Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.
Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
Webinars are a critical, proven lead generation tactic that can fuel your pipeline with buyers across all stages. However, not all B2B marketers are maximizing their webinar efforts to see the best ROI.
Join the BrightTALK Academy live with Salesforce as their webinar lead shares critical learnings from executing 100+ broadcasts annually, and how webinars became invaluable to Salesforce’s go-to-market strategy. Whether you are small company delivering your first broadcast or a large organization keeping pace with the industry trend, you’ll be able to elevate your program through the actionable takeaways presented in this webinar.
Register to learn how to -
- A real-life case study of Salesforce’s most successful webinar in 2015
- Salesforce’s promotion strategy that lead to a 34% increase in registrations year-over-year
- Create a two-way dialogue with your audience
- Deliver flawless productions that are scalable
- Transform on-demand assets into often missed lead generation opportunities
There is a lot of information on why marketers should do lead nurturing but there isn't a lot of information on how to do it and especially how to do it well. If you believe everything you read, lead nurturing looks easy. In reality, there are a number of critical considerations to have a truly effective lead nurturing machine. If you are just trying to figure out lead nurturing or you are ready to pump your lead nurturing programs with steroids, this webinar is perfect for you. Justin Gray, CEO of LeadMD, and Mary Firme, Chief Lead Accelerator from Reachforce, will present real lead nurturing success stories with specific instructions on how to make it happen.
Viewers of this webinar will learn:
-How to create messaging with personality and product persuasion
-How to create buyer persona specific nurture programs
-The perfect content mix - how to avoid being a cliche
-How data segmentation can supercharge your lead scoring and nurturing efforts
ITSPmagazine meets up with Marian Merritt, Lead for Industry Engagement at NICE/NIST during AppSec California, to discuss diversity and education. Some of the main points covered during our chat:
- With less than 11% of ethnic diversity and less than 10% of women in the cybersecurity field, diversity is one of the strategic goals in the National Initiative for CyberSecurity Education (NICE).
- NICE has community-based approaches to get more people aware of cybersecurity careers, leveraging the local community education opportunities and getting them in touch with employers.
- Raising awareness about security is something that every citizen needs to take upon themselves for their own personal safety but also their children's safety.
- The day you get hacked or the day you get breached is far too late to then consider security.
Your sales and marketing teams' ability to work together to achieve core revenue objectives is a perpetual challenge within organizations. When it comes to lead qualification and follow-through, both camps often point fingers at each other. Sales says marketing delivers bad leads; marketing says sales doesn't follow up on leads they provide. However, 61% of B2B marketers admit to sending "leads" directly to sales without qualification, according to a Marketing Sherpa Marketing Benchmark Report.
No longer can marketing hand over a list of names of people who downloaded a white paper and call it good. And to top it off, the lead qualification problem is compounded by sales and marketing being measured against conflicting metrics.
But what's the solution? This webcast will help you understand the truth behind meaningful and effective lead qualification. See what's possible with better lead qualification and help get sales and marketing out of their silos.
Join this webcast to learn how to:
- Involve your CEO to help solve sales and marketing misalignment
- Learn the top 3 reasons that misalignment occurs, resulting in faulty pipeline accuracy
- Tie leadership to a lead management process
- Understand the behavior that leads from interest to close
- Create a lead definition that everyone in your organization understands
- Prepare your sales team to be accountable to the lead follow-up process
This webcast is part of our Microsoft Dynamics Business Applications webcast series. Sign up for this session, or the entire series today!
As more consumers use smart phones to search for information while on the go, advertisers are embracing a new (old) way to connect with consumers by turning mobile searches and mobile ads into phone leads. According to Google, 70% of all mobile searchers have called a business directly from search ads using Adwords click-to-call ads and research firm BIA, estimates that mobile search will generate more than 70 billion calls from consumers to businesses in 2018!
While the prospect of moving beyond impressions and clicks to drive new, high-value, phone leads is incredibly appealing to many businesses; it is also raising some important questions:
•How will businesses manage the exploding call volume?
•How can inbound calls be identified by the advertisement that was clicked on?
•How can non-lead related calls be routed to self-service channels?
•How can the most important calls be routed to right person to respond?
•How will they be tracked?
•How can businesses staff to handle fluctuate call volume?
Join Michael Boland, industry analyst from research firm BIA/Kelsey and Richard Dumas, Director of Product Marketing at Five9 for this informative webinar that addresses the above questions around this mobile click-to-call trend and provides useful advice for businesses that want to maximize sales conversions from mobile click-to-call campaigns.
If you run local business and want to learn how to acquire more new customers you will benefit by attending this webinar!
Do you have a blog or news section on your website? Are you attracting high levels of traffic, but low numbers of leads for your firm? You're not alone! Converting website visitors to enquiries (and eventually clients) is a huge problem for many professional services firms. In this presentation, we'll talk about why this is the case, what you can do to combat it and how you can implement a full 'lead nurturing' system to keep converting visitors to clients, time and time again.Read more >
Did you know that only 44% of B2B content marketers know what successful or effective content marketing looks like? That means that 56% of content marketers are aimlessly creating content without any direction or end goal. This content is not generating traffic, leads, or sales.
Watch this webinar to learn what effective content marketing looks like.
Even if your audience is head-over-heels for your content, it doesn't mean they'll convert to a marketing qualified lead.
If you're looking for new ways to reach your demand generation goals in 2017, you won't want to miss this session by Shannon Dougall, VP of Marketing at Uberflip.
You will learn:
- How to optimize your content to attract and convert the right people
- When and how to gate content without turning your audience off
- How to analyze your existing campaigns and dump the ones that aren't driving results
4 minutes to learn everything you need to know about lead scoring. With lead scoring software you can easily identify your hottest leads that require immediate action from your Sales team, those not yet ready to buy but could benefit from further nurturing, and those not interested that should be abandoned for the time being, so as not to waste your time or resources.
Qualify your leads to increase the efficiency of your sales team, shorten sales cycles and increase revenue. Try Kentico EMS lead scoring software now or schedule a 1-on-1 demo for free at http://www.kentico.com.
In this webinar, learn about best practices on how to have more relevant conversations with your leads at each stage of the buyer's journey. We will discuss:
-How to take a multi-channel approach to lead nurturing
-How to set the right cadence for engaging with your leads
-Aligning marketing and sales activities to provide a seamless customer experience
We have so much information available to us about what is happening on our websites, we can see what our visitors are doing, which pages are most popular, where their eyes travel first and which keywords are getting them there, but which pieces of intelligence are most valuable and how can we turn this information into physical leads and sales to prove ROI from our investment in analytics tools?
Paul Thomas, Managing Director of Lead Forensics, talks about how his clients are taking their online analytics one step further and uncovering web leads they didn't know they had.
Hear how leading B2B businesses are maximising their return from their online investment and are driving more leads and revenue from their digital campaigns than ever before.
The webcast includes a 20 minute Q&A hosted by B2B Marketing's editor.
Social media listening tools have been around for a while now. They enable marketers to identify and assess what’s being said about their brand and products. Most marketers understand the benefits of these tools at a high level, including reputation management, generating leads, attracting customers, identifying influencers and improving customer service.
But most B2B marketers still wonder, how can I actually use the data from my social listening activities in a way that helps me generate new leads and engage with my leads at scale?
In this presentation, Socedo will discuss best practices for using social media listening to generate new leads and to follow-up with leads in real-time to accelerate your pipeline. Learn how to:
•Use social media keywords and organic engagement to trigger actions such as an alert to your sales team, an automated email with a relevant piece of content, an invite to an event, and more.
•Use social media data to ensure accurate lead scoring model
Sales and Marketing Alignment is a goal for nearly every company, but few have successfully done it. Technology, processes and personalities can impede efforts to bring sales and marketing together.
Marketers have to use their wits and the tools at their disposal to make "stealth" alignment happen, bringing the benefits of greater alignment without forcing sales out of its comfort zone.
Join us for this webinar where you'll learn:
• How data can eliminate sales and marketing's "blind spots"
• The value of a shared sales and marketing lexicon
• The numbers that prove how better alignment means better sales commissions
In this webinar from SuccessFlow, Mark Donkin, Managing Director and Adam Dore, Senior Functional Consultant, will cover the essential tactics required to manage and convert more leads in Salesforce.
Sign up now to discover
⁃ how to identify and prioritise leads showing interest in your services online
⁃ how to nurture leads across the customer journey
⁃ what digital channels and content are working
The end result of this webinar will allow you to generate real time insights on your audience by assessing their digital footprint. This information will enable you to improve your customer journey, marketing activity and therefore lead count.