Guest expert Ron Cates is the director of digital marketing education at Constant Contact. He is an award-winning business leader who has dedicated his career to helping small business owners, marketing professionals and nonprofit organizations strengthen their relationships with customers.
Sign up for our small business expert webinar on customer retention with Ron Cates to learn all of this and more:
*Why retention is critical to your business
*How customer engagement has evolved
*How to reward loyal customers and drive referrals
*Retention has gone digital: the online tools you should be using!
*This webinar is sponsored by Microsoft
Growth is the major buzzword in mobile. Yet, what does it mean to grow your active user base if you can’t effectively engage and retain those users? The challenge many mobile apps are now facing is how to keep users once they’re onboarded. It costs more to acquire new users than it does to retain existing customers, however, it’s not easy to scale growth with retention.
Join Andrew Chen, growth at Uber, and Momchil Kyurkchiev, CEO and co-founder of Leanplum, to learn:
- How to build a complementary strategy for mobile growth and retention
- How to create a system of mobile growth built in and around the product
- Predictions for the future of mobile growth and retention hacking
The demand for digital data preservation has increased drastically in recent years. Maintaining a large amount of data for long periods of time (months, years, decades, or even forever) becomes even more important given government regulations such as HIPAA, Sarbanes-Oxley, OSHA, and many others that define specific preservation periods for critical records.
While the move from paper to digital information over the past decades has greatly improved information access, it complicates information preservation. This is due to many factors including digital format changes, media obsolescence, media failure, and loss of contextual metadata. The Self-contained Information Retention Format (SIRF) was created by SNIA to facilitate long-term data storage and preservation. SIRF can be used with disk, tape, and cloud based storage containers, and is extensible to any new storage technologies. It provides an effective and efficient way to preserve and secure digital information for many decades, even with the ever-changing technology landscape. Join this webcast to learn:
•Key challenges of long-term data retention
•How the SIRF format works and its key elements
•How SIRF supports different storage containers - disks, tapes, CDMI and the cloud
•Availability of Open SIRF
SNIA experts that developed the SIRF standard will be on hand to answer your questions.
Do you struggle to keep your retention policies up to date with changing legislation and apply them to all relevant content? Are you able to substantiate the chain of custody for your content throughout its lifecycle - from creation to destruction?
This webinar will look at the challenges faced by many organizations on a day to day basis when it comes to managing their business content in line with changing global legislation. HPE Information Governance solutions can address these challenges by automating the application of up-to-date, industry and region specific retention policy to manage your enterprise content.
Learn how Hewlett Packard Enterprise can help you protect your digital enterprise and reduce the cost and complexity to do so.
In this clip Jeremy discusses mortgage retention with Brad Fordham of Santander.Read more >
As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.
In this essential webinar, we will explore 7 unexpected ways to improve retention and other critical KPIs:
1.Marketing flexibility empowers your team to acquire customers
2.Expand your business model to attract more customers
3.Proactive channel management builds revenue
4.Lower involuntary churn to increase revenue
5.Gain insights by benchmarking billing metrics against peers
6.Turn business intelligence into opportunity
7.Support for global growth
Register for this actionable webinar today. You’ll gain valuable insights to improve your marketing success and boost your recurring revenue streams.
The SaaS model has turned business on its head. Revenue from existing customers, through renewals and upsells, is the key to growth. Making sure your customers are engaged and successful is now a must. Luckily a new category of technology has emerged that provides SaaS businesses a smart and scalable way to drive customer success -- all through better monitoring and understanding of customer value. Join this webinar to learn 5 strategies that companies like Optimizely, Zendesk and Autodesk use to increase retention and revenue with customer success software.Read more >
Business executives confirm that a majority of revenues come from existing customers – 68% according to a survey conducted by SAS and Loyalty 360. Yet most marketers spend the majority of their attention on net new customer acquisition. With contribution to revenues an increasing mandate from executive teams, marketers can benefit by engaging customers to drive cross and upsell. However, it’s not the same thing at all as marketing to brand new buyers. Putting high-strength retention programs into play will require a shift in marketing mindsets.
Customer retention programs require:
· A new approach based on your customer’s status quo
· Developing a better alignment with sales and account management teams
· A new twist on personas specific to customer attributes
· A continuous feedback process that also creates higher quality net new leads
By attending this critical industry briefing you will learn:
• How killing an app and retaining the right data can save you millions
• Key lessons learned from core systems transformation
• Balancing data retention against compliance requirements cost effectively
• What are the essential elements of an enterprise data retention strategy?
• Featuring: Industry case study from BMO Financial Group (US)
Jorn Bettin is the IBRS advisor for strategic risk management, operational excellence, implementation of mergers & acquisitions, large-scale system architecture management, and semantic knowledge engineering.
Joel Berman, Project Director, BMO Financial Group (US). Joel has more than 18 years assisting organisations to overcome the challenges of migrating from legacy process and technologies to up-to-date processing models.
Tony Holland, FSI Director, IIG, EMC. EMC IIG’s mission is to transform financial services organisations with solutions that result in positive outcomes such as improved customer experiences, efficient back office processes and sound information governance & compliance. Tony has worked in the IT industry for more than 15 years.
Smart marketers know how costly is it to acquire new customers - that’s why customer retention should be at the core of all campaigns. A customer journey is more than redeeming rewards points, it’s about deepening your brand’s relationship to create repeat buyers.
In this webinar, we’re teaming up with Bronto Software to share email marketing tactics to increase customer retention, including:
- Abandoned Cart Series
- Welcome Series
- Loyalty Program
We’ll be sharing examples of other retailer's success, so you can begin creating and improving your retention –based campaigns right away.
Register now to save your spot!
Broadening privacy regulations strain data retention policies, creating confusion from obtaining consent to the deletion of personal data. In the first of the three-part webcast series, Making Compliance Your Policy, HPE and Iron Mountain experts examine the upcoming European General Data Protection Regulation (GDPR) and the best practices that records and information managers can bring to the table for a risk-based approach to privacy compliance.
This webinar will discuss:
• How to prepare now for the rigor of the GDPR
• Implications the GDPR has for records and data retention
• How to achieve transparency
Sales teams focus on landing the initial deal. Customer retention becomes the responsibility of everyone else in the organization who was not part of that first sale. Discover how to leverage the value of post-sale support teams. Create customer experiences which contribute to customer success and customer retention.Read more >