National Instruments is a Fortune 1000 company that provides test, measurement, and control solutions that allow scientists and engineers to innovate and integrate technologies faster. National Instruments runs 1,700 live events globally per year including user conferences, roadshows, and local events. As their event program has grown over time with goals to increase event attendance and engagement, the investment in manual processes throughout the event lifecycle has grown as well, requiring resources from regional and country teams, marketing, event planning and data management teams. To address this problem, National Instruments is reengineering their event program using Certain Event Automation integrated with the Oracle Eloqua Program Canvas to deliver highly repeatable and scalable event marketing using templated event workflows to eliminate manual processes and re-focus efforts on delivering the best customer experience.
During this webinar, you will learn how to:
- Scale your event program by standardizing your event campaigns and increasing operational efficiencies
- Create and launch event campaigns in Oracle Eloqua in 5 minutes or less using EventStream
- Deploy business applications that leverage the power of the Oracle Eloqua Program Canvas to deliver more profitable marketing outcomes
- Deliver repeatable results from your event program
James Huddleston, Sr. Director of Product Marketing -- Certain
Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology at National Instruments
A marketer’s job is to understand and cater to their audience, something that’s much easier said than done. B2B marketers often use a combination of offline and online marketing channels to engage with prospects, but simply using a combination of the two isn’t enough—you also need to know which types of content and events work best at different stages in the buyer’s journey.
Join Event Farm CMO, Alexandra Gibson, and Uberflip's VP of Marketing, Shannon Dougall, for this webinar about how you can best use in-person events and content experiences to engage prospects as they move through the funnel. During the webinar, you’ll learn:
- How different types of events fuel top-of-funnel growth, engage middle-of-the-funnel prospects, and close bottom-of-the-funnel deals
- Which types of content work best at different points throughout the buyer's journey
- How online content and in-person events can work together to fully engage your audience
3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing. So, what can you do to maximize your event ROI to drive leads, pipeline, and revenue generation?
Register now and you’ll learn:
- The steps needed to plan, organize, and manage a hard-hitting event strategy
- How to identify gaps and potential hindrances to your event success
- Best practices for pre-, during, and post-event marketing
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Everyone knows what it’s like to attend an event, but hosting your own event is another story altogether. From the showroom floor to the keynote panels, from the one-on-one meetings to the breakout sessions, events have the influential power to educate, connect, and engage prospects and customers far more than any whitepaper, eBook, or guide ever could.
An event may look like an array of unconnected tactics from afar, but look a bit closer, and as any successful B2B event team knows, every effort plays a role with the goals in mind to drive demand, accelerate pipeline, and generate revenue to impact the overall business.
So, how are today’s most successful companies planning, executing, and reaping the rewards of hosted events?
Join us for this special webinar and discover how companies utilize events to drive greater pipeline, sales, and revenue results, and uncover the gaps to reach event success.
Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?
Join this live webinar with BrightTALK and Uberflip to hear B2B webinar best practices and learn:
- How to optimize your webinar sign up process to get more registrants and how to get people to actually show up!
- How to leverage your recorded webinars to drive leads
- How to use paid amplification to drive even more MQLs from your webinar library
Join Certain, Demandbase, and Radius as we discuss the ins and outs of our events strategy in a live webcast on Thursday, December 14th at 1pm. From the planning timeline to key successes and challenges, we’re taking a look behind the curtain.
You’ll walk away knowing how to:
-Strategize your presence at conferences & tradeshows to make the most impact
-Measure leading indicators of success and KPIs post event
-Allocate your budget in the best way possible
B2B marketers spend the majority of their marketing spend on in-person events, yet most continue to treat event planning and execution very tactically. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. So how can B2B marketers leverage that investment, capturing attendee buying signals and engaging with those buyers in more relevant interactions before, during, and after your event?
During this webinar, join Guest Speaker Laura Ramos, Forrester Research's VP and Principal Analyst, to preview new research that shows how B2B marketers are leveraging event and marketing automation to shift events from point-in-time interactions to continuous engagement. Certain’s VP of Marketing, Kristen Alexander, will join Laura to explore how Event Automation enables marketers to capture over 300 data points of rich attendee data so you can deliver personalized attendee experiences that increase buyer engagement, build brand loyalty, and grow pipeline.
Join this webinar to learn:
- Why marketers typically miss out on gaining enormous new insight into buyers from in-person B2B events
- Four top ways marketers are digitizing their in-person events, resulting in new business value
- How to integrate event and marketing automation to capture rich attendee data, enhance lead and engagement scoring, and drive revenue from in-person events
- How to leverage EventStream to launch event campaigns in marketing automation in 5 minutes or less
More than ever before, marketers are tasked with proving the ROI for all activities including events, which typically account for 30% of the budget. From field events like sales dinners to product roadshows and user conferences, events are a major contributor to business results like pipeline creation and influence, engagement and closed deals. Event marketing is sometimes reduced to driving event registrations, but leading marketers are looking for ways to increase results across the spectrum from pipeline to close. In this webinar, guest speaker Allison Snow will talk through the smart marketing tactics you can employ before during and after events to drive better business results and how to tie those tactics back to ROI.
In this webinar you will learn:
- Marketing tactics to deploy before an event to drive registration and measure success
- How to conduct real-time marketing at events to funnel highly engaged leads into nurture tracks
- Smarter event follow-up (70% of marketers say they are not satisfied with the time it takes them to follow up with leads after an event)
CRM and marketing automation platforms need to work in sync to achieve maximum results from your marketing activities. Each is one piece of the puzzle for a full marketing stack that gets the results you need to his your goals.
During this webinar, you will learn how:
- To ensure you have the right marketing priorities
- CRM & Marketing Automation support those priorities
- Real-life examples leverage these systems
Learn top tips on how to capture data and buying signals to increase attendance and use lead and engagement scoring to generate revenue from our presentation: How to Build a High-Converting Event Experience with Event Automation. VP of Marketing at Certain, Kristen Alexander, and Demand Generation Specialist, Beki Scarbrough, will cover the benefits of utilizing Event Automation before, during, and after the event.Read more >
Mobile technologies and social media are changing physical events for the better. Join Jennifer Hawkins of DoubleDutch as she discusses how marketers are measuring the success of their physical events in the digital space.Read more >
Take a holistic approach to building an excellent event experience. Join Sharon Hudson of MarketingProfs as she discusses some of the strategies MarketingProfs uses to build a successful physical event.Read more >
Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK’s Creative Account Director, Michelle Salta, and Content Marketing Manager, Dallas Jessup, decode the endless opportunities into a robust, actionable event video marketing playbook.
Tune in to discuss (and debate):
- The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
- What footage you should capture to achieve your goals
- The best editing mix for your distribution channels
- Where to leverage the video to see the best ROI for your goals
Events matter. Join Heidi as she breaks down the modern conference and what you need to do as a brand to be successful at them.
She’ll cover how in-person engagement can drastically change your future pipe, as well as, your existing customers’ experience with your brand. Including, what events do for your brand image, the challenges every business faces at events, and Marketo’s success secrets.
You better get good at conversational video marketing, fast—or you're going to be obsolete.
Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.
Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.
Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.
By watching this webinar, you'll:
* Optimize your audience takeaways for video content
* Get tips from the savviest sales and marketing people on their video content strategy
* Focus your energy on the right distribution channels for your adverts
* Personalize video content to lock in the close
* Michael Ballard,Sr Manager Digital Marketing, Lenovo
* Todd Hartley, CEO, Wirebuzz
* Stewart Rogers, Director of Marketing Technology, VentureBeat
This VB Live event sponsored by Vidyard
Following the recent economic downturn and the need to do more for less, an increasing number of event organisers and corporate brand marketers are leveraging digital media to enhance the value of their events. Coupled with a workforce that has been ‘born digital’ who place equal value on both virtual and physical interaction, now is the time to embrace virtual events.
During this webcast we will explore the multiple reasons why online events should form part of your marketing strategy, along with five key factors to staging or hosting a virtual event.
Dealertrack has a very large presence at one major event a year: National Automotive Dealers Association Connect Conference (NADA), which attracts 22,000 attendees annually. NADA allows serves primarily as a sales show for Dealertrack, allowing them to connect their sales and leadership team directly to their customers through product demos and meetings, and to close deals during the show. This year, Dealertrack’s booth spanned almost 10,000 square feet, containing 64 demo stations and 15 meeting rooms.
In order to meet its sales goals for NADA 2016, Dealertrack had three primary goals for their calendar and appointment management process and system. They needed to deliver a highly efficient check-in process at the show to ensure that guests were quickly registered, scheduled into an available demo station, and delivered to their meeting location.
Certain and Expo Logic partnered with Dealertrack to develop a customized solution which enabled them to successfully cut down check-in for scheduled appointments to 30 seconds and walk-in appointments to 60 secs. More importantly, they met their sales quota.
The new GDPR regulation go into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization . Join us to learn more, engage with your peers and get prepared.
This webinar will cover:
- How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
- The GDPR elements marketers must know about
- The elements of PII that will be affected and what marketers need to do about it
- A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
- Tactical marketing updates needed to meet GDPR guidelines
.Personalised, event-triggered emails typically get the highest response of all types of marketing emails. If your business uses email for communicating with prospects and customers, then there is definitely a way you can use email to sense and respond as your audience interacts with you.
Dave will show you examples and best practices for the many use-cases for behavioural emails. With more and more companies now having behavioural email programmes in place Dave will also look at approaches to optimise these emails.
In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy.
In order for B2B marketers to reap the benefits of events, they need to adapt a new mindset that incorporates engagement into their overall event strategy. With this approach, they'll be able to continue to foster the sense of community that is built at events and meet their marketing goals.
Join Justin Gonzalez, Senior Marketing Manager at DoubleDutch, and Hana Abaza, VP Marketing at Uberflip, for a webinar that will provide expert insight on how engagement is a key piece to increasing your ROI at B2B marketing events.
How to define your event marketing goals and measure progress
How to reimagine your event experience to engage attendees
How to demonstrate the value of events to your leadership team
In March 2014, senior B2B marketers attended Econsultancy's Digital Cream event to discuss the current content marketing challenges they are facing.
From these discussions we discovered that many of the early content marketing challenges are no longer keeping marketers up at night. Instead, they have evolved to include organisation challenges, distribution challenges, measurement challenges and more.
Attend this webinar to discover what is keeping your peers up at night and the emerging content marketing trends.
By signing up for this webinar, you will also have access to a free copy of Econsultancy's B2B Content Marketing Trends briefing.
What if you could scale your events and launch an event marketing campaign in only five minutes in Oracle Eloqua? Sounds too good to be true? Launching events and creating highly targeted marketing campaigns doesn’t have to be time-intensive, difficult work. We’ll show you how to implement these types of campaigns in minutes at our Oracle Eloqua User Group. Take a look at our Oracle Eloqua User Group recording and we’ll provide you with marketing shortcuts and best practices to maximize the efficiency of your event marketing workflow.Read more >