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    • Why a 'channel agnostic' approach to search can deliver greater ROI
      Why a 'channel agnostic' approach to search can deliver greater ROI Mike McDougall, Organic Search Director, Stickyeyes Recorded: Nov 21 2018 1:00 pm UTC 35 mins
    • Stop treating organic and paid as seperate channels and drive greater efficiencies and increase ROI.

      Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

      This session will discuss why an ‘channel agnostic’ approach to search is not only more effective at getting more out of your agencies, but a much more efficient approach to generating a return on your investment.

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      This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

      On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

      Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

      You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

      https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing

      Read more >
    • Webinar ft. Analyst Ovum: Accelerate GDPR Compliance with Cognitive Search
      Webinar ft. Analyst Ovum: Accelerate GDPR Compliance with Cognitive Search Paige Bartley (Senior Analyst at Ovum) and Scott Parker (Product Marketing Director at Sinequa) Recorded: Oct 11 2018 2:25 pm UTC 62 mins
    • With the EU’s General Data Protection Regulation (GDPR) now in effect, there is a new precedent for enterprise control over data of all kinds, both structured and unstructured in nature. Organizations must be able to consistently and accurately locate personal data in their diverse, distributed IT systems. Gaining better control of data is a deceptively simple concept, but requires numerous capabilities, such as the ability to search for data across silos and granularly manage who has access to what. Sophisticated search and analytics capabilities, spanning organizational silos, are a key facilitator of compliance as well as a driver of informational value.

      In this session, our Guest Speaker, Ovum Senior Analyst Paige Bartley, and Sinequa Director of Product Marketing Scott Parker will cover:

      &- The Challenges of GDPR
      2- Cognitive Search as a Compliance Accelerator
      3- Use Cases Beyond Compliance
      4- Sinequa: Driver of Informational Value and Compliance

      Read more >
    • Webinar ft. Analyst Ovum: Accelerate GDPR Compliance with Cognitive Search
      Webinar ft. Analyst Ovum: Accelerate GDPR Compliance with Cognitive Search Paige Bartley (Senior Analyst at Ovum) and Scott Parker (Product Marketing Director at Sinequa) Recorded: Oct 16 2018 2:00 pm UTC 62 mins
    • With the EU’s General Data Protection Regulation (GDPR) now in effect, there is a new precedent for enterprise control over data of all kinds, both structured and unstructured in nature. Organizations must be able to consistently and accurately locate personal data in their diverse, distributed IT systems. Gaining better control of data is a deceptively simple concept, but requires numerous capabilities, such as the ability to search for data across silos and granularly manage who has access to what. Sophisticated search and analytics capabilities, spanning organizational silos, are a key facilitator of compliance as well as a driver of informational value.

      In this session, our Guest Speaker, Ovum Senior Analyst Paige Bartley, and Sinequa Director of Product Marketing Scott Parker will cover:

      &- The Challenges of GDPR
      2- Cognitive Search as a Compliance Accelerator
      3- Use Cases Beyond Compliance
      4- Sinequa: Driver of Informational Value and Compliance

      Read more >
    • Webcast : How AI-Powered Search & Analytics Enables the Information-Driven
      Webcast : How AI-Powered Search & Analytics Enables the Information-Driven Mike Gualtieri, VP & Principal Analyst / Scott Parker, Product Marketing Recorded: Aug 29 2018 2:00 pm UTC 47 mins
    • How much time do you think enterprise employees spend searching for information? It’s shockingly high. Cognitive search & analytics technology can dramatically reduce that time, but that would be missing the real enterprise opportunity. Solutions powered by this technology present information that matters – to make employees smarter leading to a myriad of ideas and better decisions that collectively can have a huge impact on business outcomes. In this sense, being Information-Driven means consistently and reliably having actionable information presented in context to surface insights, inform decisions, and elevate productivity.

      In this session, Guest Speaker, Forrester Research Vice President & Principal Analyst Mike Gualtieriand Sinequa Director of Product Marketing Scott Parker will cover:

      - Difficulties enterprises encounter when employees lack easy and quick access to information
      - How cognitive search & analytics technology powers the Information-Driven enterprise
      - Ways in which Information-Driven organizations are leveraging cognitive search today

      Read more >
    • Overcoming Search Challenges in Virtual Desktop Environments
      Overcoming Search Challenges in Virtual Desktop Environments Jody Elkins, Vice President, Agile360 - A Division of Entisys Solutions | Michael Devin,VP, Search Solutions,X1 Recorded: Mar 12 2014 10:00 pm UTC 33 mins
    • An increasing number of organizations are realizing the benefits of Virtual Desktop Infrastructures (VDI). VDI provides the flexibility that enables organizations to achieve their business goals while controlling technical operational costs. However, as with any solution, there can be trade-offs and limitations, some of which can impede the success of VDI deployments. One such limitation is the near-inability to search user content in many virtual desktop environments. As a result, users may not be as productive and in extreme cases, frustrated users can slow or block VDI adoption entirely. X1 solves this problem by integrating its leading search application with VDI deployments using solutions from Citrix and VMware. X1 significantly enhances productivity and reduces user frustration, enabling organizations to realize the full benefits of any size VDI deployment - from the small and medium size businesses to worldwide enterprise deployments.

      Join search & IT strategists, Jody Elkins, Vice President at Agile360 and Michael Devin, Vice President of Search Solutions at X1, in a complimentary webinar to learn about a game-changing search capabilities in a VDI environment.

      In this Webcast you will:
      - Learn from a top VDI expert why many VDI implementations do not realize their promised benefits
      - Gain insight into game-changing search solutions that overcomes the most common objection to VDI implementations
      - Understand how to enable desktop virtualization by greatly enhancing user experience

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    • A Search Experience that Answers Back
      A Search Experience that Answers Back Karl Hampson, Managing Director, AI and Palak Patel, Sr. Digital Strategist at Solstice Recorded: Nov 28 2017 6:00 pm UTC 30 mins
    • You only get one chance to make a first impression. For many brands, search is that first impression.

      As organizations look for key opportunities to pilot AI projects, embed intelligence into their customer journeys and transition to two-way conversational experiences, there’s no better place to start than the search box.

      Join Karl Hampson, Managing Director, AI and Palak Patel, Sr. Digital Strategist at Solstice, as they detail how enterprises are elevating their search experiences by replacing the search box with AI-powered conversational interfaces to better serve their customers needs.

      Webinar attendees will gain key insights on:
      - The current state of search experiences with the end of Google Search Appliance
      - The rise of natural language interactions and conversational UX (chatbots, voice, etc.)
      - A clear path towards a fully AI-driven search experience
      - And much more!

      Read more >
    • How to break into the first page of the SERPs
      How to break into the first page of the SERPs Ryan Roberts, Search & Data Lead, Zazzle Media Recorded: Nov 21 2018 11:00 am UTC 42 mins
    • The webinar will look how to push your brand into those all important top spots. We’ll be coaching you on how to audit content effectively to identify weak areas, page structure and improving your internal linking. It aims to prove that your on-page targeting game can influence rankings just as well as backlinks and outreach.

      *************************************************
      This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

      On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

      Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

      You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

      https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing

      Read more >
    • How to rank for head terms with Hub and Spoke content
      How to rank for head terms with Hub and Spoke content Tom Smith, Senior Search Lead, Zazzle Media Recorded: Nov 21 2018 2:00 pm UTC 40 mins
    • The hub & spoke model has been developed by Zazzle Media as a way for consistently ranking our clients for huge keywords in competitive niches. Using a combination of data analysis, technical improvements and content creation we can capture users attention at any point within their journey. This improves engagement as well as leveraging EAT signals to improve the position of our head terms.

      Join Tom Smith as he will show you how to research & implement a hub & spoke strategy, what considerations you need to think about, and how to maintain the model once it is launched.

      *************************************************
      This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

      On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

      Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

      You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

      https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing

      Read more >
    • SQL and Search: Impactful Results, Manageable Implementations
      SQL and Search: Impactful Results, Manageable Implementations Jason Stamper 451 Research Senior Analyst; Kevin Risden Apache Lucene/Solr Committer; Hadoop and Search Tech Lead Recorded: Dec 14 2016 4:00 pm UTC 58 mins
    • Search engines have changed the way everyone accesses information. Apache Solr and Elasticsearch, two open source search engines built on Lucene, have enabled companies to integrate search for a variety of use cases. On the flipside, SQL has been the bedrock for analytics. Joining the power of search and SQL opens up search to users who are familiar with SQL. This combination of technologies allows companies to utilize existing SQL skills to implement innovative search that answer questions previously not possible.


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    • [Finance & Insurance] Disrupting Value Chains with AI and Cognitive Search
      [Finance & Insurance] Disrupting Value Chains with AI and Cognitive Search Gontran Peubez, Gengis Birsen Recorded: Jun 26 2018 10:05 am UTC 41 mins
    • While pure AI remains a futuristic objective on the horizon, pragmatic AI is already making significant headway into companies across various sectors.

      The journey from initial Proof of Concept to Production does require taming the strength of AI capabilities with a strong business vision applied to a relevant use-case.

      During this 40-minute session, Gontran Peubez, Director, Analytics & Information Management at Deloitte France, will:

      - Present the trends and evolutions of AI for the Enterprise
      - Focus on the typical impacts on the insurance value-chain

      While Gengis Birsen, Senior Solution Consultant at Sinequa, will:

      - Explain how AI and NLP are leveraged by Sinequa's Cognitive Search & Analytics platform
      - Demonstrate how Cognitive Search enables Insurance & Banking organizations to amplify knowledge within the digital workplace and improve business performance in critical domains like Customer Service, Claims Management, Financial Intelligence etc ...

      Read more >
    • Cognitive Search & Analytics: What it is and why you should care
      Cognitive Search & Analytics: What it is and why you should care Scott Parker, Senior Product Marketing Manager Recorded: Sep 7 2017 2:00 pm UTC 34 mins
    • If you are a believer in the information-driven organization (or even just curious) and have ever wondered what could happen if you cleverly combined the power of data collection, indexing, text mining, search, and machine learning into a unified platform and applied it within the enterprise, this webcast is for you!

      Come learn about the state of Cognitive Search & Analytics technology and how it is enabling great companies across a wide swath of industries to amplify mission-critical expertise within their business in a surprisingly short amount of time.

      In this 40-minutes session we will discuss:
      * The state of cognitive search and analytics
      * What problems it is solving for different types of organizations
      * Where it is headed from here

      Read more >
    • How to Conquer the New World of Voice Search & Other Marketing Musts
      How to Conquer the New World of Voice Search & Other Marketing Musts Rieva Lesonsky Recorded: Jul 18 2018 6:00 pm UTC 61 mins
    • Just when you think you’ve mastered SEO, along comes a new way to search for businesses like yours—and consumers are embracing it. Voice search is still in the early stages, but its growth means some big changes for your business website, social media and other online marketing content. And this is just one of many shifts taking place in the way small businesses market their goods and services. What are the best ways for you to find—and reach the right prospects—and how do they find you? What are the latest marketing challenges—and solutions? How do you keep up? You’ll learn all that and more in this webinar with small business expert Rieva Lesonsky. 

      Read more >