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    • Get up to speed with Facebook ads
      Get up to speed with Facebook ads Kim Le Sueur, 3Q Digital, and Matt Kramer, AdRoll Recorded: Apr 1 2015 6:00 pm UTC 39 mins
    • Blink and you'll miss another important development in the world of Facebook advertising. Experts Kim Le Sueur of 3Q Digital and Matt Kramer of AdRoll will catch you up on Facebook's place in the digital landscape, including performance data and trends, and break down all the significant new ad types and targeting developments over the last six months.

      Kim and Matt will cover topics like:

      - Facebook's growing piece of the digital marketing pie
      - Facebook advertising performance trends
      - tips and best practices on Website Custom Audiences, multi-product ads
      - and much more, including a look at AdRoll's newest releases

      Join us!

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    • Measuring the Offline Impact of Facebook Advertising
      Measuring the Offline Impact of Facebook Advertising Presented by: Facebook Recorded: Oct 12 2017 5:00 pm UTC 48 mins
    • In this session, Bruce Lee will discuss how Facebook’s Offline Conversions solution can give businesses visibility into how their Facebook ads are driving the offline results they care about: in-store purchases, call center phone calls, dealership test drives, etc.

      Bruce will cover:

      - How the Offline Conversions solution works, and how businesses can take advantage of it to get attribution measurement, insights into their customer base, and targeting capabilities for more effective marketing

      - How partners like LiveRamp can help activate a client’s customer data for use with the Facebook Offline Conversions solution

      - Case studies of clients using Facebook Offline Conversions to drive business success

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    • Ads for Fans are Facebook's best kept secret
      Ads for Fans are Facebook's best kept secret Justin Kistner, Director of Social Products Recorded: Nov 17 2011 5:00 pm UTC 59 mins
    • After the adrenaline rush from hitting your fan growth goal subsides, the harsh reality of "Now what?" takes over. Management starts asking about how you plan to monetize your fan base. They want to know what the return on investment is for all of your new found fans. If you're like most, you turn to the wall in a desperate attempt to publish offers only to be disappointed by the results (we'll talk more about why this happens on the webinar, but it's because transactional content gets low engagement, which means Facebook's EdgeRank algorithm filters those posts out of the stream). What you need are ads for fans. Did you know you can target your fans with ads just for them? And did you know they get an average of 7X higher click through rate; which not only means a higher response, but also makes them a much cheaper cost per click? Join us for this in-depth session on the least understood best practice in Facebook advertising and start delivering real business value from social campaigns.

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    • How Facebook Advertising Can Drive Calls and Real-World Engagement
      How Facebook Advertising Can Drive Calls and Real-World Engagement Juan Venegas, Director of Marketing, Telmetrics & Janet Janzen, Digital Marketing Specialist, Telmetrics Recorded: Dec 6 2017 8:00 pm UTC 32 mins
    • In recent years, social media advertising has evolved from generating mere clicks to websites to generating leads with a high probability to buy. The latest development in this evolution has been to promote calls and messages as a way to engage with ads. In this summit, we’ll cover why calls and texts should be an important part of your social strategy and why call tracking technology is a must for Facebook Ads that drive calls. Expect to learn about strategies to get the most out of social calls and messages, call tracking tactics you can use today and some surprising data on calls and social.


      Presenter Info:

      Juan Venegas, Director of Marketing
      With 12-years of experience in marketing, Juan has a deep understanding of digital marketing strategy as well as a proven track record in creating successful performance-driven online marketing programs for consumer and business markets.

      Janet Janzen, Digital Marketing Specialist
      Janet Janzen is knowledgeable in all aspects of digital marketing from SEO, paid advertising, call tracking and analytics, as well as CRM management.

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    • Facebook Marketing Strategies
      Facebook Marketing Strategies Catherine Schutten, Sr. Marketing Manager Recorded: Oct 13 2016 7:00 pm UTC 49 mins
    • Drive sales and reach customers interested in products and services you offer with the Facebook marketing strategies covered in this webinar.

      Marketing your business on Facebook is an incredibly efficient way to reach customers.

      With a few Facebook marketing strategies, you can reach local people interested in your business and increase sales.

      This 45-minute free webinar will cover:

      ✔ Creating a Facebook Page that attracts customers
      ✔ Marketing your business to new audiences on Facebook
      ✔ Ads that drive sales

      Register today for this webinar and start using the social media network to reach more local customers.

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    • Multi-Touch Attribution Across Facebook, Digital and Beyond
      Multi-Touch Attribution Across Facebook, Digital and Beyond Presented by: Visual IQ Recorded: Oct 12 2017 6:00 pm UTC 31 mins
    • Social media advertising budgets have doubled worldwide over the past two years. But how can you know if those investments are paying off? Like most brands, O2 understood the reach, targeting and engagement value of Facebook, but struggled to measure the effectiveness and ROI of their Facebook ad spend to the same degree as other digital efforts. Marketing intelligence changed all that. Join us as we discuss how O2 was able to uncover the true impact of their Facebook spend on sales, how Facebook ads influence other media, and how relevant their ads are to their target customers. We’ll also explore how marketing intelligence can help you understand your consumers and the journeys they take, and optimize their experience with each touchpoint along the way.

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    • Facebook for Small Business
      Facebook for Small Business Shannon Wilber, Director of Social Reputation Management at Vivial Recorded: Jun 23 2016 7:00 pm UTC 56 mins
    • Reach more customers on this popular social media network

      As businesses compete for limited space on Facebook, it's become harder and harder to reach customers without paying for them -- a huge frustration if you've spent a lot of time building up your followers.

      The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.

      This 45-minute free webinar will cover:
      Deconstructing Facebook’s News Feed algorithm
      • What and when to post to maximize your reach
      • Mobile marketing on Facebook
      • Creating effective ads that convert

      Register today for this webinar and start using the social media network to reach more local customers.

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    • Small Businesses: How To Get The Most From Facebook
      Small Businesses: How To Get The Most From Facebook Greg Sterling VP, Strategy & Insights, Local Search Association; Jodi Phillips VP, Media & Analytics, BLiNQ Media Recorded: Mar 11 2015 6:00 pm UTC 67 mins
    • Most people spend more time every day on Facebook than exercising. With 204 million monthly users on Facebook in the U.S. and Canada alone, more and more small businesses are jumping on the Facebook bandwagon. Chances are, you’ve got a lot of questions on where to begin and how to deliver the most ROI for your business.

      Which types of content and ad formats on Facebook are “clicking” with shoppers? How does Facebook lay the foundation for trust and credibility with new visitors? Is there value in organic reach on Facebook? How can I target an ad to reach my loyal, repeat customers? What types of content and offers will increase the likelihood of Facebook users walking into my local store and making a purchase? How do I know if my advertising spend on Facebook is being used wisely?

      Join us for a free webinar on Wednesday, March 11th to learn the answers to all of these questions with our trusted panel of industry experts.
      In this webinar, we’ll discuss:

      •How consumers are using Facebook as a resource for information about small businesses
      •How the recent updates to Facebook’s platform can be leveraged to stretch paid efforts as well as organic
      •Types of Facebook ad units that resonate best with small business shoppers and increase the likelihood of offline sales
      •How to combine locally targeted Facebook offers and ads with organic content to drive maximum ROI
      •Maximize your investment by learning how to test-and-optimize your paid approach on Facebook

      Just because you have limited resources and budget doesn’t mean your results have to be limited too. Walk away from this webinar with a better understanding of which Facebook marketing approach is right for your business.

      Presenters:

      Greg Sterling VP, Strategy & Insights, Local Search Association
      Jodi Phillips, VP, Media & Analytics, BLiNQ Media
      Jerilyn Soncrant, Product Marketing Manager, G/O Digital

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    • Learn the secrets of marketing through Facebook
      Learn the secrets of marketing through Facebook Michael Barnett (Marketing Week), Niamh Norton (AdRoll EMEA ) Recorded: Nov 25 2015 3:00 pm UTC 56 mins
    • Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analysed AdRoll retargeting campaign data across our global customer base.

      During this Marketing Week webinar in association with AdRoll, Niamh Norton, Head of Product Marketing, AdRoll EMEA will share secrets, tips and tricks from our yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide. Key discussion areas:

      •What significant performance improvements did AdRoll advertisers see after adding Facebook to an existing display retargeting campaign?
      •What made B2B marketers change their minds about Facebook?
      •Which metrics increased —and decreased—after adding mobile retargeting to an existing Facebook campaign?
      •Tips and best practices, including mobile and multi-product ads
      •Retail, finance, travel, and B2B use cases

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    • New Omnichannel Strategies Using Phone Call Analytics & Location Data
      New Omnichannel Strategies Using Phone Call Analytics & Location Data Presented by: DialogTech and Cuebiq Recorded: Oct 12 2017 7:00 pm UTC 56 mins
    • The customer journey is not always as linear as seeing an ad and then buying online or in store. They might have called into your call center first to make an appointment or request a quote, then visited your store or branch to window shop, and then maybe even called back weeks later to complete the purchase. Call analytics and location data are two powerful insights into the omnichannel customer journey that brands are increasingly integrating into their measurement and customer journey mapping. In this session, DialogTech’s Director of Content Marketing, Blair Symes and Cuebiq’s CEO, Antonio Tomarchio will share what’s possible as well as real world case studies for each.

      Cuebiq will share how location data can:
      - Map customers’ behavior patterns and help refine marketing strategy, messaging, and ad planning.
      - Target offers based on offline behaviors and purchase intent, helping fine-tune marketing and advertising strategies.
      - Measure if users exposed to an ad visited the store and how long they spent there and close the loop on how online,
      TV, and other ad formats drive consumer behavior.

      DialogTech will explain how call analytics can:
      - Enable data-driven strategies to optimize digital ad spend to drive higher-converting callers.
      - How to target audiences likely to call with the right search, Facebook, and display ads.
      - How marketing can influence the call experience and help sales convert more callers to customers.
      - How marketers are analyzing what happens on calls for insights to improve ROI.

      Read more >