting marketing to be more of a service to them, than for brands to use marketing as mouthpiece. Marketers have to ‘adapt or become obsolete’, as the future of marketing has already arrived. There is an unprecedented amount of possibilities with that makes life easier for consumers who are looking to buy. The winners in 2016 will be those marketers who adopt and innovate new best practices with a best of breed marketing automation ecosystem.Read more >
Learn top tips on how to capture data and buying signals to increase attendance and use lead and engagement scoring to generate revenue from our presentation: How to Build a High-Converting Event Experience with Event Automation. VP of Marketing at Certain, Kristen Alexander, and Demand Generation Specialist, Beki Scarbrough, will cover the benefits of utilizing Event Automation before, during, and after the event.Read more >
Service Automation is the concept of achieving customer loyalty by the use of automated technologies, and it builds upon large demographic and sociological trends. As a society, we have become accustomed to arranging our lives online and expect services that can match those expectations. Service Automation helps to arrange our lives online. This session will bring you up to speed on Service Automation, the concept by which you can automate your service offering. The Service Automation Framework defines a methodical way to discuss Service Automation and provides a step-by-step approach, including a number of design elements and processes, which every organisation can use to systematically enhance its services.Read more >
Although Test Automation is not a new concept anymore, many retailers are struggling to test POS systems successfully. Testing a POS software package manually can lead to many challenges like:
•Increased Time to Market since the complete test cycle of integrated POS may take months
•Poor Quality of builds due to high chances of defect leakages in manually tested builds
•Complexity as the POS systems come with multiple integration points and complex business scenarios
•Increased cost due to the huge efforts involved in manual testing
Our speakers, having worked with several retailers understand deeply the challenges in POS testing and the factors that need to be considered while automating the test process.
•Challenges faced in testing POS systems
•How Test automation is beneficial for retailers
•The know-how – Test automation framework suitable for testing a POS
•How Test Automation looks like in reality while testing a POS– A case scenario
Register now to join the industry leaders!
Custom software development and business automation have historically provided 2 equal but distinct paths to bring high-quality products to market. Each has its own benefits and trade-offs. Business process management (BPM) and business rules management systems (BRMS) provide a lightweight, modular platform that can be tailored for your organizational structure and technical architecture.
Red Hat® Consulting offers a Business Automation Practice—a design model that combines the rigor and security of software development with the speed and accessibility of business automation technology. The result? Businesses can develop better products, more quickly and fully evolve with DevOps.
Watch this complimentary webinar to learn how adidas:
-Created a centralized solution for their processes
-Increased operational efficiency with by decreasing monitory efforts for the business.
-Expanded automation, surpassing KPI targets
-Increased their overall business process health
The more your business grows, the more complex your challenges become.
As your business evolves, you face some big challenges that may include ensuring timely delivery of profitable, complex client projects; efficient resource management and billable utilization; retaining, developing, and supporting your team, and accurate revenue and resource forecasting. Companies who overcome these challenges are rewarded with stronger control and visibility across resources to improve profitability and professional services delivery.
Optimizing resource management is crucial to profitability, on-time delivery, and client satisfaction for any professional services organization. Yet many are forced to resort to guesswork on staffing projects and forecasting needs — often in a last-minute scramble. Additionally, without proper project-scoping, customers experience cost over-runs and revenues are impacted.
Project Service Automation is a new set of technologies from Microsoft that helps companies make the most of their vital resources. In this webcast, our experts will walk you through key resource and project management functionality in Microsoft Dynamics and highlight best practices to help you improve resource utilization and decrease project over-runs.
Join this webcast to learn how to:
- Optimize resource management to drive profitability, on-time delivery, and client satisfaction
- Reduce project over-runs by accurately forecasting resources and revenue
- Maximize collaboration across teams and the organization
This webcast is part of our Microsoft Dynamics Business Applications webcast series. Sign up for this session, or the entire series today!
This webinar will share insights on how organizations can effectively leverage the test automation lever to assure accelerated speed-to-market and optimize cost.Read more >
A discussion of the power the HP Automation Pillar’s CSA and OO as they relate not just to automated server builds and responses to monitoring alarms but to complex business processes such as employee on-boarding and off-boarding. Live demos will include a complex CSA 4.0 server build and a Service Manager change control to on-board a new employee which includes both manual and automated OO processes.Read more >
Would you like to deploy agents on post provisioning? Orchestrate and automate service delivery? Take advantage of existing CM tooling?
This webcast builds on previous sessions where we introduced vRealize Orchestrator and the new Event Broker Service. In this session, we will explore advanced use cases; XaaS, Blueprints and Event Broker best practices; and how to extend the solution to solve common challenges.
Examples of advanced integration use cases include:
· Deploying bootstrap agents (Puppet, Chef)
· Advanced Blueprint concepts (software components and vRealize Orchestrator integration)
· ITIL process integration (CMDB and Service Desk)
· Service lifecycle extensions
Marketing Automation simply allows you to send the right email to the right person at the right time. In this webinar, renowned email marketing expert and Chair of the DMA Email Council, Skip Fidura, will discuss how using automation to humanise your marketing can lead to substantially better results.
In this webinar you'll learn how to:
- Engage with prospects and customer interactions in a scalable way.
- Replicate those face-to-face interactions that are so valuable in retaining customers online.
- Create timely, structured and relevant 1-to-1 messages in real time.
- Maximise the return on relationship.
In this webinar you will learn how you can engage with leads in a whole new
way to close more deals faster with Pardot.
Join Mathew Sweezey, Marketing Evangelist at Pardot and Author of
"Marketing Automation for Dummies," as he leads a discussion on how
marketing automation can help you:
- Generate better leads
- Streamline the nurture process
- Improve close rates
- Ultimately, boost sales!
Hear from Pardot customer and VP of Market Strategy at Xcentric, Roy Keely, and see a live product demo of Pardot to show you how adding marketing automation to Sales Cloud can help you get the right leads to the right people at the right time.
A practical blueprint approach to continuous delivery across all applications.
A recent CIO article articulates that enterprises are now being “challenged to get disruptive and be more courageous in their digital vision… and use emerging digital technologies to disrupt and reimagine rather than optimize current business processes.” Enterprises today demand rapid time to value and this requires software that is simple to try, quick to deploy and easy to manage.
Join us, as Scott Willson, Product Marketing Director of Release Automation at Automic reveals exciting new capabilities of Automic Release Automation and explains the unique stairway to value that is at the core of the Automic offering.
This webinar will:
- Introduce a unique approach for Continuous Delivery in Agile Enterprise
- Introduce you to the four steps on the journey to achieving continuous delivery
- Show how Automic connects users to community driven content on the marketplace, coupled with an embedded content builder. Content can be deployed on-premise or in the cloud
- Show examples of automated end-to-end of deployment pipelines within the existing toolchain
- Show examples of orchestrating the entire stack and delivering full stacks at a click of a button
Is automation anxiety a 'thing'? Or is it just a buzzword?
EM360° talks to Parker Software's Technical Manager, Daniel Horton to find out what this term is all about and whether there really is anything to panic about.
Social Media has changed the way that prospects' and customers view your product without many organisations being able to influence or monitor it. But what if you could do just that? What if you could influence your customer base and make them talk about your product with their peer group? What if you could influence and drive who they engage with? What if you could then monitor the effect this has on your prospects digital body language?
Social Media Marketing Nirvana - Right? Wrong - It can be done... Easily
Attend this webinar to learn how this can be achieved in a matter of weeks with little more than the standard functionality of your current ESP or Marketing Automation platform.
Automation is a powerful tool. It strips time and cost out of processes, minimizes errors, and frees up skilled staff to focus on higher value activities. Most IT teams have already capitalized in some part on automation, and most IT professionals can see the potential in extending automation across the enterprise. But how do you embed automation in the company IT DNA? Where do you start in the journey from script automation towards enterprise-wide process automation?
In this session you will learn how you can scale automation to an enterprise-level through the adoption of a Center of Excellence. Our proven approach creates a cohesive framework for automation and breaks through silos, so your organization benefits from economies of scale and the advantages that automation brings.
Account Based Marketing is one of the biggest marketing buzzwords at the moment. This webinar aims to dispel some of the hype around ABM and provide a reality check on what it really means for B2B marketers in the context of Marketing Automation.Read more >
Det er spild af tid at lave kold kanvas til emner, som ikke er klar til dialog. Og du behøver ikke længere gætte dig til dine potentielle kunders behov og interesser. Nu kan du få direkte kendskab til deres digitale adfærd. Og dermed indsigt i, hvad der interesserer dem ved dine produkter.
Brug marketing automation til at pleje og modne dine emner, inden du banker på. Når marketing har kvalificeret og scoret nye leads overdrages de til salg. Det gør sælgere og account managers i stand til at få en relevant dialog med nye kunder.
Mange mindre og mellemstore virksomheder har et stort uudnyttet potentiale i at styre deres leadgenerering intelligent. Når de tilgår deres leadgenerering på en struktureret måde med undersøttelse af Marketing Automation er resultatet en bedre markedsdialog og præcise budskaber. Og det giver bedre synergi med salg.
På dette webinar vil du…
-) Få tips til at komme godt igang med marketing automation – enkelt og effektfuldt.
-) Forstå hvordan du opnår indsigt i dine potentielle kunders interesser.
-) Høre hvordan du prioritererer og kvalificerer leads ved hjælp af lead scoring.
-) Opleve hvordan en kunde klædte sælgerne på til bedre dialog og fik målbart mersalg.
7 minutes to learn everything you need to know about marketing automation. Learn what marketing automation is and how you can use it in practice.
Make your online marketing and sales more efficient by setting up automated process to interact with your website visitors, leads and customers. You can easily design your own Marketing Automation processes using the drag&drop visual workflow designer to manage all your lead nurturing and customer engagement activities for better customer satisfaction.
Using marketing automation together with content personalization allows you to not only automate a great user experience, but to make it personal to each of your website visitors. Try Kentico EMS now or schedule a 1-on-1 demo for free at http://www.kentico.com.
Getting your marketing automation software investment signed off is just the first step to driving deeper customer intelligence and more meaningful customer relationships.Read more >
In this 5-minute video learn how releasing and updating new applications on a timely basis is critical to your productivity and value creation. Watch this video and learn how to turn the application release process into a consistent, repeatable, and audible process.Read more >