Facebook Partner Manager Catherine Doyle and 3Q Sr. Director of Social Brad O'Brien team up to give our clients an exclusive in-depth look at Facebook's recent direct-response releases. Catherine and Brad will dive into best practices on:
- the new Facebook pixel
- Dynamic Product Ads
- Lead Gen Ads
- Conversion Lift Studies
In addition, we'll cover seasonality and how it affects CPC and CPM, which should help with planning around upcoming holidays (Valentine's Day!).
We'll make sure to leave room for Q&A at the end, so save your spot today and join us on the 25th!
Did you know that organically reaching fans on Facebook has become very difficult? Most pages only reach 6% of the people who have liked them on Facebook, and many pages reach even fewer people! Advertising is a way to beat the Facebook algorithm that governs what is displayed—and how high—on the News Feed. SMB owners, like yourself, need to know about the latest Facebook updates so you can save time and money, while still generating real leads.
Join this live webinar as Brian Neal from Facebook and Krys VanSlyke from G/O Digital, help local businesses navigate through a discussion on:
•The most important changes in Facebook that will impact your business
•How to leverage the platform to reach MORE people who are interested in YOUR business
•Top tricks to maximize your investment to generate new and qualified leads
Director of Product Design at Facebook leading design team focused on engagement and core experiences.Read more >
Facebook ads are a powerful channel for building and converting large audiences in Q4. In our free 1hr. webinar featuring experts from 3Q Digital and Foxwell Digital, we'll examine general holiday best practices, how to build a high-quality audience before the holiday crush, and how to convert the audience you've just built. We'll include basic and advanced tips covering:
- ad types
- targeting and segmentation
Blink and you'll miss another important development in the world of Facebook advertising. Experts Kim Le Sueur of 3Q Digital and Matt Kramer of AdRoll will catch you up on Facebook's place in the digital landscape, including performance data and trends, and break down all the significant new ad types and targeting developments over the last six months.
Kim and Matt will cover topics like:
- Facebook's growing piece of the digital marketing pie
- Facebook advertising performance trends
- tips and best practices on Website Custom Audiences, multi-product ads
- and much more, including a look at AdRoll's newest releases
Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analysed AdRoll retargeting campaign data across our global customer base.
During this Marketing Week webinar in association with AdRoll, Niamh Norton, Head of Product Marketing, AdRoll EMEA will share secrets, tips and tricks from our yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide. Key discussion areas:
•What significant performance improvements did AdRoll advertisers see after adding Facebook to an existing display retargeting campaign?
•What made B2B marketers change their minds about Facebook?
•Which metrics increased —and decreased—after adding mobile retargeting to an existing Facebook campaign?
•Tips and best practices, including mobile and multi-product ads
•Retail, finance, travel, and B2B use cases
Most people spend more time every day on Facebook than exercising. With 204 million monthly users on Facebook in the U.S. and Canada alone, more and more small businesses are jumping on the Facebook bandwagon. Chances are, you’ve got a lot of questions on where to begin and how to deliver the most ROI for your business.
Which types of content and ad formats on Facebook are “clicking” with shoppers? How does Facebook lay the foundation for trust and credibility with new visitors? Is there value in organic reach on Facebook? How can I target an ad to reach my loyal, repeat customers? What types of content and offers will increase the likelihood of Facebook users walking into my local store and making a purchase? How do I know if my advertising spend on Facebook is being used wisely?
Join us for a free webinar on Wednesday, March 11th to learn the answers to all of these questions with our trusted panel of industry experts.
In this webinar, we’ll discuss:
•How consumers are using Facebook as a resource for information about small businesses
•How the recent updates to Facebook’s platform can be leveraged to stretch paid efforts as well as organic
•Types of Facebook ad units that resonate best with small business shoppers and increase the likelihood of offline sales
•How to combine locally targeted Facebook offers and ads with organic content to drive maximum ROI
•Maximize your investment by learning how to test-and-optimize your paid approach on Facebook
Just because you have limited resources and budget doesn’t mean your results have to be limited too. Walk away from this webinar with a better understanding of which Facebook marketing approach is right for your business.
Greg Sterling VP, Strategy & Insights, Local Search Association
Jodi Phillips, VP, Media & Analytics, BLiNQ Media
Jerilyn Soncrant, Product Marketing Manager, G/O Digital
Caught up on all of Facebook's recent advancements? We'll cover big new developments including action specs, retargeting best practices, and corresponding ad types to help you optimize your Facebook spend. Subtopics will include partner categories, FBX case studies, and alignment of ad types with goal metrics.Read more >
This webinar will cover the latest Facebook engagement trends and best practices.
In less than one hour, you will learn:
- The Facebook Metrics That Matter (and the ones that don't)
- What Each Metric Can Teach You (and what to do to improve them)
- How to Benchmark Your Metrics
- Page vs. Post Metrics
While Facebook has always been the king of social media, its recent opening of Facebook Exchange (FBX) has made waves throughout the display industry. FBX has quickly changed brand strategies and challenged Google and other inventory sources with its massive quantity of ad space. As an alpha partner in Facebook Exchange, AdRoll has run thousands of campaigns across a range of advertiser verticals. We’ll share general advertiser campaign trends and best practices for generating big ROI. Then we'll highlight strategies for integrating FBX into your overall media mix.Read more >
Facebook security updates – how to make your account more secure, what you need to be sure your employees are doing on social media to keep your business secure. Facebook has recently updated their security settings. In this How-to we highlight some of the updates and the security nuances to help you stay on top of your account security settings.Read more >
Learn how to use the powerful and unique targeting options that LinkedIn and Facebook offer.
Learn how to pinpoint your target audience, serve them with the right ads and generate signups and leads for your SaaS/Cloud-based service.
Jellop is a results-driven online promotion agency, co-founded by Gil Shterzer and Iddo Sternberg, two Internet veterans working in the online arena since the year 2000.
TidalWave provides BPM infrastructure for emerging technology models based on cloud, mobile and social media. The presentation shows how TidalWave Process Manager lets organizations host business processes in the cloud seamlessly integrated with the Facebook application platform, enabling them to “do business” with fans and customers on social media network platforms. Facebook users become full participants in cloud-based consumer-oriented processes such as making a sale, collecting payment, providing customer service, eliciting feedback, and scheduling appointments. We will demonstrate our BPM development tools working together with our “TidalWave for Facebook” social media development environment working together.
Mr. Garcia manages the daily operations of the company as well as performing the Chief Technology Officer (CTO) function. Prior to TidalWave, he was Vice President of Engineering at LiveVox, a leading SaaS provider of hosted contact centers in San Francisco. In 2006, Mr. Garcia co-founded Med-Vantage in San Francisco where he served as Vice President of Engineering and IT before the company was acquired by IMS Health.
Twitter hashtag: #hoverstats
Page admins all want to know a few things: What should I be posting on our wall? When should I post? How often should I post? How do I know if the posts I published performed well? To help answer those questions, Facebook recently released more post-level data. Webtrends was one of seven companies that was allowed early access to this data before it was publicly released, which lead to the development of Hoverstats. Hoverstats is a browser plugin that takes your Facebook data and overlays it directly on your Facebook page. It's core feature is the patent pending PSI, post score indicator, which calculates a score for each post from 0-100 based on a post's performance. Using PSI, page admins can easily compare their past posts using a single number to more easily see which posts are stars and which are duds. Justin Kistner will demo Hoverstats and PSI as well as share the insights that have surfaced from seeing countless scored posts.
After the adrenaline rush from hitting your fan growth goal subsides, the harsh reality of "Now what?" takes over. Management starts asking about how you plan to monetize your fan base. They want to know what the return on investment is for all of your new found fans. If you're like most, you turn to the wall in a desperate attempt to publish offers only to be disappointed by the results (we'll talk more about why this happens on the webinar, but it's because transactional content gets low engagement, which means Facebook's EdgeRank algorithm filters those posts out of the stream). What you need are ads for fans. Did you know you can target your fans with ads just for them? And did you know they get an average of 7X higher click through rate; which not only means a higher response, but also makes them a much cheaper cost per click? Join us for this in-depth session on the least understood best practice in Facebook advertising and start delivering real business value from social campaigns.Read more >