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    • Fierce mobile ads: Beat the competition Fierce mobile ads: Beat the competition John Koetsier, Mobile Economist Recorded: Feb 23 2016 6:00 pm UTC 59 mins
    • Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
      Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
      As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally.

      That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:

      * Determine the ROI of your mobile app investments
      * Partner with software developers to create innovative, multi-platform apps
      * Leverage programmatic transactions with analytics
      * Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
      *Expand into mobile ad search.

      * John Koetsier, Mobile Economist, Tune
      * Paul D'Arcy, CMO, Indeed
      * Casey Chafin, Founder, Skillz
      * Wendy Schuchart, Moderator, VentureBeat

      Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.

      Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

      Read more >
    • Top 5 mobile marketing tips for rocking your 2016 strategy Top 5 mobile marketing tips for rocking your 2016 strategy John Koetsier, Mobile Economist, Tune Recorded: Feb 19 2016 6:00 pm UTC 61 mins
    • We already know the smartphone has taken over the entire planet -- most of us are never more than three feet away from our devices. Same goes for your customers. But with that proximity comes a lot of competition. We get that. We’re going into 2016 with a rock solid foundation to make major innovative leaps forward. And we’ve got a bunch of great advice from game shakers at major organizations who are revolutionizing their industries, one device at a time.

      In the second part of this CMO Roundtable discussion, we’ll talk with Robin Zucker of Playboy and Jason Allen of Gamestop about their best strategies in the mobile landscape.

      You’ll leave this webinar with at least five great ideas to put into practice in your role immediately. It’s time to learn from the best.

      In this webinar, you’ll:

      * Get five key tips to move the needle in your existing digital strategy
      * Learn what Gamestop and Playboy are doing to keep ahead of the competition
      * Discover new ways to engage with mobile customers (and some of them are surprisingly simple).


      Jason Allen, VP of Digital, Gamestop
      John Koetsier, Mobile Economist, Tune
      Wendy Schuchart, analyst, VentureBeat

      Register today for this free and interactive CMO roundtable discussion.

      Sponsored by TUNE

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    • Marketing to the Mobile Elite Marketing to the Mobile Elite Seb Joseph (Marketing Week), Andrew Savory (Mobile Evangelist - Adobe) Recorded: Oct 8 2014 2:00 pm UTC 52 mins
    • Simply having a mobile strategy is no longer enough. Marketers need a mobile strategy that understands, targets and engages their most valuable mobile customers: the mobile elite.

      Join this live webinar with Adobe to learn more about how consumers are using devices today and how to identify the most profitable mobile segments.

      Based on findings from the 5th Adobe Mobile Consumer Survey, which had over 3,000 global responses from mobile users, this webinar will give valuable insights into:

      •Preferred mobile channels and spending habits

      •How to deliver and optimise targeted, engaging mobile experiences

      •How to personalise in real time through the use of geo-location

      Don’t miss this webinar which, along with our key insights and findings, will guide your formation of a high-value mobile strategy.

      Read more >
    • The mobile effect: How to turbocharge your personalization The mobile effect: How to turbocharge your personalization John Koetsier, Mobile Economist, VentureBeat Recorded: Nov 4 2015 6:00 pm UTC 60 mins
    • Is there any device more personal than the mobile phones consumers keep glued to themselves 24/7? It tracks where they go, when they go, and often, how long they stay there. They visit city parks and day care centers regularly? Chances are they’re a mom (or dad). They go to concert venues and trendy cafés? While they may or may not be a hipster, they’re probably a millennial.

      Not to mention all that content on their phones. The apps they download. The podcasts they listen to. The searches they perform.

      Personalization takes a giant leap when applied to mobile, and mobile marketing automation is essential to any marketer trying to reap its sweet rewards. It’s the only way to action all that data and turn it into meaningful mobile interactions.

      But what exactly do you need? And what’s the full potential? After all, you can’t act on what you don’t know.

      In this webinar, we’ll share how mobile unlocks the biggest gateway to personalization yet. You’ll hear how leading-edge companies today are turning the data from our GPS-enabled devices into profitable insights. And you’ll learn the best tools to get there.

      What you’ll learn:

      * How to use mobile devices to zero in on those tough customers
      * Get insight on VB Insight's latest personalization research
      * Hear tips from the top experts in personalization and mobile presence.


      John Koetsier, Mobile Economist, VentureBeat
      Wendy Schuchart, Moderator, VentureBeat
      Jesse Grittner, Senior Director, Loyalty, Strategy and Analytics, Aimia

      Check out VB Insight to access Andrew's personalization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

      Read more >
    • How to Create a Mobile App for your Business How to Create a Mobile App for your Business Petra Söderling, Founder and CEO, Mobile Brain Bank Recorded: Oct 18 2012 3:00 pm UTC 23 mins
    • The world is being mobilized, but how a single small or even a large business can take part in the movement. This presentation will cover the ordering process fora mobile app tailored for your business – step by step:

      - How to decide whether your company should have your own app?
      - What are the functionalities that your app should include?
      - Which platform should the app run on?
      - How to find a good developer to create the app?
      - What are the costs involved making it?
      - How will it be distributed to your customers?
      - What kind of maintenance will the app need?

      Petra Söderling is the Founder and CEO of MobileBrainBank.com, an online service for companies to define their mobile app needs, and to source the perfect developer to execute the work. Mobile Brain Bank developer community hosts nearly 3000 professional developers from US, Europe and Asia, mastering all major mobile platforms and technologies.

      Petra has over 12 years of industry experience, running R&D software
      development teams, innovation and research promotions, corporate strategy, standardization and open source development at Nokia. She is a keen spectator and commentator of the mobile lifestyle, globally.

      Read more >
    • Mobile Customer Experience - One Careful User, or one size fits all? Mobile Customer Experience - One Careful User, or one size fits all? Rob Thurner, mobile marketing consultant, trainer and author Recorded: Feb 20 2015 2:00 pm UTC 44 mins
    • Think about it - your customers have a very intimate relationship with their mobiles. Beware!

      It’s amazing how many marketers still enthuse about their “mobile first” approach to digital. Sure, many of you will have over half your web traffic from mobile devices, and most of your social engagement of smartphones.
      But what about the unique mobile customer?

      Drawing on case studies from Amazon, Clever Cards, FT.com, Selfridges and Starbucks, this 45 minute session looks at how to deliver the best mobile customer experience in your sector.

      - Create a great first impression - any screen, any time, any place
      - Wow the early adopters - win the hearts & minds of your greatest fans and resellers
      - Develop exceptional UX - across sites, apps
      - Make it personal, keep them coming back for more - across the whole customer journey

      Read more >
    • Master the mobile mindshift: Engineer your business to win the mobile moment Master the mobile mindshift: Engineer your business to win the mobile moment Ted Schadler, Forrester Research, Christoph Pfister, HP Software, Yan Auerbach, SpeechTrans Recorded: May 6 2015 5:00 pm UTC 46 mins
    • Mobility has produced a mind shift with your customers. They have become the consumers of now. They demand an exceptional mobile user experience anytime and anywhere. Forrester Research calls this the mobile moment, a point in time when someone pulls out a mobile device to get what they want – when they want it. These mobile users have become impatient and intolerant of problematic mobile apps. And they are very likely to abandon or delete slow performing, crashing or battery-hogging mobile apps. So what should a mobility team do?

      Watch this Webinar with Forrester analyst Ted Schadler and Hewlett Packard’s Christoph Pfister as they share how analyzing mobile applications with mobile APM tools can protect your company’s brand and future revenues. Learn how SpeechTrans used big data analytics to guide their development roadmap and achieve a 5-star mobile app rating in the app stores.

      Learn how to:
      • Measure what matters most from the user’s perspective
      • Focus on the problematic issues that are impacting the most users
      • Continuously monitor and improve – prioritize fixes to achieve a 5-star rating

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    • Differentiate and Win:Mobile Banking Apps & Analytics that Guide Decision Making Differentiate and Win:Mobile Banking Apps & Analytics that Guide Decision Making Bruce Baron, IBM Mobile Enterprise Marketing & Jeremy Berman, IBM MobileFirst product line manager Recorded: Sep 2 2015 2:55 pm UTC 23 mins
    • Three mobile apps that can help you win the battle for customer mindshare?

      Mobile is the new battleground for consumer mind share across many Industries. Although business and IT are aligned on what they think is important research shows it often isn’t what end users value.
      Worse yet, when an app disappoints, 65% of users won’t buy your other products.

      As mobile app developers look to increase mobile engagement, they must be focused on the right things – enabling the mobile moment that influences action at the right time, in context.

      Join IBM industry and technical experts for this Slashdot TechByte webcast series where you will:
      •Learn the latest innovations that mobile offers in retail, banking and healthcare
      •See innovative apps in action and learn how to use the capabilities that make them unique
      •Discover how to use IBM MobileFirst Platform capabilities to make good apps great

      Don’t hesitate, register now for this complimentary event series to learn how to gain the mindshare your apps deserve.

      •Part 3: Differentiate and Win: Mobile Banking Apps with Analytics that Guide Decision Making:

      See how to use cloud-based analytics from Watson to provide immediate and contextually relevant guidance for financial planning in a small business environment.

      Read more >
    • Mobile Threats: The Force Awakens! Protecting Mobile Enterprise Data Mobile Threats: The Force Awakens! Protecting Mobile Enterprise Data Michael Raggo, Director of Security Research Recorded: Dec 22 2015 5:55 pm UTC 59 mins
    • As employees choose smartphones and tablets for work, mobile apps become critical business tools. With recent mobile malware such as XcodeGhost, Stagefright, Key Raider, and YiSpecter, an unprecedented amount of mobile business data has been put at risk.

      Join MobileIron’s Director of Security Research Mike Raggo for a discussion about where enterprises are coming up short in terms of mobile security. Raggo will share MobileIron insights about how often compromised devices access the enterprise network and which apps are the most commonly blacklisted by IT departments. He will outline the mobile threat landscape to understand why devices commonly fall out of compliance. This will provide the basis for listing steps enterprises can take to protect enterprise mobile data without sacrificing employee experience or productivity.

      Read more >