Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to personalize how your prospects and target accounts experience your content, and scaling the creation of these experiences becomes your next big hurdle.
In this webinar, Uberflip’s Director of Content Experience, Paige Gerber, and Drift’s Customer Marketing Team Lead, Chris Handy, reveal five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
70% of marketers have pledged to create more content this year. How are you going to stand out from the increase in blog posts, ebooks, and white papers across all marketing campaigns? Learn 3 ways to transform your PDF-first marketing strategies into stronger, more engaging experiences that connect with your audience!Read more >
In this fast-paced webinar, you'll learn how to use content to turn customers into volunteer marketers. Join best-selling author and digital marketing celebrity Jay Baer, and he'll unveil his framework for Talk Triggers: content that creates word-of-mouth.Read more >
Join us for a webinar with Vidyard and Spear Marketing to learn how B2B marketers are using personalized content to drive engagement.
We discuss the trends in content personalization, the challenges marketing teams face when implementing it and some real-world examples of how other organizations are personalizing their content experience.
More than ever, buyers are educating themselves with content at every stage of the customer journey. And with an average of seven different buyers involved in any B2B purchase decision, the need for a personalized approach is now more critical than ever.
Jason Oakley, Product Marketing Manager at Uberflip, explains how Uberflip's Content Experience Platform (CEP) enables you to create engaging, personalized content experiences at scale.
Every B2B marketer knows that great content is a key ingredient for winning growth strategy. Content marketing has changed dramatically since the “more is more” days. The best marketing teams, armed with better measurement capabilities, are taking a more thoughtful approach, delivering helpful, high-quality content and attributing its impact on growth. They’re also shifting their content mix. With 80% of web traffic expected to be video by 2020 (Cisco), streaming content like webinars and videos are no longer just a tick box for a top funnel asset. Target audiences want more engaging, interactive and human experiences online. Successful content teams are acquiring and inspiring their ideal audiences how, when and where they want at all stages of the customer journey.
In this lively roundtable, marketing content expert Steve Gershik and top marketers on the cutting edge of content will discuss:
- Leveraging the most compelling forms of content in 2018 at every stage of the buyer’s journey
- Making great storytelling a key part of your process
- Tips for measurement of content performance, connecting campaigns to revenue
Content marketing has long been a staple of the B2B marketing mix. But as more organizations are creating more content, how do you make sure your content breaks through the noise and actually creates value?
In this webinar, marketing leaders from Bizible, BrightInfo, and Uberflip discuss key components to planning, executing, and measuring content marketing that moves the needle.
The webinar will answer key questions, including:
• What is content fitness? And why does it matter?
• How do I build a knockout content experience?
• Should I be gating content?
• How do I measure the buyer's content journey? And how do I optimize it?
Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?
Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.
You will learn:
- Strategies for transforming yourself and your marketing message into something worth noticing and remembering
- How people pay attention, remember content, and ultimately act on it
- How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
A solid content marketing strategy can help create a more enjoyable experience for you and your buyers.
Join Carey Ballard, Director of Content Marketing at Infusionsoft, for this on-demand webinar to learn the most effective content marketing tactics for small business.
•What makes content marketing so effective?
•Top content marketing trends
•Interactive exercises to practice content marketing
•How to create a basic content marketing plan
•Free, online tools to help you get started
Harness the power of content marketing in your small business. Watch now.
In the modern marketing department, roles tend to be largely defined. The content marketer creates and distributes content. The demand generation marketer turns that content into leads. The digital marketer amplifies that content’s reach.
But what about that last missing piece of the puzzle—the content experience?
In this short webinar hosted by Randy Frisch and Jay Baer, you'll learn about who in your organization should be owning the experience and how you can start rallying your team around the idea.
Featuring: Katie Martell, On-Demand Marketer, at BrightTALK's Content Strategy & Distribution Summit.
What do Salesforce, Apple, and the South Beach Diet have in common? They motivate others to action against an enemy - and it isn't the competition.
While your buyers are certainly motivated by benefits, they are more likely to be truly galvanized when called to rally against a common foe. This is what creates movements that build momentum for brands.
The right enemy can also be a powerful way to focus our marketing team and improve our content marketing. Join this session, and find your antagonist.
Katie Martell is a millennial CMO and entrepreneur. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, and top 3 most influential B2B marketer on Twitter. Katie has spent the last decade marketing to marketers, and today serves a variety of companies as an on-demand marketing consultant. Learn more at www.katie-martell.com
Understanding industry benchmarks and navigating marketing trends can be difficult.
We recently conducted a survey with Heinz Marketing and gathered real data to better understand the issues faced by B2B marketing teams, as well as B2B audience expectations.
In this webinar, Matt Heinz will take you through the survey findings and help you determine where to focus your B2B marketing efforts and comprehend the changing content marketing landscape.
We spend so much time and money on getting our audience to read our content. But what are we learning about them? And what are our returns on investment?
Content marketing is more than just likes, shares, hits and clicks. It’s a perfect opportunity to learn more about our customers’ personal traits, preferences, needs and challenges – and to translate those insights into personalized pitches that convert like a machine.
Learn how you can use interactive content marketing to engage your audience, capture deeper insights about them and personalize content to maximize conversion. Get inspired with loads of examples and leave with great ideas for your content marketing efforts.
• What is interactive content marketing and why are leading brands using it?
• New lead-gen tactics using interactive content
• The 3-step process for higher conversion
• Analyzing your data needs & how to capture it
• How to qualify, segment and deliver high-precision pitches
• Loads of examples and inspiration
BrightTALK and Dot have created this fun little “What Is Your Marketing Superpower?” quiz: https://dot.vu/p/interactive/marketing-superpower-brighttalk/.
Are you a creative genius, data nerd, social media maven or lead-gen machine? Take the quiz to find out (it only takes a minute)! We will be using this quiz as an example to explain some of the concepts, so taking it will also improve your experience while you’re tuned in to the talk.
Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task. But does it have to be?
In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:
- Quickly pull together all your content for ABM
- Build personalized content experiences in minutes—without a line of code!
- Effectively distribute your content experiences for maximum impact and engagement
- Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey
Your marketing team spends tons of time and resources developing the right content to engage your top personas and accounts. But what if you could engage your sales team while making them look like rockstars with your content? Learn how Sigstr, Terminus and Uberflip run their ABM campaigns and empower their sales teams with content. It’s time to move away from the traditional demand gen and outbound sales tactics with a focus on pure volume and towards a personalized approach.
You’ll discover strategies and tips to:
- Personalize your account based content at scale
- Leverage your sales team as your secret weapon for content distribution
- Win over your top accounts!
The process of content marketing can be defined by a four pillar system: Creation, Experience, Distribution, and Insights. Marketing teams must have the people, processes, and tools in place within each pillar of the framework in order to effectively execute their content marketing strategies, but many teams fail to fulfill all four pillars.
Do you know where your efforts are lacking?
In this webinar, we're joined by four marketing leaders from Kapost, Integrate, and Radius (each representing an area of the four pillar framework) who share their top tips for improving your content marketing processes and technology.
You will learn:
- The 4 Pillars of Content Marketing framework
- Actionable tips for improving your content marketing process
- How to identify technology gaps in your content marketing software stack
Did you know that only 44% of B2B content marketers know what successful or effective content marketing looks like? That means that 56% of content marketers are aimlessly creating content without any direction or end goal. This content is not generating traffic, leads, or sales.
Watch this webinar to learn what effective content marketing looks like.
Content and influencer marketing are hot topics for B2B marketers all over the world as two of the most promising strategies for attracting, engaging and converting ideal customers.
What many marketers don’t realize is how collaborating with influencers can create even more credible, relevant, and optimized experiences for target accounts.
Join Lee Odden to learn how working with influencers and their communities can help scale quality B2B content that gets results.
How to efficiently maximise real impact in a data-driven marketing world.
All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.
In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
Inbound, demand generation, ABM, and sales enablement are all driven by content. In this 9-minute webinar, Randy Frisch, President & CMO at Uberflip, and Jay Baer, President at Convince & Convert, explore how to use these strategies to bring your content to life.Read more >
In this 9-minute webinar hosted by Randy Frisch and Jay Baer, you'll learn about a 5-step framework that will help you easily create personalized experiences for your marketing campaigns.Read more >
Does your content break through the clutter? Join Keith Jennings of Jackson Healthcare as he discusses how to create content that cuts through media clutter.Read more >
Being great at content marketing was harder to do in 2016 than ever before. That's because there's more content in more places, with more topics and more faces. And that trend isn't going to stop in 2017 – it's only going to multiply.
Get ahead of the competition by understanding how to take a more nuanced, informed approach, so your content works smarter and harder.
Spend an hour with Uberflip's Hana Abaza and Jay Baer from Convince & Convert diving into seven (at least!) content marketing trends that you cannot afford to ignore going into 2017.
Jay Baer recently unveiled his new framework, Talk Triggers: Content that Creates Word-of-Mouth, and he has done exactly that – sparked incredible discussions among marketers everywhere on how to turn customers into volunteer marketers. Word-of-mouth is the most efficient and effective marketing tactic available, and content can (and should!) be the catalyst for those conversations. Watch this webinar to hear about Jay's new framework plus his answers to real questions submitted by B2B marketers!Read more >