Special Guest Presenter Jenna Tiffany of Let'sTalk Strategy gives her top tips on how to get the most from retargeting and personalisation without being creepy!Read more >
Personalisation in advertising has become a hot topic for UK brands and marketers. Retargeting uses the power of personalisation to turn shopping basket abandoners into customers, but what else can it do?
In this Marketing Week webinar join Shane Murphy, AdRoll’s director of EMEA marketing, as he walks through the insights from our survey of 250 European marketers and AdRoll retargeting campaign data from nearly 4,000 advertisers:
• Real world use cases for retargeting in driving brand awareness, customer retention, and driving sales
• Industry insight on social, mobile, and attribution
• Retargeting and attribution best practices
B2B and technology companies are adopting retargeting strategies at a breakneck pace. Hear from Lauren Vaccarello, author of Complete B2B Online Marketing, and Alyson Paine, Online Marketing Manager at Salesforce, on how they use cutting edge advertising techniques to maximize their customer acquisition, nurture, and retention programs. Discussion topics include:
- Segmenting strategies (awareness vs. consideration vs. intent vs. decision)
- Tailoring ad creative to the buying stage
- Evaluating all channels (Web, Facebook, Twitter, Internal)
- Leveraging retargeting experts for increased ROI
- Measuring success: conversion tracking and attribution models
Register now and learn how retargeting can help your marketing efforts thrive in 2014!
Hosted by moderator Ben Earle- Vertical Lead, Technology
For B2B companies, it’s far more powerful to reach multiple stakeholders at specific companies than anonymous individuals with the “right” profiles and titles. Unfortunately, current B2C ad technology lacks the ability to target prospects in way that drives revenue in a clear, measurable way for B2B companies. This technology disparity is particularly evident with retargeting, which serves ads to visitors who have previously engaged with your brand online.
However, B2B companies had no choice but “borrow” B2C tech – until now with Demandbase B2B Retargeting. It’s the first, ground-breaking technology designed to help business marketers connect their ad investments to revenue.
Our “Advertising to Buying Signals with Demandbase B2B Retargeting” webinar will offer insights on why retargeting is so critical to your B2B advertising programs, and share how Demandbase B2B Retargeting helps businesses deliver targeted ads to prospects demonstrating buying intent.
•Why B2C tech is a mismatch in the B2B world
•The benefits of integrating Demandbase B2B Retargeting into your advertising programs
•How to execute, measure and optimize Demandbase B2B Retargeting successfully
If you could call every unconverted website visitor, ask them why and give them an incentive to purchase, would you? Retargeting (oftentimes referred to as behavioral marketing or remarketing) is a highly effective and economical marketing approach to target website visitors based upon previous online actions. With the right principles and best practices you can shorten your time to convert and turn bounces into prospects. It’s more than just strategically placed ads appearing on websites hoping to attract your customers. Retargeting is the sniper rifle in your online marketing arsenal:
• Explore different retargeting models and how to execute them correctly
• Share examples of businesses doing it right and wrong
• Provide a case study of a client who saw positive ROI with retargeting
• Reinforce best practices of retargeting
Digital advertising has proven to be an effective tool for many marketers as display ads enable you to reach new audiences and retargeting can allow you to reconnect with existing prospects and customers. But how can digital marketing be most effectively leveraged within an inbound marketing strategy?
In this Marketing Week webinar, in association with HubSpot and AdRoll, learn how to:
Define the inbound marketing and sales funnel
Create effective ads to support your retargeting efforts
Identify where in the inbound methodology various forms of ads are most effective
Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analysed AdRoll retargeting campaign data across our global customer base.
During this Marketing Week webinar in association with AdRoll, Niamh Norton, Head of Product Marketing, AdRoll EMEA will share secrets, tips and tricks from our yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide. Key discussion areas:
•What significant performance improvements did AdRoll advertisers see after adding Facebook to an existing display retargeting campaign?
•What made B2B marketers change their minds about Facebook?
•Which metrics increased —and decreased—after adding mobile retargeting to an existing Facebook campaign?
•Tips and best practices, including mobile and multi-product ads
•Retail, finance, travel, and B2B use cases
Retarget your prospects for more touches more often. Join Mani Iyer of Kwanzoo as he discusses how marketers are seeing ROI from retargeting campaigns.Read more >
Today's Marketer must re-group and think Digital Advertising all over again. Agency account managers and media planners need to "check themselves" to ensure they are not falling way behind on what's working and execs at all levels need to ask the question "How do we maximize our Ad Spend Today?".
In this session, Aaron will address the 3 big Macro trends of Social Media Advertising on both the new Twitter offerings and Facebook targeting capabilities, how mobile is driving engagement out the whazoo and retargeting is the holy grail of maximizing our spend.
Are you planning retargeting campaigns for the holidays? 3Q Digital Sr. Client Strategist Joe Kerschbaum and Client Services Manager Jay Stampfl will discuss all AdWords retargeting options, including RLSA, search companion remarketing, similar users remarketing, and more.Read more >
How does Marketo get the most out of their own search and social advertising campaigns? Join Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo.
You'll learn Marketo's secrets to:
- Targeting, user experience, and tracking
- Measuring success/ROI by program, campaign, and individual ads
- Retargeting, ABM campaigns & more!
Have you ever seen or used a live poll within an email?
Incorporating live polling into your emails can help you gather customer data to create targeted, personalized campaigns, increase engagement levels and drive ROI. In this webinar, Movable Ink's Senior Account Manager, Chris Kopyar will cover:
*What live polling is and how it works within email
*How it can help progressively profile and retarget your audience
*Examples from major brands that have seen tremendous engagement spikes
Join us on February 10, 2016 at 1 PM EST to learn more about what live polling can do for your marketing efforts and how to implement it in a way that is fun and engaging.
Join our webinar and find out how you get your conversion rate as high as possible.
Getting your conversion rate as high as possible is the name of the game - we want to look at ways you can reclaim those users you lost along the way, and troubleshoot why they are dropping out, so you can improve your user journey from start tp finish. We will look at how to do this by covering, retargeting, email marketing, PR, design and good old fashioned content.
This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'
On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.
Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.
You’ll only be required to sign up once and every session will be available to view online, either live or on demand.
1:1 experiences are vital to any email marketer’s success. But creating those experiences isn’t easy.
No matter which strategy you employ - segmentations, lifecycle programs, retargeting, triggers - you never have enough content to fill all the possibilities. Infinite content: that’s a tall order for any marketer!
In our upcoming webinar, you’ll get a sneak peek at the Movable Ink Creative Variations Solution that enables marketers to create the perfect experience for every customer by blending the right email creative with the right data.
We’ll show you use cases across industries and explain how leading brands are creating true, 1:1 experiences with Creative Variations.
Can’t make the webinar? Register anyway, and we’ll email you the recording.
We’re two months into 2018 and B2B brands are evaluating their early budget planning decisions - and turning more and more to Facebook advertising. It’s been shown that B2B business decision makers spend a median of 74% more time per day on Facebook than the average user. These potential leads are active on the platform, especially on mobile. By investing media spend in Facebook advertising, B2B brands can cover the entire sales funnel process - from initial brand awareness, to conversion, to retargeting for additional upselling.
Join Facebook and 3Q Digital for a live webinar on Wednesday, February 21st at 11am PT / 2pm ET where we’ll discuss how to plan your B2B full-funnel strategy on the platform.
We’ll also dive into:
- The power of video in driving brand awareness and pushing traffic
- Ensuring that your leads’ initial touchpoints are positive
- Planning for longer lead cycles and mobile consumption
- 2018 Facebook focuses
- And more!
Online-to-offline leaders inMarket and Integer Group are teaming up to discuss effective brand strategies for digital-to-physical conversions, from advanced audience segmentation to predictive algorithms, machine learning, retargeting and attribution. Watch this session to understand how digital advertising can drive customers and move inventory.Read more >
Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.
With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.
By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.
In this webinar, you will:
* Harness the power of marketing automation to build a user acquisition program that works
* Explore key strategies for efficient, highly-optimized user acquisition
* Gain new best practices for engaging and retaining users while reducing churn
* Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition
* Jason Allen, VP, Multi-Channel at GameStop
* Marissa Tarleton, CMO, RetailMeNot
* Stewart Rogers, Director of Marketing Technology
* Rachael Brownell, Moderator, VentureBeat
Sponsored by IBM Marketing Cloud
Register today for this free VB Live event!
And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few. But there’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go. Specifically:
1. We’ll review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources
2. Then, we’ll look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top
3. Lastly, we’ll bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs
Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.
A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.
Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:
* Use the right technology to maximize LTV of app users
* Optimize each user engagement to avoid app abandonment and churn
* Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition
* Aaron Price, SVP of Marketing, Expedia
* Rob Willey, VP of Marketing, TaskRabbit
* Jillian Burnnett, Director of Customer Success, mParticle
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Register today for this free executive session!
Sponsored by: mParticle
Everybody is talking about LinkedIn as the best tool for B2B marketing. Is it?
You have a profile and company page, but for some reason you see no results. Why?
This presentation will provide a comprehensive overview of all of LinkedIn’s marketing tools and products.
Learn how to:
• Have a LinkedIn profile that helps you find that new job, grow your career, and attract new business.
• Make your LinkedIn Company page a real asset and use it to drive traffic to your website via advertising and then convert via retargeting.
• Write InMails that get responses.
• Position yourself as a thought leader so you don’t have to sell but can be a trusted advisor.
In addition, you’ll gain insights into LinkedIn’s demographics around the world and the future vision for LinkedIn as part of Microsoft.