Most B2B organizations now use an ROI calculator (or three) to help their prospects quantify value and make a decision. Unfortunately, in too many cases, your ROI calculator isn't getting used by the sales team, and in some cases, it actually confuses the prospect more than it helps.
In this important webinar, we'll dive into a series of specific, proven reasons why ROI calculators haven’t been working. More important, we’ll discuss pragmatic and actionable ways to leverage your existing ROI calculator investments to start driving improved prospect conversions.
Done successfully, this can lead directly to shorter sales cycles, fewer deals lost to “No Decision,” bigger deals, and more consistent renewals.
In this webinar, you will learn:
-Why collaborating with clients around “value” is more important now than ever before
-The key reasons prospects get turned off by traditional ROI calculators
-The primary reasons your sales team ignores these tools today
-Five components of best-in-class “value applications” that get used…and make a difference
-Strategies to drive adoption, including seamless CRM integration
-Specific next steps to improve your execution & results immediately
In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy.
In order for B2B marketers to reap the benefits of events, they need to adapt a new mindset that incorporates engagement into their overall event strategy. With this approach, they'll be able to continue to foster the sense of community that is built at events and meet their marketing goals.
Join Justin Gonzalez, Senior Marketing Manager at DoubleDutch, and Hana Abaza, VP Marketing at Uberflip, for a webinar that will provide expert insight on how engagement is a key piece to increasing your ROI at B2B marketing events.
How to define your event marketing goals and measure progress
How to reimagine your event experience to engage attendees
How to demonstrate the value of events to your leadership team
Many marketers are still playing “Where’s Waldo” when it comes to measuring the real ROI of content. That’s because they start thinking about it too late in the process. Join Marketo’s Heidi Bullock to learn the secret to achieving actionable insight into content ROI.Read more >
Content that is modular, structured and semantically rich can attain almost magical powers. These powers make your content have more marketing impact--and ultimately can increase your content ROI--no matter whether that content is part of your website, newsletter, blog, or mobile application.
In this webinar, Colleen Jones, CEO of Content Science, will walk through the benefits of structured content and examples of using it for your marketing. She’ll detail how content can be organized for better distribution and discovery, all while delighting your customers or users.
You’ll gain actionable knowledge about structured content as well as ideas to drive better results from your marketing and a higher ROI on your content.
In the final webinar in our series, we’ll tackle Return on Investment. Join us to gain an understanding of the many forms of ROI one might identify within a Customer Experience strategy, and to understand which first step your organization should take to best illustrate your program’s ROI.Read more >
In an increasingly mobile workforce, mobile security challenges continue to bubble up to the surface. New devices, OSs and attack vectors can keep a team of security professionals busy.
This 3-part TechBytes series takes an in-depth look at the evolution of enterprise mobility and the how securing devices, users and applications has rapidly evolved over the past few years. Viewers will leave with actionable insights as to how to ease the mobile security burden for their enterprise.
Part 2, EMM Platform Must-Haves for Harnessing Mobility ROI gives viewers a real-world list of features and benefits that business should expect from their EMM solution. This presentation by John Nielsen of Fiberlink presents a laundry list that IT and business teams alike should use when sourcing an enterprise mobility management solution and discusses how and why each item fits into the big picture.
Virtually every company is looking at how the Internet of Things (IoT) can transform their business, and one of the first questions they’re asking is, “How do I quantify the ROI?”
In this webinar, join IoT experts Carrie MacGillivary of IDC and Theresa Bui Revon of Jasper as they share:
* The deployment models companies are choosing for IoT
* Where companies in different industries are seeing value
* What operational expenses most affect ROI
We'll also share real-life case studies on companies that have transformed their businesses through the Internet of Things.
Register now to save your place.
In today’s competitive marketplace, who isn’t looking to stand out and trump the competition? For digital marketers, maximizing ROI is critical. But standing out in a crowded inbox and capturing the attention of busy consumers is difficult.
So how do you boost your email programs to crush your competition? Join us on this exclusive webinar to learn how hundreds of leading brands are seamlessly integrating the Salesforce Marketing Cloud platform with the power of the Return Paths Data Cloud to gain the advantage by reaching the right inbox, with the right message, at the right time. The result? Better relationships, more responses, and increased revenue.
Data creation, storage costs and data retention requirements are escalating while business users demand instant access to all data all the time. How can companies meet these business requirements while controlling costs? In this webinar we will show you how to build a strategy to meet these critical demands while delivering a strong ROI for your data storage investments.Read more >
Routine technical issues can slow down a support center like password reset calls or system outages.
Find out how to streamline incoming service management inquiries and quickly build a ROI strategy using automation.
Join this webinar to learn:
- How to voice enable a Service Desk with an immediate ROI
- How to quickly calculate an ROI for a modern Service Desk
- How to free up Service Desk Agents to support more technical/pressing issues
- How to adjust for changing business volumes and staffing requirements at the Service Desk
Companies with engaged employees outperform those without by up to 202% (source: Gallup). It’s understood that employee advocacy can be an amplification tool for many departments including marketing, recruiting, sales, and branding. What’s even more compelling is the cost savings and conversion ROI that can result from a successful program.
Susan Emerick, CEO of Brands Rising and co-author of “The Most Powerful Brand on Earth”, will be joined by two IBM thought leaders, Amber Armstrong, Program Director, Social Business and Colleen Burns, Influencer Engagement Manager, to discuss how IBM's employee advocacy program is driving productivity, earned content engagement and web traffic to IBM.com resulting in measurable ROI.
Presented by Dynamic Signal and Brands Rising
Gone are the days when only followers and fan numbers matter in social. In fact, social has got a heck of a lot more sophisticated.
About time too, as brands need to see a return on investment from social (after all it has become quite an investment these days of both time and budget).
If you want to know how to map social for success, then join me and we’ll take a look at over 1million tweets and posts about holidays, flights and travel, to uncover the social customer social journey.
The session includes:
•Which social platforms dominate across the customer journey to purchase
•What social triggers influence ROI
•How emotions change across the journey and present brands with an opportunity
This session talks about how businesses can use predictive social analytics and lead identification to increase conversions and sales by capitalizing on conversations among consumers on social media.
Revoy speaks on the extinction of current social marketing techniques and focuses on marketing's move to predictive social analytics. This allows marketing and sales teams to not only identify hot leads, but also offers the ability to immediately engage with consumers prior to their purchase decision and increase the chance of conversion, proving social ROI.
The holy grail of enterprise software is the achievement of positive return on investment (ROI). If the technology happens to be user-friendly, that is a nice bonus. Such a combination can be tough to come by, but smart organizations are learning that business productivity search can not only pay for itself, but also drive more value by making workers more efficient and effective. Join us for a complimentary webinar that will show you how to make the business case for business productivity search.
Our special guests, Dante DeWitt, former CIO of Wells Fargo and Bank of Montreal, and productivity expert Sue Becker, will provide real-world perspectives and best practices for business productivity search. Dante will illustrate how business productivity search provides meaningful ROI in a way that traditional enterprise search cannot. While Sue will share some of the horror stories of how the explosion of digital information has made us less productive than we can be. Sue will also offer some strategies and best practices for remaining productive by mixing process and technology together. Such productivity is especially important in today’s information economy.
This webinar will demonstrate how business productivity search provides real ROI. Attendees will learn:
- How business productivity search produces value by putting the end-user search experience first
- Why personal memory recall is the best analytical engine for business productivity search
- How to best deploy search solutions in all IT infrastructures
- How to achieve ROI on enterprise search in ways never seen in the past
- That search can be like BASF – it can make many other technology deployments better, including VDI, SharePoint, and Enterprise Vault