Understanding industry benchmarks and navigating marketing trends can be difficult.
We recently conducted a survey with Heinz Marketing and gathered real data to better understand the issues faced by B2B marketing teams, as well as B2B audience expectations.
In this webinar, Matt Heinz will take you through the survey findings and help you determine where to focus your B2B marketing efforts and comprehend the changing content marketing landscape.
Influencer marketing is no longer completely new on the scene, but there are few B2B marketing departments that are harnessing its full power. So what are the easy steps you can take to capitalise on the influence of the most powerful figures within your industry?
In this webinar, Danielle Howe, reports editor at B2B Marketing, will be joined by Luke Brynley-Jones, MD at OST and Nicolas Chabot, head of EMEA at Traackr, who will discuss the steps you can take to create and run a successful influencer marketing programme for your B2B brand.
In this session you'll learn:
• The value of influencer marketing in B2B, and whether it's right for you.
• How to identify your most powerful influencers, and steps you can take to engage with them.
• How to collaborate with influencers to extend the reach of your brand and engagement with new audiences.
René, author of the Smart Insights Brilliant B2B Digital Marketing guide, will give examples showing how to choose the best types of content that will be most effective across the experience you create from web to marketing automation and social media.Read more >
LIVE VIDEO: The Future of Webinars and Videos in B2B MarketingRead more >
Featuring: Katie Martell, On-Demand Marketer, at BrightTALK's Content Strategy & Distribution Summit.
What do Salesforce, Apple, and the South Beach Diet have in common? They motivate others to action against an enemy - and it isn't the competition.
While your buyers are certainly motivated by benefits, they are more likely to be truly galvanized when called to rally against a common foe. This is what creates movements that build momentum for brands.
The right enemy can also be a powerful way to focus our marketing team and improve our content marketing. Join this session, and find your antagonist.
Katie Martell is a millennial CMO and entrepreneur. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, and top 3 most influential B2B marketer on Twitter. Katie has spent the last decade marketing to marketers, and today serves a variety of companies as an on-demand marketing consultant. Learn more at www.katie-martell.com
The growth of webinar and video is becoming a huge part of the B2B armoury. With the ability to grow brand awareness and leads, should online events become a vital part of a demand generation strategy? If so, what are the best ways to utilise the platform? How can the content be targeted to the correct demographic? Join Joel Harrison and Patricia Page as they discuss the golden rules to maximising webinar and video effectiveness.Read more >
B2B marketers are increasingly using content marketing to better engage B2B buyers and to educate, inform, entertain and guide them along their customer journey.
The 2014 Content Marketing Report is based on 600+ survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends and key challenges, as well as best practices.
Creating a good submission is obviously critical if you're to have any chance of winning awards. But with entry criteria and judging processes varying between different awards programmes, and terminology being open to interpretation, how can you ensure that you're presenting the correct information in the best possible format?
This presentation will run through what you need to ensure you have the best possible chance of winning a B2B Marketing Award in 2010. It’s presented by Peter Young, chairman of the judging panel for the past five years, and also features a Q&A hosted by Joel Harrison, editor of B2B Marketing.
Content will include:
•How to structure your entries
•What to include – and what not to include
•Common mistakes and pitfalls
•Timeframes and milestones
•Judging criteria and process.
CX is widely recognised as the key battleground for B2B companies in the increasingly digitally-enabled buyer environment. But what does great CX look like for B2B brands? And, more to the point, what role can B2B marketers play in getting it right?
Leveraging primary research conducted with B2B buyers, this webinar will examine the cornerstones of how to get CX right in a B2B environment, and look at the provide practical tips and actionable strategies for marketers looking to raise their CX game.
It will be presented by B2B Marketing’s Editor-in-chief Joel Harrison, who will be joined by David Hicks of specialist CX consultancy, and marketing trainer and consultant Shane Redding.
In this session, you’ll learn:
• Marketing’s role in delivering excellent CX
• The role of influencers in CX
• How to measure and report CX, and to whom.
• How to create a company-wide approach to CX
Almost every B2B marketer has experience leveraging eBooks. eBooks are an effective way to provide rich content while creating a fun experience for your audience; however, running the same eBook creation and promotion process over and over again can get boring (for both you and your audience).
In this webinar, SnapApp joins us to discuss three ways you can transform eBooks to engage your buyers at every stage of their journey to boost your B2B marketing results.
How to create engaging content for each stage of the buyer journey
How to transform eBooks into interactive content that engages users and converts more leads
What best-in-class marketers are doing to squeeze more value out of their existing eBooks
What are the top-performing marketers doing differently from the rest? Our latest piece of research sought to find this out.
We identified four areas – the four ‘pillars’ of marketing – that the best marketers are putting at the heart of their marketing every day: strategy, customer, brand and measurement.
In this webinar Danielle Howe, reports editor at B2B Marketing, and Andrew Dalglish, director at Circle Research, will discuss:
What high performance marketing is, what the four pillars are and why they matter.
How high performance marketers do consistently better, and what you can learn from them.
How you can start thinking differently to join the best and leave the rest behind.
Join us as we review the results of the 2014 B2B Content Marketing Report, based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.Read more >
Content marketing has long been a staple of the B2B marketing mix. But as more organizations are creating more content, how do you make sure your content breaks through the noise and actually creates value?
In this webinar, marketing leaders from Bizible, BrightInfo, and Uberflip discuss key components to planning, executing, and measuring content marketing that moves the needle.
The webinar will answer key questions, including:
• What is content fitness? And why does it matter?
• How do I build a knockout content experience?
• Should I be gating content?
• How do I measure the buyer's content journey? And how do I optimize it?
What are the trends in B2B marketing for 2011 and beyond? Are you making the most out of your digital channels and have attitudes towards digital marketing changed from 2009? Interact live Hanne Tuomisto-Inch, Industry Head at Google as she dives into the survey resutls, highlighting the key themes that will shape B2B marketing strategies in the coming years.Read more >