Knowing the “right channel” (combination) is just one (key) part of a customer-centric omnichannel strategy. Including other critical dimensions - notably “right content”, “right context”, and “right frequency” – has never been easy. And mapping these onto who the right customer is, and how to benchmark your competition in markets, is a challenge that is only growing.
The Across Health Navigator 3.0 delivers easily navigable insights into all of these components – as well as giving a thorough survey of the third party media which physicians in different specialties and markets use. This final component allows a solid basis for evaluating websites, newsletters, apps, congresses, and online communities.
In this webinar, we will talk about:
- What are the key metrics for customer engagement: right channel, right context, and right frequency
- What channel insights can do for omnichannel campaigns in terms of right content
- How to benchmark your competitors in different TAs and territories
- Evaluating the reach and impact of different third party media
Discover more about the Insight Global Absolute Return FundRead more >
IDC Health Insights' Healthcare Payer IT Strategies research service provides in-depth coverage of key emerging business trends and technologies that drive emerging U.S. healthcare payer business objectives and impact payer information technology (IT) portfolios and investment.Read more >
The dramatic growth in shopper research, spurred in part by innovations in the area of mobile data collection, is a huge shift in the market research landscape. Connecting with shoppers to understand why they make their decisions and how to influence those decisions can have a huge impact on the success of categories and brands. Getting this information in near real-time and in the shopper’s context using agile research takes that impact one step further by turning shopper insights into a major competitive advantage.
Join our experts on agile shopper insights to gain an understanding of how to leverage quick shopper reads to gain the insights advantage that enable growth in sales and market share. Mike Twitty, Owner at First Light Insight and former Shopper Insights leader at Unilever, and Ann Koerner, VP of Product at GutCheck, will take you through the application of agile research to shopper insights, including case studies, and how it can impact sales tactics and shopper marketing.
Learn about AWS customer Retail Insights’ several security and compliance needs when protecting their AWS environment and how Alert Logic helped develop a comprehensive security strategy by understanding their security posture, gaining visibility into their environment and proactively protecting against threats and attacks. Attendees will gain a deep understanding of securing the full application stack and the value of having a security solution tightly integrated with AWS.Read more >
Join Dun & Bradstreet for a webinar led by Bruce Rogers, Chief Insights Officer of Forbes, to hear the results of our latest research on the state of enterprise analytics. We surveyed a cross-section of CEOs, CMOs, CPOs, CFOs and CAOs to understand the trends powering today’s insight-driven organizations.
Bruce will be discussing the findings to give you a deeper understanding of the challenges and opportunities facing companies across North America and UK.
The complexities and uncertainty of the present day combined with the pace of change and innovation only seem to be making healthcare more perplexing than promising for providers. The Provider IT Transformation Strategies service offers in-depth coverage of rapidly evolving use cases with a focus on the interrelations between providers, patients, and technologies that help providers meet the challenges of a market transitioning to value-based health.Read more >
Major market forces — an aging population, increasing prevalence of chronic conditions, access issues due to staffing shortages, and other pressing industry challenges — are compelling payers and providers to invest in connected health technology to deliver care more efficiently and to engage consumers to manage their health. Connected Health IT Strategies service provides in-depth coverage of rapidly evolving connected health technologies use cases and their underlying technologies, which will play a vital role in the transformation of fee-for-service to value-based healthcare.Read more >
To find out the state of sales enablement in 2016, look no further than CSO Insights' benchmark data on sales enablement optimization. This year's report reveals a picture of sales organizations in dire need of support, with only 56% of sales reps achieving or exceeding quota last year and an average ramp-up time of seven months or more. Long ramp up times, low quota attainment, & less time spent actively selling – all of these paint a picture of rapidly decreasing sales productivity.
In this webinar, Tamara Schenk, analyst at CSO Insights and a leading voice in the sales enablement space, will talk about why that is, as well as uncover:
– How sales enablement has evolved over the past two years
– Why so many companies fail to reach their sales enablement goals
– The importance of having a formalized sales enablement program
– The revenue impact of aligning sales to the customer’s journey
On Tuesday, April 2, 2013, the Growth Team MembershipTM will present a case-based best practice on how BP built an end-to-end process that used segment-based insights to drive marketing initiatives. The webcast will show how BP:
• Used stakeholders’ segmentation priorities to help shape the study
• Conducted a balance of qualitative and quantitative segmentation research
• Developed and prioritized consumer segments
• Embedded segment attributes with tailored study deliverables and global workshops
• Used segment-specific insights to shape marketing decisions
Update on the Insight Global Absolute Return Bond FundRead more >
Forrester Research data shows that most enterprises are already data-aware – they have built and deployed data warehouses and at least one enterprise BI platform. But being data-aware does not necessarily mean being insights-driven. Are your BI applications providing valuable insights? Are these insights actionable? Are these actions driving tangible business outcomes?
In this webcast you will learn about key capabilities necessary to become an insights-driven organization: business agility and agile BI. Watch our webinar where guest speaker Forrester Vice President and Principal Analyst, Boris Evelson and Kyvos Insights VP of Products & Marketing, Ajay Anand discuss:
-Benefits of becoming an insights-driven business
-Challenges which may be keeping your organization from becoming insights-driven
-The role agile BI plays in agile business models
-Benefits of a native Hadoop BI platform (massively parallel, distributed, highly scalable and
flexible, schema-on-read) – a key technology component in an agile BI environment
No matter the budget, researchers always need quick insights and big results, fast. When in-person focus groups weren't fast or affordable enough to screen and refine their 30 early-stage concepts, Caribou Coffee was not content relying on their gut feeling to shape its innovation pipeline. They were determined to find a more innovative approach and decided to leverage GutCheck to eliminate bad ideas and optimize winning concepts.
Using agile market research, Caribou was able to quickly screen concepts with statistical rigor AND obtain qualitative feedback used to refine concepts in just 5 days and at a lower cost than traditional focus groups. In the end, Caribou got the consumer feedback needed to move forward with confidence, and keep their budget intact.
Insight Diversified Inflation Plus Fund presented by Rob Thompson and Matthew MerrittRead more >
According to the latest CSO Insights research, companies with a sales enablement function in place outperform those that don't by 8.2% in higher revenues. However, today 75% of the firms surveyed don’t have this function in place, and the 25% that do could optimize their efforts even further.
CSO Insights conducted a survey with 300+ companies in order to understand the role of sales enablement in helping organizations identify prospects and move them more effectively through the sales process to a close.
Listen to Tamara Schenk, Research Director at CSO Insights, and discuss trends in sales enablement, a strategic initiative focused on optimizing sales process, resources and technology to better guide the buyer.
Recorded November 25th 2015
Join our upcoming webinar where we examine the best practices and guiding principles followed by organizations implementing BI on big data. We’ll showcase the different components of the enterprise solutions that were implemented and the different approaches considered.
In this webinar, you will learn about components of the solution, including data ingestion, ETL, governance, security, visualization, and key performance metrics and SLA’s for a successful deployment. We’ll also highlight how these companies implemented a BI consumption layer to drive enterprise wide adoption of big data, and the insights their business users were able to derive that had never been possible before.
Sonja Uys, lead manager of the fund will provide an update on the fund's recent performance and explain what has enabled her to generate returns independent of market conditionsRead more >
Over 99% of companies are private. Do you sell to these companies but are challenged to engage at the C-suite? If so, attend this webinar and learn how to develop insights into their goals, financial performance, and what matters most; and how to use these insights to gain access to C-level executives.Read more >
Are you beginning your journey in building a client-centric selling program? Or maybe you’ve developed one and you’re not satisfied with the results? Join us on April 3rd to learn the keys to building a successful and sustainable insight-led selling program – we’ll explore why it’s important to build one, what makes it successful, and how to assess where your company is on the maturity curve for an effective insight-led selling program.Read more >
Provide compelling insight that today's buyers want to hear. Having business, financial and industry insights on your side will give you the edge to position your solution the best way possible.Read more >
DWA joins Datorama for a discussion on how to identify the data that is most relevant to your business goals, set up a measurement framework that accommodates multiple data sources, and glean actionable insights from data visualizations.Read more >
Take selling to a new level with financial and business insights. Client IQ from FinListics, you will attain the information to take your solution and translate it to your customer's needs. With an average of 7 stakeholders involved in every sale, Client IQ gives you the power to speak to all of them in a language that they care about and want to hear.Read more >
Business and Industry Insights for your specific clients and verticals are discussed to prepare you for a more successful sales year.Know before hand what triggers and KPI's your clients are looking for to customize your message and solution and get the sale.Read more >
Track trends and measure your competitors’ performance with Verto Watch
Competition for a consumer’s attention is fierce. Verto Analytics data shows that the average American adult now owns 5 devices and spends nearly 220 hours per month online. Knowing how much time consumers spend with the competition, and why, can uncover new insights that can make a real impact on your business.
In this webinar, we will highlight how Verto Watch—our on-demand data portal— can help you track trends and obtain critical data points when you need them most. You’ll learn:
- How to segment demographic profiles across apps and sites, creating a better picture of the cross-device user
- How to gain competitive insights across apps and websites
- How to understand and track the trends in your industry using ranking reports and in-category comparisons
- How a Verto customer used this data to find new opportunities for growth and acquisition
Learn how to use Verto Watch data to develop a plan to outsmart your competitors and develop informed strategies for your company - from R&D to product to marketing and beyond.
Using your clients financial insights to create more relevant value and be able to speak to all the shareholders within the sales cycle/process.Read more >