Influencer marketing is no longer completely new on the scene, but there are few B2B marketing departments that are harnessing its full power. So what are the easy steps you can take to capitalise on the influence of the most powerful figures within your industry?
In this webinar, Danielle Howe, reports editor at B2B Marketing, will be joined by Luke Brynley-Jones, MD at OST and Nicolas Chabot, head of EMEA at Traackr, who will discuss the steps you can take to create and run a successful influencer marketing programme for your B2B brand.
In this session you'll learn:
• The value of influencer marketing in B2B, and whether it's right for you.
• How to identify your most powerful influencers, and steps you can take to engage with them.
• How to collaborate with influencers to extend the reach of your brand and engagement with new audiences.
CX is widely recognised as the key battleground for B2B companies in the increasingly digitally-enabled buyer environment. But what does great CX look like for B2B brands? And, more to the point, what role can B2B marketers play in getting it right?
Leveraging primary research conducted with B2B buyers, this webinar will examine the cornerstones of how to get CX right in a B2B environment, and look at the provide practical tips and actionable strategies for marketers looking to raise their CX game.
It will be presented by B2B Marketing’s Editor-in-chief Joel Harrison, who will be joined by David Hicks of specialist CX consultancy, and marketing trainer and consultant Shane Redding.
In this session, you’ll learn:
• Marketing’s role in delivering excellent CX
• The role of influencers in CX
• How to measure and report CX, and to whom.
• How to create a company-wide approach to CX
René, author of the Smart Insights Brilliant B2B Digital Marketing guide, will give examples showing how to choose the best types of content that will be most effective across the experience you create from web to marketing automation and social media.Read more >
B2B marketers are increasingly using content marketing to better engage B2B buyers and to educate, inform, entertain and guide them along their customer journey.
The 2014 Content Marketing Report is based on 600+ survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends and key challenges, as well as best practices.
Globalisation, and the growing ability to tap into international markets, is creating huge opportunities for B2B brands. But with it come significant challenges. How do you manage B2B activities across multiple territories seamlessly and with maximum effectiveness? How do you ensure disparate groups of marketers, sales people and channel partners in remote locations are working cohesively towards the specified objectives?
This webcast will explore some of the challenges that are facing international B2B brands, and look at technological solutions to overcome this. It will include a live Q&A between the participants and members of the online audience.
Key learning's from this session:
• How to ensure consistency of brand and product messages
• How to gather meaningful feedback from disparate teams
• How to generate new ideas and collaborate internationally
• How to share marketing materials, assets and resources effectively
LIVE VIDEO: The Future of Webinars and Videos in B2B MarketingRead more >
The growth of webinar and video is becoming a huge part of the B2B armoury. With the ability to grow brand awareness and leads, should online events become a vital part of a demand generation strategy? If so, what are the best ways to utilise the platform? How can the content be targeted to the correct demographic? Join Joel Harrison and Patricia Page as they discuss the golden rules to maximising webinar and video effectiveness.Read more >
Join us for a webinar with Vidyard and Spear Marketing to learn how B2B marketers are using personalized content to drive engagement.
We discuss the trends in content personalization, the challenges marketing teams face when implementing it and some real-world examples of how other organizations are personalizing their content experience.
In a “know your buyer” world, more B2B marketers are creating personas. But then what? Personas are often treated as a checklist item when they should be actively used as a tool that plays a vital role for informing the relevance and engagement potential of your content strategy.
In this session, Ardath Albee, author of eMarketing Strategies for the Complex Sale, will show you the components you need to create valid and usable personas and how to use personas to improve marketing program performance once you have them.
You’ll learn about:
•Roles that personas play for content strategy
•How personas can drive engagement
•Identifying overlays that can be used to create conversations
•Why personas can shorten time to sales
What are the trends in B2B marketing for 2011 and beyond? Are you making the most out of your digital channels and have attitudes towards digital marketing changed from 2009? Interact live Hanne Tuomisto-Inch, Industry Head at Google as she dives into the survey resutls, highlighting the key themes that will shape B2B marketing strategies in the coming years.Read more >
B2B businesses have been falling behind and are missing prime opportunities to reach and engage with their audiences by not integrating mobile into the marketing mix; an introduction to B2B mobile marketing and why it’s important to “Think Mobile”.Read more >
Creating a good submission is obviously critical if you're to have any chance of winning awards. But with entry criteria and judging processes varying between different awards programmes, and terminology being open to interpretation, how can you ensure that you're presenting the correct information in the best possible format?
This presentation will run through what you need to ensure you have the best possible chance of winning a B2B Marketing Award in 2010. It’s presented by Peter Young, chairman of the judging panel for the past five years, and also features a Q&A hosted by Joel Harrison, editor of B2B Marketing.
Content will include:
•How to structure your entries
•What to include – and what not to include
•Common mistakes and pitfalls
•Timeframes and milestones
•Judging criteria and process.
Understanding industry benchmarks and navigating marketing trends can be difficult.
We recently conducted a survey with Heinz Marketing and gathered real data to better understand the issues faced by B2B marketing teams, as well as B2B audience expectations.
In this webinar, Matt Heinz will take you through the survey findings and help you determine where to focus your B2B marketing efforts and comprehend the changing content marketing landscape.