Guest expert Ron Cates is the director of digital marketing education at Constant Contact. He is an award-winning business leader who has dedicated his career to helping small business owners, marketing professionals and nonprofit organizations strengthen their relationships with customers.
Sign up for our small business expert webinar on customer retention with Ron Cates to learn all of this and more:
*Why retention is critical to your business
*How customer engagement has evolved
*How to reward loyal customers and drive referrals
*Retention has gone digital: the online tools you should be using!
*This webinar is sponsored by Microsoft
Growth is the major buzzword in mobile. Yet, what does it mean to grow your active user base if you can’t effectively engage and retain those users? The challenge many mobile apps are now facing is how to keep users once they’re onboarded. It costs more to acquire new users than it does to retain existing customers, however, it’s not easy to scale growth with retention.
Join Andrew Chen, growth at Uber, and Momchil Kyurkchiev, CEO and co-founder of Leanplum, to learn:
- How to build a complementary strategy for mobile growth and retention
- How to create a system of mobile growth built in and around the product
- Predictions for the future of mobile growth and retention hacking
Do you struggle to keep your retention policies up to date with changing legislation and apply them to all relevant content? Are you able to substantiate the chain of custody for your content throughout its lifecycle - from creation to destruction?
This webinar will look at the challenges faced by many organizations on a day to day basis when it comes to managing their business content in line with changing global legislation. HPE Information Governance solutions can address these challenges by automating the application of up-to-date, industry and region specific retention policy to manage your enterprise content.
Learn how Hewlett Packard Enterprise can help you protect your digital enterprise and reduce the cost and complexity to do so.
In this clip Jeremy discusses mortgage retention with Brad Fordham of Santander.Read more >
As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.
In this essential webinar, we will explore 7 unexpected ways to improve retention and other critical KPIs:
1.Marketing flexibility empowers your team to acquire customers
2.Expand your business model to attract more customers
3.Proactive channel management builds revenue
4.Lower involuntary churn to increase revenue
5.Gain insights by benchmarking billing metrics against peers
6.Turn business intelligence into opportunity
7.Support for global growth
Register for this actionable webinar today. You’ll gain valuable insights to improve your marketing success and boost your recurring revenue streams.
The SaaS model has turned business on its head. Revenue from existing customers, through renewals and upsells, is the key to growth. Making sure your customers are engaged and successful is now a must. Luckily a new category of technology has emerged that provides SaaS businesses a smart and scalable way to drive customer success -- all through better monitoring and understanding of customer value. Join this webinar to learn 5 strategies that companies like Optimizely, Zendesk and Autodesk use to increase retention and revenue with customer success software.Read more >
Business executives confirm that a majority of revenues come from existing customers – 68% according to a survey conducted by SAS and Loyalty 360. Yet most marketers spend the majority of their attention on net new customer acquisition. With contribution to revenues an increasing mandate from executive teams, marketers can benefit by engaging customers to drive cross and upsell. However, it’s not the same thing at all as marketing to brand new buyers. Putting high-strength retention programs into play will require a shift in marketing mindsets.
Customer retention programs require:
· A new approach based on your customer’s status quo
· Developing a better alignment with sales and account management teams
· A new twist on personas specific to customer attributes
· A continuous feedback process that also creates higher quality net new leads
By attending this critical industry briefing you will learn:
• How killing an app and retaining the right data can save you millions
• Key lessons learned from core systems transformation
• Balancing data retention against compliance requirements cost effectively
• What are the essential elements of an enterprise data retention strategy?
• Featuring: Industry case study from BMO Financial Group (US)
Jorn Bettin is the IBRS advisor for strategic risk management, operational excellence, implementation of mergers & acquisitions, large-scale system architecture management, and semantic knowledge engineering.
Joel Berman, Project Director, BMO Financial Group (US). Joel has more than 18 years assisting organisations to overcome the challenges of migrating from legacy process and technologies to up-to-date processing models.
Tony Holland, FSI Director, IIG, EMC. EMC IIG’s mission is to transform financial services organisations with solutions that result in positive outcomes such as improved customer experiences, efficient back office processes and sound information governance & compliance. Tony has worked in the IT industry for more than 15 years.
Trusted by hospitals, financial services firms and enterprises for over ten years, learn how Centera meets the most demanding compliance and long-term retention requirements with a simple to manage, cost-effective, secure object-based archiving platform.Read more >
Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.
So how do you get there?
We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.
In this webinar you'll learn to:
* Personalize email marketing without making huge errors.
* Avoid common marketing errors (wrong names and/or interests)
* Increase open rate
* Leverage data to target email personalization
* Tommy Lamb, Director of Loyalty and Retention, Teleflora
* Traci Inglis, CMO, Just Fab
* Chris Bernarbe, Sr. Marketing Manager, JetSuite
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Register for this executive session today.
Sponsored by Emarsys
During this webinar we will present EMC alternative for long term retention data backup: ECS with CloudBoost. This solution combines the flexibility of cloud with the efficiency of disk together with the lowest TCO: up to 18% cheaper than tape and up to 37% cheaper than AWS. Register now to learn more how to free your organization from the burden of tape and limitations of cloud for long term retention data.Read more >
Customer claims history is the largest cost of an insured’s insurance program. Unlike typical financial markets, past customer claim performance DOES indicate future results. SterlingRisk, a Top 100 Insurance Brokerage in the US, provides strategic insight to understand what drives their client’s claims, and help make adjustments so operations are safer. With safer operations, reduce the client’s risk profiles and results in lower premiums, happier clients and more profitable carrier relationships.
Attend this live webinar to learn:
- How Insurance Firms can use new, innovative ways beyond sales and marketing
- Supercharge client retention and increase “stickiness” in the client relationship
- Produce more profitable submissions that attract relationship with top tier Carriers
CloudBoost technology enables long-term retention (LTR) of backups in public or private cloud with an optimal combination of cost-effectiveness, security, and performance.
•CloudBoost plus NetWorker and ECS is an unbeatable end-to-end solution for any customer with a private or hybrid cloud strategy.
•Supports EMC Data Protection Suite.
•Native support for a wide range of private and public clouds, including best-in-class EMC Elastic Cloud Storage (ECS) and EMC Atmos private object stores and future EMC and partner public clouds.
•Choice of physical or virtual form factor and Site Cache capacity to fit any data center or ROBO environment, budget, and backup LTR requirements.
•Unlike the competition, enables deduplication and incremental restores simultaneously without costly, complex cloud compute infrastructure.
•Also provides a better path to cloud LTR of backups for users of Symantec/Veritas NetBackup
Join the Chief Marketing Officer (CMO) Council and Pitney Bowes in the fifth installment of the Get Exact in How You Contact webinar series. As we continue our conversation around retention marketing strategy, we will be joined by Ryan Frankel, Retention Marketing Expert and former Marketing Director for Bell Canada. Frankel will share how he has increased customer advocacy and loyalty, minimizing churn, and improving the overall customer experience, while working to overcome some of the complex dynamics in the communications industry.
Topics will include (but not limited to):
- Applying and analyzing sophisticated customer data to help minimize churn and maximize revenue opportunities
- Strategies to identify and retain your best and most profitable customers
- Showcasing best retention marketing practices and insights from the brand perspective
Hydrophilic interaction liquid chromatography (HILIC), especially in conjunction with mass spectrometry (MS), has become a powerful tool for the analysis of a wide variety of challenging analytes. Applications of the technique have increased dramatically over the past decade, especially for the analysis of polar analytes where reversed-phase chromatography suffers. HILIC conditions employ a high percentage of acetonitrile which enables facilitated solvent evaporation in LC/MS sources and thus often an increase in analyte response when compared to more aqueous based systems. The increased retention of polar analytes afforded by HILIC provides improved selectivity and decreases the impact of endogenous species, often leading to improved qualitative and quantitative analyses.
Although HILIC has proven useful, it has also been thwarted with complications including difficulties in method development and method robustness.
In this presentation, studies investigating the underlying retention mechanisms dominant in HILIC chromatography are presented and discussed. Along with reversed-partitioning HILIC is well known to exhibit, ion-exchange and the interplay of the dominant mechanisms are unveiled and used to develop a model of overall retention and selectivity. Interactions that operate using different stationary phase chemistries and conditions are presented. The impact of analyte polarity and charge as well as the variations caused by high percentages of organic on these physiochemical parameters are highlighted. Throughout the discussion, examples of use and misuse of HILIC are employed to illustrate these important concepts to build a solid fundamental foundation for efficient and effective use of this powerful technique.
Today’s savvy marketers are finding new ways to segment key targets, customer groups and prospects to better connect and engage with their customers. These rich insight repositories are also being used to develop retention campaigns that look to activate customers – and hopefully retain, upsell and even cross-sell to boost revenues.
Join the Chief Marketing Officer (CMO) Council and Pitney Bowes in the fourth installment of the Get Exact in How You Contact webinar series, as we host Comcast’s VP of Customer Retention & Loyalty Marketing, Phil Bellaria, as he talks about developing more targeted and effective retention marketing strategies while improving and enhancing the customer experience.