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    • Marketing Operations for Webinars Made Easy - EMEA Edition Marketing Operations for Webinars Made Easy - EMEA Edition Katrina McEwan, Marketing Campaign Manager EMEA at BrightTALK Recorded: Mar 11 2015 11:00 am UTC 39 mins
    • As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

      For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

      This session will highlight best practices to achieve webinar program success, including:

      - Reporting on webinar program performance and ROI
      - Scoring webinar data in your marketing automation system
      - Routing webinar leads and engagement information to sales
      - Establishing a set of webinar program KPIs

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    • Game Over for Gameover Zeus: Disrupting a Global Cybercriminal Operation Game Over for Gameover Zeus: Disrupting a Global Cybercriminal Operation Ben Feinstein, Dell SecureWorks Director of Counter Threat Unit (CTU) Operations & Development Recorded: Jul 31 2014 6:00 pm UTC 60 mins
    • On June 2, 2014, Operation Tovar was announced, a multi-national initiative to disrupt the Gameover Zeus botnet and seize infrastructure supporting Cryptolocker ransomware. This initiative was, in part aided by security experts from the Dell SecureWorks Counter Threat Unit (CTU). Gameover Zeus and Cryptolocker were part of a larger cybercriminal ecosystem representative of threats faced by many organizations today.

      During this interactive webcast, Ben Feinstein, Director of CTU Operations and Development, will discuss details of the adversary’s operations and tradecraft behind Gameover Zeus and Operation Tovar. Ben will also share clear guidance on how to defend against similar threats in the future. As a result, security professionals can draw lessons on how to better defend against and respond to this broader class of threats. The webcast will answer key questions such as:

      - How did the Gameover Zeus botnet operate and deliver its malware payloads to thousands of systems worldwide?
      - How was the Gameover Zeus threat group monetizing their botnet?
      - What was Operation Tovar and how did it work?
      - Why do these threats matter to your organization?
      - What concrete actions should your organization be taking to address this class of threats?

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    • How you can benefit from IT Operations Analytics How you can benefit from IT Operations Analytics Tim Grieser, IDC Research and Sancha Norris, HP Software Recorded: May 20 2015 5:00 pm UTC 47 mins
    • IDC recently surveyed over 200 US IT Decision Makers for Enterprise Scale Organizations and reported that almost 60% expect to focus on delivering business innovation to increase revenues, margins, and new products, and just 10% expect to focus on maintenance and operations to manage costs and risks. In this session, hear from Tim Grieser Program Vice President, Enterprise Systems Management about the latest views from the CIOs on how they are using analytics in their IT operations.

      - Top 6 challenges for deploying analytics solution
      - Successful ITOA use cases
      - Most utilized data sources
      - Benefits gained from data
      - Top criteria used for solution evaluations

      In addition, learn how enterprise customers are using HP Operations Analytics to help them realize all the benefits from their data for IT operations.

      - Achieve troubleshooting ~70X faster
      - Use predictive analysis to prevent issues
      - Leveraging IT data for business insights
      - Use for long term data store and trend analysis

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    • Achieving Management and Operations Excellence Achieving Management and Operations Excellence Lee Kirby Recorded: May 21 2015 7:30 pm UTC 7 mins
    • No matter how well designed and built your data center infrastructure may be, ultimately it is the day-to-day operations activities and management decisions where the success of your mission stands or falls. In fact, the leading cause of downtime is human error. To mitigate risks, achieve your business goals, and meet uptime requirements, it is critical to unify operating behaviors with the functionality of your infrastructure. These panelists will discuss how they have achieved M&O excellence across their global portfolios leveraging the Uptime Institute M&O Stamp of Approval.

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    • Integrate User Experience into Your IT Operations Dashboards with Operations Bri Integrate User Experience into Your IT Operations Dashboards with Operations Bri Eric Odell, Darren Pozzi, Dan Iuster Recorded: Mar 8 2016 4:00 pm UTC 63 mins
    • Today’s IT environment is one of complexity – applications need to change rapidly to keep up with rising user expectations. There’s a multitude of devices, operating systems and app versions for IT to keep up with. And when something goes wrong?

      The worst way to monitor performance and stability is to wait for users to complain – by then they will abandon your app.

      Recent surveys find that 61% of App & Ops teams lack APM solutions featuring user experience dashboards – they lack the end-to-end visibility from the user action, to the network, to the line of code.

      IT operations require a central view into their applications and infrastructure to be able to react fast to app performance and stability issues. HPE Operations Bridge brings everything together in a single-pane-of-glass to consolidate events and data from multiple disparate sources. But do the events feeds of your Operations Dashboard give you a good sense for how users are experiencing your apps and services?

      During this Webinar, you’ll learn from user experience and performance monitoring experts how IT Ops can maintain a single-pane-of-glass for all applications within the organization whether Web, Mobile, desktop or SaaS apps. By integrating HPE AppPulse with HPE Operations Bridge, IT Ops can collaborate with apps teams to act quickly to resolve business critical events, and improve user experience.

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    • Five drivers for making the move to advanced analytics in IT Operations Five drivers for making the move to advanced analytics in IT Operations Dennis Drogseth, EMA Analyst and Rick Winford, HP Software Recorded: May 6 2014 5:00 pm UTC 38 mins
    • Join us to learn how investments in advanced analytics for IT Operations can lead to faster problem resolution, more effective use of IT toolsets, increased operational efficiencies, more effective optimization of the IT infrastructure in support of service delivery, and more automated insights into business alignment.

      Dennis Drogseth of Enterprise Management Associates (EMA) will discuss the underlying foundations for Advanced Operational Analytics (AOA) as EMA defines it, with an eye to HP’s current, leading-edge solution set. The web event will wrap up with process and skill set considerations relevant to helping IT move to the more effective, service-centric model that advanced analytics can enable—including EMA’s maturity model for moving your IT organization forward with analytics as a catalyst.

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    • Move beyond the fire-fighting with predictive service operations Move beyond the fire-fighting with predictive service operations Gerben Verstraete, HP Software Recorded: Feb 20 2014 6:00 pm UTC 41 mins
    • Many IT Operations teams are trying to cope with the increasing complexity of their environment but are struggling to move beyond the perpetual “fire-fighting” mode of operation. Transforming IT Operations from reactive to predictive is a challenging journey. But staying on track is much easier when you can follow a well-travelled path.

      HP Software Professional Services has been at the epicenter of the IT Operations environment and learned the best ways to transform service management across the organization. We’ll share our Business Service Management (BSM) maturity model and how it can help you evolve your IT operations from reactive to predictive management. In this session you will find out:

      • What the BSM maturity model is
      • How to tell where you are and w hat new capabilities you need in order to increase your maturity
      • How you can use a maturity-based approach to manage business services

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    • Operations Analytics: IT’s new year resolution to innovate IT Operations Operations Analytics: IT’s new year resolution to innovate IT Operations Ian Bromehead, HP Software Recorded: Jan 23 2014 6:00 pm UTC 36 mins
    • Give up burgers? Quit smoking? More exercise? Yes it’s resolution time again. Let us help you keep those resolutions by making life easier for IT by tackling Big Data issues at the office!

      Everyone's heard of Big Data, there's a lot of buzz around it, but how does it apply to IT Operations?

      HP Software provides a new approach to making IT operations teams more efficient, by applying Big Data Analytics to collect, store and analyze all IT operations data, whatever the source. HP Operations Analytics is a new solution that adds visual analytics to powerful search through IT data. This provides guidance by exposing the most pertinent information, meaning IT operations is better prepared, and can predict and pinpoint issues much faster than ever before. So much easier than quitting smoking!

      Join HP Software to learn more about this powerful new solution, see a demonstration and hear the benefits of using it.

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    • Transforming William Hill’s IT Operations with CA Technologies Transforming William Hill’s IT Operations with CA Technologies CA Technologies Recorded: Nov 24 2015 10:40 pm UTC 65 mins
    • In a perfect world infrastructure wouldn’t fail, because systems are built to last, and customers' demands are predictable.
      However we don’t live in a perfect world and things break. For betting agency, William Hill, its Australian operations were facing an uphill battle with a limited IT operation that resulted in a lot of unplanned and reactive work.

      William Hill’s success in Australia relies heavily on having a very proactive team that can deliver a high-performing and highly resilient application delivery infrastructure.

      Join Alan Alderson, Head of Infrastructure and Operations at William Hill and Sam Quinlan, Business Development Manager - Enterprise Management, CA on 24th November at 3pm AEST/12pm SGT/9:30am IST, as they discuss:
      •The people, processes and capabilities put in place to get IT Ops on the front foot again
      •How to shift from being reactive to a proactive business partner
      •How the IT Ops team now reports back to the business on how they are delivering value

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