If you want your product content to work for you (rather than the other way around), you need a content strategy. In fact, you probably need a Unified Content Strategy -- a three-pronged approach that empowers you to do just about anything with your product content.
Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar with content strategy maven, Regina Lynn Preciado. Regina will discuss the need for a flexible, forward-looking content strategy. You'll learn what a Unified Content Strategy is, why it’s important, and five things you can do to start working toward a more strategic approach to product content.
ABOUT OUR GUEST
Regina Lynn Preciado is a content strategy consultant who helps companies transform how they organize, manage, and leverage content. From the dot-com boom of the ‘90s to today’s demand for intelligent, global, mobile-friendly content, Regina has helped dozens of organizations make content work for people (instead of the other way around).
“I’ve worked with projects of all sizes, from sole proprietors to large international enterprises, and have found that a unified content strategy is scalable for any size organization -- the principles and the purpose remain the same,” – Regina Lynn Preciado
Regina is a senior consultant with Content Rules, Inc., the only licensed provider of The Rockley Method™ unified content strategy.
Organizations collaborating with third-party entities, where employees are sharing files with individuals outside of the organization, are facing security risks at unprecedented scale. These dynamics correlate to the need for security controls such as Enterprise Digital Rights Management (EDRM) to protect sensitive information when it travels outside of the corporate firewall.
In this presentation, analyst Doug Cahill from Enterprise Strategy Group (ESG) will discuss the findings from a recent study where over 200 IT and Security Professionals shared their views on the challenges with external collaboration, and his recommendations for best practices. Lynne Courts, VP of Marketing from Seclore will share how to build a comprehensive data-centric security strategy with such technologies as next-generation EDRM.
Join us and discover:
- The most vulnerable information – what types of files are regularly shared externally that pose the greatest risks
- Industry and analyst views on where shared sensitive data needs protecting, and what defences are most effective
- How to best design a comprehensive data-centric security strategy for shared information that will protect data, meet compliance regulations and reduce your risks
Consumers today have access to more information than ever before when making a purchase decision. Buyers are looking for informative and trusted thought leadership content as they research their purchases, meaning that your brand's PR strategy needs to be working in tandem with marketing campaigns. As buyer behavior continues to change, marketers are re-examining their campaign and product launch strategy to incorporate PR storytelling tactics.
Join us as we discuss how to tell a unique story through a cohesive content plan to build audience trust and achieve campaign success.
During this webinar we will discuss:
• How to influence behavior through authentic and transparent content
• The evolution of earned media, and how to harness it
• The role of distribution as the missing link to any content plan
New technologies are emerging at a rapid pace and it’s imperative that companies are ready to embrace, lead and execute in this new landscape. Kurt DelBene is Microsoft’s Executive Vice President for Corporate Strategy and Planning, his role is to monitor emerging technology and guide Microsoft’s strategy to stay ahead of the trends. During this interview Kurt will talk about his role, his view of emerging trends and how he works with Microsoft’s CEO and executive suite to drive strategic initiatives.Read more >
As you move to the cloud, ensure that you secure your IT Delivery apabilities with spelled out business objectives to which the IT organisation can deliver with an effective Service Strategy to leverage IT in the execution of the Business Strategy http://www.brighttalk.com/webcast/29211 .
Where security is important, and I would think twice on the data that I would choose to put on the cloud, Time to Market and Cost Effectiveness are the critical success factors.
Time to Market should not only include “how fast do we get IT services set” but how can we leverage the business strategy execution with IT as we support the end to end delivery of new products / services to market.
The impact of Cost Effectiveness can be measured only as Total Cost of Ownership with cost, consumption and chargeback is defined (Cloud Computing: Fluff or Lightening http://www.brighttalk.com/community/it-service-management/webcast/21892 ).
We also need to define a clear IT Service Strategy with an “IT Business Model” (“This is how we deliver IT services to the business”) and a “Business (IT) Value proposition” (“This is how we support business objectives with services in a time to market perspective”).
Content marketing is an exciting concept that can generate a tremendous amount of success when executed correctly. For a lot of us, the issue is just that: we are not sure exactly how to execute a content marketing program. Suffice it to say that content marketing is the last step in the overall content creation process, and success with the process all comes down to your content strategy.
In this session, we'll start off by going over exactly what the difference between content strategy and content marketing really is. Subsequently, we'll examine how to conduct a content strategy audit in order to ensure that our content is working towards helping us achieve our goals. Attendees will walk away with the necessary steps and action items to review key performance indicators related to their content, identify opportunities through the analysis of social data and optimize their content strategy based on the findings of their audit.
Content marketing can be a cornerstone of success when it comes to your social business. In order for that to be the case, a fully optimized content strategy needs to be in place.
Sales acceleration is launching a burgeoning sales revolution. There are many tools and strategies out there that claim to shorten the sales cycle and make the sales process more efficient, but what’s at the core of sales acceleration? Effective communication and a prescriptive sales strategy are key to significant results.
In this webinar, you’ll learn:
· Key aspects of sales acceleration
· Specific multi-channel communication strategies and benefits
· Proven prescriptive sales strategies
Gone are the days when proprietary hardware was our only option in the data center. As companies seek technologies that would make use of their existing infrastructure, Open Source quickly became the staple solution for innovation and flexibility within the data center. If you’re looking ways to explore an open source strategy for the first time, or to take your existing strategy to the next level, this webinar is for you!
Join Nithya Ruff, Director of Open Source Office and board member at the Linux Foundation, as she shares why you need an open source strategy, and how you can grow your own. We look forward to collaborating with you!
The session will explore how this rapidly developing area of VR / AR / Mixed Reality and its position and convergence in the areas of advanced Customer Experience, Digital Asset Management and new A.I. led augmentation strategies starting to transform processes and experience.
We introduce a novel approach to framing digital spaces and how to measure Augmented impact on performance metrics and then explore how this is further developing into A.I. Intelligent spaces and what this may mean for Business Operating Models and future work automation design in what is described as Intelligent Business Strategy.
We include a few actual cases studies of how Cyber-physical systems driving “Digital Twins” are extending across processes and changing supply chain feedback and interaction for smart energy, smart design and new knowledge capabilities.
The latest hacking strategies include attacking targets from multiple fronts using DDoS attempts, malware and other techniques at the same time. Automation, including widespread use of compromised systems, hired botnets and IoT (Internet of Things) devices, is on the rise.
Join us to learn more about multi-layered attacks and how intelligence and automation are making them significantly more powerful. You will also learn tips to help your organization mitigate the risks.
· How bots are simplifying automation creating an even bigger volumetric attack force.
· How DDoS attacks are often a smoke screen to other malware attacks happening.
· Strategies for protecting your organization against multi-layer attacks.
Are you ready for the next wave in endpoint computing? It’s multi-platform, multi-device, mobile, virtual, - get ready to gain control!
Employees are no longer chained to desktops in one location, but constantly on the move, using a variety of devices, and accessing a multitude of applications. The dramatic growth of Apple technologies in the enterprise, coinciding with the growth of mobility, and the increase in employee-owned devices is making it more challenging for organizations to manage and secure their infrastructure.
Join our webinar to learn about the top challenges and 3 strategies to manage and secure your cross-platform environment and future-proof your organization for the next wave.
We all know that content is king, but what is your strategy to building that killer content? A recent survey by the Content Marketing Institute shows that 63% of UK companies either don’t have a content strategy or it is undocumented.
In this Marketing Week webinar, Richard Whitehead, Senior Director Solutions Marketing at Workfront, will share with you 8 tips and tricks that will help you build and document a killer content strategy. This will include strategies on team organisation, process and technology. Don’t go another year without a documented content strategy!
"Content Strategy Simplified" gives you the insight needed to get the most out of your content marketing efforts, regardless of what stage you are at.
Learn how to setup, implement, monitor and adjust your strategies, ensuring you get the best results possible.
Cloud, Big Data, ITSM – all things we should be doing. Right?
Perhaps. As IT professionals, we’re often so heads-down keeping the lights on that we forget why we’re doing all this work in the first place: Our CUSTOMERS! This session begins with offering some key reasons companies implement Service Management and how it can bring value to the organization, followed by implementation strategies that rely heavily on customer engagement. Listeners will be able to clearly envision where customer involvement is critical vs. those internal processes they can craft themselves.
Key points of this session include:
- Engaging customers in the processes of Service Strategy
- The importance of customer involvement in Service Design
- Adoption and buy-in for service improvement
- The importance of the “service review” meeting