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    • How Can We Define Branded Content?
      How Can We Define Branded Content? Andrew Canter, CEO, BCMA Recorded: Jul 1 2014 3:10 pm UTC 12 mins
    • This is a presentation given at the Ipsos MORI 'Ask the audience: A 360 view on branded content' which took place in London.

      Whilst branded content is not new, it is undoubtedly growing in profile, investment and importance. As competition for attention heightens, branded content offers exciting opportunity to cut through, build awareness, engage audiences and influence brand relationships, through integration and association with content that target audiences choose to consume. However, although huge progress has been made to better understand the impact and implications of branded content, it remains a subject of interest to many, but truly understood by few.

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    • DTG Advice for Any Print Shop, with Tim Brule of Fanatics Branded
      DTG Advice for Any Print Shop, with Tim Brule of Fanatics Branded Tim Brule & Ryan Kurek Upcoming: Sep 26 2018 6:00 pm UTC 60 mins
    • Fanatics was one of the pioneers in adopting digital textile print, and is now thriving with DTG and expanding every year.

      One of the key figures behind the DTG revolution at Fanatics is Tim Brule, VP of Disruptive Technologies, who brings more than 20 years of experience in garment production.

      In this live presentation, Tim will share advice on DTG printing that can help any print shop adopt DTG print systems, increase their market share and margins, and thrive in an economy that requires the capabilities only DTG can provide – no matter how big or small the operation, the right system and plan will help you survive and grow in today’s textile print industry.

      Tim Brule, VP of Disruptive Technologies, Fanatics Branded, Inc.
      Tim heads up process improvement for apparel manufacturing at Fanatics Branded. He has 22-years of experience in made-to-order (MTO) manufacturing, having co-founded FanBuzz, Inc., and DemandMade, Inc., where he created innovative software and processes to print, cut, sew, and press items ordered via e-commerce.

      Ryan Kurek, Director of Marketing, Kornit Digital North America
      Ryan joined Kornit in 2017 to lead North American marketing and strategic initiatives. He brings 20-years of B2B and B2C marketing expertise, most from the agency he founded, where he led blue-chips brands such as General Electric, Bayer, Toyota, IBM, Rockwell Automation, LG Electronics, and American Express.

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    • BOBCM Expert Examples
      BOBCM Expert Examples Various Recorded: Jan 22 2015 12:40 pm UTC 4 mins
    • Our BOBCM website includes lots of case studies, interviews and comments from leading industry experts, please see www.bobcm.net

      We are compiling a new report based on feedback we've had as part of the latest interview series with branded entertainment and content award jury presidents and Grand Prix winners.

      We are asking industry experts to recommend an example of branded content that they think helps define what branded content is and how it is different from advertising. You can see some of the examples that have been submitted in our latest video.

      The reel includes the following brands in order of appearance:-

      1. British Airways India: Go further to get closer
      2. Bombay Sapphire® Imagination Series
      3. BMW Films: The Hire
      4. CMO.com by Adobe
      5. The LEGO® Movie
      6. Chipotle The Scarecrow
      7. Pepsi Max: Unbelievable #LiveForNow
      8. Patagonia Worn Wear
      9. Oreo Fanatic Snack Hack
      10. Chipotle’s Farmed and Dangerous
      11. Carequinhas Bald Cartoons

      Thank you to all of the inspirational people and brands that made this possible. If you'd like to contribute to the report please contact justin@bobcm.net

      For more great video examples of branded content please visit our YouTube channel www.youtube.com/brandedcontentma

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    • Be Inspired Series (#4)
      Be Inspired Series (#4) Various Recorded: Dec 12 2014 12:55 pm UTC 4 mins
    • This is the latest in our BCMA ‘Be Inspired Series’ video which showcases the best of branded content from around the globe. The campaigns featured in our showreel including the incredible Lego Movie.

      The reel includes the following brands in order of appearance:-

      1.The Lego Movie
      2.Oreo ‘Lick Race’
      3.Intermarche ‘Inglorious Fruits & Vegetables’
      4.GRAACC Children’s Cancer Charity ‘Bald Cartoons’
      5.Red Bull - Danny Macaskill ‘The Ridge’
      6.Times of India/yatra.com ‘Passion Trails’

      Thank you to all of the inspirational people and brands that made this possible.

      For more great video examples of branded content please visit our YouTube channel

      www.youtube.com/brandedcontentma

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