Guest expert Ron Cates is the director of digital marketing education at Constant Contact. He is an award-winning business leader who has dedicated his career to helping small business owners, marketing professionals and nonprofit organizations strengthen their relationships with customers.
Sign up for our small business expert webinar on customer retention with Ron Cates to learn all of this and more:
*Why retention is critical to your business
*How customer engagement has evolved
*How to reward loyal customers and drive referrals
*Retention has gone digital: the online tools you should be using!
In this clip Jeremy discusses mortgage retention with Brad Fordham of Santander.Read more >
As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to dig even deeper.
In this essential webinar, we will explore 7 unexpected ways to improve retention and other critical KPIs:
1.Marketing flexibility empowers your team to acquire customers
2.Expand your business model to attract more customers
3.Proactive channel management builds revenue
4.Lower involuntary churn to increase revenue
5.Gain insights by benchmarking billing metrics against peers
6.Turn business intelligence into opportunity
7.Support for global growth
Register for this actionable webinar today. You’ll gain valuable insights to improve your marketing success and boost your recurring revenue streams.
The SaaS model has turned business on its head. Revenue from existing customers, through renewals and upsells, is the key to growth. Making sure your customers are engaged and successful is now a must. Luckily a new category of technology has emerged that provides SaaS businesses a smart and scalable way to drive customer success -- all through better monitoring and understanding of customer value. Join this webinar to learn 5 strategies that companies like Optimizely, Zendesk and Autodesk use to increase retention and revenue with customer success software.Read more >
Business executives confirm that a majority of revenues come from existing customers – 68% according to a survey conducted by SAS and Loyalty 360. Yet most marketers spend the majority of their attention on net new customer acquisition. With contribution to revenues an increasing mandate from executive teams, marketers can benefit by engaging customers to drive cross and upsell. However, it’s not the same thing at all as marketing to brand new buyers. Putting high-strength retention programs into play will require a shift in marketing mindsets.
Customer retention programs require:
· A new approach based on your customer’s status quo
· Developing a better alignment with sales and account management teams
· A new twist on personas specific to customer attributes
· A continuous feedback process that also creates higher quality net new leads
Recruiting and retaining talent that supports your organizations’ business needs, culture and budget are a challenge for even the best companies today. Join Shahbaz Alibaig, Global Talent Recruitment expert at GE and Tanjia Coleman, Senior Director of Human Resources at Knowledge Universe in a discussion on why the best recruitment strategy is a solid retention strategy and what their recommendations are for success.Read more >
By attending this critical industry briefing you will learn:
• How killing an app and retaining the right data can save you millions
• Key lessons learned from core systems transformation
• Balancing data retention against compliance requirements cost effectively
• What are the essential elements of an enterprise data retention strategy?
• Featuring: Industry case study from BMO Financial Group (US)
Jorn Bettin is the IBRS advisor for strategic risk management, operational excellence, implementation of mergers & acquisitions, large-scale system architecture management, and semantic knowledge engineering.
Joel Berman, Project Director, BMO Financial Group (US). Joel has more than 18 years assisting organisations to overcome the challenges of migrating from legacy process and technologies to up-to-date processing models.
Tony Holland, FSI Director, IIG, EMC. EMC IIG’s mission is to transform financial services organisations with solutions that result in positive outcomes such as improved customer experiences, efficient back office processes and sound information governance & compliance. Tony has worked in the IT industry for more than 15 years.
Trusted by hospitals, financial services firms and enterprises for over ten years, learn how Centera meets the most demanding compliance and long-term retention requirements with a simple to manage, cost-effective, secure object-based archiving platform.Read more >
Join the Chief Marketing Officer (CMO) Council and Pitney Bowes in the fifth installment of the Get Exact in How You Contact webinar series. As we continue our conversation around retention marketing strategy, we will be joined by Ryan Frankel, Retention Marketing Expert and former Marketing Director for Bell Canada. Frankel will share how he has increased customer advocacy and loyalty, minimizing churn, and improving the overall customer experience, while working to overcome some of the complex dynamics in the communications industry.
Topics will include (but not limited to):
- Applying and analyzing sophisticated customer data to help minimize churn and maximize revenue opportunities
- Strategies to identify and retain your best and most profitable customers
- Showcasing best retention marketing practices and insights from the brand perspective
Hydrophilic interaction liquid chromatography (HILIC), especially in conjunction with mass spectrometry (MS), has become a powerful tool for the analysis of a wide variety of challenging analytes. Applications of the technique have increased dramatically over the past decade, especially for the analysis of polar analytes where reversed-phase chromatography suffers. HILIC conditions employ a high percentage of acetonitrile which enables facilitated solvent evaporation in LC/MS sources and thus often an increase in analyte response when compared to more aqueous based systems. The increased retention of polar analytes afforded by HILIC provides improved selectivity and decreases the impact of endogenous species, often leading to improved qualitative and quantitative analyses.
Although HILIC has proven useful, it has also been thwarted with complications including difficulties in method development and method robustness.
In this presentation, studies investigating the underlying retention mechanisms dominant in HILIC chromatography are presented and discussed. Along with reversed-partitioning HILIC is well known to exhibit, ion-exchange and the interplay of the dominant mechanisms are unveiled and used to develop a model of overall retention and selectivity. Interactions that operate using different stationary phase chemistries and conditions are presented. The impact of analyte polarity and charge as well as the variations caused by high percentages of organic on these physiochemical parameters are highlighted. Throughout the discussion, examples of use and misuse of HILIC are employed to illustrate these important concepts to build a solid fundamental foundation for efficient and effective use of this powerful technique.
Today’s savvy marketers are finding new ways to segment key targets, customer groups and prospects to better connect and engage with their customers. These rich insight repositories are also being used to develop retention campaigns that look to activate customers – and hopefully retain, upsell and even cross-sell to boost revenues.
Join the Chief Marketing Officer (CMO) Council and Pitney Bowes in the fourth installment of the Get Exact in How You Contact webinar series, as we host Comcast’s VP of Customer Retention & Loyalty Marketing, Phil Bellaria, as he talks about developing more targeted and effective retention marketing strategies while improving and enhancing the customer experience.
Did you know that Google Apps for Work does not retain any data deleted from Google Drive? Or that Salesforce charges $10,000 for Data Recovery?
Learn everything you need to know about the retention policies of Office 365, Google Apps, Salesforce, and Box in this on-demand webinar.
The best way to retain clients and to generate referrals (without asking) is to take great care of your clients! This 60 minute session will offer insights, summaries from research on what clients want and practical ideas for enhancing your client care and your clients' experience of your value (including the 6 steps of holding a great client meeting).Read more >
Maintaining a fully manned and dynamic workforce is a key component of military readiness. While much of the force readiness conversation is focused on the warfighters themselves, equally important is developing and sustaining the talent that provides the military with the infrastructure to accomplish its missions.
The future force will require expertise in technology, acquisition management, exacting test and evaluation, sustainment of weapon systems and other highly skilled applications to support wartime operations, emergency preparedness and humanitarian missions.
In a time of tightening budgets: How do DOD critical skills gaps affect mission support functions? What is shaping force readiness?
Join us as we discuss manpower and talent required to support the warfighter and their influence on shaping force readiness.
How can you keep more students enrolled until graduation...by knowing who's most likely to leave!
You are undoubtedly aware of the costs that you incur when students leave before graduating, have you ever thought how you might change things if you knew exactly which students were most likely to leave?
Hear how Dr Phil Ice from the American Public University System, can now predict with approximately 80 percent certainty whether a given student is going to drop out.
Join us for this webinar where you can learn how you can improve student recruitment and retention using predictive analytics.
Decrease student attrition and increase graduation rates
Increase student retention rates from first to second year
Determine which students are at-risk of dropping out - early-on
Prioritise individual intervention measures and optimise those intervention measures within available resources
Determine primary factors that lead to students to drop out
Identify which students are most likely to graduate on-time
Reduce costs and better manage attrition through tighter recruiting
Effectively identify and recruit students using the right marketing mix, who are the best fit for your university
“ Attracting and enrolling new students is expensive, so losing them is costly for us and for students as well. That is why we are excited about using predictive analytics to keep retention rates as high as possible.”
Dr. Frank McCluskey, provost and executive vice-president, APUS
For further information please call us on 01483 718528 or email email@example.com