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    • How National Instruments Automated Marketing for 1,700 Events
      How National Instruments Automated Marketing for 1,700 Events James Huddleston, Sr. Director of Product Marketing; Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology Recorded: Mar 1 2017 6:00 pm UTC 29 mins
    • National Instruments is a Fortune 1000 company that provides test, measurement, and control solutions that allow scientists and engineers to innovate and integrate technologies faster. National Instruments runs 1,700 live events globally per year including user conferences, roadshows, and local events. As their event program has grown over time with goals to increase event attendance and engagement, the investment in manual processes throughout the event lifecycle has grown as well, requiring resources from regional and country teams, marketing, event planning and data management teams. To address this problem, National Instruments is reengineering their event program using Certain Event Automation integrated with the Oracle Eloqua Program Canvas to deliver highly repeatable and scalable event marketing using templated event workflows to eliminate manual processes and re-focus efforts on delivering the best customer experience.

      During this webinar, you will learn how to:

      - Scale your event program by standardizing your event campaigns and increasing operational efficiencies
      - Create and launch event campaigns in Oracle Eloqua in 5 minutes or less using EventStream
      - Deploy business applications that leverage the power of the Oracle Eloqua Program Canvas to deliver more profitable marketing outcomes
      - Deliver repeatable results from your event program

      Speakers:
      James Huddleston, Sr. Director of Product Marketing -- Certain
      Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology at National Instruments

      Read more >
    • Online + Offline: Use In-person Events & Content Experiences to Engage Prospects
      Online + Offline: Use In-person Events & Content Experiences to Engage Prospects Alexandra Gibson, CMO, Event Farm; Shannon Dougall, VP Marketing, Uberflip Recorded: Jun 8 2017 4:00 pm UTC 46 mins
    • A marketer’s job is to understand and cater to their audience, something that’s much easier said than done. B2B marketers often use a combination of offline and online marketing channels to engage with prospects, but simply using a combination of the two isn’t enough—you also need to know which types of content and events work best at different stages in the buyer’s journey.

      Join Event Farm CMO, Alexandra Gibson, and Uberflip's VP of Marketing, Shannon Dougall, for this webinar about how you can best use in-person events and content experiences to engage prospects as they move through the funnel. During the webinar, you’ll learn:

      - How different types of events fuel top-of-funnel growth, engage middle-of-the-funnel prospects, and close bottom-of-the-funnel deals
      - Which types of content work best at different points throughout the buyer's journey
      - How online content and in-person events can work together to fully engage your audience

      Read more >
    • Maximize Events: Supercharge Audience Engagement in 2018
      Maximize Events: Supercharge Audience Engagement in 2018 Certain & Heinz Marketing Recorded: Feb 27 2018 7:00 pm UTC 56 mins
    • 3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing. So, what can you do to maximize your event ROI to drive leads, pipeline, and revenue generation?

      Register now and you’ll learn:

      - The steps needed to plan, organize, and manage a hard-hitting event strategy
      - How to identify gaps and potential hindrances to your event success
      - Best practices for pre-, during, and post-event marketing

      Save your seat!

      Want to know more about this webinar?

      Everyone knows what it’s like to attend an event, but hosting your own event is another story altogether. From the showroom floor to the keynote panels, from the one-on-one meetings to the breakout sessions, events have the influential power to educate, connect, and engage prospects and customers far more than any whitepaper, eBook, or guide ever could.

      An event may look like an array of unconnected tactics from afar, but look a bit closer, and as any successful B2B event team knows, every effort plays a role with the goals in mind to drive demand, accelerate pipeline, and generate revenue to impact the overall business.

      So, how are today’s most successful companies planning, executing, and reaping the rewards of hosted events?

      Join us for this special webinar and discover how companies utilize events to drive greater pipeline, sales, and revenue results, and uncover the gaps to reach event success.

      Read more >
    • 5 Minutes to Pipeline: How to Convert Event Buying Signals into Revenue
      5 Minutes to Pipeline: How to Convert Event Buying Signals into Revenue Laura Ramos, Vice President & Principal Analyst at Forrester and Kristen Alexander, VP of Marketing at Certain Recorded: Nov 3 2016 5:00 pm UTC 45 mins
    • B2B marketers spend the majority of their marketing spend on in-person events, yet most continue to treat event planning and execution very tactically. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. So how can B2B marketers leverage that investment, capturing attendee buying signals and engaging with those buyers in more relevant interactions before, during, and after your event?

      During this webinar, join Guest Speaker Laura Ramos, Forrester Research's VP and Principal Analyst, to preview new research that shows how B2B marketers are leveraging event and marketing automation to shift events from point-in-time interactions to continuous engagement. Certain’s VP of Marketing, Kristen Alexander, will join Laura to explore how Event Automation enables marketers to capture over 300 data points of rich attendee data so you can deliver personalized attendee experiences that increase buyer engagement, build brand loyalty, and grow pipeline.

      Join this webinar to learn:

      - Why marketers typically miss out on gaining enormous new insight into buyers from in-person B2B events
      - Four top ways marketers are digitizing their in-person events, resulting in new business value
      - How to integrate event and marketing automation to capture rich attendee data, enhance lead and engagement scoring, and drive revenue from in-person events
      - How to leverage EventStream to launch event campaigns in marketing automation in 5 minutes or less

      Read more >
    • Solid from Start to Finish: Planning for Results-Oriented Events
      Solid from Start to Finish: Planning for Results-Oriented Events Kristen Alexander, Chief Marketing Officer at Certain; Allison Snow, Senior Analyst, B2B Marketing at Forrester Recorded: Aug 23 2017 5:00 pm UTC 45 mins
    • More than ever before, marketers are tasked with proving the ROI for all activities including events, which typically account for 30% of the budget. From field events like sales dinners to product roadshows and user conferences, events are a major contributor to business results like pipeline creation and influence, engagement and closed deals. Event marketing is sometimes reduced to driving event registrations, but leading marketers are looking for ways to increase results across the spectrum from pipeline to close. In this webinar, guest speaker Allison Snow will talk through the smart marketing tactics you can employ before during and after events to drive better business results and how to tie those tactics back to ROI.

      In this webinar you will learn:
      - Marketing tactics to deploy before an event to drive registration and measure success
      - How to conduct real-time marketing at events to funnel highly engaged leads into nurture tracks
      - Smarter event follow-up (70% of marketers say they are not satisfied with the time it takes them to follow up with leads after an event)

      Read more >
    • The Ultimate Marketing Dashboard
      The Ultimate Marketing Dashboard Alex Poulos, CMO - Chartio, Erik Archer Smith, Marketing Director of ABM, Arm Treasure Data Recorded: Aug 29 2018 5:00 pm UTC 43 mins
    • Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion and manual work for marketers when reporting on the success of lead gen, advertising campaigns, email outreach and events.

      Learn how to streamline your reporting and up-level your visualization with a hands-on webinar with Arm Treasure Data and Chartio as they walk step-by-step for the best marketing KPIs to tracking and how to setup your own Ultimate Marketing Dashboard.

      We’ll look at a real dashboard that combines all the metrics a marketing leader needs to run a business in a single location. We'll cover how to combine your traditional lead funnels with:
      - Account awareness scoring
      - Dynamic + aggregated customer journey reports for every contact on an account
      - Multi-touch attribution (including UTM reporting!)
      - Dynamic attribution for content to MQL, SQL, closed-won
      - And more!

      This webinar will include both a high-level overview as well as technical explanations for some of the most advanced charts we've built.

      Read more >
    • The Top 8 Tips for a Successful Event Strategy
      The Top 8 Tips for a Successful Event Strategy Kristen Alexander, Matt Heinz & Sydney Leopold Recorded: Aug 1 2018 5:00 pm UTC 60 mins
    • Events represent one of your biggest marketing expenditures, but, if executed well, can deliver some of the highest levels of ROI amongst all other initiatives. But event success relies on more than the size of your checkbook.

      To find true, quantifiable success, you need a strategy that will turn heads and cut through the noise of the event floor.

      Join Kristen Alexander (CMO of Certain), Matt Heinz (President of Heinz Marketing), and Sydney Leopold (Marketing Manager, Global Events at Sophos) for our next webinar: Top Tips for a Successful Event Strategy on Wednesday, August 1. You’ll learn:

      -The foundational elements of a successful event strategy
      -Tips to manage budgets and measure event ROI
      -Best practices for pre, during, and post event efforts
      -Ways to align your event strategy with your overall company goals

      Take the next steps to unlocking an unparalleled event strategy. Register now.

      Read more >
    • The Ultimate Marketing Dashboard
      The Ultimate Marketing Dashboard Alex Poulos, CMO - Chartio, Erik Archer Smith, Marketing Director of ABM, Arm Treasure Data Upcoming: Oct 2 2018 3:00 pm UTC 60 mins
    • Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion and manual work for marketers when reporting on the success of lead gen, advertising campaigns, email outreach and events.

      Learn how to streamline your reporting and up-level your visualization with a hands-on webinar with Arm Treasure Data and Chartio as they walk step-by-step for the best marketing KPIs to tracking and how to setup your own Ultimate Marketing Dashboard.

      We’ll look at a real dashboard that combines all the metrics a marketing leader needs to run a business in a single location. We'll cover how to combine your traditional lead funnels with:
      - Account awareness scoring

      - Dynamic + aggregated customer journey reports for every contact on an account
      - Multi-touch attribution (including UTM reporting!)
      - Dynamic attribution for content to MQL, SQL, closed-won
      - And more!

      This webinar will include both a high-level overview as well as technical explanations for some of the most advanced charts we've built.

      Read more >
    • Using Event Data to Drive Business Goals
      Using Event Data to Drive Business Goals Wendy Phillips, James Huddleston, and Shelby Anderson Recorded: Aug 23 2018 6:00 pm UTC 58 mins
    • Events represent one of your biggest marketing expenditures, but, if executed well, can deliver some of the highest levels of ROI amongst all other initiatives. But event success relies on more than the size of your checkbook.

      To find true, quantifiable success, you need a strategy that will turn heads and cut through the noise of the event floor.

      Join Wendy Phillips (Sales Vice President at Certain), James Huddleston (Senior Product Marketing Director), and Shelby Anderson (Senior Marketing Specialist at Aon) for our next webinar: Using Event Data to Drive Business Goals: A Financial Services Perspective on Thursday, August 23rd. You’ll learn:

      - Fundamental elements for using mobile to increase event revenue
      - Best practices for identifying buying signals and turning those into selling strategies
      - Tips for enriching event engagement
      - Ways to align your mobile event strategy with your overall company goals

      Take the next steps to unlocking an unparalleled event strategy. Register now.

      Read more >
    • B2B video marketing: Turn your CRO into your BFF
      B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Recorded: Aug 17 2017 5:00 pm UTC 62 mins
    • You better get good at conversational video marketing, fast—or you're going to be obsolete.

      Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

      Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

      Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

      By watching this webinar, you'll:
      * Optimize your audience takeaways for video content
      * Get tips from the savviest sales and marketing people on their video content strategy
      * Focus your energy on the right distribution channels for your adverts
      * Personalize video content to lock in the close

      Speakers:
      * Michael Ballard,Sr Manager Digital Marketing, Lenovo
      * Todd Hartley, CEO, Wirebuzz
      * Stewart Rogers, Director of Marketing Technology, VentureBeat

      This VB Live event sponsored by Vidyard

      Read more >
    • Dealertrack Increases Appointments by 25% at Their Largest Event of the Year
      Dealertrack Increases Appointments by 25% at Their Largest Event of the Year Steve Arentzoff, Senior Director of Marketing at Dealertrack Recorded: Nov 16 2016 6:00 pm UTC 4 mins
    • Dealertrack has a very large presence at one major event a year: National Automotive Dealers Association Connect Conference (NADA), which attracts 22,000 attendees annually. NADA allows serves primarily as a sales show for Dealertrack, allowing them to connect their sales and leadership team directly to their customers through product demos and meetings, and to close deals during the show. This year, Dealertrack’s booth spanned almost 10,000 square feet, containing 64 demo stations and 15 meeting rooms.

      In order to meet its sales goals for NADA 2016, Dealertrack had three primary goals for their calendar and appointment management process and system. They needed to deliver a highly efficient check-in process at the show to ensure that guests were quickly registered, scheduled into an available demo station, and delivered to their meeting location.

      Certain and Expo Logic partnered with Dealertrack to develop a customized solution which enabled them to successfully cut down check-in for scheduled appointments to 30 seconds and walk-in appointments to 60 secs. More importantly, they met their sales quota.

      Read more >