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    • Customer Retention Strategies that Work Customer Retention Strategies that Work Ron Cates Recorded: Dec 28 2015 5:05 pm UTC 60 mins
    • Guest expert Ron Cates is the director of digital marketing education at Constant Contact. He is an award-winning business leader who has dedicated his career to helping small business owners, marketing professionals and nonprofit organizations strengthen their relationships with customers.

      Sign up for our small business expert webinar on customer retention with Ron Cates to learn all of this and more:

      *Why retention is critical to your business

      *How customer engagement has evolved

      *How to reward loyal customers and drive referrals

      *Retention has gone digital: the online tools you should be using!

      *This webinar is sponsored by Microsoft

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    • High Performance Mobile Growth & Retention: A Conversation with Andrew Chen High Performance Mobile Growth & Retention: A Conversation with Andrew Chen Andrew Chen, Growth at Uber Recorded: Aug 10 2016 6:00 pm UTC 45 mins
    • Growth is the major buzzword in mobile. Yet, what does it mean to grow your active user base if you can’t effectively engage and retain those users? The challenge many mobile apps are now facing is how to keep users once they’re onboarded. It costs more to acquire new users than it does to retain existing customers, however, it’s not easy to scale growth with retention.

      Join Andrew Chen, growth at Uber, and Momchil Kyurkchiev, CEO and co-founder of Leanplum, to learn:

      - How to build a complementary strategy for mobile growth and retention
      - How to create a system of mobile growth built in and around the product
      - Predictions for the future of mobile growth and retention hacking

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    • The CMO Agenda | 7 Ways to Improve Customer Retention and Other Revenue KPIs The CMO Agenda | 7 Ways to Improve Customer Retention and Other Revenue KPIs Kris Nagel | Senior Vice President, Worldwide Field Operations, Vindicia Recorded: Dec 10 2015 6:00 pm UTC 44 mins
    • As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.
      In this essential webinar, we will explore 7 unexpected ways to improve retention and other critical KPIs:

      1.Marketing flexibility empowers your team to acquire customers
      2.Expand your business model to attract more customers
      3.Proactive channel management builds revenue
      4.Lower involuntary churn to increase revenue
      5.Gain insights by benchmarking billing metrics against peers
      6.Turn business intelligence into opportunity
      7.Support for global growth

      Register for this actionable webinar today. You’ll gain valuable insights to improve your marketing success and boost your recurring revenue streams.

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    • Customer Retention: How the Story Changes Customer Retention: How the Story Changes Ardath Albee, CEO & B2B Marketing Strategist Recorded: Jun 12 2014 4:00 pm UTC 25 mins
    • Business executives confirm that a majority of revenues come from existing customers – 68% according to a survey conducted by SAS and Loyalty 360. Yet most marketers spend the majority of their attention on net new customer acquisition. With contribution to revenues an increasing mandate from executive teams, marketers can benefit by engaging customers to drive cross and upsell. However, it’s not the same thing at all as marketing to brand new buyers. Putting high-strength retention programs into play will require a shift in marketing mindsets.

      Customer retention programs require:

      · A new approach based on your customer’s status quo
      · Developing a better alignment with sales and account management teams
      · A new twist on personas specific to customer attributes
      · A continuous feedback process that also creates higher quality net new leads

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    • CRITICAL UPDATE: Death of an App – Data Retention in the Core Banking Revolution CRITICAL UPDATE: Death of an App – Data Retention in the Core Banking Revolution FST Media's Editorial Director Natasha David Recorded: Mar 5 2014 2:00 am UTC 61 mins
    • By attending this critical industry briefing you will learn:
      • How killing an app and retaining the right data can save you millions
      • Key lessons learned from core systems transformation
      • Balancing data retention against compliance requirements cost effectively
      • What are the essential elements of an enterprise data retention strategy?
      • Featuring: Industry case study from BMO Financial Group (US)

      Jorn Bettin is the IBRS advisor for strategic risk management, operational excellence, implementation of mergers & acquisitions, large-scale system architecture management, and semantic knowledge engineering.

      Joel Berman, Project Director, BMO Financial Group (US). Joel has more than 18 years assisting organisations to overcome the challenges of migrating from legacy process and technologies to up-to-date processing models.

      Tony Holland, FSI Director, IIG, EMC. EMC IIG’s mission is to transform financial services organisations with solutions that result in positive outcomes such as improved customer experiences, efficient back office processes and sound information governance & compliance. Tony has worked in the IT industry for more than 15 years.

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    • Email marketing: How to achieve 300% ROI Email marketing: How to achieve 300% ROI Tommy Lamb, Director of Loyalty and Retention, Teleflora Recorded: Oct 19 2016 5:00 pm UTC 60 mins
    • Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.

      So how do you get there?

      We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.

      In this webinar you'll learn to:
      * Personalize email marketing without making huge errors.
      * Avoid common marketing errors (wrong names and/or interests)
      * Increase open rate
      * Leverage data to target email personalization

      * Tommy Lamb, Director of Loyalty and Retention, Teleflora
      * Traci Inglis, CMO, Just Fab
      * Chris Bernarbe, Sr. Marketing Manager, JetSuite
      * Stewart Rogers, Director of Marketing Technology, VentureBeat
      * Wendy Schuchart, Moderator, VentureBeat

      Register for this executive session today.

      Sponsored by Emarsys

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    • CloudBoost : Rétention longue dans le Cloud CloudBoost : Rétention longue dans le Cloud Emmanuel GROSSETTI, DPS Systems Engineer Recorded: Apr 27 2016 7:15 am UTC 19 mins
    • CloudBoost technology enables long-term retention (LTR) of backups in public or private cloud with an optimal combination of cost-effectiveness, security, and performance.
      •CloudBoost plus NetWorker and ECS is an unbeatable end-to-end solution for any customer with a private or hybrid cloud strategy.
      •Supports EMC Data Protection Suite.
      •Native support for a wide range of private and public clouds, including best-in-class EMC Elastic Cloud Storage (ECS) and EMC Atmos private object stores and future EMC and partner public clouds.
      •Choice of physical or virtual form factor and Site Cache capacity to fit any data center or ROBO environment, budget, and backup LTR requirements.
      •Unlike the competition, enables deduplication and incremental restores simultaneously without costly, complex cloud compute infrastructure.
      •Also provides a better path to cloud LTR of backups for users of Symantec/Veritas NetBackup

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    • Retention Mechanisms in HILIC Chromatography:  Robust Method Development Retention Mechanisms in HILIC Chromatography: Robust Method Development David S. Bell, Ph.D. Recorded: Jun 28 2012 6:00 pm UTC 55 mins
    • Hydrophilic interaction liquid chromatography (HILIC), especially in conjunction with mass spectrometry (MS), has become a powerful tool for the analysis of a wide variety of challenging analytes. Applications of the technique have increased dramatically over the past decade, especially for the analysis of polar analytes where reversed-phase chromatography suffers. HILIC conditions employ a high percentage of acetonitrile which enables facilitated solvent evaporation in LC/MS sources and thus often an increase in analyte response when compared to more aqueous based systems. The increased retention of polar analytes afforded by HILIC provides improved selectivity and decreases the impact of endogenous species, often leading to improved qualitative and quantitative analyses.

      Although HILIC has proven useful, it has also been thwarted with complications including difficulties in method development and method robustness.

      In this presentation, studies investigating the underlying retention mechanisms dominant in HILIC chromatography are presented and discussed. Along with reversed-partitioning HILIC is well known to exhibit, ion-exchange and the interplay of the dominant mechanisms are unveiled and used to develop a model of overall retention and selectivity. Interactions that operate using different stationary phase chemistries and conditions are presented. The impact of analyte polarity and charge as well as the variations caused by high percentages of organic on these physiochemical parameters are highlighted. Throughout the discussion, examples of use and misuse of HILIC are employed to illustrate these important concepts to build a solid fundamental foundation for efficient and effective use of this powerful technique.

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