Nielsen reports that 92% of people trust recommendations from friends and family and 70% of people trust peer experiences posted online. The data is clear—the messenger matters to today’s consumers. Do you know how to tap into the voices your consumers trust?
Join us on October 13th at 12:00pm EST for an exclusive webinar event. Jim Tobin, President at Ignite Social Media & Carusele and Michelle Dziuban, Marketing Communications Manager at Tapinfluence, will provide insider tips and tactics to help you build compelling content and drive brand loyalty with trusted influencers.
- Why today’s digital marketing strategies should include “content with influence”
- Why the reach of a piece of content depends on how compelling it is
- How weaving influencer stories into your messaging helps drive measurable results and significant ROI
- What influencers really want when working with your brand
Paul Hodder from Bitesize Learning will take you through some of the essential skills required to win business in an extremely competitive landscape.Read more >
As people are becoming more interested than ever in the opinions of experts, thought-leaders and self-proclaimed gurus, brands have taken to them to help tell their story. At the end of the day, there’s real power in influencing buying decisions. Could the real influencer not be the celebrity brand advocate nor the social media influencer but rather the actual consumer?
Social media has real power in enabling a dynamic of consumers influencing each other in an exchange of information related to products, services and brands. True influence drives action, not awareness. FinTech will take banking to the next level and that’s what this most interesting discussion will explore.
Join us for a chat with Spiros Margaris from Margaris Advisory and Chris Gledhill from Secco on 6th October at 4pm for a unique conversation on their own perspective about the power of influence and how this relates to financial services.
Marketing is about influence. It is about changing behaviour or nudging people towards a win-win decision. In today's market our customers interact with us across multiple touch points at irregular times and our job as marketers is to ensure this experience is as engaging as possible. But do we really understand all of the things that influence their decisions? By mapping our customers' sphere of influence we gain two significant advantages: more focused marketing and a tool that helps explain marketing's role in this brave new world to the businesses we work for.
Neil Cooper is Head of Marketing at Team Consulting, an innovative product development consultancy in Cambridge, and is organiser of the annual Another Marketing Conference.
Links about Neil: on twitter: neilcooper77, linkedin: uk.linkedin.com/in/neilcooper77 bio: http://www.team-consulting.com/people/neil-cooper
BrightTALK caught up with some of the leading thinkers in the cyber security space to get their thoughts on how they thought a Brexit vote would influence the security industry for both the EU and the UK post referendum.Read more >
Change Management challenges – people & process.
Bring sanity to your IT Change process: Influence the Change Management Culture
Change Management challenges with people & process – The first in a 3 part series on IT Change Management
Following the path of Crawl, Walk, and Run; learn to crawl before you fall. Many IT shops have change management where everyone submits changes for work they want done, process and enforcement is simplistic, and reporting is minimal. Join Acorio for this lively discussion as we cover the following topics:
Culture of Change
Change Management Steps of Maturity
Resistance to Process Enforcement
You’ll come away with a better understanding of the challenges and practical ways to address them.
Join us as Patrick Quaiiroli discusses open source concepts, licensing, and the influence of the collaborating model of the golden age of technology.Read more >
Who are your content ambassadors? Join Jim Williams of Influitive as he discusses strategies and tactics for finding and rewarding the best brand and product advocates.Read more >
Traditional models of cognitive behaviour remain meaningful, but they can fail to deliver strong links between ‘smart’, cognitive-based factors of judgement and the decision-making associated with actual behaviour change.
In contrast, behavioural economics accounts for the ‘lazy’ judgments and thoughts that occur at an automatic level, but can over-weight the prevalence of such behaviour.
On October 4 Cello Health Insight, in association with PMGroup, will host a free webinar on applying adaptive and integrated behavioural models to qualitative enquiry.
It will look at how to achieve a better understanding of what drives therapeutic decision-making and how medical marketing, digital and PR initiatives can change future behaviours in favour of achieving target sales.
According to IIA guidance, internal auditors are charged with monitoring organizational ethics and assessing whether management policies, procedures, and practices support ethical operations. And while management usually seeks to set, promote, and perpetuate an ethical climate, some leaders seem either motivated by self-interest or so focused on other operational priorities that they overlook their obligation to steward organizational ethics.
What can internal audit do to articulate this risk of unethical behavior? How can internal audit influence the tone at the top? How can internal auditors persuade management to see the value proposition for ethical leadership? This webinar addresses these questions and equips auditors, audit directors, and CAEs to make a compelling argument as to how ethical leadership drives bottom-line results.
By the end of this webinar, participants should be able to:
-Compare contrasting views of behavioral ethics
-Differentiate between moral and conditioned honesty
-Examine rationalizations commonly indicative of moral disengagement
-Explain why ethical stewardship is a primary leadership responsibility
-Correlate ethical leadership to organizational results
-Formulate a compelling argument in favor of an ethical tone at the top
Financial services marketers are overcoming the difficulties of participating in social media and measuring its Return On Investment (ROI) by adopting a new definition of ROI: Return On Influence. Join Victor Gaxiola and Mark Cohen in this webcast to find out how measuring this new social ROI is enabling financial services marketers to asses their leverage of social media tools to engage, enrich, educate, and entertain.
- The fundamentals of social networks and influence
- The five factors of influence (value, trust, engagement, reciprocity, and advocacy)
- The amplification of influence via social media
- The Return On Influence
- The next generation of advisors and investors
- Infosecurity Europe 2016 -
BrightTALK were honoured to be joined by the CSA's CTO Daniele Catteddu to get his thoughts on cyber security and cloud defences in particular.
Daniele walked through his thoughts on privacy shield and the sharing of EU data with the US; data protection; cyber security in the financial sector and how the banks can better protect themselves; assessing who the key threat actors are; ethical hacking and strengthening your perimeter to keep out zero-day attacks.
- RSA 2016 -
Edward Amoroso, former Senior VP & CSO at AT&T swung by BrightTALK's studio during RSA to give his thoughts on Ransomware, the Cyber Skills Shortage and how to protect rapidly digitalizing financial institutions.