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    • Marketing Optimization Live Demonstration Marketing Optimization Live Demonstration Paul Maiste CEO | President Lityx LLC Recorded: Jun 23 2015 5:00 pm UTC 48 mins
    • Complementing last month's webinar Optimization Explained Simply, we are presenting a Live Demonstration of Marketing Optimization performed on a challenging real marketing problem.  You will see how complicated marketing optimization problems can easily be solved using a non-technical advanced analytic tool.  Go beyond the use of BI tools and modeling and learn how to get even higher performance out of your marketing programs.
      Paul Maiste, Ph.D will explain with an easy to follow example how to determine the optimal marketing mix and show  expected performance and trade-off scenarios.  Paul has over 25 years of experience using data analytics to improve business performance.  Paul is the CEO of Lityx LLC an analytic software and services firm specializing in the use of predictive analytics and marketing optimization.  Paul previously headed up PricewaterhouseCoopers' CRM- focused analytics and data mining practice and has also taught at Johns Hopkins.

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    • Four killer conversion rate optimization musts for 2016 Four killer conversion rate optimization musts for 2016 Stewart Rogers, Director of Marketing Technology, VentureBeat Upcoming: Mar 2 2016 6:00 pm UTC 30 mins
    • Can one word, picture, or extra icon make a difference in a brand's engagement? Quite simply, the answer is yes.

      Every component of a website or mobile app potentially can attract or repel the intended audience. From the headline's wording, color, and font size, to the use of photograph or video, and number of call-to-action buttons, too much or too little of a good thing may counter a brand's intentions.

      Marketers typically measure interactions: The number of times users watch and share a video, download a whitepaper, or tweet a link are only some of the many performance variables. Even when the figures are satisfying, conversion rate optimization asks "what if." By leveraging conversion rate optimization (CRO) tools, brands report tremendous gains in downloads, open rates, and overall engagement.

      Discover how your brand can benefit from CRO by attending this VentureBeat webinar, where the CMO of Columbia Sportswear, Stuart Redsun will join VB Insight's own Stewart Rogers to talk about his experiences and results with conversion rate optimization.

      In this half hour exec roundtable, you'll:

      * Learn best tactics – such as A/B split tests, website heat mapping, mobile, and performance tracking
      * Get a walk through the best and worst tools on the market today based on Stewart Roger's own VB Insight Conversion Optimization report
      * Understand the impact CRO can have on your brand


      * Stewart Rogers, Director of Marketing Technology, VentureBeat
      * Stuart Redsun, CMO, Columbia Sportswear
      * Wendy Schuchart, Moderator, VentureBeat
      More speakers to be announced soon

      To learn more about the conversion optimization report, visit Insight.VentureBeat.com and get the latest research on the marketing technology industry.

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    • App Store Optimization: Money for nothing, and clicks for free App Store Optimization: Money for nothing, and clicks for free Stewart Rogers, Director of Marketing Technology, VentureBeat Upcoming: Feb 18 2016 6:00 pm UTC 60 mins
    • Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns.

      App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads.

      In this webinar, you'll:

      * Learn how to position your app on the top of app store lists
      * Help your customers find your hot mobile properties
      * Gain new methods for generating demand for your mobile content.

      Stewart Rogers, Director of Marketing Technology, VentureBeat
      Amanda Bradford, CEO, The League
      Japheth Dillman, CCO, Yetizen
      Aaron Kardell, CEO, Homespotter
      Wendy Schuchart, Moderator, VentureBeat

      Check out VB Insight to access VB Insight's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

      This editorial Insight webinar is sponsored by NativeX. The sponsor has no input on the report findings or panel discussion.

      Sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals

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    • Conversion Optimization: How to win at performance marketing Conversion Optimization: How to win at performance marketing Stewart Rogers; Director, Marketing Technology VB Insight Recorded: Apr 15 2015 5:00 pm UTC 61 mins
    • Speakers:
      Stewart Rogers: Director of Marketing Technology; VB Insight
      Ujjwal Dhoot: CMO; FSAstore.com
      Talia Wolf: Founder & CEO; Conversioner
      Nichole Elizabeth DeMeré: Community Growth for Inbound.org at HubSpot Labs


      In an increasingly competitive marketplace, conversion rate optimization (CRO) tools, techniques, and tactics can be the difference between becoming a market leader or an ‘also ran.’

      The practice of gaining as much as possible from existing traffic, visits, reads, and views is becoming a serious business, and a raft of tools are carving out their place in the field.

      We’ll analyze the top solutions, revealing what techniques CRO practitioners use them for, how they are priced, how satisfied users are with them, how they score for each major feature, and what types of business use each product.

      Check out VB Insight to access Stewart's Conversion Rate Optimization report, and to access the latest research on Marketing Technology:


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    • Service Desk Optimization for ServiceNow Service Desk Optimization for ServiceNow Andrew Harsch, Global Director and Greg Stevens, Service Delivery Executive, Unisys Recorded: Jun 18 2015 4:00 pm UTC 46 mins
    • Moving to a new service management platform is a big decision and getting the value out of this investment does not come automatically. It takes vision, planning, execution and expertise in how to leverage all the power of the platform to create a dynamic system of engagement, record and insight to begin the transformation to Digital Service Management.

      Without these key steps, the business and technology goals of automation, visibility and the consumerization of IT can be lost. Having an experienced partner for this platform can accelerate your time to value by having your partner optimize the platform while you concentrate on running IT like your business and focusing on your customers.

      Join us as we discuss with Greg Stevens, Service Delivery Guru at Unisys how to optimize the ServiceNow Enterprise Cloud Platform to create the next generation service desk. We will highlight areas of focus such as creating a well-designed user portal, how to organize the channels of engagement, to practical applications of automation.

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    • Wi-Fi Optimization: Don’t Worry About Your Wireless Network Getting in the Way Wi-Fi Optimization: Don’t Worry About Your Wireless Network Getting in the Way Perry Correll, Principle Technologist, Training, Xirrus Recorded: Apr 25 2013 3:00 pm UTC 47 mins
    • What is Wi-Fi optimization? It delivers increased productivity. It enables streamlined workflow. It results in faster ROI. In other words, it enables you to conduct your business without worrying about your wireless network getting in the way. With wireless networks typically designed with less than 5% the capacity of wired, users have come to expect less when they are connected wirelessly. Wireless optimization ends the era of under-performance — come find out what it’s all about:

      - User optimization – simplify and secure the process of onboarding users
      - Application optimization – control and prioritize your critical applications
      - Device optimization – not every device is the same, so don’t treat them all equally
      - Spectrum optimization – ensuring RF is tuned to deliver maximum performance
      - Capacity optimization – wireless design to handle future requirements

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    • WAN Optimization: Every Cloud Needs Some Steel WAN Optimization: Every Cloud Needs Some Steel Sean Applegate, Director of DoD. SEs Recorded: Dec 10 2013 7:00 pm UTC 46 mins
    • As the federal government continues the rapid adoption of cloud computing and other major IT megatrends, it’s more critical than ever that government agencies prepare for the bandwidth limitations that come with such endeavors. A recent Meritalk survey of federal network managers found that agencies intending to roll out cloud computing, etc in the next 2 years will face a 79% increase in their network pipe strain. If they don’t prepare well and add significant boost in pipe, 84% of those projects will fail.

      As a result, many IT managers are turning to wide area network optimization as a solution and a preventative measure. Riverbed’s world class WAN solutions have helped all cabinet level agencies , branches of the military and the intelligence community accomplish their mission critical objectives.

      Join this webcast to learn how Riverbed’s WAN OP Solution, Steelhead, can help accelerate a successful deployment to the cloud.

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    • Test Case Optimization for HP ALM Test Case Optimization for HP ALM Huw Price, Vice President, CA Technologies and Jonathon Wright, Director, Hitachi Consulting Recorded: Oct 8 2015 7:50 pm UTC 49 mins
    • How good are your current test cases? How much coverage do they provide, and how do you know? And do your testers have the data they need, when they need it?

      In this webcast, we will discuss ways to:
      •create the optimum set of test cases, by importing requirements and existing tests from HP ALM, turning them into crystal clear requirements using visual flow charts and related tools
      •find or synthetically create the right test data, linking them with expected results and directly to each test cases
      •automate test execution where tests are automatically updated each time the requirements change, so you can eliminate testing bottlenecks.

      Learn how you can optimize your HP ALM investment - with the smallest test cases for maximum coverage, and with the right test data - to get you on your way to a faster, better delivery of high quality applications to market.

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