What is personal branding? What you are projecting to the world online and off -- and what people are saying about you. How do you maintain your authentic self and be someone easily found and regarded as a (very hire-able) thought leader in your field? That's what today's conversation is about, talking to five women who have built their own businesses (and brands!) around some aspect of personal branding and personal growth.
Who should attend? This is a no-brainer for anyone really because we are all looking to improve how our work is perceived and how we can convert that perception into more work and better networking.
Who is grabbing a cuppa and having a conversation around personal branding — that is geared towards women but could benefit men too? This episode features the following branding goddesses:
- Diana Berryman on social media and content marketing
- Remi Erogbogbo on style and beauty, finding the right color to wear for your next important interview or meeting
- Vibeke Foss on her niche building websites for female entrepreneurs
- Sophie Russell-Ross on how to create your own website and build a freelance brand
And all of these amazing women on growing a business, building a niche, and promoting yourself as a brand, online and off!
In this webinar you will learn the important role of personal branding and brand stories in 2018, and explore the various ways you can easily improve your own personal branding, for the good of your own business.
Together with co-founder Caroline Brealey, Charly launched ‘A League of Her Own‘ – an online community and learning space for female entrepreneurs.
Every month the pair create training modules on key areas of business – covering everything from registering your company, to getting investment and doing your own PR. The League is a members club, where women can access interviews with top experts, training videos, FAQ sheets, live Q&As and business templates.
Attendees will learn the top proven techniques required to help them develop and implement a true branding strategy to help propel them to their next level of success. This webinar is beneficial to both career-focused individuals and entrepreneurs.Read more >
This webinar is geared for those who are assessing their career options after a career break.
Whether you have taken time off to stay home with young children; to care for a sick parent; or to reassess your career plans, this session will provide a road map to define your values, goals and priorities, arm yourself with information, and chart your path to the job you want.
Leading Career Management Coach (CCMC) and Personal Branding Strategist, Pamela Weinberg, will help you to understand current job trends, networking strategies, resources for career research and social media job search strategies.
We are who the internet says we are. Prospective customers check us out online. Will they see potential value in engaging with us?
This webinar will address how the personal brand of each sales team member must project a ‘unique promise of value’ that will entice a customer to engage.
How to keep that Imposter Syndrome at bay.
We are more likely to work harder than our male counterparts and yet we're less likely to believe in our capability for success. This presentation looks to help everyone in tech overcome her or his Imposter Syndrome, empowering you with tricks that can help position you for the right jobs, roles and collaborators in just 15 minutes a day. This will include presenting yourself online in the most favourable (and Googleable) light including branding, image, and social media networks like Twitter and LinkedIn.
After this webinar, you can continue the conversation and branding exploration via #InternationalWomensDay and @BrightTalk
In this workshop you will learn:
The 4 key components of a meaningful life
The most common fears that hold us back from feeling fulfilled
How to get out of your own way
How to set goals that help you move forward towards the life you desire
Tara Rae Bradford is a Personal Change Management Expert, Social Scientist, Success Coach and Keynote Speaker. Tara’s International Coaching Practice focuses on helping individuals feel more understood in their personal and professional relationships. She is also the Creator of Imposter to Influencer, a program that helps small business owners become their own publicists by learning how to build meaningful relationships with the media. She incorporates her background in cognitive neuroscience, biochemistry, positive psychology principles, neurolinguistics, hypnotherapy, and emotional intelligence into her work. She has been featured in Forbes, HuffPost, Thrive Global, Bustle and more! For more information please visit: www.tararaebradford.com
Allison Maslan shows you how creating just one powerful business relationship can tip the scales in your favor.
Developing a healthy network of strategic business relationships is key to growth.
During this free, on-demand webinar Allison Maslan, #1 bestselling author and CEO of a global business mentoring company, will teach you how to:
•Honor the "relationship-building code"
•Upgrade your personal brand
•Make new connections on a daily basis
•Accelerate your business growth
We all have strengths and qualities that make us unique. But in the hustle and bustle of life, and deliverables, and obligations, it’s easy to let our focus on that “special sauce” fall by the wayside.
In this seminar we’ll isolate ways to identify what you uniquely bring to the table, Scarlet will share some personal stories that have been turning points in making her own career more authentic and therefore successful, and we’ll talk through techniques to stay mindful of these strengths when things get busy. By honoring what makes each of us so great it is possible to drive more career satisfaction, success and… have some fun along the way!
We live in a world of information overload -- how do you get your community/consumer/audience to pay attention and buy into your big ideas? In this webinar, we'll discuss how to create stories with emotional depth and value to capture attention and move people to action.
-what the soul of your idea is and why it's critical for building connection with your audience
-what personal experiences best communicate your idea and what tactics to use to create powerful stories around them
-the one key thing you must do to gain attention and engagement with your audience
About the speaker:
Christina Blacken is a strategist, performer, storyteller and founder of TheNewQuo.com, a platform + consultancy that helps people and organizations transform the soul of their ideas into powerful stories that cause change and move people to action. Throughout her career she's leveraged the power of stories for changing behavior and influencing action, including motivating 300k young people to volunteer on social issues through cause marketing projects she worked on, to securing 3.8M in profits for a variety of companies she's worked for while building stories that connected them to the communities they care about.
Having a consistent tone of voice for your business doesn’t only make your brand more engaging, it will also help you with your marketing - from the type of posts that will go down well to what language to use on your website.
Cara Bendon is a brand consultant with 10 years experience during which she has worked across over 40 different brands, ranging from startups to household names. In this webinar she will guide you through how to identify an authentic tone of voice for your business, and how to put it into action.
Expect to come away with a defined tone of voice for your brand - notepads at the ready!
SEO has changed. It's less technical and much closer related to marketing - Content Marketing, in particular. The websites that win create compelling content with their audience in mind. Join us as we explore the evolution of SEO and the critical role content plays in search engine rankings.
Michael Peggs is the founder of Marccx Media, a content marketing agency where content attracts clients. Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships. He is also a blogger and podcaster, hosting the iTunes Top 10 New & Noteworthy podcast You University - The Personal Branding Podcast.
Do you need a tagline? What about a new logo? Photos or illustrations? Building a brand isn't as easy as it looks. A well designed brand is like a well designed car – lovely to look at, lots of power, and can really take you places. The power of a brand is based on how well it can convince people to buy your stuff. There are countless definitions of what a brand is, and regardless of your definition, if the brand doesn’t help you sell more stuff then it isn’t doing its job. All brands are built with three essential elements: Personality, Message and Identity. Join Laura Lowell as she discusses the specific elements required to develop and communicate your personal brand - Personality, Message and Identity.Read more >
In today’s environment, it's no longer enough to take a passive stance toward managing your brand. Firms that play defense with their brands are ill-prepared to win the war for AUM. Wealth management firms need to think about their brands as strategic assets and a means to achieve a competitive advantage. How your clients engage with your brand – and products - is the most powerful way to distinguish your service offering, and ultimately, attract new clients.
In this webinar, we’ll discuss various strategies and tools with which to manage, strengthen, and market your brand.
Join April Rudin, and Liz Fritz for a discussion on:
- Creating and maintaining a positive presence on major social networks such as LinkedIn and Twitter
- Leveraging traditional press and other third-party influencers to reinforce your brand’s strengths
- Listening and responding positively and appreciatively to client feedback
- Identifying strategies for building strong and meaningful relationships with brand ambassadors
- Creating a customer-centric environment that can lead to long-term success
- Leveraging firm brand to build personal brands
For most consultants and coaches, your brand is being created with and without you. You need to give people something positive to associate with you and your brand. The hardest part of branding is getting the word out - making sure you are being heard. Social media offers you a vehicle to communicate your personal brand to your audience - if you know how to do it right.
In this webcast, learn how to define your brand purpose and clearly communicate it via the appropriate social media outlets. We'll look at what matters to your customers, which platforms they use and how you can use that information to your advantage.
Do you have a LinkedIn profile simply because you feel you ought to? Or, have you been meaning to set one up, but don’t know where to start? Chances are, even more advanced users of LinkedIn are not maximizing the platform to its fullest. With careful curation, it can be one of the most powerful tools in your arsenal, enabling new opportunities, driving new business and partnerships, and giving you the power to position yourself as a thought leader in your space. In this workshop, LinkedIn novices and vets alike will learn quick wins and ninja tricks to get LinkedIn to do the heavy lifting. Hear how to increase your profile strength, strategically grow your network, boost your search value, and much more. Discover how investing less than an hour per week can pay big dividends in achieving your personal and professional aspirations.
About the presenter:
Amanda Healy is an award-winning marketing demand generation leader, national speaker and keynote, and social media advocate. She currently works as a Senior Marketing Manager at TIBCO Software, driving global campaigns for the company’s enterprise integration and cloud solutions. She has trained world-class teams ranging from startups to Fortune 500 companies to leverage social media, and has spoken at industry-leading conferences including the Massachusetts Conference for Women, the Women In Technology International Summit, Microsoft Envision, Social Tools Summit, Watermark’s Lead On Conference for Women, and many more. Profiled by the Washington Post, interviewed by WBZ, lauded as “Social Genius” by the Boston Social Tools Summit, and named to BostonSpeak’s “24 Experts On How to Become a Great Public Speaker” list, Amanda is one to watch.
IAW has partnered with Laurel Road to provide our members with discounted interest rates on your student loans.
During this interactive think session, Laurel Road provide an overview of the new benefit and how you can utilize it to lock in a lower interest rate amidst a rising interest rate environment. The following topics will be covered:
- How do rising interest rates in the economy impact me?
- Is there any way to lock in a rate now before they increase any more?
- Is income driven repayment and/or loan forgiveness right for me?
- How will the proposed legislative changes to federal repayment programs affect me?
- What is student loan refinancing, and am I eligible?
- What are the considerations surrounding the decision of whether to refinance vs. pursue loan forgiveness?
This will be an interactive session with time for Q&A so please submit your questions.
In the current digital era, today’s top-performing professional women utilize the benefits of social media to help achieve their goals.
LinkedIn, the world’s largest professional online network, has more than 500 million members in over 200 countries and territories.
When you join LinkedIn, you’re not just joining a social network; you’re joining a community of sophisticated professionals simultaneously providing value and seeking news and innovations.
Whether you want to develop your corporate career or launch, build, and promote your own business, your LinkedIn profile is crucial to building your own personal brand, making yourself contactable, and showing yourself in the best possible light.
In this webinar, you will gain must-know tips and advice to help make your LinkedIn profile stand out, attract future connections, and help grow your influence on LinkedIn.
You will learn:
•Why your LinkedIn profile matters to your personal and professional brands;
•Best practices to help build your personal and professional brands and effectively boost your LinkedIn profile;
•Top tips and quick wins for optimizing your profile to attract more prospects and make your profile stand out from the crowd;
•What content to include in your profile and what to leave out;
•The right way to reach out to fellow professionals on LinkedIn; and
•How to use LinkedIn to bring your brand to life and make a positive, long-lasting impression.
Viveka von Rosen is known internationally as the LinkedIn Expert. She is the author of several published best sellers and a regular source on LinkedIn for prestigious news outlets such as Forbes, Money Magazine, Fast Company, Mashable.com, Ragan.com, SocialMediaExaminer.com and CNN.
View her profile at https://www.linkedin.com/in/linkedinexpert/
When it comes to a job search, making a good first impression is imperative. However, even before you click “send” on a resume or step foot in an interview room, your presence online has already made an impression on potential employers.
In our upcoming webinar we'll explain how to make the right impression online and help you build a winning personal brand. We’ll provide tips for using social media to make your brand say all the right things – and none of the wrong things – about you, your skills and your potential for getting hired.
Topics we cover include:
• The dos and don’ts of building a personal brand
• The importance of establishing and maintaining your personal brand in today’s Internet-driven job market
• Managing your online persona so that you are able to make a positive impression on employers
• Ways to use your LinkedIn profile and other social media to ensure a professional online presence
The road to success for any entrepreneur comes with a host of challenges. Many of these challenges are rewarding in their own right, but are challenges nonetheless.
From trying to establish a brand and stay ahead of the competition to keeping your business profitable are all real life challenges, no matter how many years you’ve been in business.
As an entrepreneur, Melissa Clark, Owner of The She Shift, has experienced the ups and downs of starting a business.
In this webinar, Melissa will discuss the steps to take to ensure success and will share some of the successes and challenges that she has personally experienced.
For anyone starting out on the entrepreneurial journey, this session will help to answer many of the questions Entrepreneurs face. Melissa will help you to understand that you’re not the first to struggle, and will uncover some of the excellent resources available to help you overcome the challenges, and get set to reap the rewards that come with building your own successful business.
Whether you are an experienced business owner or just starting out in your venture, the importance of getting your marketing right is crucial. You must ensure that you get your product or service in front of the right people, generate enthusiasm to encourage customers to buy, and build loyalty to keep your clients coming back for repeat business.
In this digital world, it’s all about ensuring you truly understand who your ideal customer is and how to take them on a journey with your business. This session will help owners of new and growing businesses who are looking to maximize their Online Marketing.
During this session you will learn;
• How to identify the right people to target
• Tips and tools on consumer understanding from big global brands
• Understand how to better connect with your target people
• How to convert visibility into paying customers
About the Speaker:
Danielle Tenconi helps businesses up-level their marketing and expand their businesses through marketing skill building. She’s passionate about helping service based businesses make an impact through profit and purpose.
Over the past 15 years Danielle has had the pleasure of working with big brands all around the world, including Axe, Moet, Energizer and many more! The main thing she has learnt from big brand marketing is the importance of simple, focused strategies that have a big impact. It’s this experience and know-how that Danielle brings to business owners, like you.
Danielle is a Brit, currently living in Korea with her Military hubby and two young kiddos. Due to their ever changing lifestyle, over 8 years ago, she created a location-independent business that allows her to the mom, wife and business owner that she wants to be. Danielle knows what it’s like to run your own business and the impact that focused, strategic marketing can provide – it seriously is a game changer!!
This 3-part webinar series will give show you the 3 key pillars to achieving social success in sales
-Learn how to create the ultimate social profile
-Build a winning personal brand
-Create great and consistent content and build a winning strategy
Reason to Attend:
-You're not just selling your product anymore, you're selling YOU.
-More of your prospects are looking at your social media profiles
-Influence buying decisions.
-Find out the best personal branding tips and how to build a profile
-Generate opportunities without scaring them away.
The final session will be packed with the best industry tips and tricks to make social work for you.