How does Marketo get the most out of their own search and social advertising campaigns? Join Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo.
You'll learn Marketo's secrets to:
- Targeting, user experience, and tracking
- Measuring success/ROI by program, campaign, and individual ads
- Retargeting, ABM campaigns & more!
Simplicity is probably the most underrated and underused concept in business today, yet as the rate of Marketing Automation growth and adoption continues to sky rocket, so has its complexity. Customers are feeling left behind, as are the associated Marketing Automation skills.
This event provides insight and solutions to help simplify your Marketing Automation usage and adoption, including:
Different approaches to Marketing Automation simplification
How to drive better adoption across your organisation
Building a framework for talent and skills
Inhouse or outsourced: is there a better approach?
We’ll be joined by Tim Creak, Marketing Operations Manager, Fujitsu, who will share the approach and learnings Fujitsu have taken in driving a successful Marketing Automation deployment across 30 countries and 300+ marketers.
CleverTouch client Fujitsu share insight and best practices on to implement marketing automation technology across 27 countries.Read more >
EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell
What does it take to successfully deliver a digital experience for the B2B market?
While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.
In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.
The must-haves include:
• Robust, shoppable product catalogue.
• Rich, well-structured content.
• Optimized site-search, chatbots, and product recommendations.
• Real value for shared customer information.
50% of B2B organizations say they are in the “experimenting phase” of influencer marketing, while more than half of B2C companies say they have established programs in place. What are B2B marketers waiting for? The time to establish an influencer marketing program is now, before your competition does!
In this webinar, Alison will explain how she led the creation of the first influencer marketing program at a software company. She will share tips for selecting influencers, creating content, measuring results, and lessons learned from running a B2B influencer program.
To get your brand message across to your audiences, it’s key to know where they are hanging out. With users now spending an average of 20 minutes per day on social media, most of the audiences audiences of hi-tech companies are hanging out on either Facebook, Instagram, LInkedIn, Youtube or another social media platform. Before we can get onto social media, it’s pertinent to craft a message about our brand and about our products or services.
Join this live webinar with Jean Ginzburg, Digital Marketing Expert and #1 Best-Selling Author, as she covers how best to extract the message from your own business and how best to create it for your target audience.
Once we have crafted our message, we will cover on how best to create content, what types of content works best now and the components of a well-crafted content piece. And now we are ready to distribute our messaging and content across social media. We will also cover specific examples of branding, messaging, content and social media from the hi-tech and SaaS industries.
Join Marketing Week and IBM for this bespoke webinar outlining the steps you need to reach true digital marketing optimisation.
This enlightening webinar with Jo Roberts (Head of Content Marketing - Marketing Week) and Jeremy Bassinder (Executive Partner – FMCG - IBM) highlights the quick wins and long term strategies that form the blueprints you need to maximise your digital strategy.
In this hour long session Jo and Jeremey will discuss:
•Creating a digital blueprint
•Test, test and test again
Content marketing is the very foundation of any marketing strategy. With limited time and resources, content is easily one of the best investments any business can make.
Targeted content can form the backbone for influencer and inbound marketing initiatives, thus maximizing the utility of short-form articles, white papers, ebooks, or infographics. In this presentation we take a look at how businesses can gain awareness, build trust, and grow with a content-first mentality.
Things you’ll learn:
- How to maximize your spend with content
- The Content Formula (Medium + Distribution x Frequency = Sales)
- Diversification of distribution and how to use digital assets effectively
Creating copy for marketing emails is no easy job. And let’s face it, not everybody is a natural copywriter. However, it’s critical that your email content is relevant and engaging so that your emails are opened and acted on.
Join us for our webinar: Don't be a copywronger. Where we'll be discussing the dos and don'ts when it comes to writing engaging copy, helping you to send better emails now.
Join our webinar to:
• Learn five tips to help you write better content
• Discover which one of your emails is the most important and learn how to optimise it
• See strong content examples to help you become a copy-RIGHT-er!
Aparna Gray, Head of Marketing, APAC, dotmailer
Beatrice Ellefsen, Head of Customer Success, APAC, dotmailer
The Simplification and Smarter Adoption of Marketing Technology Breakfast Networking Event. This session introduces the event agenda before diving into the key approaches that Marketers need to simplify the way they manage and use the technologies available to them.Read more >
We’re in the age of digital transformation — and empowered digital consumers. They expect consistent and timely messaging wherever you interact with them, but this is nearly impossible without the right tools and unified consumer data across the organization.
See how the partnership of Adobe, Microsoft and EY can uniquely change the way Financial Services and Insurance companies engage with their consumers through the use of smart data, campaign orchestration, web experiences, and a single view of customers.
Join this webinar to:
- Hear about emerging digital marketing capabilities and industry trends
- Learn how unified customer data, AI, and the right data visualizations help you deliver seamless experiences
- See a demo of our integrated sales and marketing tools for customer experience management
- Bernhard Klein Wassink, Partner, Global Insurance Customer & Growth Solution Leader, EY
- Avril Castagnetta, Financial Services Insurance Digital Marketing Leader, EY
- Chandra Stevens, Worldwide Marketing Solutions Director, Microsoft
- Chris Young, Director, Financial Services Industry Strategy, Adobe
With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the while keeping your customers, organization and stakeholders happy while ensuring the internal processes and technology are in place to support them.
We will answer these questions and more in this on-demand webinar. You’ll discover how to:
- Identify where Marketing leaders tend to struggle
- Discover best practices needed to avoid the common challenges and pitfalls
- Balance the need for immediate success with long term strategy
- Determine the necessary investments across people, process and technology to enable your priorities
Jeff Clark brings over 25 years of B2B marketing experience to the Marketing Operations Strategies service. Jeff develops SiriusDecsions’ research on marketing measurement and technology planning. His work helps b-to-b organizations effectively quantify, understand and convey the value being created by their marketing functions and assists marketing operations teams in their planning and management of technology.
After spending 10+ years in the digital marketing industry in various roles, Chris re-joined Progress in 2015 because he believes the Progress portfolio can solve many of the problems he faced at other companies throughout his career. With a passion for technology and marketing, Chris leverages his eight years of experience at Microsoft, various startups and other mid-sized companies to focus on bringing fantastic products to market.
Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind. And now, as major digital players jump into the fray (Amazon, Whole Foods,) it’s now officially ‘game on’ for the industry at large.
In this lively roundtable discussion, experts from Earley Information Science, Lidi UK, and Tyson Foods discuss the ever-changing digital landscape in Grocery, and identify key areas where differentiation can mean prosper or perish. You will learn:
•The confluence of trends, new players and events fueling this revolution
•How customer journey “shopping modes” are critically different in grocery
•How to provide customized digital experiences based on customer shopping mode (Commodity, Quick Eats, Meal Planning)
•Creative digital and in-store product merchandizing through in-depth understanding of your assortment, partners, region, and customers
•How to shift from stocking-centric to customer-centric in category management, “ways to shop” and new concierge “ways to serve”
The phrase ‘Digital Transformation’ has been increasingly used throughout the industry as a strategic goal organizations want to achieve. This initiative implies that Digital Transformation has an endpoint, a stage where companies will be ‘transformed’ - however this certainly isn’t the case.
Join Kerry Dawes, Head of Digital Experience & Intel at The Rank Group from her main stage presentation at Digital Velocity New York as she discusses:
- 3 main drivers of digital transformation
- Key ways to think of digital transformation as a longterm campaign rather than a one-time project
- Common challenges most brands face around digital transformation and ways to solve them
- How centralized and real-time decision making helps drive digital transformation
Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017.
Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.
René, author of the Smart Insights Brilliant B2B Digital Marketing guide, will give examples showing how to choose the best types of content that will be most effective across the experience you create from web to marketing automation and social media.Read more >
More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “digital consumer.” In this talk, Marcus Sheridan brings clarity to the way buyers have changed and exactly what companies must do to, not only align themselves with this shift in buyer patterns but take advantage of the digital age as well. If you like to be engaged, challenged, and moved, you’ll love this keynote with Marcus Sheridan!Read more >
It’s almost here. The most wonderful time of the year for retailers: Black Friday and Cyber Monday.
For many it can make or break an entire year.
Yet many brands are still delivering the same generic Black Friday marketing. Year in. Year out.
In this webinar we reveal the 10 Black Friday mistakes that brands make and how to avoid them.
→ How to supercharge your sales funnel this Black Friday
→ How to convert new customers cost effectively
→ Why you shouldn’t neglect your existing customers
→ How to avoid bland Black Friday marketing
→ Why short term thinking could be damaging to your results
Watch the webinar. Avoid the mistakes. Make this Black Friday your best ever.
Directly attributing revenue from digital marketing efforts has traditionally been a serious challenge for marketing departments. For many the digital content strategy has become a money pit with no clear signs of revenue.
Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining digital marketing’s real impact on revenue.
Increasingly, marketing must promote a business-led, customer-first attitude, through understanding client insights to drive relevant and timely engagement. Join us for a webinar to learn how automation technology can deliver bespoke experiences designed to increase measurable engagement and create rewarding, focussed conversations between your organisation and clients to drive positive ROI.Read more >
How to efficiently maximise real impact in a data-driven marketing world.
All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.
In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.
In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.
What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.
Register now for free!
Attend this webinar and learn:
* How influencers and customers drive brand reputation and how they differ.
* The relationship between PR tactics and community voice
* Real-world tactics used by brands to overcome PR nightmares
* How to create an influencer marketing plan that retains authenticity and believability
* How real brands think about influencers + consumers as a strategy to strengthen their bottom line
* Mae Karwowski, Founder and CEO, Obviously
* Amanda Brown, Senior Manager Digital Marketing, TGI Fridays
* Taimoor Dar, Head of Community, Yummly
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Sponsored by Obviously
Messaging misalignment can lead to lost revenue. From product positioning, to demo’s, to questions about the competition, every interaction with prospective customers is an opportunity for the right — or wrong — messaging to influence a potential sale. You work hard to perfect the corporate and product message; be sure sales gets it right! In this webinar, you will learn:
- Why messaging certification increases sales velocity and increases revenue;
- Who needs to be involved in the establishment of a certification process for sales;
- Where certification can make the biggest impact (e.g.: product launches);
- How to execute and build repeatable certification frameworks.
Learn how to improve your results from digital marketing by avoiding these common mistakesRead more >