Jussi Karelo, Director of Channel Management at Microsoft, talks about how they use 'Channel Data Management' (CDM) to increase customer satisfaction and provide high quality channel data to support their global business processes.Read more >
Kathy Contreras, SiriusDecisions Sr. Research Director for Channel Marketing Strategies, will share best practices to building a market-leading referral partner program. A new data report on the performance of B-to-B referral partner programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will provide guidance on enabling referral partners to drive growth and the expected impact to your business.
What you'll learn:
- Key decision points for building a partner referral program
- Best practices from successful programs
- Performance benchmarks for referral partner programs
Learn how to align emerging channel technology with proven channel best practices to support program growth, partner engagement and ROI. Channel experts Maria Chien, Service Director, Channel Marketing Strategies for SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift Solutions, detail:
• The top 5 priorities for channel marketing leaders
• Aligning channel marketing efforts with corporate goals
• Best practices for demand creation, partner enablement and functional development
• How to solve integration challenges undermining channel program success
Philip Moon (Channel Enablers VP of Products and I.P) has trained some of the best channel sales forces in the world. In this short video he shares some observations about the skills and behaviours of the best and identifies the five core channel competencies around which Channel Enablers channel sales curriculum is built.Read more >
According to the 2018 Channel Marketing Report, the top challenges for channel leaders are:
•Visibility around MDF spend and ROI
•Trouble optimizing MDF spend
•Overall poor channel lead conversion
With MDF allocations continuing to increase in 2018, these issues can drastically impact the performance of your channel revenue.
Register for this webinar and join Devon Wellbrock, SVP of Enterprise Accounts, Americas, MRP as she discusses how you can improve visibility and lead conversion in the channel.
Here’s what you’ll learn in this webinar:
•How to ensure MDF is optimized and spent on the right mix of marketing tactics
•How to ensure channel marketing programs positively affect your bottom line
•Methods to gain better visibility into marketing generated pipeline, conversion and historical campaign analytics
Join IDC's Worldwide Channels and Alliances team as they discuss the key trends they have been seeing in software and infrastructure channels as well as in strategic alliances, hear a brief review of 2017 predictions and outcomes, and then their predictions for 2018 and beyond.Read more >
Interoperability is a primary basis for the predictable behavior of a Fibre Channel (FC) SAN. FC interoperability implies standards conformance by definition. Interoperability also implies exchanges between a range of products, or similar products from one or more different suppliers, or even between past and future revisions of the same products. Interoperability may be developed as a special measure between two products, while excluding the rest, and still be standards conformant. When a supplier is forced to adapt its system to a system that is not based on standards, it is not interoperability but rather, only compatibility.
Every FC hardware and software supplier publishes an interoperability matrix and per product conformance based on having validated conformance, compatibility, and interoperability. There are many dimensions to interoperability, from the physical layer, optics, and cables; to port type and protocol; to server, storage, and switch fabric operating systems versions; standards and feature implementation compatibility; and to use case topologies based on the connectivity protocol (F-port, N-Port, NP-port, E-port, TE-port, D-port).
In this session we will delve into the many dimensions of FC interoperability, discussing:
•Standards and conformance
•Validation of conformance and interoperability
•FC-NVMe conformance and interoperability
•Use case examples of interoperability
After you watch the webcast, check out the FC Interoperability Q&A blog https://fibrechannel.org/a-qa-on-fibre-channel-interoperability/
Discover how Channel Data Management (CDM) can help you increase revenue and reduce costs!Read more >
Long considered the ‘holy grail’ of channel management, connecting the dots between channel investment and sales ROI is still a struggle for even the most savvy and well-funded channel organizations. But in the last couple of years, technological steps forward in workflow automation, data integration, analytics, forecasting, and marketing automation have set the stage for a true closed loop.
This evolution means finally being able to measure with certainty what efforts are working and which are a waste of time and energy, thus maximizing impact with limited budget. But the effect of connecting these dots has another, equally important benefit: each step in the channel planning, execution, and measurement lifecycle becomes dramatically more effective and efficient when influenced by the information captured in the other steps.
Red Hat® is the world's leading provider of open source solutions, using a community-powered approach to provide reliable and high-performing cloud, virtualization, storage, Linux®, and middleware technologies. The majority of revenue now flows through RedHat's highly developed indirect sales channel.
In this half hour presentation Ric Noble, RedHat Program Manager for Global Channel Sales and Business Development speaks about how and why they engaged Channel Enablers and the business outcomes they achieved.
Channel Partners recognized 50 solutions providers at the Spring 2014 Channel Partners Conference & Expo, during a ceremony sponsored by AT&T. Our video has the highlights.Read more >
A summary of findings from research conducted by Channel Enablers into vendor indirect channel challenges and opportunities in 2013Read more >
Brazil is now the sixth largest economy in the world and it is only one of several fast growing countries in the Latin America Region. Channel Enablers V.P Philip Moon speaks with Arnie Perez, CEO and Founder of Blitz Sales and Marketing, about what vendors need to do to succeed through indirect channels in the region.Read more >
A recording of a webinar presented on Wednesday, September 12th 2012 by Rich Blakeman, Senior Vice President, North America of Channel Enablers, and Malcolm Carlaw, Executive Vice President of Impact Learning Systems—A Division of Miller Heiman.
As companies increase their reliance on indirect channels for sales and service, they also relinquish control of the customer's experience to third parties. For most customers, their experience in the channel defines their perception of your company's brand. Rich and Malcolm discuss what you can do to create and control a consistent brand experience for your customers served by the channel.
As end-user demand for cloud services grows, new fast-growing pure-cloud vendors are emerging while existing high-tech vendors race to transform their businesses and their channels in time to grab market share.
Indirect channel partners who have proven cloud-business credentials are in short supply, so while cloud-vendors compete to recruit the best partners they are also trying to migrate existing partners to the new business model.
This panel will discuss the key challenges vendors face in recruiting, enabling and managing cloud-channels and what vendors can do to overcome them.
Mobile marketing technology gives organizations the power to reach and inform people in exactly the places and moments where they can make decisions and take action. Learn about why this approach is better when integrated into a broader cross-channel strategy.
In this session, you will learn:
- How Adobe Campaign’s mobile capabilities can help marketers create these types of mobile moments.
- Techniques Adobe Experience Cloud customers are applying in a variety of industries.
- How Adobe Campaign is investing in expanded mobile and cross-channel marketing capabilities.
- Bruce Swann, Group Product Marketing Manager, Adobe
- Jeremy Finch, Product Marketing Manager, Adobe
In May 2012 Channel Enablers President Braham Shnider spoke to an audience of sales executives at Miller Heiman's annual Sales Performance Summit held in Sydney Australia.Read more >
A comprehensive discussion of the challenges and merits of approaching different markets using multi-channel approach and the benefits of harmonizing direct and indirect channels to effectively go to market. Discussion features Miller Heiman CEO Sam Reese and Channel Enablers President Braham Shnider. Hosted by Rich Blakeman, Channel Enablers' Senior Vice President for North America.Read more >
You've recruited them, trained them, and helped them execute several sales but your channel partners still struggle when it comes to truly marketing your solutions. Whether lack of resources, know-how or bandwidth your partners need more marketing resources and assistance. In this 1-hour webinar with channel marketing maven Alexandra Krasne learn how to provide them with just that and walk away with:
- An in-depth overview of the types of marketing designations your partners fit into
- Programs you can implement today to make your partners better marketers
- Resources and strategies to truly drive business through your channel
Alex’s background as a journalist fuels her passion and creativity as a storyteller. It’s the secret weapon behind the successful content marketing campaigns, winning demand generation programs, and engaging social media efforts she has lead for startups, nonprofits, and Fortune 500 companies. Truly compelling stories transcend any medium and move audiences to buy, engage, and connect. Alex has successfully translated compelling stories to video, blogs, tweets, website copy – and helps Channel Maven clients do the same.
With more than a decade of experience as a technology journalist, Alex’s writing has appeared all over the web and in print, including: PC World, Wired, CNN, CIO, The Houston Chronicle, TechSoup, Silicon Angle, ComputerWorld, Micro Publishing News, ARN, and Linux Today.
With cloud and broader digital transformation having an impact, the European partnering landscape continues to evolve. What was once a fairly straightforward, linear supply-chain channel is now quickly emerging as a complex, nuanced and fast-changing partnering ecosystem. This transition is having a huge impact on the way partners do business, and how vendors (and distributors) must interact with them.
In this 30-minute webcast – which is suitable for vendors, distributors, service providers and solution providers - IDC's Channels and Alliances analysts will delve into some of the key topics for 2018, and offer advice on how to navigate these complexities. This year, some of the big changes impacting partners include the impact of digital transformation, the growing importance of Partner-to-Partner and alliance engagements, the changing role of distributors, and of course, GDPR.
Including the latest IDC data and a chance for Q&A with industry analysts, this webinar is essential listening for those planning and executing a partner strategy for 2018.
Even though most customers aren’t familiar with the word ‘omni-channel’, they are well-versed in what it means — moving seamlessly between digital and physical channels. And, according to Dr. Nicola Millard’s latest research, that’s exactly the kind of customer experience they’re looking for.
Find out more: https://www.globalservices.bt.com/uk/en/point-of-view/omnichannel-swap-shop