The CIO is faced with reconciling the, apparently, irreconcilable. How does he build a cost effective technology platform that provides business agility, and manages risk?
In this session, Steve O’Donnell explains the critical success factors in achieving that desired outcome, the considered compromises, the strategies and tactical approaches that the CIO will need to adopt to deliver business benefits and keep his stakeholders onside. He will look at the different types of application and how they need to be managed and hosted. Where do we build, where do we buy and where is configuration the right answer? How do we choose between in-house infrastructure, managed cloud services and engineered systems?
Join Stephen for a structured approach to providing a cohesive strategy for IT investment that makes sense, and optimises business outcomes whilst being simple enough to gain business stakeholder buy in and approval.
Today's brands face pressure from competitors and customers to embrace mobile marketing. But where do your start, how do you get stakeholders onside, select the right mobile channels, find the best partner agencies, avoid costly errors and benefit from the hard-won knowledge of the leading brands which make with mobile work for them. Whether you are yet to get started with mobile for customer acquisition, CRM and commerce, or you are engaging regularly with your customers via their mobiles, this session will help you develop, execute and monitor effective mobile campaigns using the key mobile channels, and explain where you should focus resource and budgets.Read more >