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    • Get up to speed with Facebook ads Get up to speed with Facebook ads Kim Le Sueur, 3Q Digital, and Matt Kramer, AdRoll Recorded: Apr 1 2015 6:00 pm UTC 39 mins
    • Blink and you'll miss another important development in the world of Facebook advertising. Experts Kim Le Sueur of 3Q Digital and Matt Kramer of AdRoll will catch you up on Facebook's place in the digital landscape, including performance data and trends, and break down all the significant new ad types and targeting developments over the last six months.

      Kim and Matt will cover topics like:

      - Facebook's growing piece of the digital marketing pie
      - Facebook advertising performance trends
      - tips and best practices on Website Custom Audiences, multi-product ads
      - and much more, including a look at AdRoll's newest releases

      Join us!

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    • Learn the secrets of marketing through Facebook Learn the secrets of marketing through Facebook Michael Barnett (Marketing Week), Niamh Norton (AdRoll EMEA ) Recorded: Nov 25 2015 3:00 pm UTC 56 mins
    • Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analysed AdRoll retargeting campaign data across our global customer base.

      During this Marketing Week webinar in association with AdRoll, Niamh Norton, Head of Product Marketing, AdRoll EMEA will share secrets, tips and tricks from our yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide. Key discussion areas:

      •What significant performance improvements did AdRoll advertisers see after adding Facebook to an existing display retargeting campaign?
      •What made B2B marketers change their minds about Facebook?
      •Which metrics increased —and decreased—after adding mobile retargeting to an existing Facebook campaign?
      •Tips and best practices, including mobile and multi-product ads
      •Retail, finance, travel, and B2B use cases

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    • Small Businesses: How To Get The Most From Facebook Small Businesses: How To Get The Most From Facebook Greg Sterling VP, Strategy & Insights, Local Search Association; Jodi Phillips VP, Media & Analytics, BLiNQ Media Recorded: Mar 11 2015 6:00 pm UTC 67 mins
    • Most people spend more time every day on Facebook than exercising. With 204 million monthly users on Facebook in the U.S. and Canada alone, more and more small businesses are jumping on the Facebook bandwagon. Chances are, you’ve got a lot of questions on where to begin and how to deliver the most ROI for your business.

      Which types of content and ad formats on Facebook are “clicking” with shoppers? How does Facebook lay the foundation for trust and credibility with new visitors? Is there value in organic reach on Facebook? How can I target an ad to reach my loyal, repeat customers? What types of content and offers will increase the likelihood of Facebook users walking into my local store and making a purchase? How do I know if my advertising spend on Facebook is being used wisely?

      Join us for a free webinar on Wednesday, March 11th to learn the answers to all of these questions with our trusted panel of industry experts.
      In this webinar, we’ll discuss:

      •How consumers are using Facebook as a resource for information about small businesses
      •How the recent updates to Facebook’s platform can be leveraged to stretch paid efforts as well as organic
      •Types of Facebook ad units that resonate best with small business shoppers and increase the likelihood of offline sales
      •How to combine locally targeted Facebook offers and ads with organic content to drive maximum ROI
      •Maximize your investment by learning how to test-and-optimize your paid approach on Facebook

      Just because you have limited resources and budget doesn’t mean your results have to be limited too. Walk away from this webinar with a better understanding of which Facebook marketing approach is right for your business.

      Presenters:

      Greg Sterling VP, Strategy & Insights, Local Search Association
      Jodi Phillips, VP, Media & Analytics, BLiNQ Media
      Jerilyn Soncrant, Product Marketing Manager, G/O Digital

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    • bpmNEXT 2013: Social Process in the Cloud with Facebook bpmNEXT 2013: Social Process in the Cloud with Facebook Joel Garcia, TidalWave Interactive Recorded: Mar 20 2013 10:30 pm UTC 17 mins
    • TidalWave provides BPM infrastructure for emerging technology models based on cloud, mobile and social media. The presentation shows how TidalWave Process Manager lets organizations host business processes in the cloud seamlessly integrated with the Facebook application platform, enabling them to “do business” with fans and customers on social media network platforms. Facebook users become full participants in cloud-based consumer-oriented processes such as making a sale, collecting payment, providing customer service, eliciting feedback, and scheduling appointments. We will demonstrate our BPM development tools working together with our “TidalWave for Facebook” social media development environment working together.

      Mr. Garcia manages the daily operations of the company as well as performing the Chief Technology Officer (CTO) function. Prior to TidalWave, he was Vice President of Engineering at LiveVox, a leading SaaS provider of hosted contact centers in San Francisco. In 2006, Mr. Garcia co-founded Med-Vantage in San Francisco where he served as Vice President of Engineering and IT before the company was acquired by IMS Health.

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    • Ads for Fans are Facebook's best kept secret Ads for Fans are Facebook's best kept secret Justin Kistner, Director of Social Products Recorded: Nov 17 2011 5:00 pm UTC 59 mins
    • After the adrenaline rush from hitting your fan growth goal subsides, the harsh reality of "Now what?" takes over. Management starts asking about how you plan to monetize your fan base. They want to know what the return on investment is for all of your new found fans. If you're like most, you turn to the wall in a desperate attempt to publish offers only to be disappointed by the results (we'll talk more about why this happens on the webinar, but it's because transactional content gets low engagement, which means Facebook's EdgeRank algorithm filters those posts out of the stream). What you need are ads for fans. Did you know you can target your fans with ads just for them? And did you know they get an average of 7X higher click through rate; which not only means a higher response, but also makes them a much cheaper cost per click? Join us for this in-depth session on the least understood best practice in Facebook advertising and start delivering real business value from social campaigns.

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    • Facebook posts. Market smarter with Hoverstats. Facebook posts. Market smarter with Hoverstats. Justin Kistner, Director of Social Products Recorded: Nov 10 2011 6:00 pm UTC 60 mins
    • Twitter hashtag: #hoverstats

      Page admins all want to know a few things: What should I be posting on our wall? When should I post? How often should I post? How do I know if the posts I published performed well? To help answer those questions, Facebook recently released more post-level data. Webtrends was one of seven companies that was allowed early access to this data before it was publicly released, which lead to the development of Hoverstats. Hoverstats is a browser plugin that takes your Facebook data and overlays it directly on your Facebook page. It's core feature is the patent pending PSI, post score indicator, which calculates a score for each post from 0-100 based on a post's performance. Using PSI, page admins can easily compare their past posts using a single number to more easily see which posts are stars and which are duds. Justin Kistner will demo Hoverstats and PSI as well as share the insights that have surfaced from seeing countless scored posts.

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