If you’re already using Oracle Eloqua, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this webinar, Taha Sheikh, Group Product Manager at Oracle Eloqua, reveals various hacks for getting better results from your marketing efforts powered by Oracle Eloqua.
You will learn:
- How to use the platform more efficiently with new shortcuts and spotlight search
- How to make insightful decisions with new visual reports and detailed campaign analysis
- How to keep your database clean as it grows
- How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine
- How to use first-touch and multi-touch attribution to determine marketing's contribution to sales
If you’re already using Eloqua, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Eloqua expert Zee Jeremic of MASS Engines reveals various hacks for getting better results out of your Eloqua software.
.In an effort to continually cultivate qualified demand, it’s easy to get caught up in a never-ending series of one-off programmes and random acts of marketing that never seem to really move the needle. To get out ahead of their revenue goals, the Eloqua marketing team built a series of integrated, multi-channel marketing programmes to serve as primary anchor campaigns and feed the sales funnel.
See how Eloqua targeted different audiences across various channels, empowered sales teams with real-time visibility into prospect engagement, and drove pipeline using this approach.
Join us for this live dialogue featuring marketing globalization experts from PowerIntegrations and Cloudwords to discuss new best practices in global demand generation.
In particular, you will learn about:
+ Risks of not optimizing your global demand funnel
+ Challenges that global demand generation marketers face
+ Steps to take now for scaling your global demand generation
You will also get to chance to learn about Cloudwords for Eloqua, the first Marketing Globalization Platform for Eloqua enabling its users to accelerate the localization of marketing campaigns with one click.
In this session, Lee Jorgenson, senior account manager at Compendium (recent addition to the Oracle Eloqua family) will discuss the changes happening in search, social & email marketing that are changing content marketing from infrequent thought leadership pieces to high volume, micro-relevant content elements that collectively create measurable value at low cost.
Attend this webinar to better understand the changing face of content marketing.
Another video is another great way to reiterate our presence at Eloqua last month. We created a series of customer testimonials for Demandbase at this event. This was our favorite!Read more >
Connaitre ses clients, leurs centres d’intérêt, mieux adresser les contacts cibles, le tout pour obtenir les meilleurs leads et disposer d’un retour sur investissement optimisé.
Découvrez comment au travers de la mise en place d’Eloqua, SCC a pu faciliter, fluidifier et assouplir la mise en œuvre de ses campagnes et transformer son approche du client.
Certainly by now marketers know that content marketing is vital for awareness and credibility, but how does it drive demand? This presentation will match content type, distribution channel and metrics to each stage of the "funnel". Filled with real world examples, the session will help marketers understand how to create content that not only fills attracts new leads, but also helps convert prospects into buyers.
Joe Chernov is the VP of Content Marketing for marketing automation SaaS company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations, analyst relations, Web, organic search and community. The former chair of the Word of Mouth Marketing Association’s ethics panel, Joe speaks at universities and conferences around the world on social media ethics and content marketing.
Join Steve Woods of Eloqua I Oracle as he discusses understanding your buyers through the insights driven with marketing automation.Read more >
Marketers are no strangers to data, especially as the number of tools generating marketing data grows each year. Curious about how much revenue was attributed to paid search last quarter? We've got data for that. Want to prove which programs generate higher quality leads than others? Data. This webinar is part of the "Analytics in Action" week.
Here at Tableau, we rely on analytics to understand the mass of data - a challenge all marketers must overcome to thrive in a data-driven world. In this live webinar with Tableau's Marketing Director, Susan Graeme, you'll see how we tackle the marketing data dilemma.
You’ll learn how Tableau's marketing team uses analytics to:
*Build a Demand Generation funnel
*Overcome our 5 marketing dilemmas
*Visually analyse data from our marketing technology stack
*Connect disparate data sources (Salesforce, Eloqua, Google Analytics)
In this presentation Eloqua will show you how to really maximise your leads, looking at:
• Why lead lifecycle management is to so important in today’s B2B marketing world
• The importance of sales and marketing alignment
• 7 steps - from understanding the buyer to revenue
o Know your personas
o Targeting and segmentation – Target the right buyers
o Marketing efficiency – Doing more in less time
o Lead quality – Get the right leads to sales
o Lead Nurturing – Get more from your existing database
o Sales enablement – Marketing intelligence for sales action
o Marketing effectiveness – Measure everything
• Continuous optimisation: Why you’ll never be done
Are you considering purchasing a marketing automation platform, or changing the one you have? Each application in the market place has a unique set of capabilities and user interface functionalities. Take a journey through the top ranked marketing automation platforms with Bernice Grossman President of DMRS Group Inc. Bernice will assign each MAP the identical a marketing task – so you will be able to see how these companies all approach the same problem with their unique solution. It’s a great way to see these robust applications in action and get a sense of how they are the same and different. Usually you get to meet with each separately – it’s difficult to remember the pro’s and cons – this is a very unique opportunity to compare and contrast Eloqua, Marketo and Silverpop.
- Chris Murphy, Segment Marketing Manager, EMEA and Resellers at Silverpop
- Scott Fehr, Director of Solutions Consulting, Eloqua
- Jon Miller, VP Marketing, Marketo
Hosted by Bernice Grossman, Principal Consultant and Founder, DMRS Group
Join industry leaders from the top Marketing Automation organizations on the future of marketing automation for 2013! Marketing automation professionals bill themselves as the most progressive marketers in the world, so drawing direction from these professionals will give insight to what is next for progressive marketers. CMO of Demandbase Greg Ott, will moderate the discussion helping frame the direction for the processes, technology and people we will see in the coming year. Also discussed will be challenges and opportunities organizations will see in taking their marketing operations to the next level.
Greg Ott, CMO Demandbase (moderator)
Responsible for Marketing and Product strategy and execution, Greg brings experience from both large corporations and startups in B2B and B2C. Before joining Demandbase, Greg was in leadership roles at Classmates.com. Global Marketing at Ask.com, Xoom.com, RealNames Inc., and Procter & Gamble.
Heidi Melin, CMO Eloqua
Heidi is the Chief Marketing Officer of Eloqua, a leader in Marketing-Automation She has also led many of Silicon Valley's most respected technology brands. Ms. Melin led marketing and demand generation efforts at several successful businesses throughout the Bay Area, including Oracle, Polycom and Taleo.
Adam Blitzer, VP of B2B Marketing Automation at ExactTarget
Adam is responsible for product management, marketing, and operations. He is a frequent speaker at industry events such as Dreamforce, SugarCon, and American Marketing Association panels. In 2011 Adam was named to BtoB Magazine’s annual Who’s Who list.
Jon Miller, VP Marketing Content and Strategy Marketo
Jon leads strategy and execution for all aspects of Marketo’s thought leadership and content marketing programs. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.