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    • How to Grow Your Hi-Tech Business with Branding, Content & Storytelling
      How to Grow Your Hi-Tech Business with Branding, Content & Storytelling Jean Ginzburg, CEO, Ginball Digital Marketing Recorded: Jul 11 2018 6:00 pm UTC 51 mins
    • To get your brand message across to your audiences, it’s key to know where they are hanging out. With users now spending an average of 20 minutes per day on social media, most of the audiences audiences of hi-tech companies are hanging out on either Facebook, Instagram, LInkedIn, Youtube or another social media platform. Before we can get onto social media, it’s pertinent to craft a message about our brand and about our products or services.

      Join this live webinar with Jean Ginzburg, Digital Marketing Expert and #1 Best-Selling Author, as she covers how best to extract the message from your own business and how best to create it for your target audience.

      Once we have crafted our message, we will cover on how best to create content, what types of content works best now and the components of a well-crafted content piece. And now we are ready to distribute our messaging and content across social media. We will also cover specific examples of branding, messaging, content and social media from the hi-tech and SaaS industries.

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    • Making Everyone Unforgettable: Personalized Digital Marketing Effectiveness
      Making Everyone Unforgettable: Personalized Digital Marketing Effectiveness Avril Castagnetta (EY), Bernhard Klein Wassink (EY), Chris Young (Adobe) Upcoming: Aug 15 2018 8:00 pm UTC 45 mins
    • We’re in the age of digital transformation — and empowered digital consumers. They expect consistent and timely messaging wherever you interact with them, but this is nearly impossible without the right tools and unified consumer data across the organization.

      See how the partnership of Adobe, Microsoft and EY can uniquely change the way Financial Services and Insurance companies engage with their consumers through the use of smart data, campaign orchestration, web experiences, and a single view of customers.

      Join this webinar to:
      - Hear about emerging digital marketing capabilities and industry trends
      - Learn how unified customer data, AI, and the right data visualizations help you deliver seamless experiences
      - See a demo of our integrated sales and marketing tools for customer experience management

      Presented by:
      - Bernhard Klein Wassink, Partner, Global Insurance Customer & Growth Solution Leader, EY
      - Avril Castagnetta, Financial Services Insurance Digital Marketing Leader, EY
      - Chris Young, Director, Financial Services Industry Strategy, Adobe

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    • The Modern Marketing Leader’s Dilemma
      The Modern Marketing Leader’s Dilemma Jeff Clark Research Director, Marketing Operations Strategies, Sirius Decisions Recorded: May 31 2018 3:30 pm UTC 54 mins
    • With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the while keeping your customers, organization and stakeholders happy while ensuring the internal processes and technology are in place to support them.

      We will answer these questions and more in this on-demand webinar. You’ll discover how to:

      - Identify where Marketing leaders tend to struggle
      - Discover best practices needed to avoid the common challenges and pitfalls
      - Balance the need for immediate success with long term strategy
      - Determine the necessary investments across people, process and technology to enable your priorities

      Jeff Clark brings over 25 years of B2B marketing experience to the Marketing Operations Strategies service. Jeff develops SiriusDecsions’ research on marketing measurement and technology planning. His work helps b-to-b organizations effectively quantify, understand and convey the value being created by their marketing functions and assists marketing operations teams in their planning and management of technology.

      After spending 10+ years in the digital marketing industry in various roles, Chris re-joined Progress in 2015 because he believes the Progress portfolio can solve many of the problems he faced at other companies throughout his career. With a passion for technology and marketing, Chris leverages his eight years of experience at Microsoft, various startups and other mid-sized companies to focus on bringing fantastic products to market.

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    • The Lifecycle of Digital Transformation
      The Lifecycle of Digital Transformation Kerry Dawes, Head of Digital Experience & Intel at The Rank Group Recorded: Jun 13 2018 6:00 pm UTC 20 mins
    • The phrase ‘Digital Transformation’ has been increasingly used throughout the industry as a strategic goal organizations want to achieve. This initiative implies that Digital Transformation has an endpoint, a stage where companies will be ‘transformed’ - however this certainly isn’t the case.

      Join Kerry Dawes, Head of Digital Experience & Intel at The Rank Group from her main stage presentation at Digital Velocity New York as she discusses:

      - 3 main drivers of digital transformation
      - Key ways to think of digital transformation as a longterm campaign rather than a one-time project
      - Common challenges most brands face around digital transformation and ways to solve them
      - How centralized and real-time decision making helps drive digital transformation

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    • How to Optimize Your Digital Marketing to Drive More Calls and Customers
      How to Optimize Your Digital Marketing to Drive More Calls and Customers Blair Symes -- Director of Content Marketing at DialogTech Recorded: Jul 13 2016 4:00 pm UTC 56 mins
    • Digital marketing has gone mobile. And thanks to smartphones and click-to-call, digital ads will drive over 100 billion calls to businesses in the U.S. this year. In today's mobile-first world, the success of your digital marketing often depends on your ability to drive calls. You now have to know the ads, keywords, and web pages driving good calls – so you can optimize for what’s bringing in not just the most leads, but the most customers.

      Join call attribution experts from DialogTech to learn how today’s most successful marketers are using call data to prove and improve drive ROI. You’ll learn:

      •The enormous impact smartphones are having on digital marketing
      •How to optimize search, social, and display campaigns to drive calls and sales
      •What data marketers must capture around phone calls to optimize ROI
      •Real-world stories for how digital marketers use call data to drive revenue

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    • B2B video marketing: Turn your CRO into your BFF
      B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Recorded: Aug 17 2017 5:00 pm UTC 62 mins
    • You better get good at conversational video marketing, fast—or you're going to be obsolete.

      Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

      Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

      Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

      By watching this webinar, you'll:
      * Optimize your audience takeaways for video content
      * Get tips from the savviest sales and marketing people on their video content strategy
      * Focus your energy on the right distribution channels for your adverts
      * Personalize video content to lock in the close

      Speakers:
      * Michael Ballard,Sr Manager Digital Marketing, Lenovo
      * Todd Hartley, CEO, Wirebuzz
      * Stewart Rogers, Director of Marketing Technology, VentureBeat

      This VB Live event sponsored by Vidyard

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    • Building an Effective Global Digital Marketing Platform
      Building an Effective Global Digital Marketing Platform Ruth Mortimer, Editor, Marketing Week Recorded: Feb 6 2013 3:00 pm UTC 63 mins
    • As digital marketing continues to evolve from simple websites to highly sophisticated digital marketing platforms, so too are the tools available to marketers helping integrate their digital activities, gain real-time insight and roll-out targeted initiatives more quickly and effectively than ever before.
      Unsurprisingly, this increased level of sophistication also brings with it many new challenges.
      How can marketers use these platforms to scale reliably? - How can brands react fast to user feedback? - How do marketers provide real, useful value to their local markets?
      Find out – Register for free today.
      Christopher Marsh, Head of Technical Architecture at AKQA is helping some of the world's leading global brands deal with these challenges. During this exclusive Marketing Week webinar, Christopher will share the knowledge he has gained from these challenges and provide real-life examples of how marketers can benefit from digital marketing platforms.
      Together you will explore:
      • How to re-evaluate digital platform architecture.
      • How to select the right tools for a brand
      • How to treat digital marketing platforms as products rather than projects to drive value across the business

      If you are a senior marketer, digital marketing specialist or just want to gain insight on building and managing effective global digital marketing platforms, register for free today.

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    • Why Your Content Marketing is Failing (and how to fix it)
      Why Your Content Marketing is Failing (and how to fix it) Gary DeAsi, Senior Manager, Digital Marketing & Brand SmartBear Software Recorded: Aug 17 2016 5:00 pm UTC 59 mins
    • In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.

      This session delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:

      · Content Planning. Creating monthly and quarterly content plans aligned with the customer journey, and key business goals and metrics

      · Content Creation. Digital content creation approaches optimized for search, engagement and conversion, designed for re-purposing

      · Content Distribution. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms

      · Data Utilization, Automation and Metrics. The utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results

      · Content Lifecycle Management. Understanding the stages of the digital content lifecycle to implement an efficient, repeatable process and lengthen the lifetime value of content

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    • How to Ensure Marketing Success Post GDPR
      How to Ensure Marketing Success Post GDPR Cara Wilson, Digital Marketing Manager & Liz Brewer, Customer Success Manager Recorded: Jul 10 2018 3:00 pm UTC 56 mins
    • A month on from GDPR and marketers are facing the aftermath of the GDPR panic. Many still don’t know where they stand.

      Some brands are left with significantly less subscribers after choosing to run re-consent campaigns to their entire database. With less people to market to, their revenue is now taking the impact.

      This sounds like a nightmare but we’re here to explain that things aren’t all doom and gloom. There is opportunity in a post-GDPR world and this webinar will guide you through the steps you need to take to achieve success within your email marketing.

      It’s also worth remembering a reduced list size isn’t necessarily a bad thing. You’re now talking to your most engaged subscribers!

      Sign up to to learn:

      • How you could recover subscribers who didn’t re-consent
      • What campaigns you can send without consent
      • Why a reduced list size can be a great opportunity
      • The three areas you need to prioritise for ongoing success
      • Tactics and quick wins you can implement today

      You should attend if you:

      • Are facing a reduced email list after a re-consent campaign
      • Have a lack of confidence in the consent you have
      • Need to grow your marketing database
      • Are looking for inspiration on how to engage your current subscribers
      • Want to drive better email marketing results today and in the future

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