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    • IDC FutureScape: Worldwide Social and Experiential 2018 Predictions
      IDC FutureScape: Worldwide Social and Experiential 2018 Predictions Wayne Kurtzman, Research Director, Social and Experiential Solutions Recorded: Sep 21 2018 3:10 pm UTC 44 mins
    • In this IDC FutureScape presentation, IDC's Wayne Kurtzman and John Jackson will discuss the key predictions that will impact the evolution of social media and customer experiences over the next one to three years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies.

      About IDC FutureScape
      IDC FutureScape reports are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of predictions designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three-year business planning cycle. Each prediction is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.

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    • Social Media Attribution: Measuring the True Value of Your Work
      Social Media Attribution: Measuring the True Value of Your Work David Kyle, Social Media Manager at the Vancouver Canucks, with Amber Naslund and David Creighton‎ of Hootsuite Recorded: Oct 18 2017 10:20 pm UTC 62 mins
    • You know your efforts on social media are valuable to the organization—and you’re ready to prove it. But attributing success directly to social activity can be complicated.

      Join us for this webinar with industry experts and social media pros from real businesses as they share stories, insights, and advice about successful social media attribution.

      You’ll learn:

      - Three different ways to approach social media attribution—and the pros and cons of each
      - How leading brands are tackling the attribution challenge of “dark social”
      - About the tools and techniques that will help you attribute business outcomes to social media activity

      Read our comprehensive blog post about how to prove social media ROI: http://ow.ly/iUvG30g1KiY

      Get your free social ROI guide, "The ROI of Social Media: How to measure and prove the value of your investment": http://ow.ly/HBs930g1Kd1

      Start managing your social media faster, smarter, and safer. Learn more, request a demo, or start your free trial now: http://ow.ly/x89s30g1xBK

      What makes Hootsuite Enterprise a market leader?

      Hootsuite was named a leader in enterprise social media management solutions by Forrester. Their analysis showed that organizations need a solution that helps them with three key challenges.
      Learn more here: http://ow.ly/3oFc30g1Gye

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    • ISM Webinar: Social Selling In The Real World
      ISM Webinar: Social Selling In The Real World ISM Fellow - Ian Moyse Upcoming: Feb 21 2019 11:00 am UTC 30 mins
    • Key Takeaways:

      •What it is
      •What it isn’t
      •Turning Social into real engagements
      •Is it just LinkedIn
      •Receive a Personal Action Plan

      Reasons to attend

      Social Selling is the new sales skill in your toolbag to help you open doors, build your own reputation & have stronger engagement with prospects. Ian Moyse, is a respected authority on Sales Leadership and the new methodology of Social Selling, sitting as a non-exec on Digital Leadership Execs, a leading Social Selling firm. He has spoken widely on Social Selling. Ian is a judge on many Sales Awards and has interviewed hundreds of Salespeople and can share in today’s market a valuable skill that can help set you apart

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    • How to Build a B2B Social Content Calendar
      How to Build a B2B Social Content Calendar Michael Patterson, Sprout Social; Hana Abaza, Uberflip Recorded: Feb 7 2017 4:00 pm UTC 58 mins
    • Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience?

      Leveraging a social content calendar will help improve your impact on social media, as well as increase your social marketing productivity.

      In this webinar, Sprout Social shares tactical tips for how to build a B2B social content calendar. You will learn:
      - The benefits of implementing a social calendar
      - How to implement workflows to increase social marketing productivity
      - How to schedule content for maximum marketing effectiveness

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    • Create Your 2018 Social Media Plan
      Create Your 2018 Social Media Plan Brigitte Yuille, CEO and Founder at B.Y. Communications Worldwide Recorded: Dec 5 2017 6:00 pm UTC 60 mins
    • Businesses will likely need to make a lot of modifications in the way they reach and engage their audiences in 2018 on social media in order to achieve their goals for success.

      Social media is set to cause even more disruption as it incorporates new technologies, more governance and new policies. Changes, like worldwide access and use of mobile devices, have empowered social media platforms so that the platforms are even more associated with a business’ overall strategy. As a result, the approach the company takes regarding its social media platforms has the potential to have a ripple effect throughout the organization.

      Since the size of social media platforms has grown as well as the diversity of the audience, social media planning will involve more work, more foresight and more input from key staff as well as the social media team. It will mean taking a deeper dive into what has been done in order to know what will need to occur to help propel the company forward.

      Social media teams will need to understand what has and what has not worked not only within their business but also with competitors. This will require an understanding of the trends and an awareness of the latest technologies. They may also either want or need to test some technologies as well as different platforms.

      In this webinar, participants will learn how to:

      - Identify the core platforms that will be useful at their business
      - Examine what the business has done on those social media platforms
      - Examine what competitors have done over the past year
      - Integrate new technologies trends and demographics
      - Hold brainstorming sessions with social media team members and other key staff members.
      - Compile their activities into their overall social media plan
      - Write a strong summary/pitch that demonstrates how the plan will be put into action

      Questions will be answered during the webinar, but feel free to send questions prior to event to info@bycomworldwide.com.

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    • Increase Your Sales with the Latest Tools & Tricks on Social Media
      Increase Your Sales with the Latest Tools & Tricks on Social Media Justin Blaney Recorded: Jun 20 2018 6:00 pm UTC 88 mins
    • Are you frustrated with a lack of measurable return from your social media investments? Do you want to turbocharge your results and growth using the latest tools? If you answered yes to either of these questions, this webinar is a must-see. You will learn how to transform your social media investments into high octane marketing that grows your business, instead of sucking time, money and energy with little to nothing in return. You will gain real, actionable insights that you can apply immediately to your business regardless of industry, budget or current following. Don’t miss this chance to participate live and have your own questions answered by Justin Blaney.

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    • Sales is Dead: Why Social Content is the Best Sales Tool
      Sales is Dead: Why Social Content is the Best Sales Tool Ramon Ray Recorded: May 23 2018 6:00 pm UTC 60 mins
    • Traditional sales is good - but it's dead. What works today? Educating customers. In the digital economy much of that education is delivered through social content. In this webinar Technology Evangelist Ramon Ray shares his proven principles for using engaging content to grow sales. Attendees will leave with practical tips for using social content to take their businesses to the next level. Social content marketing takes time, focus and a plan of action to work well - Ramon will help you get there in his simple, energizing and humorous webinar.

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    • Social Sell Yourself: Leveraging LinkedIn to Build a Thought Leader Brand
      Social Sell Yourself: Leveraging LinkedIn to Build a Thought Leader Brand Amanda Healy, Senior Marketing Manager, TIBCO Recorded: May 30 2018 6:00 pm UTC 62 mins
    • Do you have a LinkedIn profile simply because you feel you ought to? Or, have you been meaning to set one up, but don’t know where to start? Chances are, even more advanced users of LinkedIn are not maximizing the platform to its fullest. With careful curation, it can be one of the most powerful tools in your arsenal, enabling new opportunities, driving new business and partnerships, and giving you the power to position yourself as a thought leader in your space. In this workshop, LinkedIn novices and vets alike will learn quick wins and ninja tricks to get LinkedIn to do the heavy lifting. Hear how to increase your profile strength, strategically grow your network, boost your search value, and much more. Discover how investing less than an hour per week can pay big dividends in achieving your personal and professional aspirations.

      About the presenter:
      Amanda Healy is an award-winning marketing demand generation leader, national speaker and keynote, and social media advocate. She currently works as a Senior Marketing Manager at TIBCO Software, driving global campaigns for the company’s enterprise integration and cloud solutions. She has trained world-class teams ranging from startups to Fortune 500 companies to leverage social media, and has spoken at industry-leading conferences including the Massachusetts Conference for Women, the Women In Technology International Summit, Microsoft Envision, Social Tools Summit, Watermark’s Lead On Conference for Women, and many more. Profiled by the Washington Post, interviewed by WBZ, lauded as “Social Genius” by the Boston Social Tools Summit, and named to BostonSpeak’s “24 Experts On How to Become a Great Public Speaker” list, Amanda is one to watch.

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    • ISM Webinar: Social Selling Top Tips & Tricks
      ISM Webinar: Social Selling Top Tips & Tricks ISM Fellow - Daniel Disney Recorded: Nov 21 2017 11:00 am UTC 46 mins
    • Key Takeaways:

      This final webinar in the series will bring everything together

      This 3-part webinar series will give show you the 3 key pillars to achieving social success in sales

      -Learn how to create the ultimate social profile
      -Build a winning personal brand
      -Create great and consistent content and build a winning strategy

      Reason to Attend:

      -From LinkedIn searching secrets all the way to email address generating hacks
      -These top tips and tricks that will give you a huge advantage in the world of social selling.
      -Receive the list of tools use social to dramatically enhance your pipeline and sales process.

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    • ISM Webinar: Creating Super Social Content for Sales
      ISM Webinar: Creating Super Social Content for Sales ISM Fellow - Daniel Disney Recorded: Nov 7 2017 11:00 am UTC 56 mins
    • Key Takeaways:

      This 3-part webinar series will give show you the 3 key pillars to achieving social success in sales.

      -Learn how to create the ultimate social profile
      -Build a winning personal brand
      -Create great and consistent content and build a winning strategy

      Reason to Attend:

      -Content creation isn't for everyone
      -This webinar will help anyone create and curate great content
      -Help you attract and build relationships with your prospects and customers
      -From writing blogs to finding content to share
      -This will help even those who aren't natural writers to create sales opportunities.

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    • 4 Pillars of Lead Generation using Social Selling in 2018
      4 Pillars of Lead Generation using Social Selling in 2018 John McGarry, CEO of profitperclick.biz Recorded: May 17 2018 1:00 pm UTC 63 mins
    • Social Selling strategy that helps clients build online relationships with their ideal prospects and then take that relationship offline. The leads and new business comes from these new relationships. LinkedIn is at the center of the strategy but it also can be extended to include Facebook, Twitter and email.

      For this strategy to work for people, they need to be able to find their ideal prospects on LinkedIn, preferable 100's if not 1000's of them. Also people need to buy into the power of relationships to really embrace this strategy.

      This webinar breaks down into two sections: Section 1 answers the question "What is Social Selling?" and section 2 takes people through a Social Selling Playbook, webinar registrants will get to see how to run a full social selling campaign.

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    • Social Media Efficiency: Get Better Results Faster
      Social Media Efficiency: Get Better Results Faster Krista Neher, Boot Camp Digital Upcoming: Dec 12 2018 7:00 pm UTC 90 mins
    • Most businesses use social media, but it can be overwhelming if you’re running a small business. Social media can become a huge time-suck yet still not give you the results that you want. In this session you’ll learn how to be smart about social media so you can maximize the results while minimizing your efforts. Learn the best ways to automate social media and smart ways to use tools available to get the best results for your time investment. Krista will teach participants how to:

      Avoid the social media time-suck
      Prioritize your efforts
      Create a strategy for how to spend your time to maximize results
      Use automation to drive your social media
      Build a workflow to manage social media effectively
      Identify top tools to use to get more out of social media
      Optimize visuals to create an impact

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    • Social influencers: How to #Crush in Video with Expert Billy Parisi
      Social influencers: How to #Crush in Video with Expert Billy Parisi Billy Parisi, Social influencer & video expert Recorded: Sep 14 2016 5:00 pm UTC 56 mins
    • Let’s face it. When it comes to building your social influence, there’s always a new technology, platform, and trend just around the corner. It’s no secret that video is becoming a powerful and popular medium for influencers to share a brand's message.

      TapInfluence has partnered with social media influencer and video expert Chef Billy Parisi to bring you everything you need to know about getting started in video.

      Join us on Wednesday, September 14th at 1pm EDT. In this 1 hour webcast, you’ll learn:

      - Why video?
      - What to consider before getting started
      - Ways to get involved: DIY vs. Hired Production
      - Equipment & tool recommendations for the beginner, intermediate and advanced video enthusiasts
      - How to work with brands on video collaborations

      About the speaker:
      Chef Billy Parisi is one of the true culinary media entrepreneurs branching out his brand across the digital and social landscape since 2007. He engages as on-camera talent, speaking engagements, live cooking demonstrations, brand advocacy and culinary consulting.

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    • How to accelerate your innovation pipeline using Social Impact Investments
      How to accelerate your innovation pipeline using Social Impact Investments Rosemarie Truman from The Center for Advancing Innovation Recorded: Jul 12 2018 3:00 pm UTC 45 mins
    • Social Impact Investment brings together capital and experience from the public, private and non-for-profit industries to achieve specific social objectives. The return of these investments is measured typically by the social outcomes achieved.

      The Centre of Advancing Innovation is a public-private partnership non-profit focused on identifying breakthrough inventions hidden in portfolios, to maximise investor returns and commercial success. Research performed by the group has highlighted that Social Impact projects accelerate innovation, and result in higher returns.

      In this webinar, Rosemarie Truman, CEO and Founder of CAI will be discussing the positive implications of choosing social impact projects for your business, including:

      - Why they accelerate innovation
      - How these projects can increase your potential investment opportunities for the future
      - The influence on the future funding of projects.

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