Q4 2015 was a lifetime ago for Facebook advertisers. In the last year, the platform's new ad types, targeting options, bidding and tracking improvements, and analytics have made Facebook a potential bonanza of high-ROI revenue for eCommerce brands. In this free webinar, with Facebook's Reid Howell and 3Q Digital social aces Molly McCarty and Mike Stetzer, we'll cover what's new, what's critical, and how to start capitalizing in time for the holiday rush. Topics will include:
- a full-funnel strategy for preparing for (and capitalizing on) the holiday rush
- DR-focused tips, best practices, and strategies that advertisers can take far beyond Q4
- concrete takeaways for building and converting audiences this holiday season
Join and bring questions! We'll end with a Q&A session.
Facebook advertising has reams of data and incredible targeting and ad types to use it to meet your customers when and where they most want to view it. Learn the ROI-rich ins and outs from Facebook Partner Manager Catherine Doyle, 3Q Digital VP of Analytics Feliks Malts, and 3Q Digital Sr. Director of Paid Social Brad O'Brien in a free one-hour webinar.
Feliks, Brad, and Catherine will cover topics including:
- Facebook's native, audience-focused data capabilities
- How to integrate Facebook's data with 3rd-party data for hyper-rich targeting
- How to use the data in effective Facebook advertising campaigns
Facebook Partner Manager Catherine Doyle and 3Q Sr. Director of Social Brad O'Brien team up to give our clients an exclusive in-depth look at Facebook's recent direct-response releases. Catherine and Brad will dive into best practices on:
- the new Facebook pixel
- Dynamic Product Ads
- Lead Gen Ads
- Conversion Lift Studies
In addition, we'll cover seasonality and how it affects CPC and CPM, which should help with planning around upcoming holidays (Valentine's Day!).
We'll make sure to leave room for Q&A at the end, so save your spot today and join us on the 25th!
In this session, Bruce Lee will discuss how Facebook’s Offline Conversions solution can give businesses visibility into how their Facebook ads are driving the offline results they care about: in-store purchases, call center phone calls, dealership test drives, etc.
Bruce will cover:
- How the Offline Conversions solution works, and how businesses can take advantage of it to get attribution measurement, insights into their customer base, and targeting capabilities for more effective marketing
- How partners like LiveRamp can help activate a client’s customer data for use with the Facebook Offline Conversions solution
- Case studies of clients using Facebook Offline Conversions to drive business success
Did you know that organically reaching fans on Facebook has become very difficult? Most pages only reach 6% of the people who have liked them on Facebook, and many pages reach even fewer people! Advertising is a way to beat the Facebook algorithm that governs what is displayed—and how high—on the News Feed. SMB owners, like yourself, need to know about the latest Facebook updates so you can save time and money, while still generating real leads.
Join this live webinar as Brian Neal from Facebook and Krys VanSlyke from G/O Digital, help local businesses navigate through a discussion on:
•The most important changes in Facebook that will impact your business
•How to leverage the platform to reach MORE people who are interested in YOUR business
•Top tricks to maximize your investment to generate new and qualified leads
Director of Product Design at Facebook leading design team focused on engagement and core experiences.Read more >
Staying up on all the new Social Trends as a Marketer is not always easy. Instagram, Blog, YouTube; there is a lot out there, are you staying up on all the trends? Have you tried one of the newest trends, Facebook Live? How does Facebook Live affect you and the way you market? Join us for a live webinar to talk about:
•What Facebook Live is?
•How it is Valuable to you?
•How can it be Implemented into your marketing strategy?
Find out what sets the money-makers apart from the money-wasters in this highly anticipated on-demand webinar from the global expert, Mari Smith.
A sneak preview of what we cover:
•The #1 missing component in most Facebook marketing efforts…
Get this piece right and everything else falls into place like a well-oiled machine! (So many businesses take a random approach and hope for the best. Or they try to emulate someone else’s style and it falls flat. This one section alone will be worth the entire time you spend on the webinar!)
•What types of content work best to get the biggest reach?
How can you maximize your organic (free!) reach vs. your paid reach? Are there really best times of day to post for optimal results? (You’ll find out the answers to all these questions and much more on the free webinar).
•If you build it will they come?
Many business owners put huge amounts of effort into building a gorgeous Facebook page only to hear the sound of crickets! (In this section, you’ll pick up many great tips for growing a highly engaged fan base using both organic and paid methods.)
•At least 50 percent of all Facebook page owners get this piece wrong…
And they are leaving HUGE piles of money on the table as a result. There are several studies that prove this to be true! (We can hardly wait to share the startling stats of this magic piece with you. When you implement the antidote to this “Facebook fail,” you’ll be laughing all the way to the bank!)
•Can you really sell directly on Facebook?
Is it okay to ask directly for the sale? Do you risk losing fans when you “pitch?” (You’ll learn exactly what works and what clearly does not. Some of this is basic human psychology, and you may just have several “aha moments” when you find out!)
Facebook ads are a powerful channel for building and converting large audiences in Q4. In our free 1hr. webinar featuring experts from 3Q Digital and Foxwell Digital, we'll examine general holiday best practices, how to build a high-quality audience before the holiday crush, and how to convert the audience you've just built. We'll include basic and advanced tips covering:
- ad types
- targeting and segmentation
Drive sales and reach customers interested in products and services you offer with the Facebook marketing strategies covered in this webinar.
Marketing your business on Facebook is an incredibly efficient way to reach customers.
With a few Facebook marketing strategies, you can reach local people interested in your business and increase sales.
This 45-minute free webinar will cover:
✔ Creating a Facebook Page that attracts customers
✔ Marketing your business to new audiences on Facebook
✔ Ads that drive sales
Register today for this webinar and start using the social media network to reach more local customers.
Blink and you'll miss another important development in the world of Facebook advertising. Experts Kim Le Sueur of 3Q Digital and Matt Kramer of AdRoll will catch you up on Facebook's place in the digital landscape, including performance data and trends, and break down all the significant new ad types and targeting developments over the last six months.
Kim and Matt will cover topics like:
- Facebook's growing piece of the digital marketing pie
- Facebook advertising performance trends
- tips and best practices on Website Custom Audiences, multi-product ads
- and much more, including a look at AdRoll's newest releases
Reach more customers on this popular social media network
As businesses compete for limited space on Facebook, it's become harder and harder to reach customers without paying for them -- a huge frustration if you've spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This 45-minute free webinar will cover:
Deconstructing Facebook’s News Feed algorithm
• What and when to post to maximize your reach
• Mobile marketing on Facebook
• Creating effective ads that convert
Register today for this webinar and start using the social media network to reach more local customers.
Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analysed AdRoll retargeting campaign data across our global customer base.
During this Marketing Week webinar in association with AdRoll, Niamh Norton, Head of Product Marketing, AdRoll EMEA will share secrets, tips and tricks from our yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide. Key discussion areas:
•What significant performance improvements did AdRoll advertisers see after adding Facebook to an existing display retargeting campaign?
•What made B2B marketers change their minds about Facebook?
•Which metrics increased —and decreased—after adding mobile retargeting to an existing Facebook campaign?
•Tips and best practices, including mobile and multi-product ads
•Retail, finance, travel, and B2B use cases
Most people spend more time every day on Facebook than exercising. With 204 million monthly users on Facebook in the U.S. and Canada alone, more and more small businesses are jumping on the Facebook bandwagon. Chances are, you’ve got a lot of questions on where to begin and how to deliver the most ROI for your business.
Which types of content and ad formats on Facebook are “clicking” with shoppers? How does Facebook lay the foundation for trust and credibility with new visitors? Is there value in organic reach on Facebook? How can I target an ad to reach my loyal, repeat customers? What types of content and offers will increase the likelihood of Facebook users walking into my local store and making a purchase? How do I know if my advertising spend on Facebook is being used wisely?
Join us for a free webinar on Wednesday, March 11th to learn the answers to all of these questions with our trusted panel of industry experts.
In this webinar, we’ll discuss:
•How consumers are using Facebook as a resource for information about small businesses
•How the recent updates to Facebook’s platform can be leveraged to stretch paid efforts as well as organic
•Types of Facebook ad units that resonate best with small business shoppers and increase the likelihood of offline sales
•How to combine locally targeted Facebook offers and ads with organic content to drive maximum ROI
•Maximize your investment by learning how to test-and-optimize your paid approach on Facebook
Just because you have limited resources and budget doesn’t mean your results have to be limited too. Walk away from this webinar with a better understanding of which Facebook marketing approach is right for your business.
Greg Sterling VP, Strategy & Insights, Local Search Association
Jodi Phillips, VP, Media & Analytics, BLiNQ Media
Jerilyn Soncrant, Product Marketing Manager, G/O Digital
Social media advertising budgets have doubled worldwide over the past two years. But how can you know if those investments are paying off? Like most brands, O2 understood the reach, targeting and engagement value of Facebook, but struggled to measure the effectiveness and ROI of their Facebook ad spend to the same degree as other digital efforts. Marketing intelligence changed all that. Join us as we discuss how O2 was able to uncover the true impact of their Facebook spend on sales, how Facebook ads influence other media, and how relevant their ads are to their target customers. We’ll also explore how marketing intelligence can help you understand your consumers and the journeys they take, and optimize their experience with each touchpoint along the way.Read more >
Caught up on all of Facebook's recent advancements? We'll cover big new developments including action specs, retargeting best practices, and corresponding ad types to help you optimize your Facebook spend. Subtopics will include partner categories, FBX case studies, and alignment of ad types with goal metrics.Read more >
This webinar will cover the latest Facebook engagement trends and best practices.
In less than one hour, you will learn:
- The Facebook Metrics That Matter (and the ones that don't)
- What Each Metric Can Teach You (and what to do to improve them)
- How to Benchmark Your Metrics
- Page vs. Post Metrics
In the final session of Data Platforms Online 2017, Ashish Thusoo will offer some of his highlights from the week’s sessions, pick out some emerging themes and trends, and answer questions from the audience. Ashish built the original data team at Facebook, is a co-author of Apache Hive, co-author of “Building a Data Driven Enterprise with DataOps” and CEO of Qubole. He’ll be moderated by Horia Margarit, resident Data Scientist at Qubole. Get your questions ready for what will be a lively and entertaining discussion!Read more >
Join us at our next Career Conversations session. Career Conversations gives WSC members the opportunity to connect with career professionals. We'll discuss topics such as "What made them decide on IT or Cyber Security?, "What were some of their work/life challenges?" , "What skills and education do they see as essential to success?"
Whether you are an experienced professional or just contemplating a future in Cyber Security, WSC's Career Conversations allows you to have a conversation with women making a difference. Join us and share in Career Conversations!
Guests: Jenn Henley, Director of Security, Facebook
Lisa Jiggetts, Founder and CEO of the Women's Society of Cyberjutsu will moderate discussions.
About the Speaker:
Jennifer Henley is the Director of Security Operations at Facebook. In her current role, Henley is responsible for operational excellence, organizational management, and program management for the Facebook Security team. A jack of all trades, she also runs internal and external security awareness and outreach efforts, most notably, Facebook’s popular “Hacktober” events for National Cyber Security Awareness Month. She is also deeply passionate about attracting and retaining a diverse set of talent to the security industry. Prior to her employment at Facebook, she was Chief of Staff for the CISO at PayPal.
Senior Analyst & Consultant Mike Matchett dives into graph databases, and Why Facebook and the NSA love them.Read more >
In February 2017, Facebook announced the first commercially available open networking chassis. Traditionally sourced through traditional vendors where all components must be sourced from a single provider, the open chassis is the next step in web-scale networking for the masses.
Join this webinar to get an overview of the technical architecture of the backpack and learn how the availability of this new model, is making it simple for data center operators to take advantage of the first open ecosystem chassis.
Plug into to learn how you can take the web-scale IT principles of innovators like Facebook, Google, and others to your organization simply and cost-effectively.
While Facebook has always been the king of social media, its recent opening of Facebook Exchange (FBX) has made waves throughout the display industry. FBX has quickly changed brand strategies and challenged Google and other inventory sources with its massive quantity of ad space. As an alpha partner in Facebook Exchange, AdRoll has run thousands of campaigns across a range of advertiser verticals. We’ll share general advertiser campaign trends and best practices for generating big ROI. Then we'll highlight strategies for integrating FBX into your overall media mix.Read more >
Facebook security updates – how to make your account more secure, what you need to be sure your employees are doing on social media to keep your business secure. Facebook has recently updated their security settings. In this How-to we highlight some of the updates and the security nuances to help you stay on top of your account security settings.Read more >