Guest expert Ron Cates is the director of digital marketing education at Constant Contact. He is an award-winning business leader who has dedicated his career to helping small business owners, marketing professionals and nonprofit organizations strengthen their relationships with customers.
Sign up for our small business expert webinar on customer retention with Ron Cates to learn all of this and more:
*Why retention is critical to your business
*How customer engagement has evolved
*How to reward loyal customers and drive referrals
*Retention has gone digital: the online tools you should be using!
*This webinar is sponsored by Microsoft
Data retention isn’t easy; legal and compliance concerns, competing schedules, and the complexity of multijurisdictional requirements often drive organizations to indiscriminately assign the longest retention policies to data – meaning, we keep everything…forever!
The reality is that storage isn’t free, global privacy laws abound, and server clutter impacts business. Yet according to AIIM research, only 15% of organizations have enterprise-wide governance/records management policies, plus 28% with mixed maturity across departments or regions.
Since you can’t save everything for forever, where do you start the process? How do you find all the policies and regulations needed to factor into your policy plans? How do you decide and prioritize these (possibly) competing requirements?
In this webinar, we’ll discuss data retention and policy management coping strategies. We’ll share tips and suggestions to help you understand:
•The challenges with traditional retention policy development
•The first and last mile of defensible retention and deletion
•How automation can help connect policy to content
We don’t usually think of records retention schedules as exciting, but they happen to be one of the most important pieces of your information governance foundation. Many organizations consider records retention as something that they have to do, but feel handcuffed because they have no way of enforcing a policy. This webinar covers the different ideas to get your records retention schedule “off the couch” and become something useful to your organization.Read more >
Record retention and data classification should not be created in a vacuum. Rather good policies not only provide legal statement, when created effectively they can be used to guide and drive the effective use of technology.Read more >
Growth is the major buzzword in mobile. Yet, what does it mean to grow your active user base if you can’t effectively engage and retain those users? The challenge many mobile apps are now facing is how to keep users once they’re onboarded. It costs more to acquire new users than it does to retain existing customers, however, it’s not easy to scale growth with retention.
Join Andrew Chen, growth at Uber, and Momchil Kyurkchiev, CEO and co-founder of Leanplum, to learn:
- How to build a complementary strategy for mobile growth and retention
- How to create a system of mobile growth built in and around the product
- Predictions for the future of mobile growth and retention hacking
The demand for digital data preservation has increased drastically in recent years. Maintaining a large amount of data for long periods of time (months, years, decades, or even forever) becomes even more important given government regulations such as HIPAA, Sarbanes-Oxley, OSHA, and many others that define specific preservation periods for critical records.
While the move from paper to digital information over the past decades has greatly improved information access, it complicates information preservation. This is due to many factors including digital format changes, media obsolescence, media failure, and loss of contextual metadata. The Self-contained Information Retention Format (SIRF) was created by SNIA to facilitate long-term data storage and preservation. SIRF can be used with disk, tape, and cloud based storage containers, and is extensible to any new storage technologies. It provides an effective and efficient way to preserve and secure digital information for many decades, even with the ever-changing technology landscape. Join this webcast to learn:
•Key challenges of long-term data retention
•How the SIRF format works and its key elements
•How SIRF supports different storage containers - disks, tapes, CDMI and the cloud
•Availability of Open SIRF
SNIA experts that developed the SIRF standard will be on hand to answer your questions.
Do you struggle to keep your retention policies up to date with changing legislation and apply them to all relevant content? Are you able to substantiate the chain of custody for your content throughout its lifecycle - from creation to destruction?
This webinar will look at the challenges faced by many organizations on a day to day basis when it comes to managing their business content in line with changing global legislation. HPE Information Governance solutions can address these challenges by automating the application of up-to-date, industry and region specific retention policy to manage your enterprise content.
Learn how Hewlett Packard Enterprise can help you protect your digital enterprise and reduce the cost and complexity to do so.
VSP shares their success story for improving the recruiting, hiring, and retention process of their front line CSRsRead more >
In this clip Jeremy discusses mortgage retention with Brad Fordham of Santander.Read more >
As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.
In this essential webinar, we will explore 7 unexpected ways to improve retention and other critical KPIs:
1.Marketing flexibility empowers your team to acquire customers
2.Expand your business model to attract more customers
3.Proactive channel management builds revenue
4.Lower involuntary churn to increase revenue
5.Gain insights by benchmarking billing metrics against peers
6.Turn business intelligence into opportunity
7.Support for global growth
Register for this actionable webinar today. You’ll gain valuable insights to improve your marketing success and boost your recurring revenue streams.
One day, the decision is made to move the company’s messaging to Microsoft’s Office 365 cloud platform. While this may make it easier and less expensive to manage email and messaging, it raises a number of questions: How should we configure Office 365? What electronic records do we have, how do we manage them, and does Office 365 have the required functionality to support our policy? How much legacy email should we migrate to the new system? Do we want to just take advantage of the messaging and client features or should we move our documents to SharePoint Online and OneDrive for Business as well? How do we train our employees on the new system? How do we migrate our information to the new system? How many of these questions do we need to answer now, or can we just figure them out along the way? Office 365 adoption raises a host of Information Governance questions. In this webinar industry expert Greg Forest from Contoural will address:
• Office 365 deployment options (cloud only and hybrid)
• Implementing governance policies for Office 365 components
• Office 365 migration and employee behavior change management strategies
• Creating an Office 365-specific Information Governance roadmap
The SaaS model has turned business on its head. Revenue from existing customers, through renewals and upsells, is the key to growth. Making sure your customers are engaged and successful is now a must. Luckily a new category of technology has emerged that provides SaaS businesses a smart and scalable way to drive customer success -- all through better monitoring and understanding of customer value. Join this webinar to learn 5 strategies that companies like Optimizely, Zendesk and Autodesk use to increase retention and revenue with customer success software.Read more >
Broadening privacy regulations strain data retention policies, creating confusion from obtaining consent to the deletion of personal data. In the first of the three-part webcast series, Making Compliance Your Policy, HPE and Iron Mountain experts examine the upcoming European General Data Protection Regulation (GDPR) and the best practices that records and information managers can bring to the table for a risk-based approach to privacy compliance.
This webinar will discuss:
• How to prepare now for the rigor of the GDPR
• Implications the GDPR has for records and data retention
• How to achieve transparency
Business executives confirm that a majority of revenues come from existing customers – 68% according to a survey conducted by SAS and Loyalty 360. Yet most marketers spend the majority of their attention on net new customer acquisition. With contribution to revenues an increasing mandate from executive teams, marketers can benefit by engaging customers to drive cross and upsell. However, it’s not the same thing at all as marketing to brand new buyers. Putting high-strength retention programs into play will require a shift in marketing mindsets.
Customer retention programs require:
· A new approach based on your customer’s status quo
· Developing a better alignment with sales and account management teams
· A new twist on personas specific to customer attributes
· A continuous feedback process that also creates higher quality net new leads