Consumers are constantly bombarded across multiple channels with branded messages, so how can the gamification of the mobile customer experience help brands to increase engagement, loyalty and improve customer value when most consumers have already tuned out? The Economist Intelligence Unit showed that companies share a conviction that cultivating a high level of customer engagement is now a key strategic challenge.
This panel discussion explores whether Gamification, as an engagement technique, can help Marketers to secure consumer mind share, giving their brands a competitive advantage, or is it just a passing gimmick that won’t deliver against this strategic goal?
While talks on theory and the promise of Gamification are proliferating, very few of them provide the necessary tools to turn knowledge into action that deliver a strong Return on Investment for companies. As a Gamification Pioneer and International Keynote Speaker (Stanford, TEDx, SxSW, Accenture), Yu-Kai Chou explains how to design for targeted lead generation by walking participants through the first phase of a Player's Journey: The Discovery Phase. Yu-kai will address questions like, “How and where did users find your product and why would they want to try it out?” Yu-kai will further introduce other elements of the Complete Gamification Framework: Octalysis to use as a tool to implement Gamification design for targeted lead generation.Read more >
Gamification drives behaviour if we tap into the intrinsic motivators of our target audience.
Attend this webinar where An Coppens, L&D professional, author, speaker & game changer will tackle the following:
-Learning how to really understand your audience
-Using that knowledge and having it reflect in your design
-Engaging the audience
-Being able to continuously surprise and delight your customers
-Turn your audience into loyal customers who come back for more
While talks on theory and the promise of Gamification are proliferating, very few of them provide the necessary tools to turn knowledge into action that deliver a strong Return on Investment for companies. As a Gamification Pioneer and International Keynote Speaker (Stanford, TEDx, SxSW, Accenture), Yu-Kai Chou explains the reason why so many gamification campaigns fail and introduces the Complete Gamification Framework: Octalysis to use as a tool to implement Gamification design for any experience.
Octalysis is based on the premise that just having “game elements” does not necessarily make something fun, which is why most games are not successful. Instead of focusing on game elements like PBLs (Points, Badges, and Leaderboards), Octalysis breaks down motivation into 8 Core Drives that compel and motivate people to engage and learn through game techniques.
Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification. He has been a regular speaker/lecturer on Gamification throughout the US, Europe, Asia, and Australia, including at organizations like Stanford University, Google Inc., The Gamification Summit, the Innovation Center in Denmark, UCLA, UBC Sauders School of Business and many more. Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003 and was rated #1 among the Top 40 Gamification Gurus by UK-Based Leaderboarded. Yu-kai is also the creator of The Complete Gamification Framework: Octalysis as well as the video series The Beginner’s Guide to Gamification.Read more >
There is no doubt gamification has been a much debated topic in the past few years. Many businesses have adopted gamification as a way to engage their customers and increase brand loyalty. In this roundtable, experts will discuss which businesses should be looking at gamification and why, present case studies and shed light on the benefits of gamification.Read more >
As more and more businesses resort to gamification as a way to engage customers and increase their loyalty, it is important to shed light on the what makes a sound gamification strategy, what are the necessary resources and how to measure success. Join this roundtable to see what the experts have to say about gamification strategy.Read more >
Gamification has been the hot new topic within the contact center world for the past year or two. Most all contact center leaders understand the appeal of incorporating game mechanics into their operations, and can visualize the excitement and subsequent employee engagement the games will promote. Yet most contact centers still haven't implemented gamification, due to the limited, real world ROI information available. Convergent Outsourcing has been utilizing games tied to key performance metrics for the past two years. During this webinar, Casey Kostecka, Convergent Outsourcing's CBDO, will share Convergent's gamification experience, actual metric improvement results, and ROI data.Read more >