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    • Marketing Operations for Webinars Made Easy - EMEA Edition Marketing Operations for Webinars Made Easy - EMEA Edition Katrina McEwan, Marketing Campaign Manager EMEA at BrightTALK Recorded: Mar 11 2015 11:00 am UTC 39 mins
    • As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

      For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

      This session will highlight best practices to achieve webinar program success, including:

      - Reporting on webinar program performance and ROI
      - Scoring webinar data in your marketing automation system
      - Routing webinar leads and engagement information to sales
      - Establishing a set of webinar program KPIs

      Read more >
    • Game Over for Gameover Zeus: Disrupting a Global Cybercriminal Operation Game Over for Gameover Zeus: Disrupting a Global Cybercriminal Operation Ben Feinstein, Dell SecureWorks Director of Counter Threat Unit (CTU) Operations & Development Recorded: Jul 31 2014 6:00 pm UTC 60 mins
    • On June 2, 2014, Operation Tovar was announced, a multi-national initiative to disrupt the Gameover Zeus botnet and seize infrastructure supporting Cryptolocker ransomware. This initiative was, in part aided by security experts from the Dell SecureWorks Counter Threat Unit (CTU). Gameover Zeus and Cryptolocker were part of a larger cybercriminal ecosystem representative of threats faced by many organizations today.

      During this interactive webcast, Ben Feinstein, Director of CTU Operations and Development, will discuss details of the adversary’s operations and tradecraft behind Gameover Zeus and Operation Tovar. Ben will also share clear guidance on how to defend against similar threats in the future. As a result, security professionals can draw lessons on how to better defend against and respond to this broader class of threats. The webcast will answer key questions such as:

      - How did the Gameover Zeus botnet operate and deliver its malware payloads to thousands of systems worldwide?
      - How was the Gameover Zeus threat group monetizing their botnet?
      - What was Operation Tovar and how did it work?
      - Why do these threats matter to your organization?
      - What concrete actions should your organization be taking to address this class of threats?

      Read more >
    • How you can benefit from IT Operations Analytics How you can benefit from IT Operations Analytics Tim Grieser, IDC Research and Sancha Norris, HP Software Recorded: May 20 2015 5:00 pm UTC 47 mins
    • IDC recently surveyed over 200 US IT Decision Makers for Enterprise Scale Organizations and reported that almost 60% expect to focus on delivering business innovation to increase revenues, margins, and new products, and just 10% expect to focus on maintenance and operations to manage costs and risks. In this session, hear from Tim Grieser Program Vice President, Enterprise Systems Management about the latest views from the CIOs on how they are using analytics in their IT operations.

      - Top 6 challenges for deploying analytics solution
      - Successful ITOA use cases
      - Most utilized data sources
      - Benefits gained from data
      - Top criteria used for solution evaluations

      In addition, learn how enterprise customers are using HP Operations Analytics to help them realize all the benefits from their data for IT operations.

      - Achieve troubleshooting ~70X faster
      - Use predictive analysis to prevent issues
      - Leveraging IT data for business insights
      - Use for long term data store and trend analysis

      Read more >
    • Five drivers for making the move to advanced analytics in IT Operations Five drivers for making the move to advanced analytics in IT Operations Dennis Drogseth, EMA Analyst and Rick Winford, HP Software Recorded: May 6 2014 5:00 pm UTC 38 mins
    • Join us to learn how investments in advanced analytics for IT Operations can lead to faster problem resolution, more effective use of IT toolsets, increased operational efficiencies, more effective optimization of the IT infrastructure in support of service delivery, and more automated insights into business alignment.

      Dennis Drogseth of Enterprise Management Associates (EMA) will discuss the underlying foundations for Advanced Operational Analytics (AOA) as EMA defines it, with an eye to HP’s current, leading-edge solution set. The web event will wrap up with process and skill set considerations relevant to helping IT move to the more effective, service-centric model that advanced analytics can enable—including EMA’s maturity model for moving your IT organization forward with analytics as a catalyst.

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    • Move beyond the fire-fighting with predictive service operations Move beyond the fire-fighting with predictive service operations Gerben Verstraete, HP Software Recorded: Feb 20 2014 6:00 pm UTC 41 mins
    • Many IT Operations teams are trying to cope with the increasing complexity of their environment but are struggling to move beyond the perpetual “fire-fighting” mode of operation. Transforming IT Operations from reactive to predictive is a challenging journey. But staying on track is much easier when you can follow a well-travelled path.

      HP Software Professional Services has been at the epicenter of the IT Operations environment and learned the best ways to transform service management across the organization. We’ll share our Business Service Management (BSM) maturity model and how it can help you evolve your IT operations from reactive to predictive management. In this session you will find out:

      • What the BSM maturity model is
      • How to tell where you are and w hat new capabilities you need in order to increase your maturity
      • How you can use a maturity-based approach to manage business services

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    • Operations Analytics: IT’s new year resolution to innovate IT Operations Operations Analytics: IT’s new year resolution to innovate IT Operations Ian Bromehead, HP Software Recorded: Jan 23 2014 6:00 pm UTC 36 mins
    • Give up burgers? Quit smoking? More exercise? Yes it’s resolution time again. Let us help you keep those resolutions by making life easier for IT by tackling Big Data issues at the office!

      Everyone's heard of Big Data, there's a lot of buzz around it, but how does it apply to IT Operations?

      HP Software provides a new approach to making IT operations teams more efficient, by applying Big Data Analytics to collect, store and analyze all IT operations data, whatever the source. HP Operations Analytics is a new solution that adds visual analytics to powerful search through IT data. This provides guidance by exposing the most pertinent information, meaning IT operations is better prepared, and can predict and pinpoint issues much faster than ever before. So much easier than quitting smoking!

      Join HP Software to learn more about this powerful new solution, see a demonstration and hear the benefits of using it.

      Read more >
    • Transforming William Hill’s IT Operations with CA Technologies Transforming William Hill’s IT Operations with CA Technologies CA Technologies Recorded: Nov 24 2015 10:40 pm UTC 65 mins
    • In a perfect world infrastructure wouldn’t fail, because systems are built to last, and customers' demands are predictable.
      However we don’t live in a perfect world and things break. For betting agency, William Hill, its Australian operations were facing an uphill battle with a limited IT operation that resulted in a lot of unplanned and reactive work.

      William Hill’s success in Australia relies heavily on having a very proactive team that can deliver a high-performing and highly resilient application delivery infrastructure.

      Join Alan Alderson, Head of Infrastructure and Operations at William Hill and Sam Quinlan, Business Development Manager - Enterprise Management, CA on 24th November at 3pm AEST/12pm SGT/9:30am IST, as they discuss:
      •The people, processes and capabilities put in place to get IT Ops on the front foot again
      •How to shift from being reactive to a proactive business partner
      •How the IT Ops team now reports back to the business on how they are delivering value

      Read more >
    • What is an IT Operations Bridge and who benefits from it? What is an IT Operations Bridge and who benefits from it? Harald Burose, HP Software Recorded: Dec 18 2013 5:00 pm UTC 30 mins
    • “The volume of events in my operation center is too high and as a result my downtime of business services is increasing.”

      “My operations team priorities are not aligned with the business services / solutions we are providing.”

      “We struggle to ensure the right resources are working on causal issues and to stop interrupting skilled and rare resources.”

      Do these statements sound familiar? If so, your customer is lacking a solution to aggregate events, metrics and topology from all tools into a single pane of glass. HP Operations Bridge enables customers to control their environments more efficiently as they bring data into business context via a Run Time Service model. Your customer will also benefit from leading edge correlation for event reduction and faster root cause identification, as well as advanced automation of their overall monitoring. All this is provided with a team focus in mind leveraging gamification concepts and providing cross tool collaboration.

      In this Webinar we’ll go over the values mentioned above and use customer examples to explain the value the HP Operations Bridge delivers.

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    • What DevOps means to IT Operations and Application Performance What DevOps means to IT Operations and Application Performance Guest Presenter: Amy DeMartine, Sr Analyst, Forrester Research Recorded: Jun 30 2015 4:00 pm UTC 62 mins
    • In the Age of the Customer, constant application updates are the norm and DevOps practices help companies not only deliver, but gain competitive advantage through differentiated user experiences. These DevOps practices specialize in the deployment, operations and ongoing support of digital services and applications that are created in agile development and continuous delivery environments. But how can IT Operations keep up? Application Performance Management (APM) enables Ops to collaborate with Dev across continuous delivery cycles to deliver a differentiated user experience, again and again.

      What you’ll learn:
      •How DevOps is changing the way applications are delivered
      •What DevOps means to IT Operations
      •How APM can help IT Operations put the Ops back in DevOps

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    • The New Age of Agile Operations: Strategies to Enable Business Success The New Age of Agile Operations: Strategies to Enable Business Success Pete Waterhouse, Senior Director – DevOps Solutions, CA Technologies Recorded: May 28 2015 4:30 am UTC 50 mins
    • In an economy increasingly driven by applications, the ability to rapidly deliver high-quality software services has become a major point of differentiation for leading businesses everywhere. Now, brand loyalty is being replaced by experience loyalty, meaning performance is constantly scrutinized by every customer as they contextually interact with your business via the software we develop.

      Against this dynamic backdrop, DevOps, agile and lean thinking has become the mantra for supporting our digital transformation initiatives. As such, IT infrastructure and Operations teams are being called upon deploy more innovative services in more dynamic environments more quickly than ever before, all while ensuring amazing customer experiences.

      Join CA Technologies at this thought provoking and informative session, where we’ll discuss topics such as:
      -How do development approaches like Agile together with DevOps thinking impact our application performance management and monitoring strategies? How do we balance speed with resilience?
      -What challenges can we expect from new highly distributed microservice architectures and mobile/IoT and API-centric services - how will monitoring need to adapt?
      -How can cross-functional teams leverage performance insights and intelligence to drive business improvements from cost, quality and velocity perspectives?
      -Where should application management start to ensure our software deployments earn and maintain customer experience loyalty?

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    • Marketing Operations for Webinars Made Easy Marketing Operations for Webinars Made Easy Kaitlin Stich, Sr. Marketing Manager, BrightTALK Recorded: Feb 26 2015 5:00 pm UTC 56 mins
    • As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

      For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

      This session will highlight best practices to achieve webinar program success, including:

      - Reporting on webinar program performance and ROI
      - Scoring webinar data in your marketing automation system
      - Routing webinar leads and engagement information to sales
      - Establishing a set of webinar program KPIs

      Read more >