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    • BrightTALK at RSA 2017: Bill Diotte on Securing IoT Networks
      BrightTALK at RSA 2017: Bill Diotte on Securing IoT Networks Josh Downs, Community Manager, BrightTALK & Bill Diotte, CEO, Morcana Recorded: Apr 13 2017 9:45 am UTC 8 mins
    • BrightTALK caught up with Mocana's Bill Diotte for an in-depth conversation on the current state of information security, today's threatscape and a discussion on the cyber industry.

      Topics up for discussion:
      - The difference between securing IoT networks than tradition enterprise IT networks
      - The role of government regulation in IoT security
      - The 'mission critical' elements that need protecting in IoT networks
      - The threat actors and motives targeting IoT networks
      - The role of cyber warfare in global geo-politics

      About the Speaker:
      William (Bill) Diotte is a technology entrepreneur, CEO and Board Member with over 20 years of experience in working with tech-driven companies from startup stage to Fortune 500. Prior to joining Mocana as Chief Executive, he was the co-founder and CEO of software defined networking pioneer BroadHop Inc., acquired by Cisco. Starting off his career as a manufacturing engineer, he became an executive and managing director with both Gemini and SRI Consulting serving high tech companies in the software and telecom markets. Bill has also served as a Board Member to LiveAction, Inc., and is an investor and advisor to several companies in the software infrastructure and security space.

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    • Enterprise Search that Actually Works
      Enterprise Search that Actually Works Marcus Stimler, CTO UK of Capgemini | Barry Murphy, Senior Vice President of X1 Recorded: Feb 25 2015 6:00 pm UTC 57 mins
    • With information scattered across various repositories such as, email, files, SharePoint, and Enterprise Vault, and stored in multiple locations such as, on-premise, Cloud, hybrid, personal desktops and VDI, the need for enterprise search is greater than ever. But, business professionals and IT are disaffected with traditional enterprise search because it:
      • is not user-friendly
      • does not address the bulk of business workers’ information
      • does not help users intuitively filter through information
      • requires massive IT effort to scale

      Fear not, however, there is a way to make enterprise search work by putting the end-user search experience first. Attend this “no-death-by-PowerPoint” webinar, to learn how to actually make enterprise search work for your business. Our special guest, Marcus Stimler of Cap Gemini, will also share real-world experience about evolving an enterprise search strategy that starts with the business workers and extends outward. Learn how Cap Gemini put together a number of “wins” by providing workers with a single-pane-of-glass view to their most important information.

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    • How to Drive Relevant, Strategic Conversation with Email Marketing
      How to Drive Relevant, Strategic Conversation with Email Marketing Jon Miller, VP of Marketing, Marketo; DJ Waldow, Digital Marketing Evangelist, Marketo Recorded: Sep 17 2013 12:00 pm UTC 59 mins
    • Information is abundantly, overwhelmingly available. As a result, today's buyer is more empowered and harder to persuade. To cut through the noise and capture your audience's attention, you need to elevate your email strategy with messages that resonate.

      Join us for this live webinar where Jon Miller (VP Marketing and Co-founder, Marketo) and DJ Waldow (Digital Marketing Evangelist, Marketo) will discuss tips and techniques to create engaging email marketing, including how to:

      · Implement the latest techniques in email deliverability
      · Create great email content, subject lines, and from names
      · Measure and optimize engagement
      · Prove marketing’s impact on revenue


      Jon Miller, VP Marketing and Co-founder, Marketo

      Jon leads strategy and execution for all aspects of Marketo's communications, thought leadership, and content marketing programs. Before co-founding Marketo, Jon was VP Product Marketing at Epiphany and held positions at Exchange Partners and Gemini Consulting. He is executive editor of the popular Marketo Marketing Blog, and author of the comprehensive handbooks, The Definitive Guide to Marketing Metrics and Analytics and The Definitive Guide to Marketing Automation. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Follow Jon on Twitter: @jonmiller.

      DJ Waldow, Digital Marketing Evangelist, Marketo

      DJ is Marketo's Digital Marketing Evangelist. He is also a writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. He has spent more than 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and—on occasion—break some of the “best practice” rules. Follow DJ on Twitter: @djwaldow.

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    • How to shorten your sales cycle by combining video stories & social selling
      How to shorten your sales cycle by combining video stories & social selling Tim Keelan, Founder & CEO, StoryQuest Inc ; Jamie Shanks, MBA – Managing Partner Recorded: May 10 2013 5:00 pm UTC 34 mins
    • Learn how to leverage your customer stories in sell to their "Sphere of Influence". Use video & LinkedIn messages to book more meetings, and close deals faster!

      - 94% of marketers say the customer's voice is their most effective content
      - 83% of your buyers are starting their buying journey online
      - 50% of our Social Selling meetings booked are by telling client success stories to their "Sphere of Influence."

      In this webinar you will learn:
      - Capture and produce customer stories faster and easier
      - Customize your stories to target very specific buyers
      - Where in LinkedIn you can leverage you stories more effectively

      About the speakers:

      Tim Keelan is founder and CEO of StoryQuest, a world leader in B2B storytelling for sales and demand generation. Prior to StoryQuest, Tim sold professional services as Director of Sales with Cap Gemini Ernst & Young, Sales Leader with ThruPoint, account manager at Spherion and CARA corporation. With StoryQuest Tim has been a frequent speaker on B2B story and storytelling. Tim has collaborated with and provided learning and marketing solutions to large and small organizations such as SAP, Deloitte, Avaya, RSA Security, Ciber and Computer Associates, Mentor Tech Group and many others.Learn more about Tim and StoryQuest at http://storyquest.com/learn_more

      Jamie Shanks is one of North America’s leading Social Selling experts. He’s personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations. Before starting his sales agency, Jamie was the Director of Sales at two SaaS software companies – Captive Channel Corp. and Firmex Inc., building their businesses from infancy to profitability. After proving great success at Firmex, he decided to help other technology firms build Sales 2.0 models under the brand Shanks Group Inc. In December 2011, Jamie saw the opportunity to merge the Shanks Group Inc. with Sales for Life to form a leading Social Selling agency.

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    • Social Media for B2B:  Lead Generator or Marketing Toy?
      Social Media for B2B: Lead Generator or Marketing Toy? Philippe Ruttens, European Online Marketing Manager & Lead Generation, Iron Mountain Recorded: Sep 15 2010 7:00 am UTC 43 mins
    • Information management company Iron Mountain has been trying in 2010 a range of advertising and engagement campaigns on main social media LinkedIn, Twitter, Facebook, YouTube, SlideShare and XING. The key objective was to test such marketing channels for B2B lead generation, in addition to the awareness building benefit. Results and learnings have been generated through an 8-week pilot and will be summarised in this webinar, aiming to focus on the use of social media for B2B marketing, through examples, KPIs and anecdotes. The focus will be on lead generation using online channels and how companies can improve their competitive positioning without alienating their target audiences.

      Philippe Ruttens has been working in B2B marketing roles at international level for companies like Accenture, Ernst & Young, Cap Gemini and MasterCard for the last 18 years. Philippe is now Lead Generation & Online Marketing Manager (Europe) at information management leader Iron Mountain, based in Brussels. Over these last few months, he has been increasingly experimenting with a range of B2B lead generation activities on various social media and advertising platforms across Europe.

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