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    • Personal Branding in Business
      Personal Branding in Business Charly Lester, Co-Founder, A League of Her Own Recorded: May 3 2018 1:00 pm UTC 48 mins
    • In this webinar you will learn the important role of personal branding and brand stories in 2018, and explore the various ways you can easily improve your own personal branding, for the good of your own business.

      Together with co-founder Caroline Brealey, Charly launched ‘A League of Her Own‘ – an online community and learning space for female entrepreneurs.

      Every month the pair create training modules on key areas of business – covering everything from registering your company, to getting investment and doing your own PR. The League is a members club, where women can access interviews with top experts, training videos, FAQ sheets, live Q&As and business templates.

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    • Personal Branding for Women in Tech
      Personal Branding for Women in Tech Jennifer Riggins, the eBranding Ninja Recorded: Mar 8 2017 5:00 pm UTC 44 mins
    • How to keep that Imposter Syndrome at bay.

      We are more likely to work harder than our male counterparts and yet we're less likely to believe in our capability for success. This presentation looks to help everyone in tech overcome her or his Imposter Syndrome, empowering you with tricks that can help position you for the right jobs, roles and collaborators in just 15 minutes a day. This will include presenting yourself online in the most favourable (and Googleable) light including branding, image, and social media networks like Twitter and LinkedIn.

      After this webinar, you can continue the conversation and branding exploration via #InternationalWomensDay and @BrightTalk

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    • Selling Your Special Sauce
      Selling Your Special Sauce Scarlet Batchelor | Founder and CEO Upcoming: Jun 12 2018 4:00 pm UTC 45 mins
    • We all have strengths and qualities that make us unique. But in the hustle and bustle of life, and deliverables, and obligations, it’s easy to let our focus on that “special sauce” fall by the wayside.

      In this seminar we’ll isolate ways to identify what you uniquely bring to the table, Scarlet will share some personal stories that have been turning points in making her own career more authentic and therefore successful, and we’ll talk through techniques to stay mindful of these strengths when things get busy. By honoring what makes each of us so great it is possible to drive more career satisfaction, success and… have some fun along the way!

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    • A Google Guy on Modern SEO
      A Google Guy on Modern SEO Michael Peggs, Chief Branding Officer, MichaelPeggs.com Recorded: May 19 2015 2:00 pm UTC 49 mins
    • SEO has changed. It's less technical and much closer related to marketing - Content Marketing, in particular. The websites that win create compelling content with their audience in mind. Join us as we explore the evolution of SEO and the critical role content plays in search engine rankings.

      Michael Peggs is the founder of Marccx Media, a content marketing agency where content attracts clients. Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships. He is also a blogger and podcaster, hosting the iTunes Top 10 New & Noteworthy podcast You University - The Personal Branding Podcast.

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    • The Mechanics of Your Personal Brand
      The Mechanics of Your Personal Brand Laura Lowell Recorded: Jan 31 2012 6:00 pm UTC 28 mins
    • Do you need a tagline? What about a new logo? Photos or illustrations? Building a brand isn't as easy as it looks. A well designed brand is like a well designed car – lovely to look at, lots of power, and can really take you places. The power of a brand is based on how well it can convince people to buy your stuff. There are countless definitions of what a brand is, and regardless of your definition, if the brand doesn’t help you sell more stuff then it isn’t doing its job. All brands are built with three essential elements: Personality, Message and Identity. Join Laura Lowell as she discusses the specific elements required to develop and communicate your personal brand - Personality, Message and Identity.

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    • Why Brand Experience is the Key to Winning Over HNW Investors
      Why Brand Experience is the Key to Winning Over HNW Investors April Rudin, Liz Fritz Recorded: Mar 27 2018 6:00 pm UTC 61 mins
    • In today’s environment, it's no longer enough to take a passive stance toward managing your brand. Firms that play defense with their brands are ill-prepared to win the war for AUM. Wealth management firms need to think about their brands as strategic assets and a means to achieve a competitive advantage. How your clients engage with your brand – and products - is the most powerful way to distinguish your service offering, and ultimately, attract new clients.

      In this webinar, we’ll discuss various strategies and tools with which to manage, strengthen, and market your brand.

      Join April Rudin, and Liz Fritz for a discussion on:


      - Creating and maintaining a positive presence on major social networks such as LinkedIn and Twitter
      - Leveraging traditional press and other third-party influencers to reinforce your brand’s strengths
      - Listening and responding positively and appreciatively to client feedback
      - Identifying strategies for building strong and meaningful relationships with brand ambassadors
      - Creating a customer-centric environment that can lead to long-term success
      - Leveraging firm brand to build personal brands

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    • Your Personal Brand:  What it is and how to get one that works
      Your Personal Brand: What it is and how to get one that works Laura Lowell Recorded: Sep 27 2011 4:00 pm UTC 44 mins
    • For most consultants and coaches, your brand is being created with and without you. You need to give people something positive to associate with you and your brand. The hardest part of branding is getting the word out - making sure you are being heard. Social media offers you a vehicle to communicate your personal brand to your audience - if you know how to do it right.

      In this webcast, learn how to define your brand purpose and clearly communicate it via the appropriate social media outlets. We'll look at what matters to your customers, which platforms they use and how you can use that information to your advantage.

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    • Social Sell Yourself: Leveraging LinkedIn to Build a Thought Leader Brand
      Social Sell Yourself: Leveraging LinkedIn to Build a Thought Leader Brand Amanda Healy, Senior Marketing Manager, TIBCO Upcoming: May 22 2018 6:00 pm UTC 60 mins
    • Do you have a LinkedIn profile simply because you feel you ought to? Or, have you been meaning to set one up, but don’t know where to start? Chances are, even more advanced users of LinkedIn are not maximizing the platform to its fullest. With careful curation, it can be one of the most powerful tools in your arsenal, enabling new opportunities, driving new business and partnerships, and giving you the power you to position yourself as a thought leader in your space. In this workshop, LinkedIn novices and vets alike will learn quick wins and ninja tricks to get LinkedIn to do the heavy lifting. Hear how to increase your profile strength, strategically grow your network, boost your search value, and much more. Discover how investing less than an hour per week can pay big dividends in achieving your personal and professional aspirations.

      About the presenter:
      Amanda Healy is an award-winning marketing demand generation leader, national speaker and keynote, and social media advocate. She currently works as a Senior Marketing Manager at TIBCO Software, driving global campaigns for the company’s enterprise integration and cloud solutions. She has trained world-class teams ranging from startups to Fortune 500 companies to leverage social media, and has spoken at industry-leading conferences including the Massachusetts Conference for Women, the Women In Technology International Summit, Microsoft Envision, Social Tools Summit, Watermark’s Lead On Conference for Women, and many more. Profiled by the Washington Post, interviewed by WBZ, lauded as “Social Genius” by the Boston Social Tools Summit, and named to BostonSpeak’s “24 Experts On How to Become a Great Public Speaker” list, Amanda is one to watch.

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    • Building Your Brand Through LinkedIn
      Building Your Brand Through LinkedIn Viveka von Rosen, International LinkedIn Expert Recorded: May 24 2017 5:00 pm UTC 64 mins
    • In the current digital era, today’s top-performing professional women utilize the benefits of social media to help achieve their goals.

      LinkedIn, the world’s largest professional online network, has more than 500 million members in over 200 countries and territories.

      When you join LinkedIn, you’re not just joining a social network; you’re joining a community of sophisticated professionals simultaneously providing value and seeking news and innovations.

      Whether you want to develop your corporate career or launch, build, and promote your own business, your LinkedIn profile is crucial to building your own personal brand, making yourself contactable, and showing yourself in the best possible light.

      In this webinar, you will gain must-know tips and advice to help make your LinkedIn profile stand out, attract future connections, and help grow your influence on LinkedIn.

      You will learn:

      •Why your LinkedIn profile matters to your personal and professional brands;
      •Best practices to help build your personal and professional brands and effectively boost your LinkedIn profile;
      •Top tips and quick wins for optimizing your profile to attract more prospects and make your profile stand out from the crowd;
      •What content to include in your profile and what to leave out;
      •The right way to reach out to fellow professionals on LinkedIn; and
      •How to use LinkedIn to bring your brand to life and make a positive, long-lasting impression.

      Viveka von Rosen is known internationally as the LinkedIn Expert. She is the author of several published best sellers and a regular source on LinkedIn for prestigious news outlets such as Forbes, Money Magazine, Fast Company, Mashable.com, Ragan.com, SocialMediaExaminer.com and CNN.

      View her profile at https://www.linkedin.com/in/linkedinexpert/

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    • Building your personal brand: Making your online presence work for you
      Building your personal brand: Making your online presence work for you Betsy Yohai, Direct Placement Manager at Adecco Staffing Recorded: Mar 27 2013 6:00 pm UTC 48 mins
    • When it comes to a job search, making a good first impression is imperative. However, even before you click “send” on a resume or step foot in an interview room, your presence online has already made an impression on potential employers.

      In our upcoming webinar we'll explain how to make the right impression online and help you build a winning personal brand. We’ll provide tips for using social media to make your brand say all the right things – and none of the wrong things – about you, your skills and your potential for getting hired.
      Topics we cover include:
      • The dos and don’ts of building a personal brand
      • The importance of establishing and maintaining your personal brand in today’s Internet-driven job market
      • Managing your online persona so that you are able to make a positive impression on employers
      • Ways to use your LinkedIn profile and other social media to ensure a professional online presence

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    • Entrepreneurial Steps to Success and Facing Challenges
      Entrepreneurial Steps to Success and Facing Challenges Melissa Clark, Owner of The She Shift Recorded: Feb 14 2018 11:00 pm UTC 61 mins
    • The road to success for any entrepreneur comes with a host of challenges. Many of these challenges are rewarding in their own right, but are challenges nonetheless.

      From trying to establish a brand and stay ahead of the competition to keeping your business profitable are all real life challenges, no matter how many years you’ve been in business.

      As an entrepreneur, Melissa Clark, Owner of The She Shift, has experienced the ups and downs of starting a business.

      In this webinar, Melissa will discuss the steps to take to ensure success and will share some of the successes and challenges that she has personally experienced.

      For anyone starting out on the entrepreneurial journey, this session will help to answer many of the questions Entrepreneurs face. Melissa will help you to understand that you’re not the first to struggle, and will uncover some of the excellent resources available to help you overcome the challenges, and get set to reap the rewards that come with building your own successful business.

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    • Marketing your Business Online
      Marketing your Business Online Danielle Tenconi, Brand Marketing Expert Recorded: Nov 15 2017 3:00 pm UTC 61 mins
    • Whether you are an experienced business owner or just starting out in your venture, the importance of getting your marketing right is crucial. You must ensure that you get your product or service in front of the right people, generate enthusiasm to encourage customers to buy, and build loyalty to keep your clients coming back for repeat business.

      In this digital world, it’s all about ensuring you truly understand who your ideal customer is and how to take them on a journey with your business. This session will help owners of new and growing businesses who are looking to maximize their Online Marketing.

      During this session you will learn;
      • How to identify the right people to target
      • Tips and tools on consumer understanding from big global brands
      • Understand how to better connect with your target people
      • How to convert visibility into paying customers

      About the Speaker:
      Danielle Tenconi helps businesses up-level their marketing and expand their businesses through marketing skill building. She’s passionate about helping service based businesses make an impact through profit and purpose.

      Over the past 15 years Danielle has had the pleasure of working with big brands all around the world, including Axe, Moet, Energizer and many more! The main thing she has learnt from big brand marketing is the importance of simple, focused strategies that have a big impact. It’s this experience and know-how that Danielle brings to business owners, like you.

      Danielle is a Brit, currently living in Korea with her Military hubby and two young kiddos. Due to their ever changing lifestyle, over 8 years ago, she created a location-independent business that allows her to the mom, wife and business owner that she wants to be. Danielle knows what it’s like to run your own business and the impact that focused, strategic marketing can provide – it seriously is a game changer!!

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    • The 3 Pillars of Social Selling. Part 1: Becoming The Brand & Selling You
      The 3 Pillars of Social Selling. Part 1: Becoming The Brand & Selling You Daniel Disney Recorded: Oct 24 2017 10:00 am UTC 54 mins
    • This 3 part webinar series will give show you the 3 key pillars to achieving social success in sales. Learn how to create the ultimate profile, build a winning personal brand, create great and consistent content and build a winning strategy. The final session will be packed with the best industry tips and tricks to make social work for you.

      Part 1 - Becoming The Brand & Selling YOU

      You're not just selling your product anymore, you're selling YOU. More and more of your prospects are looking at your social media profiles and this will influence buying decisions. Find out the best personal branding tips and how to build a profile that will generate opportunities, not scare them away.

      Read more >
    • Advanced CV Writing for NEDs, Interims & Consultants
      Advanced CV Writing for NEDs, Interims & Consultants Matt Craven Recorded: Feb 21 2017 7:15 pm UTC 75 mins
    • Does your CV follow the ‘business case’ or ‘case study portfolio’ framework?

      Does it pass the ‘Evidence’ test?

      Is your CV optimised for both humans and machines (ATS’)?


      If you have answered ‘no’ to any of these questions then spending just one-hour of your life attending this live session will significantly improve your career in 2017.

      Due to the success of the recent Personal Branding webinar, The CV & Interview Advisors are back with a focused session on how to write an effective CV and Exec Bio for the Executive, NED and Consultancy market. This 60 minute webinar discusses the latest thinking around personal branding and how that relates to your CV and Executive Biography. These webinars are aimed at senior professionals and executives in both the interim and executive job market and will give you an in depth guide to creating hard-hitting and effective personal marketing collateral.

      In this fast-paced and engaging webinar, we will cover:

      -The emergence of personal branding & the requirements of the 2017 exec job market.
      -CV formats: the chrono CV, the case study portfolio and one-page executive bios.
      -How to transform your CV into a powerful business case using marketing techniques.
      -Who needs an executive biography and why?! What information belongs in this one-pager.
      -How to create a CV that works for both recruitment software and decision makers.
      -How to use elevator pitches, value propositions and case studies to turbo-charge success.

      Read more >
    • Build Your Brand by Telling Your Story: The Art of Self-Promotion
      Build Your Brand by Telling Your Story: The Art of Self-Promotion Debby Stone, CEO of Novateur Partners Recorded: Nov 15 2017 8:00 pm UTC 62 mins
    • Do you feel uncomfortable talking about what you do? Do you wonder how you can let others know about your accomplishments without appearing arrogant? If so, this webinar is for you.

      Presented by Debby Stone, JD, CPCC, PCC and based upon the tools and concepts from Debby’s book, The Art of Self-Promotion: Tell Your Story, Transform Your Career, this webinar will show you how to;
      • Adopt a more empowering mindset about telling your story,
      • Unearth the key components of a masterful self-promotion story,
      • Develop practical strategies for implementing the art of self-promotion in the context of building your brand, and
      • Become a more confident, graceful and authentic self-promoter.

      Regardless of whether you are starting a business, moving your existing business forward or seeking to further advance in your career, you will learn the secrets to transforming your professional path by telling your unique story.

      About the Speaker:
      Debby Stone is a speaker, author and executive coach. Her book, The Art of Self-Promotion: Tell Your Story, Transform Your Career has been hailed as “immensely practical” and “the perfect how-to guide” for professionals. Debby has presented programs at corporations, law firms, business associations, educational conferences and universities. Her speeches and workshops are described as practical, powerful and engaging. Debby is the CEO of Novateur Partners, an executive coaching and leadership development consultancy serving lawyers, entrepreneurs, corporate leaders and the organizations in which they work. Novateur is known for combining extensive real-world experience with entrepreneurial creativity to assist its clients in developing practical strategies for success. Prior to embarking on her coaching and speaking career in 2002, Debby practiced corporate law for over a decade. She has also worked as a management consultant at Bain & Company. Debby holds both an undergraduate and law degree from Duke University.

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    • Advanced CV Writing for Financial Directors
      Advanced CV Writing for Financial Directors Matt Craven Recorded: Feb 22 2017 7:00 pm UTC 86 mins
    • Advanced CV Writing for FDs / CFOs – what skills should an FD be promoting in the 2017 senior job market.

      Do you know what recruiters & senior decision makers see as the current ‘hot skills’ for FDs?

      Does your CV pass the ‘Evidence’ test?

      Is your CV optimised for both humans and machines (ATS’)?

      If you have answered no to any of these questions then spending just one-hour of your life attending this live session will significantly improve your career in 2017.

      Due to the success of the recent Personal Branding webinar, The CV & Interview Advisors are back with a focused session on how to write an effective CV and Exec Bio for the Senior Finance market. This 60 minute webinar discusses the latest thinking around personal branding and how that relates to your CV and Executive Biography.

      In addition, we have commandeered a Director of one of the UK’s leading senior finance recruitment businesses as a guest presenter to give a recruiters view on the FD market. Patrick will be talking about why some candidate’s CVs hit the mark and some don’t and the skills that an FD must present in the 2017 job market.

      In this fast-paced and engaging webinar, we will cover:

      -The emergence of personal branding & the requirements of the 2017 exec job market.
      -CV formats: the chrono CV, the case study portfolio and one-page executive bios.
      -What skills you should be pushing and how strategic or tactical focussed your CV should be.
      -Who needs an executive biography and why?! What information belongs in this one-pager.
      -How to create a CV that works for both recruitment software and decision makers.
      -How to use elevator pitches, value propositions and case studies to turbo-charge success.

      Read more >
    • Driving NED & Consultancy opportunities through your online profile / social med
      Driving NED & Consultancy opportunities through your online profile / social med Matt Craven Recorded: Mar 28 2017 12:00 pm UTC 94 mins
    • Driving NED & Consultancy opportunities through your online profile / social media presence including how to make sure your CV, Exec Bio, and online profiles all work together and deliver a consistent message to your market place.


      This webinar will discuss the latest thinking around personal branding and self-promotion and the one-hour webinar will significantly improve your self-marketing collateral to secure more NED, Advisory, Interim or Consultancy roles. These webinars are aimed at senior professionals and executives and are much more than a top 10 tips session – they have been described as “outstanding” and “truly inspirational”.

      In this fast-paced and engaging webinar you will learn:

      How to write an effective online profile

      An introduction into creating a thought-leadership strategy

      How to market non-core service offerings to the NED market

      The science & psychology of Personal Branding

      How to use case studies to turbo charge your self-marketing

      How to use networking to raise your profile and attract the right people

      Read more >
    • Driving senior finance opportunities through your online profile / social media
      Driving senior finance opportunities through your online profile / social media Matt Craven Recorded: Mar 29 2017 12:00 pm UTC 80 mins
    • Latest free webinar, 'Driving senior finance opportunities through your online profile', is brought to you by The CV & Interview Advisors. 

      The webinar includes how to make sure your CV, Exec Bio, and online profiles all work together and deliver a consistent message to your market place.

      We will discuss the latest thinking around personal branding and self-promotion and the one-hour webinar will significantly improve your self-marketing collateral to secure senior Finance roles, whether they be permanent,  non-executive director, advisory, interim or consultancy based. These webinars are aimed at senior professionals and executives and are much more than a top 10 tips session.

      In this fast-paced and engaging webinar you will learn: 

      -How to write an effective online profile which dovetails with your CV

      -An introduction into creating a thought-leadership strategy

      -The science & psychology of Personal Branding 

      -How to use case studies to turbo charge your self-marketing 

      -How to use networking to raise your profile and attract the right people 

      Read more >
    • The Definitive Guide To Self Marketing- 'How to develop 'Brand You''
      The Definitive Guide To Self Marketing- 'How to develop 'Brand You'' Matt Craven Recorded: Jan 18 2017 7:15 pm UTC 83 mins
    • Access The CV & Interview Advisors free webinar ‘How to develop brand you’ to improve your self-marketing collateral and secure more finance director roles.

      This 60 minute webinar discusses the latest thinking around personal branding and self-promotion, and how to improve your CV, profile, director bio, networking, interview skills and client pitches. These webinars are aimed at senior professionals and directors in both the interim and executive job market and give you an in depth guide to personal marketing.

      In this fast-paced and engaging webinar you will learn:

      ●How to transform your CV into a powerful business case
      ●Who needs a director biography and why
      ●How to use marketing principles to improve your CV and LinkedIn profile
      ●The science and psychology of personal branding
      ●How to use case studies to turbo-charge your self-marketing
      ●How to use networking to raise your profile and attract the right people
      ●How to use advanced communication frameworks to nail interviews and client pitches

      Read more >