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    • Measuring the Offline Impact of Facebook Advertising
      Measuring the Offline Impact of Facebook Advertising Presented by: Facebook Recorded: Oct 12 2017 5:00 pm UTC 48 mins
    • In this session, Bruce Lee will discuss how Facebook’s Offline Conversions solution can give businesses visibility into how their Facebook ads are driving the offline results they care about: in-store purchases, call center phone calls, dealership test drives, etc.

      Bruce will cover:

      - How the Offline Conversions solution works, and how businesses can take advantage of it to get attribution measurement, insights into their customer base, and targeting capabilities for more effective marketing

      - How partners like LiveRamp can help activate a client’s customer data for use with the Facebook Offline Conversions solution

      - Case studies of clients using Facebook Offline Conversions to drive business success

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    • What is Facebook Live?
      What is Facebook Live? Chris Johnson Recorded: Oct 27 2016 7:00 pm UTC 28 mins
    • Staying up on all the new Social Trends as a Marketer is not always easy. Instagram, Blog, YouTube; there is a lot out there, are you staying up on all the trends? Have you tried one of the newest trends, Facebook Live? How does Facebook Live affect you and the way you market? Join us for a live webinar to talk about:

      •What Facebook Live is?
      •How it is Valuable to you?
      •How can it be Implemented into your marketing strategy?

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    • Facebook Marketing: Insider Secrets
      Facebook Marketing: Insider Secrets Mari Smith, Social Media Consultant, Speaker, & Trainer Recorded: May 26 2017 8:00 pm UTC 71 mins
    • Find out what sets the money-makers apart from the money-wasters in this highly anticipated on-demand webinar from the global expert, Mari Smith.
      A sneak preview of what we cover:
      •The #1 missing component in most Facebook marketing efforts…
      Get this piece right and everything else falls into place like a well-oiled machine! (So many businesses take a random approach and hope for the best. Or they try to emulate someone else’s style and it falls flat. This one section alone will be worth the entire time you spend on the webinar!)
      •What types of content work best to get the biggest reach?
      How can you maximize your organic (free!) reach vs. your paid reach? Are there really best times of day to post for optimal results? (You’ll find out the answers to all these questions and much more on the free webinar).
      •If you build it will they come?
      Many business owners put huge amounts of effort into building a gorgeous Facebook page only to hear the sound of crickets! (In this section, you’ll pick up many great tips for growing a highly engaged fan base using both organic and paid methods.)
      •At least 50 percent of all Facebook page owners get this piece wrong…
      And they are leaving HUGE piles of money on the table as a result. There are several studies that prove this to be true! (We can hardly wait to share the startling stats of this magic piece with you. When you implement the antidote to this “Facebook fail,” you’ll be laughing all the way to the bank!)
      •Can you really sell directly on Facebook?
      Is it okay to ask directly for the sale? Do you risk losing fans when you “pitch?” (You’ll learn exactly what works and what clearly does not. Some of this is basic human psychology, and you may just have several “aha moments” when you find out!)

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    • Facebook Marketing Strategies
      Facebook Marketing Strategies Catherine Schutten, Sr. Marketing Manager Recorded: Oct 13 2016 7:00 pm UTC 49 mins
    • Drive sales and reach customers interested in products and services you offer with the Facebook marketing strategies covered in this webinar.

      Marketing your business on Facebook is an incredibly efficient way to reach customers.

      With a few Facebook marketing strategies, you can reach local people interested in your business and increase sales.

      This 45-minute free webinar will cover:

      ✔ Creating a Facebook Page that attracts customers
      ✔ Marketing your business to new audiences on Facebook
      ✔ Ads that drive sales

      Register today for this webinar and start using the social media network to reach more local customers.

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    • Get up to speed with Facebook ads
      Get up to speed with Facebook ads Kim Le Sueur, 3Q Digital, and Matt Kramer, AdRoll Recorded: Apr 1 2015 6:00 pm UTC 39 mins
    • Blink and you'll miss another important development in the world of Facebook advertising. Experts Kim Le Sueur of 3Q Digital and Matt Kramer of AdRoll will catch you up on Facebook's place in the digital landscape, including performance data and trends, and break down all the significant new ad types and targeting developments over the last six months.

      Kim and Matt will cover topics like:

      - Facebook's growing piece of the digital marketing pie
      - Facebook advertising performance trends
      - tips and best practices on Website Custom Audiences, multi-product ads
      - and much more, including a look at AdRoll's newest releases

      Join us!

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    • Facebook for Small Business
      Facebook for Small Business Shannon Wilber, Director of Social Reputation Management at Vivial Recorded: Jun 23 2016 7:00 pm UTC 56 mins
    • Reach more customers on this popular social media network

      As businesses compete for limited space on Facebook, it's become harder and harder to reach customers without paying for them -- a huge frustration if you've spent a lot of time building up your followers.

      The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.

      This 45-minute free webinar will cover:
      Deconstructing Facebook’s News Feed algorithm
      • What and when to post to maximize your reach
      • Mobile marketing on Facebook
      • Creating effective ads that convert

      Register today for this webinar and start using the social media network to reach more local customers.

      Read more >
    • Learn the secrets of marketing through Facebook
      Learn the secrets of marketing through Facebook Michael Barnett (Marketing Week), Niamh Norton (AdRoll EMEA ) Recorded: Nov 25 2015 3:00 pm UTC 56 mins
    • Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analysed AdRoll retargeting campaign data across our global customer base.

      During this Marketing Week webinar in association with AdRoll, Niamh Norton, Head of Product Marketing, AdRoll EMEA will share secrets, tips and tricks from our yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide. Key discussion areas:

      •What significant performance improvements did AdRoll advertisers see after adding Facebook to an existing display retargeting campaign?
      •What made B2B marketers change their minds about Facebook?
      •Which metrics increased —and decreased—after adding mobile retargeting to an existing Facebook campaign?
      •Tips and best practices, including mobile and multi-product ads
      •Retail, finance, travel, and B2B use cases

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    • Small Businesses: How To Get The Most From Facebook
      Small Businesses: How To Get The Most From Facebook Greg Sterling VP, Strategy & Insights, Local Search Association; Jodi Phillips VP, Media & Analytics, BLiNQ Media Recorded: Mar 11 2015 6:00 pm UTC 67 mins
    • Most people spend more time every day on Facebook than exercising. With 204 million monthly users on Facebook in the U.S. and Canada alone, more and more small businesses are jumping on the Facebook bandwagon. Chances are, you’ve got a lot of questions on where to begin and how to deliver the most ROI for your business.

      Which types of content and ad formats on Facebook are “clicking” with shoppers? How does Facebook lay the foundation for trust and credibility with new visitors? Is there value in organic reach on Facebook? How can I target an ad to reach my loyal, repeat customers? What types of content and offers will increase the likelihood of Facebook users walking into my local store and making a purchase? How do I know if my advertising spend on Facebook is being used wisely?

      Join us for a free webinar on Wednesday, March 11th to learn the answers to all of these questions with our trusted panel of industry experts.
      In this webinar, we’ll discuss:

      •How consumers are using Facebook as a resource for information about small businesses
      •How the recent updates to Facebook’s platform can be leveraged to stretch paid efforts as well as organic
      •Types of Facebook ad units that resonate best with small business shoppers and increase the likelihood of offline sales
      •How to combine locally targeted Facebook offers and ads with organic content to drive maximum ROI
      •Maximize your investment by learning how to test-and-optimize your paid approach on Facebook

      Just because you have limited resources and budget doesn’t mean your results have to be limited too. Walk away from this webinar with a better understanding of which Facebook marketing approach is right for your business.

      Presenters:

      Greg Sterling VP, Strategy & Insights, Local Search Association
      Jodi Phillips, VP, Media & Analytics, BLiNQ Media
      Jerilyn Soncrant, Product Marketing Manager, G/O Digital

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    • Multi-Touch Attribution Across Facebook, Digital and Beyond
      Multi-Touch Attribution Across Facebook, Digital and Beyond Presented by: Visual IQ Recorded: Oct 12 2017 6:00 pm UTC 31 mins
    • Social media advertising budgets have doubled worldwide over the past two years. But how can you know if those investments are paying off? Like most brands, O2 understood the reach, targeting and engagement value of Facebook, but struggled to measure the effectiveness and ROI of their Facebook ad spend to the same degree as other digital efforts. Marketing intelligence changed all that. Join us as we discuss how O2 was able to uncover the true impact of their Facebook spend on sales, how Facebook ads influence other media, and how relevant their ads are to their target customers. We’ll also explore how marketing intelligence can help you understand your consumers and the journeys they take, and optimize their experience with each touchpoint along the way.

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    • Career Conversations w/ Guest Jenn Henley
      Career Conversations w/ Guest Jenn Henley Lisa Jiggetts (Women's Society of Cyberjutsu) and Jennifer Henley (Facebook) Recorded: Apr 20 2017 10:00 pm UTC 60 mins
    • Join us at our next Career Conversations session. Career Conversations gives WSC members the opportunity to connect with career professionals. We'll discuss topics such as "What made them decide on IT or Cyber Security?, "What were some of their work/life challenges?" , "What skills and education do they see as essential to success?"

      Whether you are an experienced professional or just contemplating a future in Cyber Security, WSC's Career Conversations allows you to have a conversation with women making a difference. Join us and share in Career Conversations!

      Guests: Jenn Henley, Director of Security, Facebook

      Lisa Jiggetts, Founder and CEO of the Women's Society of Cyberjutsu will moderate discussions.

      About the Speaker:
      Jennifer Henley is the Director of Security Operations at Facebook. In her current role, Henley is responsible for operational excellence, organizational management, and program management for the Facebook Security team. A jack of all trades, she also runs internal and external security awareness and outreach efforts, most notably, Facebook’s popular “Hacktober” events for National Cyber Security Awareness Month. She is also deeply passionate about attracting and retaining a diverse set of talent to the security industry. Prior to her employment at Facebook, she was Chief of Staff for the CISO at PayPal.

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