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    • Make Your Messaging Matter: B2B Messaging That Generates Leads and Closes Deals
      Make Your Messaging Matter: B2B Messaging That Generates Leads and Closes Deals Christa Tuttle, CEO, Launch Marketing Recorded: Dec 4 2018 6:00 pm UTC 46 mins
    • Sales is great at speaking with prospects, uncovering their particular needs and pain points, and making adjustments on the fly based on what is resonating and what isn’t during a conversation. However, your website, marketing collateral and revenue marketing campaigns can’t make these same real-time adjustments based on body language, questions and other customer feedback—whatever potential customers see is what they get.

      As the B2B landscape shifts and buyers do an increasing amount of research on their own, it’s more important than ever for tech execs to prioritize strong B2B messaging so they clearly articulate the value prop and compel prospects to engage. In this presentation, Christa Tuttle, CEO of Launch Marketing will guide participants through strategic approaches and best practices for building company messaging that gets right to the heart of what customers need and triggers revenue-generating actions.

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    • Win New Customers: Engaging & Nurturing Prospects w/ Messaging, Content & Social
      Win New Customers: Engaging & Nurturing Prospects w/ Messaging, Content & Social Jean Ginzburg, CEO and Founder of JeanGinzburg.com Recorded: Apr 5 2018 5:00 pm UTC 39 mins
    • 2017 was the year where digital ad spend has surpassed TV ad spend. Brands are switching their ad spend focus from TV, radio and print to digital.

      The majority of our audiences are hanging out online. But before we can market to them, first, we have to identify who is our target market. We will review how to create your customer avatar, identify their pain points and frustrations and pinpoint where the audiences are spending their time online.

      With the target market identified, we will create content to engage users with the branded content. We will discuss the trends in creating content and review the types of content applicable at different stages of the customer lifecycle.

      And now we are ready to disseminate this content on social media and engage with users. We will cover how to use social media to get your message across and connect with users who would be most likely to engage with your brand. The concept here is to engage, ascend the users to eventually become customers.

      Bio: Jean Ginzburg is a best-selling author, serial entrepreneur, digital marketing expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is also the CEO of Ginball. Ginball's clients range from brand name Fortune 500 companies to innovative start-ups.

      Jean launched her book Win New Customers: How to Attract, Connect, and Convert More Prospects into Customers in 60 Days Using Digital Marketing. The book is a #1 Amazon best-seller.

      Jean's digital industry specializations include Full funnel marketing strategy, Facebook Advertising, Customer avatar development, Sales and Marketing Automation and Social Media.

      Jean has been featured in numerous publications and as a radio and podcast guest. You can find the entire list here:
      https://jeanginzburg.com/articles-and-podcasts/

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    • Midas Top 100 VC Tim Chang on Messaging is Eating the World
      Midas Top 100 VC Tim Chang on Messaging is Eating the World Tim Chang Recorded: Apr 27 2016 5:05 pm UTC 58 mins
    • Conversation and messaging-based interfaces are becoming the new norm in the post-app economy for next-generation mobile services, commerce and transactions. But why do some messaging services thrive when most don’t? Veteran Silicon Valley VC and Mayfield fund managing partner Tim Chang shares his investment thesis for re-inventing the interface for everything from offline services, shopping, healthcare, banking and finance, education, fitness, nutrition, to travel, enterprise apps, and IoT via messaging and chat. Along the way, he shares lessons learned from the most compelling mobile messaging services out there. Tim has been named one of Forbes/Midas top 100 venture capitalists in 2011 and 2012. More at http://www.mayfield.com/.

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    • Adaptive Messaging: Customer Experience - the Lever to Improve Demand Generation
      Adaptive Messaging: Customer Experience - the Lever to Improve Demand Generation Jason Stewart, VP, Strategic Content, Annuitas Recorded: Dec 4 2018 4:00 pm UTC 49 mins
    • Knowing that customer experience is often the differentiator driving customer loyalty and advocacy, it’s top of mind in nearly every B2B organization. However, some companies fail to understand that the customer experience begins before the purchase, not afterwards. Companies that seize the opportunity to differentiate with a pre-purchase experience that stands apart will reap the rewards. Quite simply, optimizing and improving the customer experience early in the buyer’s journey can dramatically impact revenues.


      In this webinar you will learn:
      • How your messaging needs to change as your buyer moves through the funnel
      • Why the customer experience matters, even before they actually become customers
      • Keys to understanding your buyer’s journey
      • How to better match the medium to the message


      ANNUITAS VP of Strategic Content Jason Stewart will share how your messaging needs to adapt to the needs of the buyer. Content, engagement and process need to be driven by a strategy that focuses on the buyer, and that has a goal of improving and optimizing their experience all the way through the funnel. Move away static, one-size-fits-all messaging focused on product or services and improve the customer experience before the sale.

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    • What’s next for top-tier banks and financial messaging?
      What’s next for top-tier banks and financial messaging? Atos and equensWorldline and Finovate Recorded: Oct 8 2018 1:45 pm UTC 61 mins
    • Can't make the live event? Don't worry! Register, and we'll send you a recording.

      SWIFT remains a mission critical channel for all financial institutions. But the cost and complexity of operating SWIFT for top-tier banks has increased substantially since the introduction of SWIFT’s CSP programme. As payments and connectivity become increasingly commoditised for all financial institutions, banks are re-thinking how best to maintain secure, reliable and compliant SWIFT operations and back-office applications at the lowest cost.

      To respond to our customers’ needs, equensWorldline has launched a new fully managed service to meet the needs of tier-1 banks that can no longer afford to invest in ageing infrastructure or meet increasingly stringent regulations and market practices.

      Now, for the first time, outsourcing of SWIFT and other financial messaging channels is a realistic and attractive option for tier-1 banks that previously operated their SWIFT infrastructures in-house.

      Commerzbank AG, a top SWIFT user, recognised the benefits and adopted the Next Generation Financial Messaging service from Worldline, an Atos Group Company. The service uses the BOX Messaging Hub from Intercope.

      The webinar will give an overview of the:

      Fundamental changes to SWIFT operations impacting Tier-1 banks
      Changes to the regulatory environment including SWIFT’s CSP programme
      The key financial benefits of using this managed service
      Key benefits of a modern and high performance platform
      Flexible customization to customer needs
      Ease of integration to back-end applications

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    • 3 - Messaging People Right Away - Delivering Email Success
      3 - Messaging People Right Away - Delivering Email Success Ryan Phelan & Sundeep Kapur Recorded: Jun 9 2016 1:30 am UTC 15 mins
    • Does real time make a difference? Can you give them a message that they can keep forever? How should you follow up on the first message? What else should you ask them? How should you introduce them to other channels?

      Email offers an effective way to engage your subscriber. Email is quick, email offers great ROI, email offers you access to tremendous reporting, email allows you to personalize your message, and email allows you to go across channel. The power of email is tremendous.

      This webinar is part of a series of 25 proven, practical, and innovative tips to enhance your email marketing program. We will deliver each best practice tip over a 20-minute session. Useful information that you can apply back to improve your own marketing program.

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    • How to Build a True Conversational Messaging Platform
      How to Build a True Conversational Messaging Platform Abinash Tripathy, Helpshift; Dan Miller and Mitch Lieberman, Opus Research Recorded: Aug 2 2018 5:00 pm UTC 49 mins
    • Brands in every industry and geography feel an urgency to meet the conversational needs of their customers. Executives walk the fiscal tightrope between exceptional customer experiences and operational efficiency. Today’s contact center, as the communications hub for customers, is caught in the middle of the battle. Customers value fast, frictionless convenience; executives must invest accordingly.

      Join Opus Research Lead Analyst Dan Miller and Program Director Mitch Lieberman, with Abinash Tripathy, Chief Strategy Officer and Co-Founder from Helpshift, as they address the urgent topics that help brands and enterprises supercharge customer service experiences, including:

      * How digital messaging promotes operational excellence while meeting — and exceeding — customer needs
      * Strategic steps necessary to support top-line growth and in-depth customer engagement
      * How brands infuse intelligence, accuracy, and precision into company/customer conversations
      * How to leverage investments and resources to build the next generation of customer service and support

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    • Solace : Messaging with Purpose on Pivotal Cloud Foundry
      Solace : Messaging with Purpose on Pivotal Cloud Foundry Jonathan Schabowsky Recorded: May 30 2017 2:00 pm UTC 53 mins
    • Your enterprise and applications need to communicate – to collect information from many sources and get data where and when it needs to be, which increasingly means in real-time. Complicating matters, as you migrate applications to the cloud and implement IoT strategies, they need to connect increasingly diverse endpoints and systems running in diverse public cloud, private cloud and on-premise environments.

      In this webinar, we’ll describe and demonstrate how the Solace Virtual Message Router can give applications and microservices running in Pivotal Cloud Foundry the ability to exchange information using open APIs and protocols like AMQP, JMS, MQTT, Qpid, Paho, REST and WebSockets. Jonathan Schabowsky of Solace’s office of the CTO will show how easily you can enable real-time communications between microservices with the new Solace Messaging Tile for Pivotal Cloud Foundry and how you can integrate Solace into your crucial data movement solution.

      Our Speaker:
      Jonathan Schabowsky is a Sr. Architect in the Office of the CTO at Solace. His expertise includes architecting large-scale, mission critical enterprise systems in various domains, such as for the FAA, satellite ground systems (GOES-R) and healthcare. Recently, Jonathan has been focused on the use of event driven architectures for microservices and their deployments into platform-as-a-services (PaaS) running within public clouds.

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    • Hands Off My Brand! How to Control Messaging at Every Level of Your Organization
      Hands Off My Brand! How to Control Messaging at Every Level of Your Organization Sean Sullivan/Jim Van Natter, VP of Sales for MarcomCentral Recorded: Sep 10 2014 5:00 pm UTC 56 mins
    • Hours of creative brainstorming are no match for even one misuse of your brand messaging. Rogue marketing is the bane of every marketer’s existence, and it happens more often than you may know. When sales reps, regional offices, franchisees and channels can’t find the marcom they need, they don’t get mad – they get creative. The result is your pristine branding receding into a Frankenstein-esque rendition that’s a far cry from anything resembling the perfected asset you originally released in confidence.

      Sean Sullivan & Jim Van Natter of MarcomCentral have seen it happen in large and small companies alike across a huge spectrum of companies. They have examples to prove it. Sean/Jim will not only share examples of rogue marketing, but also the simple marketing asset management tools and tactics companies have successfully used to beat it.

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    • Messaging for Cloud-Native and Migrated Apps: What’s New with RabbitMQ for PCF
      Messaging for Cloud-Native and Migrated Apps: What’s New with RabbitMQ for PCF Greg Chase, David Histon, Wayne Lund Recorded: Oct 26 2017 5:00 pm UTC 64 mins
    • Developers choose RabbitMQ for messaging between scalable microservices. It acts as a bridge to facilitate communication between replatformed or migrated applications and other legacy systems. In this webinar, we’ll review these common use cases and patterns.

      We’ll then introduce the new features of RabbitMQ and RabbitMQ for Pivotal Cloud Foundry (PCF), and explain how they can add scale and resiliency. Finally we’ll discuss the roadmap for both RabbitMQ and RabbitMQ for PCF.

      Our agenda includes:
      - Introduction of RabbitMQ and RabbitMQ for PCF
      - RabbitMQ patterns for microservices messaging
      - RabbitMQ patterns for application replatforming and migration
      - New features of RabbitMQ and RabbitMQ for PCF
      - How to use on-demand clusters of RabbitMQ for PCF
      - Roadmap for RabbitMQ and RabbitMQ for PCF

      We thank you in advance for joining us.
      The Pivotal Team

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    • Advanced Threat Protection for Messaging Gateway
      Advanced Threat Protection for Messaging Gateway Zachary Sivertson, Director Content & Malware Analysis, Symantec & Tobias Pischl, Product Manager, Email Security, Symantec Recorded: Jun 29 2017 5:00 pm UTC 47 mins
    • Symantec has just released new advanced threat protection capabilities for Messaging Gateway 10.6 based on integration with Symantec’s Content & Malware Analysis platform. This new advanced threat defense option for Messaging Gateway provides offloading of messages to Content & Malware Analysis for further inspection and comprehensive malware detonation.

      Join Symantec product managers from Messaging Gateway and Content & Malware Analysis to see demos of this integration in action, and learn more about how this solution addresses today’s latest advanced threats through:

      •Advanced scanning and sandboxing to detect and block malicious files and URLs
      •In-depth threat analysis and summary dashboard-level visibility
      •Threat correlation analysis across Symantec Endpoint Protection, Proxy SG and Messaging Gateway

      Don't miss this great opportunity to speak with the product experts of this combined solution and get your questions answered!

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    • How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers
      How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers Sameer Patel, CEO, Kahuna Recorded: Oct 17 2018 6:00 pm UTC 62 mins
    • 91% of consumers unsubscribe from emails. 60% of consumers opt out of push notifications. $280 billion is abandoned in digital shopping carts every year. Only 32% of customers make a second purchase with a brand within the same year.
      What do these startling facts about consumer habits tell us as marketers? Consumers’ attention and loyalty are not guaranteed. In fact, it’s an uphill battle for brands to stand out from the noise and compel consumers to not only listen to them but to buy from them, too.

      The great news is that AI technology is helping modern e-commerce brands take this challenge head-on by understanding the consumer at the individual level and then only sending them messages that are relevant, contextual, and timely, all in real time. As a result, consumers develop a deep connection to the brand as the brand starts meeting their expectations of a highly personalized experience time and time again. The brand starts to see an improvement in message engagement and conversion…and the rest is history.

      If an e-commerce marketer is struggling with one of the following problems, this webinar is for them:

      -Stagnant or decreasing marketing metrics: acquisition, engagement, conversion, revenue, and retention
      -Relying too heavily on demographic segmentation methods to “understand” the audience
      -Not having campaigns that are differentiated enough from competitors’
      -Trying to figure out how to survive and stand out amid the dominance of Amazon

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    • Orchestration Patterns for Microservices with Messaging by RabbitMQ
      Orchestration Patterns for Microservices with Messaging by RabbitMQ Greg Chase, Pivotal and Dan Baskette, Pivotal Recorded: Apr 18 2017 4:00 pm UTC 58 mins
    • Companies looking to speed up their software development are adopting microservices architectures (MSA). Building applications as groups of smaller components with fewer dependencies helps companies such as Comcast, Capital One, Uber, and Netflix deliver more frequent releases and thus innovate faster.

      An important consideration in adopting an MSA is deciding how individual services should communicate between each other. Adding a message queue such as RabbitMQ to handle interservice messages can improve communication by:

      - Simplifying our services so they only need to know how to talk to the messenger service.
      - Abstracting communication by having the messenger service handle sophisticated orchestration patterns.
      - Scaling message throughput by increasing the cluster size of the messenger service.

      In this webinar we'll discuss:
      - Requirements for communicating between microservices
      - Typical messaging patterns in microservice architectures
      - Use cases where RabbitMQ shines
      - How to use the RabbitMQ service for Pivotal Cloud Foundry to deploy and run your applications

      We’ll also demonstrate how to deploy RabbitMQ in Pivotal Cloud Foundry, and how to incorporate it in microservices-based applications.

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    • RabbitMQ: What’s New & Changing after 10 Years of Application Messaging?
      RabbitMQ: What’s New & Changing after 10 Years of Application Messaging? Daniel Carwin, RabbitMQ Development Lead, Pivotal & Greg Chase, Pivotal Recorded: Mar 21 2017 6:00 pm UTC 50 mins
    • 10 years ago, RabbitMQ was first released to open source. Since that time, RabbitMQ has grown to become the most widely deployed open source message broker.

      Whether you’re familiar with RabbitMQ or just learning, you’ll want to tune into this webinar with Daniel Carwin, development manager for the RabbitMQ team. Learn about the latest capabilities of RabbitMQ, and hear the future vision of how it will evolve to meet tomorrow’s application needs.

      We’ll cover the following:
      - Brief history of RabbitMQ
      - Core design principles and how they help today’s applications
      - Common use cases and patterns
      - Your questions answered

      Latest features of RabbitMQ:
      - Messaging
      - Language support
      - Distributed deployment
      - Enterprise & cloud support
      - Management and monitoring
      - Future vision and roadmap for RabbitMQ

      We thank you in advance for joining us.

      The Pivotal Team

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    • Instant messaging: The future of mobile marketing
      Instant messaging: The future of mobile marketing Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Dec 14 2016 6:00 pm UTC 62 mins
    • The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily.

      Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email.

      Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience.

      By participating in this VB Live event you’ll:
      * Learn how to leverage instant messaging
      * Capture customer details in IM
      * Leverage instant messaging technologies to improve your marketing strategy overall
      * Use the high engagement of messaging in terms of viewabilty

      Speakers:
      * George Corbin, Senior Vice President, Marriott Digital
      * Stewart Rogers, Director of Marketing Technology, VentureBeat
      * Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance
      * Wendy Schuchart, Moderator, VentureBeat

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