As the demand for content grows, marketers are faced with a huge challenge: how can you consistently more create high-quality content that the right people actually engage with, convert on and share? You can't do it alone. You need help.
Join this B2B Content Hacks session to learn why and how your company's advocates must be a critical component of your content marketing strategy, from ideation to creation to distribution.
The classic way of identifying, developing, testing and rolling out new technology relies on management to identify a bottleneck and set a deadline, product management to scope the issue and develop the requirements and then the development time “sprints” through an agile process to deliver the goods. Once the solution was rolled out, the employees suddenly had another process with which they had to comply.
Now, however, there is a better way. IT and development leaders can crowdsource roadblocks from their audience as well as their teams instead of guessing what to address, which will tell them exactly where technology can automate processes and solutions in order to make it easier for their employees. The result? Solutions employees actually need that are built the best for your organization.
Join Jeff Kunzelman, Chief Technology Officer at POPin, as he discusses how crowdsolving and automation can revolutionize your business. Specifically, expect to takeaway:
•Examination of past and current ways of handling development
•Identification of ways to avoid bottlenecks
•Examples of successful crowdsourcing
•Best practices for technology automation
•Solutions for employee-driven initiatives
ITSPmagazine chats with Michael Liu, Director of DevOps, RealtyShares. Here are some of the highlights from our conversation with Michael:
- RealtyShares is a crowd-funded platform for investing in real estate projects. It allows you to invest in a large geographical area and in projects that could otherwise be out of reach.
- Michael finds diversity in his company helps them in a lot of respects. They not only look for diversity in things like ethnic backgrounds but also job histories.
- RealtyShares likes to use third-party products to help prove whether they are doing something they have promised to their customers, such as making sure their applications are safe and secure. One third party they have been using for 10 months and has really helped with their critical pen testing efforts is Cobalt.
Brilliant ideas can’t impact your company unless you have buy-in from the teams doing the work. And how can you as a leader get that buy-in? With honest and open conversations. The problem is that telling the truth to the boss is usually career limiting for your employees. In this session, Brian Anderson will address the critical conversations you need to have in order for your business to succeed, and how to make these conversations safe and actionable.
•Revolutionary ways to have actionable conversations within your company
•How to help management and employees communicate effectively
•Targeted questions to help you crowdsource answers to your hardest questions
•Ways to drive engagement in your company
Fortune 500s with robust innovation programs have long benefited from crowdsourcing Challenges, but what do smaller companies stand to gain? To find out, we’ll be speaking to Brendan Cassidy, Open Innovation Manager at General Fusion, a fusion energy technology company, which has just completed its first pilot program of three Challenges with InnoCentive. We’ll be discussing their experiences with running these Challenges, all of different types, including their original motivations, how they measured ROI and success, and the ways in which they are now further leveraging the Challenges.Read more >
Ever wondered how you could tap in to the power of the crowd to get more out of your data? In this webinar, we’ll be in discussion with Andrew Lipstein from Thomson Reuters on how and why open innovation is being used for data analytics and app development. We’ll be diving into some of the past open innovation initiatives that Thomson Reuters have run with InnoCentive, looking at the value they generated and some of the feedback from the problem solvers involved. Kelly Higgins, one of InnoCentive’s innovation experts, will be on-hand to provide some best practices for running these open innovation initiatives and talk about how InnoCentive has worked to optimize these initiatives and maximize the chances of success.Read more >
There are many exercise devices that exist today. Many use servomotors pneumatics, flywheels and elastic bands which are all available today off the shelf. The Seeker would like to find new concepts that are inspired by biology. This type of biomimicry has shown to be efficient and durable in many cases. Solvers are asked to come up with bio-inspired exercise mechanism that will be the basis for resistive and aerobic exercises for astronauts.Read more >
Votem is a revolutionary mobile voting platform designed to securely cast votes in elections across the globe. We believe we can dramatically increase the voter turnout in the United States and the World by making voting easier, safer, and more accessible than any other current means. In this Challenge, we are asking Solvers for help in overcoming the significant obstacles that stand in the way of bringing safe, secure, and easy voting to people worldwide. These obstacles fall into three main categories that may be addressed individually or together: security, identification/authentication, and accuracy and verifiability.Read more >
Webinar featuring InnoCentive Founder Dr. Alpheus Bingham, as he shares case studies from pharmaceutical companies that used crowdsourcing as part of their drug discovery efforts.Read more >
All enterprises seek innovation. It is known as a success factor for businesses and organizations. The ability to creatively harness and lead in our rapidly changing world identifies winners. The inability to deliver better products and services faster, better and cheaper than competition identifies losers. The best and the brightest employees are attracted to organizations that have Innovative work environments. Customers freeze out products and services that do not innovatively compete.Read more >
Limited Resources, leveraging current funds to maximize ROI, focusing many minds on one problem – are all issues that organizations face every day while working towards cures and care improvements. This webinar features Executive Director for the National PKU Alliance (NPKUA) Christine Brown – who discusses how they are using Challenge Driven InnovationTM (CDI) to significantly improve patient blood monitoring of PKU, a rare disorder that causes an amino acid called phenylalanine to build up in your body.Read more >
In a collaborative study with The Economist Intelligent Unit, “The Economics of the Socially Engaged Enterprise,” executives defined social engagement today as online listening, blogging, and building relationships with online influencers. But the top economic or business return performers have a different view – they will be more focused on ideas and action in the next two years. Big-return companies crowdsource new products (57%), or let customers participate in developing ideas. In fact, they are predicting a significant portion of new products will be derived from social engagement insights. This webinar from PulsePoint Group will explore best cases and practices.
- Research results
- The different flavors of “crowdsourcing”
- Case studies
- What works and what doesn¹t
As most companies across all industries have embraced open innovation, two important questions must be answered: How do our open innovation efforts measure up against the best practices? What can we do to put ourselves in the top tier of open innovation users? In this talk, Stefan Lindegaard, will share his insights on how companies can evaluate their open innovation initiatives based on 7 key areas: Common Language and Understanding, Motivation, Mandate and Strategic Purpose; Assets and Needs; Value Pools and Channels; Internal Readiness; External Readiness; New Skills and Mindset; Communications Strategy. Lindegaard will also provide ideas on how to make the necessary improvements that will give more power to your organization’s open innovation work.Read more >
Executing an internal collaborative and external innovation program within a global organization of approximately 50,000 people requires a deliberate strategy, a dedicated team and executive sponsorship. Join us for a live webinar – to hear from AstraZeneca’s Innovation Director, Scott Wilkins, PhD, as he shares their journey in developing an innovation capability which has introduced a new way of working across R&D and beyondRead more >
Since the term crowdsourcing was coined eight years ago, the idea of tapping the knowledge, opinions, and ideas of the crowd has spread quickly and evolved in interesting ways. Today, every industry has examples of crowdsourcing and how it has helped with their innovation goals. In this webinar, Stefan Lindegaard provides history lessons, a present overview and future predictions on the benefits and challenges that come with crowdsourcing.Read more >
Stefan Lindegaard, renown innovation strategist and thought leader, discusses the skills and mindset that are required to be a good innovator in this era of “modern innovation,” which is driven more by openness and business models than internal R&D and patents. Topics include: · 7 critical personal competencies for innovation success · An overview of the types of people and functions you need for a strong innovation team · Insights on the key elements for corporate innovation training programs · A view on why some people kill innovation – and how to deal with themRead more >
Implementing a deliberate strategy developed to drive organizational change, NASA began pioneering the use of crowdsourcing and collaborative innovation in 2005, to more actively engage the public and advance solutions to difficult challenges. After an incredibly successful set of pilot challenges, NASA was requested by the White House Office of Science and Technology Policy to create a Center of Excellence for Collaborative Innovation (COECI) to assist other Federal Agencies in applying the practice of crowdsourcing. On the heels of its two-year anniversary, the NASA Center of Excellence is pleased to share their innovation crowdsourcing experiences with you. Join usfor a live webinar – NASA Center of Excellence for Collaborative Innovation – Crowdsourcing Journey hosted by the NASA COECI Team as they discuss and review:
• A brief history of the pilots
• The CoECI mission, organization, and use of NASA@Work internally
• Highlights of recent successful challenges
• Best practices learned
• Audience Q&A