Complementing last month's webinar Optimization Explained Simply, we are presenting a Live Demonstration of Marketing Optimization performed on a challenging real marketing problem. You will see how complicated marketing optimization problems can easily be solved using a non-technical advanced analytic tool. Go beyond the use of BI tools and modeling and learn how to get even higher performance out of your marketing programs.
Paul Maiste, Ph.D will explain with an easy to follow example how to determine the optimal marketing mix and show expected performance and trade-off scenarios. Paul has over 25 years of experience using data analytics to improve business performance. Paul is the CEO of Lityx LLC an analytic software and services firm specializing in the use of predictive analytics and marketing optimization. Paul previously headed up PricewaterhouseCoopers' CRM- focused analytics and data mining practice and has also taught at Johns Hopkins.
This presentation will explain what Marketing Optimization is and how it is performed using simple, easy to understand terms and examples. The presenter is Paul Maiste who has over 25 years of experience using data analytics to improve business performance. Paul has a Ph.D in Statistics, taught at Johns Hopkins and is the CEO of Lityx LLC an analytic software and services firm specializing in the use of predictive analytics and marketing optimization. Go beyond the use of BI tools and modeling and learn how to get even higher performance out of your marketing programs.Read more >
Can one word, picture, or extra icon make a difference in a brand's engagement? Quite simply, the answer is yes.
Every component of a website or mobile app potentially can attract or repel the intended audience. From the headline's wording, color, and font size, to the use of photograph or video, and number of call-to-action buttons, too much or too little of a good thing may counter a brand's intentions.
Marketers typically measure interactions: The number of times users watch and share a video, download a whitepaper, or tweet a link are only some of the many performance variables. Even when the figures are satisfying, conversion rate optimization asks "what if." By leveraging conversion rate optimization (CRO) tools, brands report tremendous gains in downloads, open rates, and overall engagement.
Discover how your brand can benefit from CRO by attending this VentureBeat webinar, where the CMO of Columbia Sportswear, Stuart Redsun will join VB Insight's own Stewart Rogers to talk about his experiences and results with conversion rate optimization.
In this half hour exec roundtable, you'll:
* Learn best tactics – such as A/B split tests, website heat mapping, mobile, and performance tracking
* Get a walk through the best and worst tools on the market today based on Stewart Roger's own VB Insight Conversion Optimization report
* Understand the impact CRO can have on your brand
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Stuart Redsun, CMO, Columbia Sportswear
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
To learn more about the conversion optimization report, visit Insight.VentureBeat.com and get the latest research on the marketing technology industry.
Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns.
App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads.
In this webinar, you'll:
* Learn how to position your app on the top of app store lists
* Help your customers find your hot mobile properties
* Gain new methods for generating demand for your mobile content.
Stewart Rogers, Director of Marketing Technology, VentureBeat
Amanda Bradford, CEO, The League
Japheth Dillman, CCO, Yetizen
Aaron Kardell, CEO, Homespotter
Wendy Schuchart, Moderator, VentureBeat
Check out VB Insight to access VB Insight's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
This editorial Insight webinar is sponsored by NativeX. The sponsor has no input on the report findings or panel discussion.
Sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals
Fundamentals of Site Optimization - Testing & TargetingRead more >
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let's face it - your marketing budget doesn't always increase like you'd hope it would. But what if there was a way to increase your website's revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
NOTE: Image on slide 18 and L.I.F.T methodology is provided by WiderFunnel.
HP Virtualization Performance Viewer (vPV) is a heterogeneous virtualization and cloud ready, enterprise-class software that seamlessly integrates with HP OneView to complement the single pane of glass manageability of the physical infrastructure elements - servers, storage, and networking – with capacity optimization capabilities for physical, virtual and cloud. With an intuitive user interface and minimal configuration for administration, it provides you with infrastructure sizing recommendations that improve efficiency and reduce costs.
Come and learn how you can assess the risks of planned or unplanned downtime for servers or entire enclosures and flex clusters to achieve optimal configuration for the best workload performance.
Procurement spend optimization is on top of every Procurement officer's mind. Yet, as companies continue to make large investments in supply chain information systems, they are not able to leverage all of their valuable - but often siloed - data. Join Lora Cecere of Supply Chain Insights, and Clare Bernard of Tamr, to learn about a new machine learning based approach to data unification, and how it is helping some of the world's largest organizations optimize their procurement spend, reduce supplier risk and improve cash flows.Read more >
Stewart Rogers: Director of Marketing Technology; VB Insight
Ujjwal Dhoot: CMO; FSAstore.com
Talia Wolf: Founder & CEO; Conversioner
Nichole Elizabeth DeMeré: Community Growth for Inbound.org at HubSpot Labs
In an increasingly competitive marketplace, conversion rate optimization (CRO) tools, techniques, and tactics can be the difference between becoming a market leader or an ‘also ran.’
The practice of gaining as much as possible from existing traffic, visits, reads, and views is becoming a serious business, and a raft of tools are carving out their place in the field.
We’ll analyze the top solutions, revealing what techniques CRO practitioners use them for, how they are priced, how satisfied users are with them, how they score for each major feature, and what types of business use each product.
Check out VB Insight to access Stewart's Conversion Rate Optimization report, and to access the latest research on Marketing Technology:
Discover how you can optimize the usage of current resources and plan for future needs.
Operations Managers require a clear view into compute, storage, network and database capacity utilization in complex environments to optimize resource usage. And they need predictive analysis to plan for the future.
Learn how using analytics for capacity optimization can:
• Give you a clear view into your compute, storage, networking and database capacity usage.
• Provide advanced analytics that allow you to optimize current resource usage.
• Perform predictive analysis of future resource saturation to add resources when you need them.
The conversion game has changed: multiple channels, multiple devices, and a realm of customer data have altered the landscape far past conversion optimization. Join Fanplayr and 3Q Digital in a free webinar that will cover how to drive quality traffic to your site and how to shift your strategies to hit today's consumers with the exact right offer at the exact right time. Bring questions!Read more >
Solve complex marketing optimization problems easily.Read more >
Moving to a new service management platform is a big decision and getting the value out of this investment does not come automatically. It takes vision, planning, execution and expertise in how to leverage all the power of the platform to create a dynamic system of engagement, record and insight to begin the transformation to Digital Service Management.
Without these key steps, the business and technology goals of automation, visibility and the consumerization of IT can be lost. Having an experienced partner for this platform can accelerate your time to value by having your partner optimize the platform while you concentrate on running IT like your business and focusing on your customers.
Join us as we discuss with Greg Stevens, Service Delivery Guru at Unisys how to optimize the ServiceNow Enterprise Cloud Platform to create the next generation service desk. We will highlight areas of focus such as creating a well-designed user portal, how to organize the channels of engagement, to practical applications of automation.
Building a culture of optimization from scratch is no easy task, especially in a large Enterprise organization. This presentation aims to walk through best practices for A/B testing, targeted for large organizations who are just getting into the optimization game. Educating teammates, showing & evangelizing big wins, and leading an organization mindset shift are key steps to taking your business to the next level of insights & growth.Read more >
What is Wi-Fi optimization? It delivers increased productivity. It enables streamlined workflow. It results in faster ROI. In other words, it enables you to conduct your business without worrying about your wireless network getting in the way. With wireless networks typically designed with less than 5% the capacity of wired, users have come to expect less when they are connected wirelessly. Wireless optimization ends the era of under-performance — come find out what it’s all about:
- User optimization – simplify and secure the process of onboarding users
- Application optimization – control and prioritize your critical applications
- Device optimization – not every device is the same, so don’t treat them all equally
- Spectrum optimization – ensuring RF is tuned to deliver maximum performance
- Capacity optimization – wireless design to handle future requirements
As the federal government continues the rapid adoption of cloud computing and other major IT megatrends, it’s more critical than ever that government agencies prepare for the bandwidth limitations that come with such endeavors. A recent Meritalk survey of federal network managers found that agencies intending to roll out cloud computing, etc in the next 2 years will face a 79% increase in their network pipe strain. If they don’t prepare well and add significant boost in pipe, 84% of those projects will fail.
As a result, many IT managers are turning to wide area network optimization as a solution and a preventative measure. Riverbed’s world class WAN solutions have helped all cabinet level agencies , branches of the military and the intelligence community accomplish their mission critical objectives.
Join this webcast to learn how Riverbed’s WAN OP Solution, Steelhead, can help accelerate a successful deployment to the cloud.
How good are your current test cases? How much coverage do they provide, and how do you know? And do your testers have the data they need, when they need it?
In this webcast, we will discuss ways to:
•create the optimum set of test cases, by importing requirements and existing tests from HP ALM, turning them into crystal clear requirements using visual flow charts and related tools
•find or synthetically create the right test data, linking them with expected results and directly to each test cases
•automate test execution where tests are automatically updated each time the requirements change, so you can eliminate testing bottlenecks.
Learn how you can optimize your HP ALM investment - with the smallest test cases for maximum coverage, and with the right test data - to get you on your way to a faster, better delivery of high quality applications to market.
You've deployed Hadoop. But now what? Are you spending a lot of time putting out fires on your production cluster? Are you able to identify the root cause of issues? Are your users complaining about jobs running more slowly or experiencing resource contention?
This webcast will talk about the most common challenges for Enterprises running Hadoop in production, and will show you how you can use simple visibility and management tools to get:
– Fine-grained visibility in your production cluster
– Enforced SLA’s and enabled multi-tenancy
– Increased throughput between 30 and 50%