Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.
Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
Fundamentally, the most important determining factors for sales success are the processes and systems in which leads are managed and worked. Proper lead management is key and systems custom-designed for the unique challenges of the inside sales industry are imperative.
In this webinar, VanillaSoft's CEO, David Hood, and Executive Vice President, Kevin Thornton, will take you through an engaging session where you will learn:
•The current climate of the Inside Sales industry
•4 key areas that are crucial to sales success
•Common obstacles inside sales teams face and how to overcome them
•How queue-based lead management is changing the inside sales arena
A must-attend session for sales managers, marketers, entrepreneurs, and anyone looking to maximize ROI on lead spend.
This AA-ISP hosted webinar is complementary and open to all.
ABOUT OUR SPEAKERS
David Hood, CEO for VanillaSoft, is a successful software entrepreneur with extensive experience in finance, business development, and marketing. As co-founder and CEO of Hemera Technologies, David grew a firm from a basement start-up to a world-class player in the digital image content space in North America, Europe and the Asia-Pacific region.
Kevin Thornton, a strategic, global sales & marketing executive, Kevin’s career spans over 20 years leading sales teams that have generated over $1B in software sales. Kevin has forged dozens of strategic partnerships and has executed the go-to-market strategy for hundreds of leading software solutions through multiple channels and regions. As Executive Vice President, Sales & Marketing for VanillaSoft, Kevin is responsible for accelerating global customer and revenue growth and overseeing all new customer engagement and acquisition strategies.
84% aller B2B Geschäfte bahnen sich bereits im Internet an, bevor jemand einen persönlichen Kontakt zu dem Verkäufer aufgenommen hat. Durch die technische Veränderung der Märkte und die Aufgeklärtheit der Web 2.0 Kunden ist Reaktionsgeschwindigkeit enorm wichtig für Firmen, um die potenziellen Kunden auch als Käufer gewinnen zu können.
In dem Webinar wird die Ausbildung zum "Lead Management Consultant" vorgestellt.
Mit der Ausbildung werden die Lead Managementprozesse, die verschiedenen Softwarekonzepte und Analyse- und Scoring-Verfahren als Handwerkszeug des Lead Management Consultants vermittelt. Dazu wird sich der Lead Management Consultant im Eigenstudium Wissen aneignen, praktisch umsetzen und Checklisten als nützlichen Leitfaden für den Berufsalltag erarbeiten.
Der Lead Management Consultant wird u.a. in die Lage versetzt, Lead Management Prozesse in Unternehmen einzuführen, Marketingkampagnen mittels der neuen Kanäle aufzusetzen, zu steuern, Leads zu qualifizieren und entsprechende Analysen der Prozesse vorzunehmen. Damit lassen sich neue Strategien für das Unternehmen ableiten. Lead Management Consultants können sowohl Produktinformationsseiten (sog. Landingspages), die dazugehörigen Formulare und Skripts zur Traffic Messung im Hintergrund erstellen, haben einen sicheren Umgang mit Social Media Kanälen, wissen wie man Content für solche erzeugt, steigern die Kundenkonversationsraten und qualifizieren Leads, entwickeln daraus Interessenten und gewinnen damit schließlich Kunden.
Erfahren Sie mehr über diese Ausbildung und melden Sie sich an.
Reaching the right insurance prospects, at the right time should be easier than ever before. However, this is not necessarily the reality. Despite increased data resources and analytic capabilities, insurance marketers continue to struggle to sort the wheat from the chaff when it comes to lead quality. This was just one of the findings in a recent Aite Group industry report titled ‘Lead Generation in Insurance: In Search of the Golden Leads,’ authored by Senior Analyst Samantha Chow. During this webinar Chow will uncover the findings of her report with LexisNexis Risk Solutions and discuss some of the innovative solutions available today for insurance carriers.Read more >
Lack of future leaders was cited as a top concern by an average of 25% of employers globally, as identified by our study of over 2,000 senior managers and human resource professionals from 14 countries. As we face a year of certain uncertainty, companies are streamlining talent investments and making precise decisions to accelerate the performance of high potential employees and leadership talent.
Join us to discuss:
•What to expect of talent management in the year ahead.
•The obstacles and opportunities companies are facing when developing leadership and high potential talent.
•Best practice guidelines for high impact leadership development to return the greatest value on your talent investments.
Join Simon Doherty, Lead Portfolio Manager of Quilter Cheviot’s Managed Portfolio Service (MPS), for an overview of the key drivers of performance in 2017, an outlook to 2018, the changes recently implemented to our Euro strategies and an update on our current positioning and asset allocation. The webinar will be hosted by our Head of Business Development, Scott Stevens, and gives you an opportunity to ask any questions that you may have.
Hosts: Simon Doherty, Investment Manager and Scott Stevens, Head of Business Development
- Overview of the key drivers of strategy performance over 2017.
- Summary of the new fund ideas incorporated into the strategies over the course of 2017 and the tactical changes made to the portfolios’ asset allocations.
- An update on the strategies’ current positioning and Quilter Cheviot’s market outlook for the next quarter.
The Demand Unit Waterfall is a powerful guiding tool for marketers, but it’s completeness leads to a complexity that was, until now, inherently impossible to manage completely. The good news is that Artificial Intelligence (AI) services have emerged that empower marketers to wrestle down complexity and maximize throughput of qualified leads to Sales.
In this webinar, Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica will expose the characteristics of companies that successfully maximize their sales leads, and describe how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer. Attendees will learn:
- Why the Demand Unit Waterfall approach is superior to many earlier methods
- Why artificial intelligence is the breakthrough technology with which to leverage it
- How combining the two can rapidly make any marketing organization far more effective
Most organizations are adept at identifying risks. Where they fall short is in vendor identification, tracking, and follow-up.
This webinar, “Vendor Management: Elements of an Effective Operation,” will bridge the gap by sharing the key elements of Change Healthcare’s successful vendor assessment program. Specifically, you’ll learn:
• Eight factors for identifying vendors
• An approach for categorizing vendors
• Questions to ask for improved assessments
• Response plans for risk recognition
• How to eliminate third-party reports and unnecessary controls
How effective is your operation in managing its vendors? Learn what you can improve on in this webinar led by Chris Gorsuch, Vendor Security Lead, Change Healthcare
In this webinar, we will cover how to develop a centralized issue management solution leveraging RSA Archer to integrate, manage and visualize overall risk postures of applications, systems and devices.
Given the threat landscape reality, it is hard to find organizations that have not been doing anything about it, but are you doing the "right" things?
Management of security issues in a large enterprise usually translates to dealing with several different tools like baseline control testers, vulnerability scanners, and SAST/DAST (Static/Dynamic Application Security Testing) tools. These tools are typically operated by various independent teams that churn out a deluge of reports on a periodic basis. These could be overwhelming to the system administrators.
Multitudes of systems and multitudes of fixes have to compete with lack of time, lack of resources, compatibility issues and lack of visibility. It is very difficult for the application owners and security teams to get an overall sense of risk exposure, and what to prioritize from a risk mitigation perspective.
We will be sharing some of the best practices in the industry gained by working with some of the best security-first organizations in the world.
Companies are struggling to deliver the right content to their global customers. What used to work is no longer resonating. This is why new investments are needed, particularly focused on integrating processes and technology across the content lifecycle. In this session, learn how a company just like yours is evolving their approach to global content to meet critical business needs, resulting in increased revenue.
* Best practices for implementing a global content operating model
* Integrating content management with translation management
* Embedding feedback and learning into the process
The need for businesses to become more agile and lead intelligent disruptions using data has never been stronger. To help you unleash the disruptive power of data, Informatica reimagines data management with its latest release of 10.2, powered by the CLAIRE™ engine using metadata-driven Artificial Intelligence (AI). Informatica Release 10.2, provides an intelligent, scalable and integrated platform for managing any data across your enterprise to accelerate data-driven digital transformation.
Discover how AI enhances the intelligent capabilities of key products and solutions in 10.2 and deep dive into these offerings:
-Industry leading enterprise data catalog
-Out-of-the-box, end-to-end data governance and compliance
-Cloud data lake management and real-time intelligent streaming
-Detect and protect critical data with intelligent data security
-Enterprise-scalable hybrid and multi-cloud deployments
Join John Sweeney as he shines a light on Demand Generation best practice. Today' webcast features Michelle Levy, AVP of Marketing Programs at ECI Telecom.
Marketers are under increasing pressure to show their contribution to the bottom line. They have evolved from a demand generation machine that was responsible for generating, nurturing and handing leads over to sales to marketers that are focused on bringing measurable value to their companyâs bottom line. The creation of the revenue marketer is the holistic approach to closed loop marketing and this requires sales and marketing to walk down the same path, hand in hand, with the same goals.
So how do we make that change? Michelle Levy, AVP of Marketing Programs at ECI Telecom will share the formula which led to her teamâs successful alignment with a global sales team and ultimately led to the repositioning of corporate marketing as a valuable contributor to the companyâs bottom line. She will share their step by step plan on how they leveraged cutting edge technologies together with dedicated support to show to sales the true value of alignment, and the measurable results of this process and the effect it has had on the sales pipeline, active opportunities and closed business where marketingâs influence has made its mark within the sales organization.
Join Informatica customer Citrix and partner Cognizant as they describe how the leader in mobile workspaces boosted lead-to-opportunity conversion rates by 20%. Find out how Citrix is improving the quality of customer and prospect data to fuel key applications such as Marketo, Salesforce.com, customer portal (My Account), business intelligence and predictive analytics. Learn how the $2.6 billion company is improving customer segmentation and marketing campaign results by giving the marketing and sales teams access to a trusted view of the total customer relationship across product lines.
Are you responsible for marketing campaigns or marketing data management? Are you struggling to improve lead conversion rates because of inaccurate, inconsistent and disconnected customer data? Could you boost campaign results with a trusted view into the total customer relationship across product lines, business units and regions?
Join this interactive webinar featuring marketing data management experts from Citrix and Cognizant to learn how to supercharge your marketing campaigns with clean, consistent and connected customer and prospect data.
Our panel of marketing data experts will:
•Reveal how the quality of customer and prospect data was identified as the #1 problem by Citrix sales and marketing field teams
•Explain how inaccurate, inconsistent and disconnected customer data negatively impacts marketing operations and marketing campaign effectiveness
•Share best practices for optimizing marketing campaigns with clean, consistent and connected customer and prospect data
•Learn how Citrix is using Informatica to implement these marketing data management best practices
•Answer your toughest marketing data management questions in the live Q&A
The coming into effect of New York's cybersecurity compliance requirements for banks, insurance companies and their third party service providers on March 1, 2017 marked a major development in the cyber risk regulatory environment. While the impact of these rules is far from certain, the lessons in managing risk are universal. UpGuard's Elias Okwara, CIPP/E, CIPP/US, will discuss practical steps for compliance and the implications amid rapidly changing cyber threats.
In this webinar you will learn:
- What do the New York Department of Financial Services (DFS) cybersecurity regulations mean for financial institutions
- Practical steps for compliance
- Implications of the regulation amid rapidly changing cyber threats
Your sales and marketing teams' ability to work together to achieve core revenue objectives is a perpetual challenge within organizations. When it comes to lead qualification and follow-through, both camps often point fingers at each other. Sales says marketing delivers bad leads; marketing says sales doesn't follow up on leads they provide. However, 61% of B2B marketers admit to sending "leads" directly to sales without qualification, according to a Marketing Sherpa Marketing Benchmark Report.
No longer can marketing hand over a list of names of people who downloaded a white paper and call it good. And to top it off, the lead qualification problem is compounded by sales and marketing being measured against conflicting metrics.
But what's the solution? This webcast will help you understand the truth behind meaningful and effective lead qualification. See what's possible with better lead qualification and help get sales and marketing out of their silos.
Join this webcast to learn how to:
- Involve your CEO to help solve sales and marketing misalignment
- Learn the top 3 reasons that misalignment occurs, resulting in faulty pipeline accuracy
- Tie leadership to a lead management process
- Understand the behavior that leads from interest to close
- Create a lead definition that everyone in your organization understands
- Prepare your sales team to be accountable to the lead follow-up process
This webcast is part of our Microsoft Dynamics Business Applications webcast series. Sign up for this session, or the entire series today!
As a leading implementer of procurement technology solutions, KPMG LLP has worked closely with Coupa Software to draw upon their extensive industry experience to identify measurable spend management success goals to help drive maximum business impact and ROI.Read more >
Enterprise IT organizations looking to get a foothold into public cloud need solutions that deliver the efficiency and innovation promised by cloud platforms—without throwing away the investments they've made in on-prem technology, policies, and skills.
Creating self-service Development & Test (or Dev/Test) environments is one of the first and most popular cloud workloads enterprise IT organizations explore in their journey to cloud. Google Cloud and CloudBolt have partnered to create a hybrid cloud solution for this important workload that's easy to set up, and can be fully tailored to your environment. CloudBolt is a cloud management platform that integrates your on-prem virtualization and private cloud resources with the public cloud, serving as a bridge between your existing infrastructure and Google Cloud Platform.
With these hybrid solutions, users can rapidly provision the resources they need through an intuitive self-service portal. IT organizations maintain full control over system configuration, usage quotas, and cost transparency. By delivering a self-service, fully auditable alternative to shadow IT, CloudBolt and Google Cloud let you tap the latest cloud innovations from Google directly from the technology you're already familiar with on-prem.
For more details, check out: https://www.cloudbolt.io/self-service-devtest-envs/
Today, the need to deploy security controls for managing digital identities and associated access is pretty well understood and expressed across industries and geographic regions.
There is enough literature in the public domain emphasizing why IAM is a must and what all can go wrong if a specific product is not implemented. While product centric material is available in plenty, there is limited guidance available for information security professionals to prepare themselves and their organizations for IAM, neutral of the product.
“68% of the security leaders claim they ran successful IAM programs; the top reason attributed to the success is detailed planning and preparation.”
As part of preparation and planning for IAM program, information security professionals need to understand the concepts and approach to tackle several pertinent matters.
In this webinar we will take you through a step by step approach from a practitioner’s perspective, covering all these concerns and the related topics
Demand Gen are the world’s leading consultancy for Integrated Lead Management, Marketing Automation and Inbound Marketing. In this webcast John Sweeney and Richard Harris from DemandGen will provide practical insights learned from projects with data driven marketing departments.
In this session you will discover how a data driven marketing approach feeds an integrated lead management system and delivers an increase in marketing attributed revenue. Content includes case studies from award winning clients leading the successful deployment of marketing automation platforms.
The U.S. equity market is in its ninth year of a bull run and some investors are concerned that a correction is looming. While market conditions are generally favorable, there are some fundamental pressures that could impact volatility over the short term, such as rising rates in the U.S. We believe the best way to navigate a potentially tricky market is to take a bottom-up approach and invest in “quality” companies with consistent and resilient earnings growth.
In this interactive webinar, Matthew Benkendorf, Chief Investment Officer and Lead Portfolio Manager, discusses why an active, high quality approach to US equities can lead to competitive returns with lower risk than the index over a full market cycle.
Applications are the lifeblood of every business. The rate of new applications and modifications to existing ones is greater than ever before.
Things like Agile and Scrum help you keep up with this increased pace of change, but it is not enough. These applications rely on a combination of both scheduled and dynamic events for processing. Don't ignore those parts in your application development environment.
Join us for this webinar for a discussion on how to use workload automation as an application management platform to gain a competitive advantage and:
1. Reduce the amount of times it takes to deploy and modify your applications
2. Improve the service levels between the Application Developers and Operations teams
3. Enable rapid business change