Overheard in the Salesforce Pardot office...
Ryan: Hey, wanna go grab lunch?
Maureen: Namast’ay and work on this email template.
Email marketing is still the most effective way to reach prospects and customers, and we know that all the smartest marketers include “better emails” on their list of New Year’s resolutions. Email guru, Maureen Flaherty, will share how she approaches email marketing to drive leads and pipeline, all while remaining calm and centered.
Maureen will be joined by guest guru Kristen Craft, Director of Business Development, who will share how Wistia does email marketing and talk trends for the new year.
As marketers, we’re trained to think creatively: who is our target audience and how can we reach them? How can we communicate with prospects in new and exciting ways? But, sometimes it’s easy to forget that marketing’s most important customer is sitting right under the same roof, and likely, within earshot: your sales team.
It may be fairly new terminology for many marketers, but ‘sales enablement’ is about to become one of the most crucial elements of B2B marketing — and businesses that don’t make it a priority are bound to fall behind.
Join us on June 18th, as Maureen Flaherty, Email Marketing & Campaign Specialist-Pardot, breaks down the five essentials of sales enablement that every B2B marketer needs to understand. Attendees will learn:
- how technology can allow for seamless communication and alignment across teams
- how to enable reps with the right campaigns and content to close deals faster
- how to establish an effective lead flow plan, to get the right leads to sales at the right time
Angiogenesis is the process by which a new blood supply is established from pre-existing blood vessels. It is initiated by degradation of vessel basement membrane, endothelial cell proliferation, invasion, and directional migration towards chemoattractants, tube formation, and finally the establishment of a new vasculature.
We will discuss a portfolio of Corning products designed to investigate specific stages of angiogenesis through standardized and quantitative in vitro cell-based assays.
•HUVEC-2 Endothelial Cells—Widely studied endothelial cells that have been pre-screened for responsiveness to VEGF, a prototypic stimulator of angiogenesis
•ECMs and Chemoattractants—ECMs and key pro-angiogenic chemoattractants for optimal EC propagation, attachment, differentiation, and other key functions
•Endothelial Cell Invasion and Migration Assays—An enabling platform technology consisting of Corning® FluoroBlok™ microporous permeable supports coated with our unique extracellular matrix proteins for quantitation of endothelial cell migration and invasion
•Endothelia Cell Tube Formation Assay—A rapid assay system allowing direct screening of angiogenic compounds for their effects on endothelial cell tube formation
Paula Flaherty is a Technology Manager at Corning Life Sciences. Her team develops strategy and products focused on the modulation of in vitro cell behavior using extracellular matrix, media, vessel design, and growth factors. Prior to joining Corning Life Sciences, Paula studied retinal degeneration at the Berman-Gund Laboratory, Harvard Medical School in Boston, MA. She received her bachelor’s degree in Microbiology from the State University of New York and is an In Vitro Cell Biology Fellow, W. Alton Jones Cell Science Center in Lake Placid, NY.
Join ITX’s Executive Vice President of Strategy, Sean Flaherty and Paychex’s Director of Program, Product and UX, Jeremy Durham for an informational webinar that discuses how your technology plan can earn your company brand advocacy.
Abstract: As a marketer, brand advocacy is always your end goal. There is no better feeling than one of your customers, being so inspired by your solution and sharing that experience with their connections. In order to move clients to brand advocates, you must have a centralized technology strategy.
So what strategy do you choose? In the webinar, Sean Flaherty and Jeremy Durham will take you through the questions you must answer in order to obtain a technology plan that puts you on a track to inspire brand advocates. The key is to have technology solutions that are worthy of your brand and fully represent the experience clients and prospects can expect from partnering with your company. Creating digital experiences that engage, inform, inspire, and influence the people that matter to you most, where and when they need it, is critical to your success. With so many opportunities to explore, like mobile, social, and location-based offerings, the clever use of technology needs to be a differentiator for your business.
Be sure to listen in as Sean and Jeremy go through the steps and thought processes required to come up with a winning solution around your technology experiences.
What You Will Learn:
It’s important to understand why you do what you do.
Learn the steps you much achieve to obtain brand advocacy.
How various technology features can engage your users.
How various organizations aligned their top executives and executed their technology roadmaps
Seminar topics will include:
* Immigration considerations for starting a business in the U.S.
* Visa options for essential personnel
* Corporate business formation and establishing a business presence
* Tax considerations for new businesses
The vast majority of cyber-attacks on business begin with a phishing email, tailored to deceive an unsuspecting employee into clicking on a link or attachment containing malware. Do you have a strategy to defend against these attacks? Does it involve stopping malware before it enters your network? In this webcast, we’ll discuss how advanced malware detection technologies can detect and eliminate advanced malware in-line with traffic, before it has a chance to deliver its payload and attempt to steal your sensitive information.
In this webinar:
• You will learn about the multiple infiltration mechanisms used by cybercriminals in phishing attacks
• You will see how advanced malware detection engines can detect these attacks
• You will walk away with an understanding of how advanced malware detection technologies fit into a connected security infrastructure
Don’t miss this webcast if you are responsible for the security of your organization’s sensitive information. We will cover the latest in advanced malware detection for a critical element of your security practice – email traffic – and how this technology fits into the larger picture of defence against malware.
Businesses today face more advanced attacks than we’ve ever seen in the past – and defending against them takes a connected approach which can disrupt the multiple points of infiltration and exfiltration used in the process of a breach. With most attacks seen in the wild using phishing emails to reach their target, a web link or malicious file to deliver a payload, and an outbound stream of communication to exfiltrate data – implementing a Secure Email Gateway, Secure Web Gateway, Advanced Anti-Malware, and Data Loss Prevention technology together will provide a barrier difficult for even the most advanced attacks to overcome.
Don’t miss this webinar if you have a stake in the security of your most valuable information, or are directly responsible for the implementation of security solutions to protect it.
McAfee Email Protection goes beyond anti-spam to deliver an integrated email security solution with threat defense, information protection (encryption and data loss prevention), and email continuity capabilities to ensure email access — even during server outages. With flexible deployment options (onsite, in the cloud, or a hybrid of both), customers can deploy what they need now and have the flexibility for future changes.
Join this webinar and hear the latest on how to sell McAfee Email Protection; including how to qualify an opportunity, handle customer objections and counter the competition. Learn about the enablement, profitability and demand generation resources available to help you increase your revenue selling McAfee’s Email Protection.
Does your organization have sensitive information to protect? What would happen if an employee clicked on a link within an email, and malware infected one, or many, of your internal systems? Do you have the resources to recover if customer data or intellectual property is stolen? These are all key considerations when building your defence strategy against targeted attacks. This webinar will cover the tactics that can be used to stop targeted attacks before they infiltrate your organization.
Join this webinar on McAfee email Protection as:
•You will learn how to cost-effectively establish front-line defence against targeted attacks
•You will hear about the leading technologies that are becoming instrumental in stopping the most advanced malware
•You will walk away with a blueprint for your business to prepare for and defend against evolving targeted attacks
Are attacks on your network and users still occurring, despite continuing efforts to stay on top of security? What impact would malware have on your business if it was able to gain internal access and steal sensitive information?
Without solutions that can disrupt the chain of events that occur during an advanced attack, many businesses are still being infiltrated and losing data every day. This webinar will cover the best practices in disrupting attacks with content security solutions - connected to optimize protection.
Join this webinar as:
•You will learn the tactics used by attackers today to infiltrate businesses
•You will hear about the leading technologies available to disrupt advanced attacks
•You will walk away with the knowledge to assess your own environment, and optimize your security
Businesses today face more advanced attacks than we’ve ever seen in the past – and defending against them takes a connected approach which can disrupt the multiple points of infiltration and exfiltration used in the process of a breach. With most attacks seen in the wild using phishing emails to reach their target, a web link or malicious file to deliver a payload, and an outbound stream of communication to exfiltrate data – implementing a Secure Email Gateway, Secure Web Gateway, and Data Loss Prevention technology together will provide a barrier difficult for even the most advanced attacks to overcome.
Don’t miss this webinar if you have a stake in the security of your most valuable information, or are directly responsible for the implementation of security solutions to protect it. Register now for this 30 minute webinar.
Gibney, Anthony & Flaherty, LLP invites you to join us and Enrique Arellano Rincón Abogados, S.C. for this informative webinar.
Topics for Discussion:
• New visa options for business travelers
• Streamlined procedures for select work permits
• Implementation of a Points-Based System
• New corporate registration requirement
• Impact of changes on family members
Your CMO has a scorecard: It’s the amount of revenue marketing generates, and the amount spent to do so. If you’re thinking click-throughs and top-of-funnel leads only, you’re not helping your CMO make a strong case for your team (or for yourself). This presentation will explain how to match your efforts with the metrics that matter to your marketing leadership.Read more >
Please join Gibney, Anthony & Flaherty, LLP for a discussion of advanced issues, strategies and considerations arising in the context of PERM Labor Certification Applications.
The Panel will discuss:
• Pre-recruitment considerations including drafting strategies, on-the-job training issues, employment verification letters, and prevailing wage.
• Pre-filing considerations including the recruitment process, applicant assessment and layoffs.
• Post-filing considerations including audit trends.
Does your company employ foreign scientists or researchers coming to the United States? This webinar will discuss immigration options and what an employer needs to know when sponsoring scientists and researchers for U.S. visas.
Topics will include:
1.Common Temporary Visa Options
2.Paths to Permanent Residence and their Advantages and Limitations
3.Pitfalls and Real-World Considerations for Employers
Gibney attorneys Deborah Davy, Mark Kingstone, and Maria Mejia-Opaciuch will discuss the criteria for transferring staff internationally to existing and new offices in both the U.S. and in key global destinations. The presentation will include discussions of specific visa policies and adjudication processes; of major trends in the various regimes governing the international transfer of key corporate personnel; and of related issues of concern to the employees, including employment options for trailing spouses, status options for unmarried couples, and paths to permanent residence for senior staff.Read more >