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    • Location targeting: The untapped resource for mobile marketers
      Location targeting: The untapped resource for mobile marketers Stewart Rogers, director, marketing technology; VentureBeat Recorded: Oct 20 2015 5:00 pm UTC 60 mins
    • Why Experience is the New Channel for Advertisers

      The online adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting. With the amount of user intelligence and precision location technology capabilities available today, combined with an audience that is increasingly more receptive to relevant messaging, advertisers need to have a plan. What’s the most plausible way to successfully transition from the “okay” strategy of today to the advanced targeting of tomorrow?


      Join us as we take a deeper dive into understanding the complete view of location and how you can use context to take your audience targeting to the next level.

      In this webinar, you'll:

      * Get new insight into the adtech ecosystem's current migration in user targeting.
      * Hear new strategies for planning relevant messaging to target your ideal customer.
      * Learn how user intelligence and precision location targeting is the key to build a robust marketing strategy.

      Speakers:
      Stewart Rogers, director of marketing technology, VentureBeat
      Jim Crowley, CEO, Skyhook
      Mike Schneider, VP of Marketing, Skyhook

      Register today for this live interactive roundtable discussion.

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    • IR Magazine Webinar – Maximizing the impact of investor targeting techniques
      IR Magazine Webinar – Maximizing the impact of investor targeting techniques IR Magazine and sponsored by Q4 Recorded: Sep 20 2018 3:00 pm UTC 61 mins
    • Thursday, September 20, 2018
      8.00 am PST / 11.00 am EST / 4.00 pm BST / 5.00 pm CET
      Duration: 30 minutes

      Investor targeting is one of the most crucial pillars of a strong IR program, and a comprehensive approach can boost your company’s liquidity, visibility and more. Indeed, more than a quarter (26 percent) of the nominees for the recent IR Magazine Awards – Europe 2018 say that if they had more cash, they would spend it on investor targeting. Almost a third (32 percent) say this is where they would dedicate the extra resources if they had a larger team.

      In this webinar, a panel of experts from across the capital markets will look at how investor targeting techniques have evolved in recent years, and look at how they can:
      – Boost the accuracy and ROI of your targeting efforts
      – Fully understand the behavior of your investor base
      – Help to identify new investors or international pools of money
      – Enable your company to remain visible in a post-Mifid II world, or amid other changes to the sell side
      – Save you time through pipeline and workload management
      – Let you report more comprehensively to the board

      Short, sharp and packed with expert insight, this webinar will get you up to speed on these critical issues in just 30 minutes. Sign up to BrightTALK to view this essential briefing and be informed of future webinars produced by IR Magazine.

      IR Magazine has partnered with Q4 to deliver you this webinar. IR Magazine and Q4 will process your personal data for purposes connected with your attendance at the webinar and may send you marketing communications and information that may be of interest to you, as permitted under applicable law. You may choose to unsubscribe at any time by email with ‘unsubscribe’ in the subject line or by clicking on the “unsubscribe” link in any email from us or Q4. Your data will be processed in accordance with IR Magazine’s privacy policy: www.irmagazine.com/privacy and Q4's privacy policy: www.q4inc.com/privacy-policy.

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    • Evasive Phishing Targeting Office 365: What You Need to Know
      Evasive Phishing Targeting Office 365: What You Need to Know Magni Sigurdsson, Senior Threat Researcher, Cyren and Duncan Mills, Director of Product, Cyren Upcoming: Oct 25 2018 1:00 pm UTC 60 mins
    • About This Live Webinar
      Have you noticed an uptick in phishing traffic reaching your company’s users? Phishing has become an industry, with new methods appearing and new “dark web” services increasing the evasiveness and sheer volume of both mass and targeted phishing threats.

      In this webinar, Cyren’s senior threat analysts will explain the latest phishing techniques and dissect examples of Office 365-targeted phishing campaigns, review how the phishing “industry” works today, and align these developments with data from real-world security performance assessments, in order to inform Office 365 administrators and IT managers as they choose among approaches to security.

      What You Will Learn:
      This webinar provides IT and security professionals from network admins to CISO’s the opportunity to understand the phishing phenomenon as applied to Office 365, and to apply lessons learned to the security strategy for their business. Takeaways will include:
      •What phishing campaigns are targeting Office 365 today, what do they look like, and how do they work?
      •What are the latest techniques being used in phishing campaigns to avoid detection?
      •What phishing services are now being provided on the dark web, and what Office 365 credential “phishing kits” are being sold?
      •On average and considering different case studies, how much phishing is getting through to users at companies using Office 365 for email?
      •Are more mass-mailed phishing and targeted phishing campaigns reaching Office 365 users, and if so, by how much has each increased during the past 12 months?

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    • Enhancing Email Marketing with New Targeting and Customer Experience Tactics
      Enhancing Email Marketing with New Targeting and Customer Experience Tactics David Daniels, CEO & Founder, The Relevancy Group | @EmailDaniels Recorded: Sep 26 2017 3:00 pm UTC 53 mins
    • Join Kath Pay of Holistic Email Marketing, and esteemed marketing industry analyst David Daniels, as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness.

      David’s presentation and discussion will address the following:
      • Data utilization in email marketing and the efficacy of real time data
      • Individual targeting and the rise of People Based Marketing and its role in email marketing
      • The impact of machine learning and other artificial intelligence technology on email marketing
      • Innovations in mobile utilization to drive mobile app usage
      • The challenges and opportunities of utilizing embedding video in email

      David will also take your questions and offer access to research reports available for download.

      About David Daniels – CEO & Founder, The Relevancy Group
      Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com

      As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.

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    • More, More, More: Targeting Risk With Context-Aware Vulnerability Management
      More, More, More: Targeting Risk With Context-Aware Vulnerability Management Sean Pike, program vice president of security products, IDC Recorded: May 23 2018 3:00 pm UTC 33 mins
    • Vulnerability management is about more than scanning, severity levels and patching. To have a real impact on lowering your risk of cyberattack, you need to centralize and analyze data from your entire attack surface. This type of approach means using more data sources in vulnerability discovery, more context in prioritization, more options in remediation and more accountability in oversight..

      In this webinar you will learn:

      What data sources are needed for accurate, comprehensive vulnerability data on demand

      Why relying on scanners alone leaves blind spots in discovery, prioritization, remediation and oversight processes

      How to contextualize vulnerability data from asset, network, business and threat perspectives

      Why context-based approaches target remediation at your riskiest vulnerabilities

      How to use network context to find patching alternatives

      Join Sean Pike, program vice president of security products at IDC, and Skybox Security’s Global Director of Technical Product Marketing Sean Keef in a webinar that explores how to get more value out of your data and take vulnerability management from scan-and-patch to a systematic, risk-fighting program.

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    • Threat intelligence briefing: Advanced Persistent Threat targeting mobile device
      Threat intelligence briefing: Advanced Persistent Threat targeting mobile device Michael Murray - VP of Research and Response, Lookout Recorded: Apr 3 2018 11:00 am UTC 33 mins
    • Lookout and Electronic Frontier Foundation (EFF) have discovered Dark Caracal, a campaign attributed to the cyber-warfare arm of the Lebanese General Security Directorate.

      This actor is prolific and has engaged in widespread APT-style attack campaigns around the world — with mobile devices as the primary target.

      This joint research effort has obtained hundreds of gigabytes of exfiltrated data across thousands of victims in over 21 countries. Stolen data include enterprise intellectual property and personally-identifiable information.

      Register to the webinar to find out:

      - the latest details about Dark Caracal, the first globally-active mobile APT
      - whether your organisation has been impacted
      - the steps you should take to protect data on mobile devices.

      Speakers
      Michael Flossman Security Researcher, Lookout
      Eva Galperin Eva Galperin Director of Cybersecurity, EFF

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    • Grow your eCommerce revenue with personalisation and behavioural targeting
      Grow your eCommerce revenue with personalisation and behavioural targeting Kristian Bannister, Senior Marketing Manager, Pure360 Recorded: Mar 15 2018 4:00 pm UTC 53 mins
    • 88% of people say they’re more likely to shop from brands that deliver personalised cross-channel experiences.

      However many brands still don’t use personalisation on their website, let alone across multiple channels.

      Our platform changes that. We’re making cross-channel personalisation a reality for brands of all sizes.

      And the results speak for themselves. Our customers average 22% more online revenue.

      Join us for live product demo to learn how personalisation will transform your customer experience and drive more revenue.

      ----

      You will learn how to:

      • Deliver real-time personalisation across website and email
      • Recover lost revenue from people that abandon your site
      • Generate more revenue from upselling and cross-selling
      • Increase customer lifetime value with automated lifecycle campaigns.

      Save your spot.

      Can't make it? Sign-up anyway and we'll send you the recording after.

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    • Threat intelligence briefing: Advanced Persistent Threat targeting mobile device
      Threat intelligence briefing: Advanced Persistent Threat targeting mobile device Michael Murray - VP of Research and Response, Lookout Recorded: Jan 26 2018 11:25 am UTC 32 mins
    • Lookout and Electronic Frontier Foundation (EFF) have discovered Dark Caracal, a campaign attributed to the cyber-warfare arm of the Lebanese General Security Directorate.

      This actor is prolific and has engaged in widespread APT-style attack campaigns around the world — with mobile devices as the primary target.

      This joint research effort has obtained hundreds of gigabytes of exfiltrated data across thousands of victims in over 21 countries. Stolen data include enterprise intellectual property and personally-identifiable information.

      Register to the webinar to find out:

      - the latest details about Dark Caracal, the first globally-active mobile APT
      - whether your organisation has been impacted
      - the steps you should take to protect data on mobile devices.

      Speakers
      Michael Flossman Security Researcher, Lookout
      Eva Galperin Eva Galperin Director of Cybersecurity, EFF

      Read more >
    • Evolving Cyber Threats: Targeting the Hidden Attack Surface of Automation
      Evolving Cyber Threats: Targeting the Hidden Attack Surface of Automation Carl Herberger - Radware, Vice President, Global Security Solutions; host: Paul Mazzucco, TierPoint Chief Security Officer Recorded: Dec 7 2017 7:00 pm UTC 50 mins
    • Every day, we hear about Artificial Intelligence (AI) invading more and more of everything around us. Within Information Security, we cannot get around new algorithms, new machine learning techniques, and a rush to automate everything. However, have these new technologies paradoxically ushered in a completely new world of vulnerabilities?

      In this webinar for technical and non-technical business leaders, Carl Herberger, Radware’s Vice President of Global Security Solutions, explores a fascinating topic of how everything from APIs to people are being attacked in a new, hidden attack surface with a unique ability to cloak and anonymize its designers, and which has incredible speed and efficiency in its attack types. This presentation will highlight how each step towards deeper and total connectivity comes with consequences of needing to protect the very automation designed to make our world easy. In this session, you will learn how everything from humans to bots have weak undersides to automation and even AI interfaces can be duped into attacks.

      A frequent guest of Fox Business News, CNN, CBS Evening News, CNBC and Bloomberg Broadcast News, along with numerous NYT, WSJ and Washington Post citations, Herberger will share his insights and answer your questions about this important topic.

      About the speaker:
      Mr. Herberger is considered a foremost expert on the problems and solutions surrounding cyber attacks. In his role at Radware, he is responsible for developing, managing, and increasing the company's security practice, and serves as the primary corporate spokesperson in the Americas for security-related topics.

      Previously, Herberger held senior security leadership positions at Evolve IP, Barclaycard, and a top-five IT security consulting organization; he co-founded Allied InfoSecurity, Inc.—an international provider of best-in-class security consulting and technical compliance services; and served at the Pentagon.

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    • Cybersecurity Predictions for 2016: Targeting the human factor
      Cybersecurity Predictions for 2016: Targeting the human factor Patrick Wheeler, Director, Threat Security at Proofpoint Recorded: Dec 16 2015 6:00 pm UTC 42 mins
    • The aggressive incorporation of social engineering techniques in the malicious document attachment campaigns that have dominated the threat landscape of 2015 highlights the central place of ‘the human factor’ in the attack chain.

      In 2016, people are the targets: from email and web to social media and mobile apps, attackers will build on the successes of 2015 by developing campaigns that leverage the human factor to bypass increasingly sophisticated automated detection and response capabilities.

      Join Patrick Wheeler, Director, Threat Security at Proofpoint, as he presents Cybersecurity Predictions for 2016: Targeting the human factor addressing the shift to increasingly targeted attacks on people behind the devices.

      Learn how your organization must demand solutions that enable you to:
      • Take measures to secure data
      • Effectively track incidents and remediate incidents
      • Report out on compliance status

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    • Case study – How to get ahead when targeting pension buy-out
      Case study – How to get ahead when targeting pension buy-out Graham De'ath, Andrew Jacobson, David Stewart Recorded: Mar 29 2017 1:30 pm UTC 40 mins
    • In this webinar we take you through how our DB pension client (T H WHITE) moved from a £13.8m buy-out deficit to being able to secure their members’ pensions in full with a £25m buy-out. Ultimately, they only paid £4.8m of contributions and were able to wind-up the scheme with a surplus refunded.

      We look at how the key ingredients of an effective investment strategy, good preparation and governance, and seizing opportunities with insurers could help you achieve your objectives ahead of schedule, and with much lower company contributions than originally expected.

      Who should watch this webinar?
      Trustees or sponsors with closed defined benefit pension schemes (under £100m) who have an ultimate goal to buy-out and wind-up.

      Read more >
    • Programmatic CRM: Reach micro-targeting nirvana at half the cost
      Programmatic CRM: Reach micro-targeting nirvana at half the cost VentureBeat Recorded: Nov 17 2016 6:00 pm UTC 61 mins
    • Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?

      As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

      Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

      In this webinar, you’ll:

      * Target precise messages and optimize user retention across all of your marketing channels
      * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
      * Prevent or eliminate the potential of fraud.

      Speakers:
      * Brian Monahan, co-founder, NewCo, former CMO, Walmart
      * Jeff Pash, Director of CRM, The Muse
      * Wendy Schuchart, Moderator, VentureBeat
      More speakers to be announced soon

      Sponsored by Blueshift

      Read more >