How can enterprise sales teams leverage B2C growth hacking tactics to generate leads, increase close rate, and maximize lifetime value of customers?
To find out join former Google, Dropbox sales leader and current RelateIQ VP of Sales and Customer Success Armando Mann to hear lessons on how to build a scalable growth engine in the enterprise.
- How your first 5 AEs are different than the next 50
- How to make your reps more productive (and happy)
- Why you’re not investing enough in Customer Success
Sales hacking has become vital to staying ahead of the competition and closing more deals. Everything from psychological or verbiage tweaks to technological short cuts are game. Watch Max share how sales hacking increases team productivity, as well as, a few of his own hacks.Read more >
Growth-hacking rose to prominence in 2010 as a model to rapidly grow a company through unconventional techniques. The concept caught on with marketers at large and small companies as well as its fair share of detractors. In this spirited interview, Christine Crandell discusses with Greg Ott, Intuit’s VP of Marketing for QuickBooks Online, growth-hacking’s applicability to larger organizations and if it can help to reverse Marketing’s cred as corporate bad boy.
The 20 minute video interview with 10 minute audience Q&A will also explore how technology drives change companies may not be ready for and how marketers can turn to their advantage.
Marketers know better than anyone that a compelling brand experience is one of the most essential elements in driving a business forward, both in acquiring new customers and building customer loyalty. Every interaction between an individual and a brand can be considered one of those experiences, and therefore, it’s imperative to get it right - every time, in every channel.
In the attempt to effectively engage a customer across all channels and devices, the focus of many marketers shifted from building the best possible customer experiences to managing the many technologies that drive it. And in the attempt to build the perfect technology infrastructure, the marketer has become a hacker first - and creator of the brand experience second.
In this interactive discussion on March 17th, we'd like to give the technological and organizational guidance needed to allow marketers to redirect the time and energy being spent on hacking back to driving rich, real-time customer interactions. David Raab, Principal at Raab Associates, and Chris Slovak, VP of Global Sales Solutions at Tealium, will dive into:
•The four strategic pillars of successful customer engagement
•The importance of a strategy executed by technology, rather than just a technology strategy
•The four tent-poles of a well-functioning marketing technology stack
•The approach of putting customer data at the center, and building out
We hope you’ll join us.
The CMO role is in a time of great change. On the B2C side, we're seeing several noted CPG brands like Coca Cola eschewing the CMO role and instead hiring Chief Growth Officers. In B2B, there is some traction in the rise of CGOs but the broader trend shows the CMO role becoming much more metrics and revenue-driven. It's an exciting time for marketers but it's critical to understand what's driving this dramatic shift.
Liz Miller, SVP, Marketing at CMO Council will host a lively roundtable with several notable CMOs. In this session we'll explore why this shift is happening, how businesses should think about these leadership roles, and what this means for Marketing as a whole.
- How the emergence of key technologies has powered the shift to CGOs and revenue-focused CMOs
- How the need for growth influences breaking down old siloes across organizations and placing big bets on innovation
- What a CGO does and whether your company needs one today
How to add world class security to cloud email services like GMail and Office 365, for small or large companies. Area 1 Security stops BEC, ransomware, phishing and whaling with preemptive cybersecurity that's easy to use.Read more >
Inbound email is the primary source of phishing attacks that lead to breaches like ransomware, BEC attacks, malware and credential harvesting. Area 1 Security locks down your email to keep your organization safe from hacks where current secure email gateways and anti-spam filters fail. This webinar shows you how to achieve absolute phishing protection with total preemption.Read more >
Stop phishing attacks, the source of ransomware, BEC attacks and ultimately more than 95% of data breaches, without tearing out your old solutions with Area 1 Security.Read more >
The explosion of cryptocurrencies and their fast-profit potential have given rise to the phenomenon of cryptojacking - the latest trend for criminal hacking organizations focusing their resources on hybrid cloud data centers. In doing so, augmenting their illicit revenue stream by tying their hijacked resources to cryptocurrency mining.
In this webinar you’ll learn:
- Why and how cryptocurrency mining works
- How to recognize cryptojacking patterns
- What you can do to avoid becoming a victim
The perils of security breaches are widely publicised, but do you know exactly how an attack or breach would affect your business?
In this webinar John Pironti, president of IP Architects, and Michael Dalgleish, director of sales engineering at LogRhythm, will discuss the costs of recent data breaches and illustrate the best ways to determine your organisation’s cyber risk profile. The duo will also teach you about the security tools and processes you can implement to strengthen your security operations.
Watch now to learn how to take your security operations to the next level.
Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.
With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.
By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.
In this webinar, you will:
* Harness the power of marketing automation to build a user acquisition program that works
* Explore key strategies for efficient, highly-optimized user acquisition
* Gain new best practices for engaging and retaining users while reducing churn
* Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition
* Jason Allen, VP, Multi-Channel at GameStop
* Marissa Tarleton, CMO, RetailMeNot
* Stewart Rogers, Director of Marketing Technology
* Rachael Brownell, Moderator, VentureBeat
Sponsored by IBM Marketing Cloud
Register today for this free VB Live event!