The ultimate goal of your AdWords and Bing campaigns is to generate customers and revenue, not just conversions. But optimizing SEM to drive sales is a real challenge. You have to double-down on the keywords, devices, landing pages, and conversion paths (online and offline) driving the most revenue at the lowest costs.
If you want to optimize your paid search campaigns to drive sales, watch this webinar to learn how. Elite SEM’s Katie Carlson Scrimger and DialogTech’s Blair Symes explain the 5 PPC strategies to increase not just conversions, but customers. Elite SEM also explains how they used these strategies to help a major home services brand:
- Increase call conversions by 90%
- Decrease unprofitable conversions by 23%
- Increase paid search profitability by 12%
How much time do you think enterprise employees spend searching for information? It’s shockingly high. Cognitive search & analytics technology can dramatically reduce that time, but that would be missing the real enterprise opportunity. Solutions powered by this technology present information that matters – to make employees smarter leading to a myriad of ideas and better decisions that collectively can have a huge impact on business outcomes. In this sense, being Information-Driven means consistently and reliably having actionable information presented in context to surface insights, inform decisions, and elevate productivity.
In this session, Guest Speaker, Forrester Research Vice President & Principal Analyst Mike Gualtieriand Sinequa Director of Product Marketing Scott Parker will cover:
- Difficulties enterprises encounter when employees lack easy and quick access to information
- How cognitive search & analytics technology powers the Information-Driven enterprise
- Ways in which Information-Driven organizations are leveraging cognitive search today
In the last of our 3-part series on Search and Rescue we will present real-life rescue stories that demonstrate the many ways the COSPAS-SARSAT system saves lives. Speakers will share their rescue stories, share life-saving strategies and provide insight into the future of the Search and Rescue ecosystem.
Participants will be taken through the rescue stories of bold adventurers Sarah Outen and Scott Blackford Scheele, be given an in-depth look into into the extensive role of a Rescue Coordination Center and learn about innovative improvements to COSPAS-SARSAT on the horizon.
An increasing number of organizations are realizing the benefits of Virtual Desktop Infrastructures (VDI). VDI provides the flexibility that enables organizations to achieve their business goals while controlling technical operational costs. However, as with any solution, there can be trade-offs and limitations, some of which can impede the success of VDI deployments. One such limitation is the near-inability to search user content in many virtual desktop environments. As a result, users may not be as productive and in extreme cases, frustrated users can slow or block VDI adoption entirely. X1 solves this problem by integrating its leading search application with VDI deployments using solutions from Citrix and VMware. X1 significantly enhances productivity and reduces user frustration, enabling organizations to realize the full benefits of any size VDI deployment - from the small and medium size businesses to worldwide enterprise deployments.
Join search & IT strategists, Jody Elkins, Vice President at Agile360 and Michael Devin, Vice President of Search Solutions at X1, in a complimentary webinar to learn about a game-changing search capabilities in a VDI environment.
In this Webcast you will:
- Learn from a top VDI expert why many VDI implementations do not realize their promised benefits
- Gain insight into game-changing search solutions that overcomes the most common objection to VDI implementations
- Understand how to enable desktop virtualization by greatly enhancing user experience
The way consumers search and land on your site is changing. New digital trends require marketers to be strategic about how they drive quality site visitors - and ultimately, customers. Beyond high quality content, what trends do you need to be aware of to ensure SEO success for your site?
In this webinar, Elite SEM and our friends from Trustpilot discuss the latest data regarding these digital changes and how to optimize your customer journey from SEO to conversion.
This webinar covers:
•Dramatic updates to SEO and SERPs
•Mobile-first initiatives: what you should be doing
•Where we stand with HTTPS
•Why trust, reputation, and reviews matter even more now
•How Rich Snippets, GSR, and Reviews improve SEO
•Trust symbols and conversion rates
Learn how to expand and build your pay per click (PPC) and search strategy to increase brand engagement and drive sales.
Emily Rucker, Director Search and Social of DWA Media, will share insights from both B2B and B2C programs.
- What digital marketing trends are crucial to optimize search and social marketing?
- What should you consider mobile search?
- How are marketers benchmarking search and social campaigns against those of competitors?
- What should you look for in a paid search account audit?
- What technologies are available for tracking these programs and tying success to revenue?
You only get one chance to make a first impression. For many brands, search is that first impression.
As organizations look for key opportunities to pilot AI projects, embed intelligence into their customer journeys and transition to two-way conversational experiences, there’s no better place to start than the search box.
Join Karl Hampson, Managing Director, AI and Palak Patel, Sr. Digital Strategist at Solstice, as they detail how enterprises are elevating their search experiences by replacing the search box with AI-powered conversational interfaces to better serve their customers needs.
Webinar attendees will gain key insights on:
- The current state of search experiences with the end of Google Search Appliance
- The rise of natural language interactions and conversational UX (chatbots, voice, etc.)
- A clear path towards a fully AI-driven search experience
- And much more!
It’s not about getting every click, it is about getting the most profitable click. Don’t let your Search Engine Marketing (SEM) campaign get stale. Apply advanced strategies to not only increase campaign performance, but also increase conversion rates and maximize your marketing budget.
This webinar is geared toward advanced Search Engine Marketing specialists and managers.
Search engines have changed the way everyone accesses information. Apache Solr and Elasticsearch, two open source search engines built on Lucene, have enabled companies to integrate search for a variety of use cases. On the flipside, SQL has been the bedrock for analytics. Joining the power of search and SQL opens up search to users who are familiar with SQL. This combination of technologies allows companies to utilize existing SQL skills to implement innovative search that answer questions previously not possible.
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While pure AI remains a futuristic objective on the horizon, pragmatic AI is already making significant headway into companies across various sectors.
The journey from initial Proof of Concept to Production does require taming the strength of AI capabilities with a strong business vision applied to a relevant use-case.
During this 40-minute session, Gontran Peubez, Director, Analytics & Information Management at Deloitte France, will:
- Present the trends and evolutions of AI for the Enterprise
- Focus on the typical impacts on the insurance value-chain
While Gengis Birsen, Senior Solution Consultant at Sinequa, will:
- Explain how AI and NLP are leveraged by Sinequa's Cognitive Search & Analytics platform
- Demonstrate how Cognitive Search enables Insurance & Banking organizations to amplify knowledge within the digital workplace and improve business performance in critical domains like Customer Service, Claims Management, Financial Intelligence etc ...
If you are a believer in the information-driven organization (or even just curious) and have ever wondered what could happen if you cleverly combined the power of data collection, indexing, text mining, search, and machine learning into a unified platform and applied it within the enterprise, this webcast is for you!
Come learn about the state of Cognitive Search & Analytics technology and how it is enabling great companies across a wide swath of industries to amplify mission-critical expertise within their business in a surprisingly short amount of time.
In this 40-minutes session we will discuss:
* The state of cognitive search and analytics
* What problems it is solving for different types of organizations
* Where it is headed from here
A short tutorial on how to use the search and advanced search features in Cabells.Read more >
Just when you think you’ve mastered SEO, along comes a new way to search for businesses like yours—and consumers are embracing it. Voice search is still in the early stages, but its growth means some big changes for your business website, social media and other online marketing content. And this is just one of many shifts taking place in the way small businesses market their goods and services. What are the best ways for you to find—and reach the right prospects—and how do they find you? What are the latest marketing challenges—and solutions? How do you keep up? You’ll learn all that and more in this webinar with small business expert Rieva Lesonsky.Read more >
Imagine if analyzing your company data was as easy as searching on Google? This vision has launched search into the analytics mainstream and inspired a wide range of approaches to enterprise search. But not all search is created equal.
Building The World’s First Relational Search Engine required a fundamentally different approach to search - one that ensures both lightning fast performance and 100% accurate results all within an easy to use search-driven interface. Join this webinar to learn more about:
- Emerging trends across various flavors of enterprise search
- How machine learning simplifies and guides you to 100% accurate answers
- Best practices for using search to analyze your data in seconds
- Live demo of ThoughtSpot’s Search-Driven Analytics solution
2014 brought a number of major changes to the search marketing landscape, from mobile quality scores and the launch of Google call conversions to improved video and display options. But this year is coming to a close and savvy marketers are already looking ahead to the game changers of 2015.
Get actionable ideas and learn from our panel of executive-level paid search experts as they discuss and debate:
• The most influential paid search changes of 2014
• The impact of these changes on the future landscape
• Key new strategies to test in 2015
• Top predictions for next year’s big announcements
Putting your customer at the heart of your SEO and content strategy has never made more sense. We’ll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining:
- How to use search data to map your strategy to intent
- User experience and shifting ranking signals
- Conversational search and the rise of voice
- The importance of data mark-up to enhance the search experience
In this practical webinar, we’ll look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through:
- Technical SEO
- Maximising opportunities from product and category content
- Competitor intelligence to benchmark and drive organic gains.
Local search is not only pervasive and growing, but also changing in ways that are important for consumers, businesses and the search industry. Join Dr. Phil Hendrix, of research firm immr, and Rohan Chandran, Executive Director of Product Management at YP as they discuss the results and implications of a recently concluded study examining the ways that consumers use local search. Topics covered will include: who is searching, what devices they own, how frequently they are searching from these devices, how proximity and “urbanicity” effects consumer search habits and more.Read more >
Search engines are the primary way people research purchases which means you want your website front and center in the search engine results. Ensuring your site is dominant throughout the purchasing funnel breeds trusts and delivers sales. However, optimizing hundreds or thousands of pages presents some challenges. Today we will detail how to develop an optimization strategy along with the best practices for communicating keyword relevance.Read more >
ThoughtSpot has built the world’s first relational search engine for data analytics - powered by the world’s most advanced, yet easy-to-use, number crunching machine. ThoughtSpot’s search-driven analytics lets business people analyze their company data in seconds, but bringing together search and enterprise analytics is no easy task.
Come get a behind-the-scenes look at how we’ve architected our next generation analytics platform from the ground up to make it easy to analyze billions of rows of data across multiple data sources, while delivering sub-second performance and enterprise-wide governance. Hear how our customers across industries are using ThoughtSpot to give everyone in their organization access to analytics.
If shoppers can't find it, they can't buy it.
Inbenta's AI-powered, Intelligent Search gives e-commerce shoppers what they are looking for through natural language processing.