It's vital to monitor how your customers feel about your business. But now that so many of those customers live behind the mobile app, many traditional methods for collecting customer feedback aren't as effective as they used to be. This session will help. With practical examples, we'll show how to deliver 'native mobile' customer surveys and feedback - interactions that customers respond to, and that result in data you can use to optimise your business!Read more >
Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.
Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?
In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.
Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.
In this webinar you’ll:
* Learn which mobile analytics will matter in the next five years
* Understand the ways that KPIs monthly active users (MUA) can be interpreted
* Measure beyond smartphones -- including wearables, connected cars and more.
* James Peng, Head of Mobile and Social Acquisition, Match Group
* Bob Sherwin, VP Direct Marketing, Wayfair
* Jesse Robbins, CEO, Orion Labs former CEO of Chef
* Evan Schuman, Moderator, VentureBeat
Sponsored by mParticle
2016 is quickly coming to a close and if you haven’t already, it’s time to start looking ahead to 2017 and how you will crush the challenge of measuring mobile app ROI.
We’re sitting down with leading mobile brand, Publishers Clearing House, to discuss 2016 app trends and lessons learned — and how they’ll apply those to their 2017 strategies.
In this webinar, you’ll learn:
- How apps still struggle with retention and solutions to combat this
- How to leverage predictive data to deliver more personalization in 2017
- Tools to differentiate in a saturated mobile industry
Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally.
That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:
* Determine the ROI of your mobile app investments
* Partner with software developers to create innovative, multi-platform apps
* Leverage programmatic transactions with analytics
* Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
*Expand into mobile ad search.
* John Koetsier, Mobile Economist, Tune
* Paul D'Arcy, CMO, Indeed
* Casey Chafin, Founder, Skillz
* Wendy Schuchart, Moderator, VentureBeat
Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.
Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
We already know the smartphone has taken over the entire planet -- most of us are never more than three feet away from our devices. Same goes for your customers. But with that proximity comes a lot of competition. We get that. We’re going into 2016 with a rock solid foundation to make major innovative leaps forward. And we’ve got a bunch of great advice from game shakers at major organizations who are revolutionizing their industries, one device at a time.
In the second part of this CMO Roundtable discussion, we’ll talk with Robin Zucker of Playboy and Jason Allen of Gamestop about their best strategies in the mobile landscape.
You’ll leave this webinar with at least five great ideas to put into practice in your role immediately. It’s time to learn from the best.
In this webinar, you’ll:
* Get five key tips to move the needle in your existing digital strategy
* Learn what Gamestop and Playboy are doing to keep ahead of the competition
* Discover new ways to engage with mobile customers (and some of them are surprisingly simple).
Jason Allen, VP of Digital, Gamestop
John Koetsier, Mobile Economist, Tune
Wendy Schuchart, analyst, VentureBeat
Register today for this free and interactive CMO roundtable discussion.
Sponsored by TUNE
Simply having a mobile strategy is no longer enough. Marketers need a mobile strategy that understands, targets and engages their most valuable mobile customers: the mobile elite.
Join this live webinar with Adobe to learn more about how consumers are using devices today and how to identify the most profitable mobile segments.
Based on findings from the 5th Adobe Mobile Consumer Survey, which had over 3,000 global responses from mobile users, this webinar will give valuable insights into:
•Preferred mobile channels and spending habits
•How to deliver and optimise targeted, engaging mobile experiences
•How to personalise in real time through the use of geo-location
Don’t miss this webinar which, along with our key insights and findings, will guide your formation of a high-value mobile strategy.
Is there any device more personal than the mobile phones consumers keep glued to themselves 24/7? It tracks where they go, when they go, and often, how long they stay there. They visit city parks and day care centers regularly? Chances are they’re a mom (or dad). They go to concert venues and trendy cafés? While they may or may not be a hipster, they’re probably a millennial.
Not to mention all that content on their phones. The apps they download. The podcasts they listen to. The searches they perform.
Personalization takes a giant leap when applied to mobile, and mobile marketing automation is essential to any marketer trying to reap its sweet rewards. It’s the only way to action all that data and turn it into meaningful mobile interactions.
But what exactly do you need? And what’s the full potential? After all, you can’t act on what you don’t know.
In this webinar, we’ll share how mobile unlocks the biggest gateway to personalization yet. You’ll hear how leading-edge companies today are turning the data from our GPS-enabled devices into profitable insights. And you’ll learn the best tools to get there.
What you’ll learn:
* How to use mobile devices to zero in on those tough customers
* Get insight on VB Insight's latest personalization research
* Hear tips from the top experts in personalization and mobile presence.
John Koetsier, Mobile Economist, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
Jesse Grittner, Senior Director, Loyalty, Strategy and Analytics, Aimia
Check out VB Insight to access Andrew's personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Travelex went from having no mobile presence to the ownership of two category-defining mobile apps in under 6 months. Their apps have been featured by Apple as the “Best New Apps” and they’ve driven insatiable consumer demand for Travelex products.
This session will be led by Adam Warburton, Head of Mobile at Travelex, and will explain how they achieved this through a customer centric mobile strategy a commitment to building meaningful relationships on mobile.
Companies have struggled to find their feet when it comes to combining technology, people and workflow in their mobile application development strategies. All too often fragmented technologies have impeded progress. As technologies mature however and mobile (as distinct from pure web development) becomes better understood, there is light at the end of the tunnel. In particular integration across the lifecycle is delivering significant productivity gains for developers and business stakeholders that makes moving from handfuls of apps to a scaled mobile app strategy more of a reality.Read more >
Mobile device users interact with numerous Wi-Fi networks at work, home, airports, coffee shops and more. Connecting to wifi networks is second nature, with users’ accepting terms and conditions without realizing the risk of data-loss from malwareless and softwareless wifi attacks. This webcast will help you understand the common attacks and vulnerabilities that users are exposed to when traveling, and what you can do about them.Read more >
Gartner has recently alerted enterprise IT, security and mobility managers that Mobile Threat Defense (MTD) is necessary to defend enterprises in today’s threat environment. Learn first-hand about details of mobile device attacks that lure employees in with fake Pokemon Go apps. We will also discuss zero day attacks such as the recent Pegasus attack that used zero-day technologies to completely compromise mobile security and spy on all communications and data.Read more >
More than half of all programmatic display dollars are expected to go to mobile this year. However, a few myths regarding mobile continue to persist and are keeping brand advertisers from taking a more holistic approach to their marketing. With the explosion of mobile, it is imperative that marketers better understand how they can activate the vast amount of consumer data already at their fingertips to more effectively allocate their marketing spend and maximize returns.
In this webinar, experts from TUNE and AOL will arm you with critical insights on the next generation of mobile marketing. Kelly Mullins of TUNE will discuss how the data sitting inside your app can be used to create targetable audience segments and power highly effective mobile programmatic campaigns. Michael Brooks of AOL will dive into the best practices of using this data to achieve marketing goals across all screens.
Very few mobile apps are home of a delightful blend of user experience. You might ask yourself: is there such thing as a secret testing recipe?
Antoine invites you for a 30-minute coffee break to disclose the top 10 ingredients of a robust mobile testing framework – almost everything from the user experience to the confluence between functional testing and analytics.
How do you achieve hyper growth in the mobile space and compete with large incumbents as a new start up with limited resources?
Join this session where Edward Cooper, Head of Mobile at cutting edge mobile-first FinTech company Revolut, will take questions from the audience and discuss the following:
- What techniques can you use, given limited budget and resources, to compete with large established players.
- Is traditional marketing effective? If not, what has changed?
- What other steps can you take to get your app / idea to spread.
- Paid mobile analytics companies, useful, or fools gold?
- PR companies, yes or no?
Join this presentation and experience what a mobile attack looks like from the viewpoint of the victim. Get insight into the complete process of a man-in-the-middle Wi-Fi attack.
This talk will cover a specific attack which took place at Dallas Fort Worth International Airport on AT&T Wi-Fi while a business traveler was waiting in terminal A for his flight. The presentation will examine details of the attack, including how the wireless carrier rerouted the user's personal wireless traffic from an LTE network to Wi-Fi. You will see exactly what the user experienced on his device and all of the correlating events that took place during and after the attack. All of the detailed forensics and threat data are provided in this presentation to give you an understanding of the exact data provided to the security team.
Listen to our interview at Sibos with Goran Loncaric, Head of Solutions, Ericsson Mobile Financial Services
Goran touches on if he thinks we'll ever live in a truly "cashless" society and how he believes we can turn inclusion into expansion.
He also reveals his opinion on what the mobile financial landscape will look like in 5-10 years' time.
Controlling and protecting smartphones and tablets and the applications they run is an important part of the extended endpoint protection environment. Endpoint security is vital, and you need to treat your mobile endpoints with the same urgency as your Windows and server endpoints.
Join Zimperium’s latest webinar featuring Ovum’s Andrew Kellett. Andrew and John will discuss the importance of adding mobile devices to your endpoint security procedures and how to detect attacks via mobile OSs, applications, malware and Wi-Fi networks.
- Mobile Devices are a Viable Vector of Attack
- Ovum Research: Endpoint Security & Mobile Security Requirements Differ
- Enabling mobile devices as threat detection sensors
Document viewing designed for mobile.
Reading, section jumping, and reviewing content on mobile phones has never been easy – until now. LEAP Focus replaces pinching and zooming with a responsive mobile experience that’s perfect for whatever device you use for whatever long-form business document. No laptop required.
For more information please visit: http://www.emc.com/en-us/enterprise-content-management/leap/focus.htm
The world is being mobilized, but how a single small or even a large business can take part in the movement. This presentation will cover the ordering process fora mobile app tailored for your business – step by step:
- How to decide whether your company should have your own app?
- What are the functionalities that your app should include?
- Which platform should the app run on?
- How to find a good developer to create the app?
- What are the costs involved making it?
- How will it be distributed to your customers?
- What kind of maintenance will the app need?
Petra Söderling is the Founder and CEO of MobileBrainBank.com, an online service for companies to define their mobile app needs, and to source the perfect developer to execute the work. Mobile Brain Bank developer community hosts nearly 3000 professional developers from US, Europe and Asia, mastering all major mobile platforms and technologies.
Petra has over 12 years of industry experience, running R&D software
development teams, innovation and research promotions, corporate strategy, standardization and open source development at Nokia. She is a keen spectator and commentator of the mobile lifestyle, globally.
Whether it is iOS, Android or Windows Phone, you can enable employees to be more productive and work flexibly on the go by supporting the smartphones, tablets and business applications they use on a daily basis. But what about the risks? Join me, Stephen McCormack from IBM MaaS360 as I take you step-by-step through the key challenges that mobile devices bring, and how you can easily act to ensure your organisation is protected.Read more >
Learn how to become the mobile security superhero at your company by following these 3 steps:
- Prove to your management that mobile security threats are real by showing real examples
- Review the SANS Institute checklist to help choose the right mobile threat defense solution
- Provide monthly reports to management to increase visibility and prove that the organization is secure
View this recorded webinar to hear from a real mobile security superhero, John Dickson, who details his own hero journey as Director of IT Infrastructure & Cybersecurity at Republic National Distributing Company (RNDC), the second largest beverage alcohol distributer in the U.S.
Join to learn how to:
1. develop a messaging strategy based on "mobile moments"
2. intelligently message your guests "in the moment" based off where they are in their shopper journey
2. leverage a users context: where they are, where they’ve been, what they like and how they want to receive messages
3. use targeting to boost mobile message response rates four to seven times greater than non-targeted messages
Think about it - your customers have a very intimate relationship with their mobiles. Beware!
It’s amazing how many marketers still enthuse about their “mobile first” approach to digital. Sure, many of you will have over half your web traffic from mobile devices, and most of your social engagement of smartphones.
But what about the unique mobile customer?
Drawing on case studies from Amazon, Clever Cards, FT.com, Selfridges and Starbucks, this 45 minute session looks at how to deliver the best mobile customer experience in your sector.
- Create a great first impression - any screen, any time, any place
- Wow the early adopters - win the hearts & minds of your greatest fans and resellers
- Develop exceptional UX - across sites, apps
- Make it personal, keep them coming back for more - across the whole customer journey