Reaching the right insurance prospects, at the right time should be easier than ever before. However, this is not necessarily the reality. Despite increased data resources and analytic capabilities, insurance marketers continue to struggle to sort the wheat from the chaff when it comes to lead quality. This was just one of the findings in a recent Aite Group industry report titled ‘Lead Generation in Insurance: In Search of the Golden Leads,’ authored by Senior Analyst Samantha Chow. During this webinar Chow will uncover the findings of her report with LexisNexis Risk Solutions and discuss some of the innovative solutions available today for insurance carriers.Read more >
Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.
Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
Webinars are a critical, proven lead generation tactic that can fuel your pipeline with buyers across all stages. However, not all B2B marketers are maximizing their webinar efforts to see the best ROI.
Join the BrightTALK Academy live with Salesforce as their webinar lead shares critical learnings from executing 100+ broadcasts annually, and how webinars became invaluable to Salesforce’s go-to-market strategy. Whether you are small company delivering your first broadcast or a large organization keeping pace with the industry trend, you’ll be able to elevate your program through the actionable takeaways presented in this webinar.
Register to learn how to -
- A real-life case study of Salesforce’s most successful webinar in 2015
- Salesforce’s promotion strategy that lead to a 34% increase in registrations year-over-year
- Create a two-way dialogue with your audience
- Deliver flawless productions that are scalable
- Transform on-demand assets into often missed lead generation opportunities
The Demand Unit Waterfall is a powerful guiding tool for marketers, but it’s completeness leads to a complexity that was, until now, inherently impossible to manage completely. The good news is that Artificial Intelligence (AI) services have emerged that empower marketers to wrestle down complexity and maximize throughput of qualified leads to Sales.
In this webinar, Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica will expose the characteristics of companies that successfully maximize their sales leads, and describe how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer. Attendees will learn:
- Why the Demand Unit Waterfall approach is superior to many earlier methods
- Why artificial intelligence is the breakthrough technology with which to leverage it
- How combining the two can rapidly make any marketing organization far more effective
How much should a lead cost? More than you think but probably less than you are currently paying. In this session Dan will discuss what a lead is and isn’t, how to optimize the return on any lead generation program and whether to “build vs. buy”.Read more >
See what Workbooks CRM has to offer for marketing professionals within the CRM tool. Learn how Workbooks CRM helps you run campaigns and generate more quality leads, giving you the tools you need to execute your marketing strategy and measure ROI.Read more >
Whether you’re a salesperson hunting for your own leads, or a business with little marketing budget, you have to get creative to get more leads. There are 10 strategies you can use to attract more prospects and generate qualified leads without spending much money. Join us and build your funnel now!Read more >
This webinar is part 2 out of our webinar series "Lead with Data". In this session we are going to demonstrate how HCP Anywhere can help re-define the way your users access, manage, maintain & collaborate with their documents.Read more >
There is a lot of information on why marketers should do lead nurturing but there isn't a lot of information on how to do it and especially how to do it well. If you believe everything you read, lead nurturing looks easy. In reality, there are a number of critical considerations to have a truly effective lead nurturing machine. If you are just trying to figure out lead nurturing or you are ready to pump your lead nurturing programs with steroids, this webinar is perfect for you. Justin Gray, CEO of LeadMD, and Mary Firme, Chief Lead Accelerator from Reachforce, will present real lead nurturing success stories with specific instructions on how to make it happen.
Viewers of this webinar will learn:
-How to create messaging with personality and product persuasion
-How to create buyer persona specific nurture programs
-The perfect content mix - how to avoid being a cliche
-How data segmentation can supercharge your lead scoring and nurturing efforts
ITSPmagazine meets up with Marian Merritt, Lead for Industry Engagement at NICE/NIST during AppSec California, to discuss diversity and education. Some of the main points covered during our chat:
- With less than 11% of ethnic diversity and less than 10% of women in the cybersecurity field, diversity is one of the strategic goals in the National Initiative for CyberSecurity Education (NICE).
- NICE has community-based approaches to get more people aware of cybersecurity careers, leveraging the local community education opportunities and getting them in touch with employers.
- Raising awareness about security is something that every citizen needs to take upon themselves for their own personal safety but also their children's safety.
- The day you get hacked or the day you get breached is far too late to then consider security.
Your sales and marketing teams' ability to work together to achieve core revenue objectives is a perpetual challenge within organizations. When it comes to lead qualification and follow-through, both camps often point fingers at each other. Sales says marketing delivers bad leads; marketing says sales doesn't follow up on leads they provide. However, 61% of B2B marketers admit to sending "leads" directly to sales without qualification, according to a Marketing Sherpa Marketing Benchmark Report.
No longer can marketing hand over a list of names of people who downloaded a white paper and call it good. And to top it off, the lead qualification problem is compounded by sales and marketing being measured against conflicting metrics.
But what's the solution? This webcast will help you understand the truth behind meaningful and effective lead qualification. See what's possible with better lead qualification and help get sales and marketing out of their silos.
Join this webcast to learn how to:
- Involve your CEO to help solve sales and marketing misalignment
- Learn the top 3 reasons that misalignment occurs, resulting in faulty pipeline accuracy
- Tie leadership to a lead management process
- Understand the behavior that leads from interest to close
- Create a lead definition that everyone in your organization understands
- Prepare your sales team to be accountable to the lead follow-up process
This webcast is part of our Microsoft Dynamics Business Applications webcast series. Sign up for this session, or the entire series today!
As more consumers use smart phones to search for information while on the go, advertisers are embracing a new (old) way to connect with consumers by turning mobile searches and mobile ads into phone leads. According to Google, 70% of all mobile searchers have called a business directly from search ads using Adwords click-to-call ads and research firm BIA, estimates that mobile search will generate more than 70 billion calls from consumers to businesses in 2018!
While the prospect of moving beyond impressions and clicks to drive new, high-value, phone leads is incredibly appealing to many businesses; it is also raising some important questions:
• How will businesses manage the exploding call volume?
• How can inbound calls be identified by the advertisement that was clicked on?
• How can non-lead related calls be routed to self-service channels?
• How can the most important calls be routed to right person to respond?
• How will they be tracked?
• How can businesses staff to handle a fluctuation in call volume?
Join Michael Boland, industry analyst from research firm BIA/Kelsey and Richard Dumas, Director of Product Marketing at Five9 for this informative webinar that addresses the above questions around this mobile click-to-call trend and provides useful advice for businesses that want to maximize sales conversions from mobile click-to-call campaigns.
Do you have a blog or news section on your website? Are you attracting high levels of traffic, but low numbers of leads for your firm? You're not alone! Converting website visitors to enquiries (and eventually clients) is a huge problem for many professional services firms. In this presentation, we'll talk about why this is the case, what you can do to combat it and how you can implement a full 'lead nurturing' system to keep converting visitors to clients, time and time again.Read more >
Did you know that only 44% of B2B content marketers know what successful or effective content marketing looks like? That means that 56% of content marketers are aimlessly creating content without any direction or end goal. This content is not generating traffic, leads, or sales.
Watch this webinar to learn what effective content marketing looks like.
According to the 2018 Channel Marketing Report, the top challenges for channel leaders are:
•Visibility around MDF spend and ROI
•Trouble optimizing MDF spend
•Overall poor channel lead conversion
With MDF allocations continuing to increase in 2018, these issues can drastically impact the performance of your channel revenue.
Register for this webinar and join Devon Wellbrock, SVP of Enterprise Accounts, Americas, MRP as she discusses how you can improve visibility and lead conversion in the channel.
Here’s what you’ll learn in this webinar:
•How to ensure MDF is optimized and spent on the right mix of marketing tactics
•How to ensure channel marketing programs positively affect your bottom line
•Methods to gain better visibility into marketing generated pipeline, conversion and historical campaign analytics
Even if your audience is head-over-heels for your content, it doesn't mean they'll convert to a marketing qualified lead.
If you're looking for new ways to reach your demand generation goals in 2017, you won't want to miss this session by Shannon Dougall, VP of Marketing at Uberflip.
You will learn:
- How to optimize your content to attract and convert the right people
- When and how to gate content without turning your audience off
- How to analyze your existing campaigns and dump the ones that aren't driving results
4 minutes to learn everything you need to know about lead scoring. With lead scoring software you can easily identify your hottest leads that require immediate action from your Sales team, those not yet ready to buy but could benefit from further nurturing, and those not interested that should be abandoned for the time being, so as not to waste your time or resources.
Qualify your leads to increase the efficiency of your sales team, shorten sales cycles and increase revenue. Try Kentico EMS lead scoring software now or schedule a 1-on-1 demo for free at http://www.kentico.com.
Social Selling strategy that helps clients build online relationships with their ideal prospects and then take that relationship offline. The leads and new business comes from these new relationships. LinkedIn is at the center of the strategy but it also can be extended to include Facebook, Twitter and email.
For this strategy to work for people, they need to be able to find their ideal prospects on LinkedIn, preferable 100's if not 1000's of them. Also people need to buy into the power of relationships to really embrace this strategy.
This webinar breaks down into two sections: Section 1 answers the question "What is Social Selling?" and section 2 takes people through a Social Selling Playbook, webinar registrants will get to see how to run a full social selling campaign.
Blowing Up the Funnel: Four Strategies for Marketing and Sales Collaboration
IDC predicts that by 2020, one in five marketing leaders will abandon the funnel in favor of a customer-centric model. For optimal effectiveness – for content marketing, account-based marketing, and lead management, marketers must understand the connections between the customer's decision-journey and the internal funnel process that drives the sales forecast. Where do you stand? Join IDC Custom Solutions and Kathleen Schaub on Thursday May 3rd for a 1-hour online webcast focusing on tactical, focused and innovative new ways marketing and sales teams can work together effectively to generate new business.