All ecommerce marketers should tune in for this webinar about best practices for building PPC campaigns AND building great landing pages (mobile, desktop, and more) to support them. We'll talk about campaign structure, design best practices, and more.Read more >
In this webinar, we will discuss the power of Google Shopping and the huge opportunities that exist when data and expertise from both PPC and SEO are combined. In particular, we’ll focus on:
• The size of the opportunity
• Shopping campaign considerations, tactics & product insight
• The importance of product page SEO health
Most SMB owners, like yourself, understand the importance of getting a 1stpage Google ranking. However, achieving those 1st page SEO rankings is very difficult. Paid Search, often referred to as PPC, or Pay-Per-Click, is one way to beat the Google algorithm that governs what is displayed – and how high – in Google search rankings. Understanding the basics of PPC to increase online visibility and generate leads is crucial for ever SMB owner.
Join this live webinar as Ty Schlegel from Google and Chris Fehrmann from G/O Digital help local businesses navigate Paid Search ads. Walk away from this webinar with actionable intelligence, through a discussion on:
•5 PPC Best Practices
•How to use Google Adwords to increase your rankings
•Understanding Google’s Quality Score and how to maximize it to increase online visibility
•BONUS! Discussion on how to leverage Maps to reach MORE people who are interested in YOUR business
Do you know how your Google PPC campaigns are really performing? For most companies, having a successful Google PPC ad strategy is critical, and that means accurately tracking every Google PPC lead back to the specific keyword, ad, and landing page that drove them.
Google AdWords can help you do this for online conversions like web form downloads, but what happens if the lead picks up the phone and calls you? Google AdWords won't capture that event. It won't tell you what keyword the caller used to find you, or which PPC ad and landing page they saw that made them call. You won't even know the call came from Google.
This session explains the technology marketers are using to track inbound calls back to specific Google keywords, PPC ads, and web pages. It includes information on:
The importance of tracking phone leads from Google PPC
How to accurately measure ROI down to the PPC ad and keyword level
How to include call data in Google AdWords, Google Analytics and Universal Analytics, and bid management software
How tracking calls from Google mobile PPC differs from non-mobile PPC
How to use call data in A/B testing of PPC landing pages
If Google PPC ads are important to your marketing strategy, learn how to get the ROI data you need to optimize performance in this session.
Learn how to expand and build your pay per click (PPC) and search strategy to increase brand engagement and drive sales.
Emily Rucker, Director Search and Social of DWA Media, will share insights from both B2B and B2C programs.
- What digital marketing trends are crucial to optimize search and social marketing?
- What should you consider mobile search?
- How are marketers benchmarking search and social campaigns against those of competitors?
- What should you look for in a paid search account audit?
- What technologies are available for tracking these programs and tying success to revenue?
Improving your Quality Score in Google AdWords can often make substantial savings in your PPC click costs. This webinar will show how B2B businesses can take advantage of the latest features in Google to achieve that goal.Read more >
This webinar will cover:
- Understand the B2B tech environment and target audience
- Examine how to determine budgets, campaign concept and ROI in B2B online services (SAAS and the likes)
- Analyze 2 case studies with different product types and different budgets ($3K a month and $30K a month)
- Discuss the shortcomings and opportunities in this specific environment
- Learn how to pick the low-hanging fruit and identify the most effective immediate action
Apan is the co-founder of Operad - a global search marketing firm located in Israel. He has been a web programmer since 1998, an SEO specialist since 2000 and PPC specialist since 2004.
Jamie Smith, CEO of Strategy Analyzer, LLC. got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. Mr. Smith has over 15 years of Internet Marketing experience and has been quoted in the New York Times, Wall Street Journal and frequently speaks at industry conferences around the world. In 1998, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard, MA.Read more >
Most small business advertisers, at least initially, lose money with PPC advertising. It is deceptively easy to get started with Adwords, but more difficult to make money. This webinar will focus on the areas that will make the difference between losing or making money with adwords:
•Less is More
•Choosing the right keywords
•Monitoring and Editing
oAds aren't showing
With the end-of-year holiday season coming up, retailers are scrambling to get their pay per click (PPC) campaigns in order and launched. But retail isn’t the only industry with peak seasons and advertising ramp ups – many financial service and hospitality companies also have seasonal concerns when planning advertising. This webinar will cover PPC best practices for these three different industries.Read more >
With digital marketing channels and devices multiplying by the quarter, proper attribution has become pivotal to successfully optimized and allocated budgets. Join Ron Fusco, of PPC Associates, and Marin Software's Rebecca Momberg in a 45min. discussion on the tenets of marketing attribution across channels, why marketers need to learn proper attribution, the challenges of attribution, and what the future might look like. Join us and bring questions!Read more >
Olivier Choron, CEO and Founder of purechannelapps explains how with social media amplification could save your business 90% on your PPC budget. By amplifying content through your employees, channel partners and other influencers on social media, you can generate more clicks for less cost when compared with Search Engine Marketing.Read more >
Most SaaS marketers have tried PPC on Google AdWords and other platforms, but while it's easy to get started, it is very hard to scale up PPC and turn it into a major, viable marketing channel:
-- Search volumes are small, fragmented, and focus on general informational queries -> low click volume
-- Complex niche offerings are hard to communicate to a PPC audience -> low conversion
-- Steep learning curve, long process of trial and error -> high risk and acquisition cost
In this session, Gilad David Maayan of Agile SEM shares 5 secrets that will help you overcome these challenges and pull in thousands of SaaS users at reasonable cost. Learn battle-tested best practices based on years of experience marketing SaaS and Cloud brands in the search engines.
Gilad leads online strategy at Agile SEM, a boutique online marketing agency focused on SaaS and technology clients. He has done SEO/SEM, marketing and content for over 100 technology companies including Clicktale, Oracle, Xeround, GigaSpaces, Jfrog and Check Point, and is the winner of 3 international awards for pioneering work on wiki documentation as a marketing tool.
Attribution is a key component to any successful display campaign. This is especially important when dealing with multiple display partners. Before planning your next (or first) campaign, think about how to set yourself up for success. That means thorough planning, proper tracking, and readable results. Pick the best mix of partners that will bring unique reach and ability to hit your goals. Consider using a third party ad server or (if PPC and/or social is already a part of your marketing mix) a cross-channel attribution service to help give credit where credit is due. And most importantly, make sure to monitor results during and after the campaign. How else can you make sure everything is performing well? Good planning and tracking will lead you there. All of this is for naught without good attribution.
Sean Nowlin has worked in the sales and marketing industry since 2000. Before joining PPC Associates in February 2012, he spent three years running display campaigns for Progressive Insurance, a top-10 digital advertiser. Sean’s display expertise consists of managing premium publisher relationships, ad networks, Demand Side Platforms, ad verification, and Online Behavioral Advertising compliance.
Mike founded Optimize as a specialist search engine marketing (SEM) agency in 1999 which provides independent Internet marketing services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation (SEO), Pay per Click (PPC) advertising, web analytics and a range of other paid SEM services such as Trusted Feeds. Clients include companies as diverse as the BBC, Kodak, Monster.co.uk, Nationwide, Parcelforce, the Royal Mail, Toshiba, Yell.com and many other small and medium sized businesses. Prior to Optimize he worked for over 15 years in technical and marketing roles.Read more >