Simplicity is probably the most underrated and underused concept in business today, yet as the rate of Marketing Automation growth and adoption continues to sky rocket, so has its complexity. Customers are feeling left behind, as are the associated Marketing Automation skills.
This event provides insight and solutions to help simplify your Marketing Automation usage and adoption, including:
Different approaches to Marketing Automation simplification
How to drive better adoption across your organisation
Building a framework for talent and skills
Inhouse or outsourced: is there a better approach?
We’ll be joined by Tim Creak, Marketing Operations Manager, Fujitsu, who will share the approach and learnings Fujitsu have taken in driving a successful Marketing Automation deployment across 30 countries and 300+ marketers.
The Simplification and Smarter Adoption of Marketing Technology Breakfast Networking Event. This session introduces the event agenda before diving into the key approaches that Marketers need to simplify the way they manage and use the technologies available to them.Read more >
National Instruments is a Fortune 1000 company that provides test, measurement, and control solutions that allow scientists and engineers to innovate and integrate technologies faster. National Instruments runs 1,700 live events globally per year including user conferences, roadshows, and local events. As their event program has grown over time with goals to increase event attendance and engagement, the investment in manual processes throughout the event lifecycle has grown as well, requiring resources from regional and country teams, marketing, event planning and data management teams. To address this problem, National Instruments is reengineering their event program using Certain Event Automation integrated with the Oracle Eloqua Program Canvas to deliver highly repeatable and scalable event marketing using templated event workflows to eliminate manual processes and re-focus efforts on delivering the best customer experience.
During this webinar, you will learn how to:
- Scale your event program by standardizing your event campaigns and increasing operational efficiencies
- Create and launch event campaigns in Oracle Eloqua in 5 minutes or less using EventStream
- Deploy business applications that leverage the power of the Oracle Eloqua Program Canvas to deliver more profitable marketing outcomes
- Deliver repeatable results from your event program
James Huddleston, Sr. Director of Product Marketing -- Certain
Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology at National Instruments
A marketer’s job is to understand and cater to their audience, something that’s much easier said than done. B2B marketers often use a combination of offline and online marketing channels to engage with prospects, but simply using a combination of the two isn’t enough—you also need to know which types of content and events work best at different stages in the buyer’s journey.
Join Event Farm CMO, Alexandra Gibson, and Uberflip's VP of Marketing, Shannon Dougall, for this webinar about how you can best use in-person events and content experiences to engage prospects as they move through the funnel. During the webinar, you’ll learn:
- How different types of events fuel top-of-funnel growth, engage middle-of-the-funnel prospects, and close bottom-of-the-funnel deals
- Which types of content work best at different points throughout the buyer's journey
- How online content and in-person events can work together to fully engage your audience
Increasingly, marketing must promote a business-led, customer-first attitude, through understanding client insights to drive relevant and timely engagement. Join us for a webinar to learn how automation technology can deliver bespoke experiences designed to increase measurable engagement and create rewarding, focussed conversations between your organisation and clients to drive positive ROI.Read more >
3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing. So, what can you do to maximize your event ROI to drive leads, pipeline, and revenue generation?
Register now and you’ll learn:
- The steps needed to plan, organize, and manage a hard-hitting event strategy
- How to identify gaps and potential hindrances to your event success
- Best practices for pre-, during, and post-event marketing
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Everyone knows what it’s like to attend an event, but hosting your own event is another story altogether. From the showroom floor to the keynote panels, from the one-on-one meetings to the breakout sessions, events have the influential power to educate, connect, and engage prospects and customers far more than any whitepaper, eBook, or guide ever could.
An event may look like an array of unconnected tactics from afar, but look a bit closer, and as any successful B2B event team knows, every effort plays a role with the goals in mind to drive demand, accelerate pipeline, and generate revenue to impact the overall business.
So, how are today’s most successful companies planning, executing, and reaping the rewards of hosted events?
Join us for this special webinar and discover how companies utilize events to drive greater pipeline, sales, and revenue results, and uncover the gaps to reach event success.
How to efficiently maximise real impact in a data-driven marketing world.
All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.
In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.
Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.
To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!
Registration is free.
Attend this webinar and learn:
* How to use martech to digitize offline channels
* How to integrate traditional marketing efforts into their newer tech-driven marketing stack
* The importance of combining online and offline marketing
* How to track offline conversions
* Evan Jones, CMO, Fender
* Mark Coffey, SVP of Strategic Partnerships, GasBuddy
* Myllisa Patterson, Senior Director, Event Cloud Marketing, Cvent
* Shannon Ryan, Head of Marketing, CI&T
* Dilan Yuksel, VentureBeat
Sponsored by Cvent
Join Certain, Demandbase, and Radius as we discuss the ins and outs of our events strategy in a live webcast on Thursday, December 14th at 1pm. From the planning timeline to key successes and challenges, we’re taking a look behind the curtain.
You’ll walk away knowing how to:
-Strategize your presence at conferences & tradeshows to make the most impact
-Measure leading indicators of success and KPIs post event
-Allocate your budget in the best way possible
Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?
Join this live webinar with BrightTALK and Uberflip to hear B2B webinar best practices and learn:
- How to optimize your webinar sign up process to get more registrants and how to get people to actually show up!
- How to leverage your recorded webinars to drive leads
- How to use paid amplification to drive even more MQLs from your webinar library
B2B marketers spend the majority of their marketing spend on in-person events, yet most continue to treat event planning and execution very tactically. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. So how can B2B marketers leverage that investment, capturing attendee buying signals and engaging with those buyers in more relevant interactions before, during, and after your event?
During this webinar, join Guest Speaker Laura Ramos, Forrester Research's VP and Principal Analyst, to preview new research that shows how B2B marketers are leveraging event and marketing automation to shift events from point-in-time interactions to continuous engagement. Certain’s VP of Marketing, Kristen Alexander, will join Laura to explore how Event Automation enables marketers to capture over 300 data points of rich attendee data so you can deliver personalized attendee experiences that increase buyer engagement, build brand loyalty, and grow pipeline.
Join this webinar to learn:
- Why marketers typically miss out on gaining enormous new insight into buyers from in-person B2B events
- Four top ways marketers are digitizing their in-person events, resulting in new business value
- How to integrate event and marketing automation to capture rich attendee data, enhance lead and engagement scoring, and drive revenue from in-person events
- How to leverage EventStream to launch event campaigns in marketing automation in 5 minutes or less
It’s a fact: While companies are investing more and more in events, B2B marketers are struggling to tie event spend to revenue generation. So what’s the secret to delivering measurable results for your events? Getting those crucial face-to-face meetings between prospects and your sales team booked in advance of events.
Join us on December 12th in this informative webinar, where we break down:
- How to streamline the process of scheduling pre-event sales meetings
- Best practices for establishing and tracking your event metrics strategy
- Key factors for meeting setup & success
- Collecting quality data to enable sales & drive pipeline
- And much more!
More than ever before, marketers are tasked with proving the ROI for all activities including events, which typically account for 30% of the budget. From field events like sales dinners to product roadshows and user conferences, events are a major contributor to business results like pipeline creation and influence, engagement and closed deals. Event marketing is sometimes reduced to driving event registrations, but leading marketers are looking for ways to increase results across the spectrum from pipeline to close. In this webinar, guest speaker Allison Snow will talk through the smart marketing tactics you can employ before during and after events to drive better business results and how to tie those tactics back to ROI.
In this webinar you will learn:
- Marketing tactics to deploy before an event to drive registration and measure success
- How to conduct real-time marketing at events to funnel highly engaged leads into nurture tracks
- Smarter event follow-up (70% of marketers say they are not satisfied with the time it takes them to follow up with leads after an event)
Join us on December 4th, 2018 at 4PM GMT to learn more about email marketing. From best practices to industry insights. Lili Boev, Director of Client success at Vuture will reveal her secrets.Read more >
Why is it that most marketing leads fail to help sales generate revenue and retire quota?
Marketing leads & appointments that are more a source of frustration than a source of revenue.
Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining why marketing lead’s fail to help sales.
CRM and marketing automation platforms need to work in sync to achieve maximum results from your marketing activities. Each is one piece of the puzzle for a full marketing stack that gets the results you need to his your goals.
During this webinar, you will learn how:
- To ensure you have the right marketing priorities
- CRM & Marketing Automation support those priorities
- Real-life examples leverage these systems
Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion and manual work for marketers when reporting on the success of lead gen, advertising campaigns, email outreach and events.
Learn how to streamline your reporting and up-level your visualization with a hands-on webinar with Arm Treasure Data and Chartio as they walk step-by-step for the best marketing KPIs to tracking and how to setup your own Ultimate Marketing Dashboard.
We’ll look at a real dashboard that combines all the metrics a marketing leader needs to run a business in a single location. We'll cover how to combine your traditional lead funnels with:
- Account awareness scoring
- Dynamic + aggregated customer journey reports for every contact on an account
- Multi-touch attribution (including UTM reporting!)
- Dynamic attribution for content to MQL, SQL, closed-won
- And more!
This webinar will include both a high-level overview as well as technical explanations for some of the most advanced charts we've built.
Learn top tips on how to capture data and buying signals to increase attendance and use lead and engagement scoring to generate revenue from our presentation: How to Build a High-Converting Event Experience with Event Automation. VP of Marketing at Certain, Kristen Alexander, and Demand Generation Specialist, Beki Scarbrough, will cover the benefits of utilizing Event Automation before, during, and after the event.Read more >
Mobile technologies and social media are changing physical events for the better. Join Jennifer Hawkins of DoubleDutch as she discusses how marketers are measuring the success of their physical events in the digital space.Read more >
As the Bank of England weighs in on the impact artificial intelligence will have on employment and, in turn, the economy, understanding the reality of AI for business and how to prepare for its arrival has never been more important for you and your organisation.
Join us for a webinar that will dispel the fiction and present the facts to showcase the value that AI can deliver to your firm.
Take a holistic approach to building an excellent event experience. Join Sharon Hudson of MarketingProfs as she discusses some of the strategies MarketingProfs uses to build a successful physical event.Read more >
Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK’s Creative Account Director, Michelle Salta, and Content Marketing Manager, Dallas Jessup, decode the endless opportunities into a robust, actionable event video marketing playbook.
Tune in to discuss (and debate):
- The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
- What footage you should capture to achieve your goals
- The best editing mix for your distribution channels
- Where to leverage the video to see the best ROI for your goals