Silverpop Book Club; a carefully curated series of short webinars designed to give you our pick of the latest and greatest marketing knowledge, brought to you by some of the smartest marketers we know....
Hear Bryony Thomas, author of Watertight Marketing, explain 13 of the most common profit ‘leaks’ in business and learn how to begin to make your marketing ‘watertight’.
Getting Emails Delivered in the World of the Intelligent Inbox- a Silverpop & Return Path Keynote Webinar.
Attendees will hear the latest changes to inbox deliverability and learn several strategies for successfully navigating their way through the deliverability maze, including how to:
• Authenticate your messages
• Optimise design and HTML coding
• Increase engagement and interaction
Marketers are being bombarded with a tremendous amount of data about their customers, which often seems like noise. To deliver highly relevant campaigns that convert, marketers have to not only hear everything, but act on what they learn. To be most successful, marketers must be able to extract individual conversations and engage each person in real-time, creating a consistent digital experience across email, mobile and the web.
In this session, Bryan Brown, director of product strategy at Silverpop, will highlight the benefits marketers can achieve by collecting and incorporating buyer behaviors into their multichannel campaigns. And he will share the thinking behind Silverpop’s new Universal Behaviors functionality, which allows for dynamic buyer behaviors to be immediately transformed into highly personalized actions—removing any remaining barriers to the vision of delivering true one-to-one communications to limitless numbers of customers.
Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
Learn how to:
•Determine the key stages in the customer journey
•Map out the buyer’s thoughts and needs at each stage
•Identify areas you can improve to enhance the customer experience
•Use a multichannel approach to connect more effectively with contacts
•Expedite prospects’ and customers’ movement along the customer journey
Prospective customers are more difficult to entice than ever, and retaining them is equally challenging. With contacts increasingly seeking a seamless experience across a company’s call centre, emails, website and mobile channels, marketers can step up to help exceed prospect and customer expectations, and even achieve higher lead-to-sale conversion and retention rates.
In this session, Silverpop Marketing Evangelist Ellen Valentine and Genesys Solution Foundry Director, Cliff Bell, will share best practices for how you can deliver the right cross-channel communications and content at this great moment of opportunity.
Get tips for:
•Better integrating your call centre into your overall communication strategy
•Having more relevant conversations and increasing customer loyalty
•Using contact centre data and digital behaviours to trigger proactive communications that increase engagement
•Fostering a more rewarding customer journey across all channels
Marketing and presentations go hand in hand; whether it’s a pitch, a presentation to the board, or simply a staff briefing, most marketers accept that presentations are part and parcel of the job.
Whether you’re a seasoned on-stage rock star or just starting out, this Silverpop Book Club webinar will introduce you to the formula behind powerful presentations.
The book; The Presentation Lab brings together ten years of presentation experience and development allowing readers to access the very latest thinking and apply it to their own presentations.
Author Simon Morton founded a consultancy and design service that started in a spare bedroom in the UK and went on to become one of the best regarded presentation companies in the world.
"Social media presents new opportunities for customer engagement and lead generation. But to get it right requires a whole bunch of new skills that are both creative and process oriented. Find out how a behavioural marketing approach to lead generation will net amazing results, and how social media can be a key tool in a multi-channel lead generation strategy."Read more >
Author of ‘Crush It’ and ‘The Thank You Economy’ Gary Vaynerchuk joins Silverpop for a special Silverpop Book Club Webinar on Thursday 6 February. Register here to join us at 2.30pm and here from the author himself about ‘Jab, Jab, Jab, Right Hook!’ a compelling ‘How-To’ book on telling your story in a noisy, social world.
Known as @GaryVee to his 1 million plus twitter fanbase, Vaynerchuck is an author and entrepreneur with an enviable CV. He developed his social media expert credentials whilst running winelibrary.com; turning it into a $45million business, before launching Vaynermedia in 2009 to help companies like GE, PepsiCo and the NY Jets. Gary is also an angel investor in a range of Tumblr, Uber, Birchbox and Twitter and an inspirational and entertaining public speaker.
Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience. Yet most aren’t able to fully measure the impact of all their efforts on revenue—which is critical in order to ensure a seat at the strategy table and necessary budget for next year.
It's time to learn the three secrets to more effectively measuring marketing’s impact on revenue.
Today’s marketers must treat their customers as individuals in order to develop engaging relationships that convert to revenue. To do so, they must learn a lot about each person. This includes not only the preferences they tell you, but also the preferences and interests they express based on their actions. Collecting buyer behaviors can result in a very powerful customer database, and when marketers then incorporate this wealth of knowledge into automated, personalized campaigns, the resulting revenue can be impressive.
Join Dave as he unveils the power behind behavioral marketing automation and shares the results of several campaigns that achieved success by taking this approach.
Having a robust digital marketing platform gives you a head start in the race toward marketing success. However, today’s marketing plans are fueled by data—with personalization, relevancy and timeliness being important hurdles to clear along the way. Key to a first place finish is a rich data plan, as without it you risk being stuck in the back of the pack with one-size-fits all messages that become increasingly irrelevant to your customers and prospects.
Join Ellen as she breaks down the important steps you must take in order to build a data blueprint for your organization and how you can leverage your data for sophisticated digital marketing success.
In this book club webinar, Daniel Rowles, author of Mobile Marketing, will explore the key technologies, opportunities and challenges of Mobile Marketing. The session will explore how we can optimise every stage of our digital marketing to give the best experience to users across a range of mobile devices. As well as providing a range of tools and techniques that attendees will be able to take away and use straight away, Daniel will also explore what the future of Mobile holds for us.Read more >
Welcome to the era of personalisation: 1-to-1 marketing
Join marketing experts from Optimove and Silverpop for an exclusive webinar and learn:
•How to use an algorithmic approach to segmenting customers
•How to use personalised dynamic content to send emails to millions of segments of one
•The impact personalisation can have on: conversions, customer spend and retention
With examples from the gaming industry and beyond, this is a must-watch webinar.
World class email marketing needs great insight.Read more >
No matter how good you are as an email sender, your messages may still be blocked at some ISPs. Although email marketers sometimes blame ISPs, blacklists or even their email service providers (ESPs) for deliverability issues, successful inbox delivery starts with marketer best practices.
While ISPs cannot be overly transparent with their filtering algorithms, this Webinar will explore how ISPs are assessing commercial email messages as outlined in a new white paper, "The Return Path Email Delivery Imperatives: Responding Successfully to Emerging Trends in 2010." Two deliverability experts—Richard Gibson, Channel Relationship Manager, Return Path and Riaz Kanani, Silverpop's Director, International Marketing --will discuss the report and these key issues:
•What the ISPs are really looking for in your emails
•The latest on email authentication methods: SPF, SenderID, DKIM and Domain Keys
•Benefits of accreditation services such as Goodmail and Return Path Certification
•How to increase subscriber engagement in your messages
•Tactics to increase relevance to minimise spam filtering
•Answers to as many of your deliverability questions as possible in the time period
In addition, each attendee will receive a copy of the Return Path report.
UnSelling is about everything but the sell.
It's about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
Joe’s third book is titled: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less which takes business owners and marketers from A-to-Z toward creating a content marketing strategy that works to grow their business.
Join Joe and Silverpop’s Ellen Valentine on 6 March for a webinar introduction to Epic Content Marketing and learn how to break through the clutter and tell your story.
As marketers, many of us are overwhelmed with all that we have to do.
In this session, Silverpop Evangelist Ellen Valentine will share ideas on how you can get more efficient (and more personal!) by getting more automated. We’ll share the three distinct categories of automation that you can tackle in 2013. Then we’ll discuss how to leverage behaviors, dynamic content and personalization to make all your automation efforts super successful.