Paul Hodder from Bitesize Learning will take you through some of the essential skills required to win business in an extremely competitive landscape.Read more >
Marketing is about influence. It is about changing behaviour or nudging people towards a win-win decision. In today's market our customers interact with us across multiple touch points at irregular times and our job as marketers is to ensure this experience is as engaging as possible. But do we really understand all of the things that influence their decisions? By mapping our customers' sphere of influence we gain two significant advantages: more focused marketing and a tool that helps explain marketing's role in this brave new world to the businesses we work for.
Neil Cooper is Head of Marketing at Team Consulting, an innovative product development consultancy in Cambridge, and is organiser of the annual Another Marketing Conference.
Links about Neil: on twitter: neilcooper77, linkedin: uk.linkedin.com/in/neilcooper77 bio: http://www.team-consulting.com/people/neil-cooper
Change Management challenges – people & process.
Bring sanity to your IT Change process: Influence the Change Management Culture
Change Management challenges with people & process – The first in a 3 part series on IT Change Management
Following the path of Crawl, Walk, and Run; learn to crawl before you fall. Many IT shops have change management where everyone submits changes for work they want done, process and enforcement is simplistic, and reporting is minimal. Join Acorio for this lively discussion as we cover the following topics:
Culture of Change
Change Management Steps of Maturity
Resistance to Process Enforcement
You’ll come away with a better understanding of the challenges and practical ways to address them.
Join us as Patrick Quaiiroli discusses open source concepts, licensing, and the influence of the collaborating model of the golden age of technology.Read more >
Who are your content ambassadors? Join Jim Williams of Influitive as he discusses strategies and tactics for finding and rewarding the best brand and product advocates.Read more >
Financial services marketers are overcoming the difficulties of participating in social media and measuring its Return On Investment (ROI) by adopting a new definition of ROI: Return On Influence. Join Victor Gaxiola and Mark Cohen in this webcast to find out how measuring this new social ROI is enabling financial services marketers to asses their leverage of social media tools to engage, enrich, educate, and entertain.
- The fundamentals of social networks and influence
- The five factors of influence (value, trust, engagement, reciprocity, and advocacy)
- The amplification of influence via social media
- The Return On Influence
- The next generation of advisors and investors
According to IIA guidance, internal auditors are charged with monitoring organizational ethics and assessing whether management policies, procedures, and practices support ethical operations. And while management usually seeks to set, promote, and perpetuate an ethical climate, some leaders seem either motivated by self-interest or so focused on other operational priorities that they overlook their obligation to steward organizational ethics.
What can internal audit do to articulate this risk of unethical behavior? How can internal audit influence the tone at the top? How can internal auditors persuade management to see the value proposition for ethical leadership? This webinar addresses these questions and equips auditors, audit directors, and CAEs to make a compelling argument as to how ethical leadership drives bottom-line results.
By the end of this webinar, participants should be able to:
-Compare contrasting views of behavioral ethics
-Differentiate between moral and conditioned honesty
-Examine rationalizations commonly indicative of moral disengagement
-Explain why ethical stewardship is a primary leadership responsibility
-Correlate ethical leadership to organizational results
-Formulate a compelling argument in favor of an ethical tone at the top
- RSA 2016 -
Edward Amoroso, former Senior VP & CSO at AT&T swung by BrightTALK's studio during RSA to give his thoughts on Ransomware, the Cyber Skills Shortage and how to protect rapidly digitalizing financial institutions.
- RSA 2016 -
BrightTALK spoke to EJ Hilbert to get his thoughts on cyber techniques being used in conflicts in the middle east, the Apple vs FBI unlock case and the constant threat to critical infrastructure of ransomware.
With more team members being involved in the decision-making process, creating content that engage with everyone from newbies to the c-suite can be complex. Marketing teams must be agile in order to have their message heard by enough of the right people. BrightTALK's Content Marketing Manager shares some quick tips to create and repurpose content to keep your pipeline full.Read more >
When it comes to advancing the pipeline, B2B marketers face a common problem: audiences rarely want to be sold, but you have to generate new opportunities for sales. Webinars are amongst the best formats to engage with prospects, but how do we resolve the tension of not being sales-y while still generating revenue?
The good news is that research has analyzed how the brain wants to consume information when your intent is to persuade. The end result? Influencing decision makers with integrity to successfully increase marketing-influenced pipeline.
Join Roger Courville, CSP, author of The Virtual Presenter’s Playbook and connectorship expert for a lively session on how to:
- Get inside your prospect's brain so that it hears your message
- Create a sound story foundation that works for both webinar invitations and presentations
- Incite action through this simple process for creating webinar presentations
- 4 techniques for non-salesy persuasion in your webinar presentation
Bonus: Two attendees at the live presentation will receive a signed copy of Roger’s not-even-on-the-market-yet book, The Virtual Presenter’s Playbook.
The first webinar in a new marketing series, aimed specifically at HR technology marketers.
This webinar focuses right at the top of the funnel and will share the content you need to be creating to influence HR professionals and stand out from the competition.