When you think about your next email campaign, is your first thought usually “How on earth am I going to get that done in time?”
In this “meet the experts” workshop, you’ll discover:
• The 4 levels of process management maturity
• How to build an optimized campaign execution process
• Actionable workflow examples and tactical tools
These best-practice insights have been honed through thousands of successful campaigns.
The research shows it and the industry experts agree: A well thought out email marketing campaign can make or break your chance to get in front of a prospect. However, it’s not as easy as it may seem. Competing for attention in a prospect’s inbox, whether it be two seconds or two minutes, is no walk in the park.
Creating lasting connections with your prospects is critical to building your business. Join Act-On’s email experts as they discuss how to connect to your audience with:
* Segmentation strategies to get the right message, to the right person, at the right time
* Best practices for marketers who are ready to move past the basics of email marketing
* New techniques to optimize your results
In this webinar we are going to cover 7 easy and fast ways to Kick Your B2B campaigns up a notch by building relevancy into every email campaign. Users are now expecting each email to be handcrafted to their wants and needs. And you need to convince them to read and click, by giving them a reason. In addition, content can now be generated on time of open, keeping it the most relevant it can be.
Over the course of this session, we will show you ways to help target your audience by GeoLocation or device, automate content so you get more but work less, collect data and build a better list, highlight events with countdown timers and add to calendar action buttons, adding exciting video and including social feeds - providing you with a new toolbox of ideas to make all of your email campaigns relevant without costing you more time.
Read more about this topic on the BrightTALK blog: https://business.brighttalk.com/blog/live-email-personalization-secret-weapon-abm-strategy/
It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.
This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
Near enough, is no longer good enough.
The survival of the external agency is now determined not by creative originality, but by creative effectiveness.
In a digital age in which the client marketing team is under extreme pressure to continuously shift the dial on acquisition and conversion rates, and have the analytics in real-time, the margin between success and failure can come down to a couple of percent in campaign effectiveness.
In this webinar in partnership with B2B Marketing and The Church Agency, we’ll discuss:
• The reality faced by marketing agencies to deliver effective global campaigns that speak locally
• How to handle the balance of effective campaigns that resonate vs. cost vs. operational efficiency
• How to handle the localization process and who owns responsibility: Agency vs. Client
• The key questions you should be asking about localization & campaign results that can be achieved through great localization.
Sure, you want to execute successful automated campaigns,
but relying on the batch-and-blast scenarios of the past won’t get you there.
In this session, we’ll cover cutting-edge best practices for campaign automation, from lead source scenarios through to the AQL: automation qualified lead. You’ll also learn how to set campaign progression steps to yield rich leads and trackable results – even when the call-to-action isn’t clicked.
Zweiter Teil unserer Serie zu "Early Stage Creative Development"
Campaign Lab unterstützt Sie bei der Evaluierung und Optimierung von kreativen Ansätzen innerhalb einer Multi-Channel Kampagne. Unsere qualitative Lösung Campaign Lab bietet Ihnen die Möglichkeit der Beurteilung einzelner Kampagnenelemente sowie deren Zusammenspiel innerhalb der Gesamtkampagne und hilft Ihnen dabei, die optimale Kombination für Ihren Media-Mix zu identifizieren.
The role of the B2B marketer has changed because of technology, and this change has been led by an evolution in buying and selling driven by technology. Marketing systems are collecting incredible amounts of data about millions of different (often fleeting) interactions that is practically never applied to anything useful. Furthermore, many technology systems are not properly integrated, and/or their implementation strategy did not plan for broader communication between complimentary technologies. We know both more and less about our prospects than ever before, all because of technology.
Campaign automation strategy needs to support a broader, more strategic approach to Demand Generation that involves aligning people, process, content and technology around the buyer in order to better support their purchasing journey.
In this panel discussion featuring demand generation and marketing automation experts, we will discuss how B2Bs should outline their Demand Generation strategy … before they make their marketing technology decisions.
Join Senior Strategic Account Manager Tom Ricards to learn how you can utilise recovery email campaigns to recover lost revenue and increase online sales.Read more >
As a marketer, when was the last time you really sat down with your sales team and worked through a solid plan to increase lead quality, opportunities and closed deals - TOGETHER? No lip service here. I'm talking the real deal - a concerted effort to think, act and feel sales challenges and get innovative.
Bottom line: In these competitive B2B and B2C markets, the marketing and sales teams who can work together successfully will build stronger, better and faster results for their companies. And campaign automation can help achieve this.
Join Sangram Vajre, Director of Marketing at Pardot, a salesforce.com company, as he takes a look at:
- How marketing and sales teams can use multi-channel campaign automation to establish a plan
- How to focus campaign efforts for agreed-upon results
- How to use campaign results to effectively improve and continue building on campaign successes
Join Chantelle to learn why your relationship with subscribers and customers shouldn't stop at the sign-up or the sale, and how you can increase customer lifetime value using post conversion email campaigns.Read more >
Agile Marketing is a hot topic right now, but not everyone is doing it right. Changing the copy or content during your campaign does not make you agile.
To be agile, there is a methodology to follow, which allows your marketing campaigns to shift and change faster and easier.
In this webinar, Aniel Bhaga, Head of Growth at Ungapped, will show you how to use the Agile methods to drive your marketing campaigns to a higher level.
If there’s one webinar you need to watch about email marketing personalization, this is it. Join Movable Ink and Campaign Monitor as we explore next-level email personalization tips to help you master gathering customer data, segmentation, and how to take your personalization to the next level with behavioral data.Read more >
To succeed in today's rapidly evolving marketing landscape, you need to understand how to collect, analyze, and leverage the massive and varied amount of data available. A system of data analysis, usable by data novices and ninjas alike, can unlock your campaigns’ performance potential.
Join StrongView’s Senior Strategist, Catherine Magoffin, as she lays out a step-by-step, soup to nuts process for marketing data analysis, focused on campaign performance.
Key Things You Will Learn:
* Why it is so important to begin utilizing your customer data, today
* 11 Steps for harnessing your customer data into action
* Real life examples of success from Extra Space Storage and Redfin
Customers use multiple devices across many online and offline channels, generating overwhelming amounts of data. Organizations and marketers don’t only have to pull all this data together and make sense of it, but use it to deliver a seamless and personalized journey across every channel.
While a CDP to create a Single Customer View can help you triumph over disparate data, the battle is only half won: these persistent, unified records need to be put to use. With multi-channel campaign management, marketers have the ability to engage and communicate with their customers at every stage of their journey.
During this webinar, Customer Data Platform Institute founder David Raab and Jim Kelly, Principal Consultant at BlueVenn, will discuss how a holistic view and a consistent customer experience creates more relevant marketing. Asking questions such as: How else do the two marketing technologies benefit each other? Can one work without the other? Plus, of course, why a CDP and multi-channel campaign Management is a Match Made in Heaven.
Benefits of campaign automation are very well-documented. An increasing number of organizations have made marketing technologies an investment priority. As marketers continue to leverage automation to nurture leads and optimize cross-channel marketing, analytics has emerged to be a secret sauce to smarter marketing. Opportunities for marketers have amplified. They need intelligence to tap into a number of data sources in order to streamline their cross-channel marketing campaigns.
Predictive analytics offers critical cues to marketers about what action their customers are likely to take and which prospect should they prioritize for their next nurture campaign. Campaign automation, when paired with predictive analytics, gives marketers the most powerful tools to up the ante on their campaign efforts and drive effective personalization.
Discover how and why welcome campaigns are an important part of your email marketing strategy, and how best to use them.Read more >
The common notion is that state actors engaged in APT campaigns work in solitude and launch their destructive attacks in the stealthiest manner possible, rendering all pre-emptive intelligence actions against them useless. Is that what happens today? Is their way to perform reconnaissance activities and monitoring criminals on darknet and Clear Web to discover these campaigns? Discussing real use cases of state actors engaged in APT campaigns, explore what can be done with the available intelligence tools we have today, specifically from the Dark Web.
The discussion will include real use cases of APT actors performing reconnaissance activities on darknet platforms and on the Clear Web. It will provide useful tips for organizations who wish to assess their exposure and vulnerability to such attacks by using the same reconnaissance methods as the threat actors themselves and advanced OSINT tools.
About the presenter:
Alon Arvatz served in an elite intelligence unit in the Israel Defense Forces. While serving for 3 years in the most innovative and operational setting, Alon led and coordinated large operations in the cyber intelligence world. Alon established Cyber School, a center providing teenagers with courses, seminars and workshops on cyber intelligence. Today, Alon is the Co-Founder & VP of Product Development at IntSights. While serving in an elite intelligence unit in the Israel Defense Forces Alon lead core cyber threats discussions investigating and deliberating main cyber topics. He also established a cyber center for teaching cyber and have a lot experience in presenting and teaching the cyber world in general and the hackers and dark and deep web in specific.