Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today's successful businesses blend inbound and outbound tactics together to drive results. Find out how to balance your inbound and outbound needs for a revenue-producing digital ecosystem. Join this on-demand webinar to learn about:
* The results of a new Inbound vs Outbound effectiveness benchmark report
* Top inbound and outbound tactics & investment opportunities
* How to successfully integrate both strategies into your marketing plan
* The critical role that content plays in bridging the inbound/outbound gap
* Leveraging technology to measure success
Four out of five B2B buyers start their journey with a web search. Nearly three-quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences?
Compelling content, martech solutions that support your strategies, reporting plans that establish and track funnel metrics and KPIs – are all critical to marketing success. But it’s more important than ever to understand how customers make purchase decisions before you can put the right plan in action.
Hear from Act-On’s B2B marketing experts as they explain how you can develop a great marketing plan that builds your brand, drives demand, and improves the customer experience.
Watch this on-demand webinar and learn to:
* Map your goals to customer lifecycle stages.
* Innovate through new channels, tactics, and content.
* Identify the technical systems needed to support your activities.
* Develop KPIs and reports that prove value to the C-suite.
Understanding industry benchmarks and navigating marketing trends can be difficult.
We recently conducted a survey with Heinz Marketing and gathered real data to better understand the issues faced by B2B marketing teams, as well as B2B audience expectations.
In this webinar, Matt Heinz will take you through the survey findings and help you determine where to focus your B2B marketing efforts and comprehend the changing content marketing landscape.
We spend so much time and money on getting our audience to read our content. But what are we learning about them? And what are our returns on investment?
Content marketing is more than just likes, shares, hits and clicks. It’s a perfect opportunity to learn more about our customers’ personal traits, preferences, needs and challenges – and to translate those insights into personalized pitches that convert like a machine.
Learn how you can use interactive content marketing to engage your audience, capture deeper insights about them and personalize content to maximize conversion. Get inspired with loads of examples and leave with great ideas for your content marketing efforts.
• What is interactive content marketing and why are leading brands using it?
• New lead-gen tactics using interactive content
• The 3-step process for higher conversion
• Analyzing your data needs & how to capture it
• How to qualify, segment and deliver high-precision pitches
• Loads of examples and inspiration
BrightTALK and Dot have created this fun little “What Is Your Marketing Superpower?” quiz: https://dot.vu/p/interactive/marketing-superpower-brighttalk/.
Are you a creative genius, data nerd, social media maven or lead-gen machine? Take the quiz to find out (it only takes a minute)! We will be using this quiz as an example to explain some of the concepts, so taking it will also improve your experience while you’re tuned in to the talk.
Featuring: Katie Martell, On-Demand Marketer, at BrightTALK's Content Strategy & Distribution Summit.
What do Salesforce, Apple, and the South Beach Diet have in common? They motivate others to action against an enemy - and it isn't the competition.
While your buyers are certainly motivated by benefits, they are more likely to be truly galvanized when called to rally against a common foe. This is what creates movements that build momentum for brands.
The right enemy can also be a powerful way to focus our marketing team and improve our content marketing. Join this session, and find your antagonist.
Katie Martell is a millennial CMO and entrepreneur. She has been named a "marketing expert to follow", a top 10 marketing writer on LinkedIn, and top 3 most influential B2B marketer on Twitter. Katie has spent the last decade marketing to marketers, and today serves a variety of companies as an on-demand marketing consultant. Learn more at www.katie-martell.com
Make your marketing teams more effective with function based roles and responsibilities. Join Amanda Wilson of Qvidian as she discusses the value of aligning your marketing team's roles and responsibilities based on function vs. tactic.Read more >
Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.Read more >
Email Marketing is powerful and marketing automation is even more so - especially when applied to a customer-centric lifecycle marketing programme. Join Kath Pay of Plan to Engage, in this webinar to discover how you can benefit from implementing these 7 lifecycle programs. Be prepared to be informed, inspired and engaged.Read more >
René, author of the Smart Insights Brilliant B2B Digital Marketing guide, will give examples showing how to choose the best types of content that will be most effective across the experience you create from web to marketing automation and social media.Read more >
Our new benchmarking research takes a look at how the UK marketing community is using email and provides key insights into the challenges and barriers that marketers face. Just 1% are using email to its full potential, leaving the other 99% missing out on significant returns…Read more >
Run better Influencer Marketing campaigns when you find out what influencers really think!
Influencer marketing is based on people and building relationships. We surveyed our network of 25,000+ influencers to get their views on working with brands. Find out how you can build and nurture your relationships with Influencers to get the best results from your campaigns.
●How creators view sponsored content
●How creators are currently working and hope to work with brands in the future
●Gaps in expectations between marketers and influencers
●Challenges in influencer marketing and how we can address them to build better campaigns
Register now for the chance to learn how to build better Influencer relationships to get the most out of your campaigns.
In this webinar, Mike Berry addresses some of the issues around Content Marketing, which has seemingly risen from nowhere over the last 12 months to become an important (and still fast-growing) marketing discipline. Mike will explain why high-quality content is so important, how to get it and how to make the most of it.Read more >
Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion.
However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best attribution strategies.
Thus, AdRoll has partnered with Econsultancy to evaluate the state of marketing attribution in the UK, France and Germany. Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on November 22nd for a live webinar to make sense of attribution in 2016.
In this webinar you will learn how to tackle numerous attribution challenges:
- Learn why most organisations don’t carry out attribution across the majority of their campaigns and how to remedy this.
- Benchmark your organisation against your peers and find out which methods and technologies they are using.
- Discover the skills and training needed for successful attribution.
- Ask any and all your questions live.
Account Based Marketing is one of the biggest marketing buzzwords at the moment. This webinar aims to dispel some of the hype around ABM and provide a reality check on what it really means for B2B marketers in the context of Marketing Automation.Read more >
Content marketing has long been a staple of the B2B marketing mix. But as more organizations are creating more content, how do you make sure your content breaks through the noise and actually creates value?
In this webinar, marketing leaders from Bizible, BrightInfo, and Uberflip discuss key components to planning, executing, and measuring content marketing that moves the needle.
The webinar will answer key questions, including:
• What is content fitness? And why does it matter?
• How do I build a knockout content experience?
• Should I be gating content?
• How do I measure the buyer's content journey? And how do I optimize it?
Open and clicks are nice, but if you’re like most organizations it’s revenue generated that pays the bills and keeps the doors open. Join us for this session on advanced online metrics and analysis to learn how to calculate and apply quantitative metrics to help you improve the effectiveness – and profitability -- of your email program.
Topics we’ll cover include (but are not limited to):
• Acquisition process abandon rate
• Mobile v. desktop view rate
• Revenue per email sent
• Verifying Statistical Significance
• Value of an email address
You’ll leave with a slew of new quantitative tools you can start using right away to help you evaluate and improve the performance of your email marketing program.
“How can I get smarter about my content creation? What topics and types really impact performance?” You work hard to generate and market the content you believe is valuable and educational for your audience. When it comes to B2B, a performance-driven marketer needs to go beyond wordsmithing and growth hacking, and enter the realm of analytics and insights.
Join Feng Hong, a Senior Product Marketing Manager at Full Circle Insights with a background in performance analytics in B2B, as he discusses a step-by-step methodology for using content performance data in your CRM and marketing automation to guide content planning and creation.
Learn how to:
·Categorize and cross-compare dimensions of content to optimize for performance
·Leverage Salesforce to understand content impact on your sales funnel KPIs
·Utilize attribution modeling to trace revenue contribution back to the content you generated
It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.
This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.
We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.
What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?
Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
Marketing analytics is no longer just about tying in marketing initiatives with revenues. Top marketers are now able to predict the outcomes of their marketing efforts and optimise them accordingly.
This video will look at the technologies, the metrics and processes you need to put in place to achieve this level of sophistication.
Join Julian Buhagiar from BrightTALK as he moderates the discussion in a live panel session.
A solid content marketing strategy can help create a more enjoyable experience for you and your buyers.
Join Carey Ballard, Director of Content Marketing at Infusionsoft, for this on-demand webinar to learn the most effective content marketing tactics for small business.
•What makes content marketing so effective?
•Top content marketing trends
•Interactive exercises to practice content marketing
•How to create a basic content marketing plan
•Free, online tools to help you get started
Harness the power of content marketing in your small business. Watch now.
Do you ever wonder:
•What to say that will make leads take action?
•How to structure your content so it converts?
Join us for this on-demand webinar as small business growth expert and copywriting master Jared Kimball shows you how to write copy that attracts customers and makes you money.
What you will learn in this webinar:
•Common advertising and marketing myths that small businesses fall for
•Three ways to innovate your business so you stand out in any crowded marketplace
•A five-step framework to attract your ideal customer's around the clock
If you're ready to discover how to create copy that’s going to get real results for your business, watch today.
This presentation will discuss the role of email marketing in the new B2B marketing mix. It will discuss
why email is still an integral part of a B2B marketing strategy, why email marketers should go beyond
the “campaign mindset” and how to breakdown the email silo, so you can develop a true integrated
Attend this session and learn:
- How to go beyond campaigns and use Event-triggered, contextual email
- How to breakdown the email silo and make informed decisions based on integrated marketing
- How to use advanced segmentation to super charge your results
- How to map your email strategy across your buying stages
Including and promoting social sharing options in an email extends the reach of your emails: the more people share your email, the more potential you have for additional opens, clicks and conversions. Learn how to promote your business and connect with your audience through email and
Attend this session and:
- Discover tools for integrating your email and social marketing efforts.
- Learn how to promote your business through integrated marketing.
- Connect with your subscribers in a more meaningful way.
You know how to automate campaigns with the best of them. But with the rise in companies turning to referral marketing, are you prepared to execute on this new demand generation channel? Mark Brier, Director of Referral and Upsell Marketing, and Brian Chiosi, Marketing Systems Lead, will walk you through RingCentral’s journey to create and automate referrals to become a key revenue generator for their business.
What you’ll learn:
• Why referral marketing is important for B2B companies
* Challenges of setting up an in-house referral program
• Multiple configurations RingCentral used as they matured with referral marketing
• What worked and what didn't throughout their referral growth