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    • The State of the Science of Using Urban Trees for Stormwater Management The State of the Science of Using Urban Trees for Stormwater Management Peter MacDonagh, Kestrel Design Group/University of Minnesota Recorded: Mar 24 2015 12:45 am UTC 73 mins
    • Stormwater professionals have been studying stormwater control measures for decades, and foresters have been studying and growing urban trees for centuries. But the practice of combining the two to use trees as a Stormwater Control Measure is in its infancy. Recent results showing water quality benefits for urban tree/soil systems equal to and surpassing that of many traditional bioretention systems will be presented. As research is rapidly discovering ways to enhance performance of bioretention and urban tree/soil systems, this presentation will also highlight some of the most promising new developments, such as, for example, use of various soil amendments to enhance water quality performance, as well as design strategies to maximize stormwater volume and water quality benefits.

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    • What leading edge brands do differently in mobile What leading edge brands do differently in mobile Urban Airship Recorded: Sep 26 2013 5:00 pm UTC 60 mins
    • Hosted by Urban Airship with guests A+E Networks and Forrester Research, Inc., this webinar will shine a light on the mobile opportunity and what disruptors are doing to seize it. It will cover:

      • Forrester’s view on the state of mobile in 2014
      • A&E’s journey up the mobile maturity model
      • The “crawl, walk, run” approach major brands take to developing a mobile strategy
      • Success in raising awareness and driving engagement with mobile content
      • Tools for building and retaining your audience

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    • Good vs. great mobile engagement: getting the opt-in Good vs. great mobile engagement: getting the opt-in Lucy Tesseras (Marketing Week), Alyssa Meritt (Urban Airship), Neel Banerjee (Urban Airship) Recorded: Dec 16 2015 3:00 pm UTC 57 mins
    • What separates mobile innovators from firms ticking the mobile box? It’s simple: ongoing customer engagement. The first key is getting customers to opt-in to notifications. On average, they are four times more engaged with apps and retained at double the rate of opt-out users. Urban Airship recently compiled the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries.

      In this Marketing Week webinar join Alyssa Merrit, head of strategic consulting at Urban Airship, and Neel Banerjee, senior product manager at Urban Airship, to learn if you are ahead, behind or (shudder) simply average in this webinar that will address key questions:

      • How do my engagement rates compare to peers?
      • What’s the difference between average and top performers?
      • Are notification opt-in rates remaining steady?
      • What are the top 10 tips to improve opt-in rates?

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    • How to Win Mobile Moments with Multi-channel customer context How to Win Mobile Moments with Multi-channel customer context Urban Airship and Forrester Research, Inc. Recorded: Jun 30 2015 5:00 pm UTC 59 mins
    • Join guest Julie Ask, Vice President at Forrester Research Inc. and Bill Schneider, Director of Product Marketing at Urban Airship.

      Mobile has fundamentally changed customer expectations. They expect access to anything, anytime, anywhere and in context. Organizations that are successfully navigating this shift are transforming their customer journey into mobile moments.

      In this webinar, we'll present strategies and technologies to help you navigate the new mobile mindshift and seamlessly stitch together a contextual view of your customers. New data listening technologies that bridge key customer events in an offline system like a CRM with the rich behavioral mobile data captured by Urban Airship, can make your messaging more personal and relevant. Studies have shown that segmentation on even one data attribute like location history can increase mobile response rates by 4-7x. Join us to hear how the leaders in mobile are winning the hearts and minds of the mobile customer.

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    • Interactive Notifications: the next big thing in mobile engagement Interactive Notifications: the next big thing in mobile engagement Urban Airship Recorded: Oct 15 2014 5:00 pm UTC 44 mins
    • In its recent launch announcement, Apple did more than hype a nifty watch and a ground-breaking mobile payment solution. With iOS8, Apple has made push notifications interactive, letting you engage with your customers in a whole new way.

      The webinar will review Urban Airship’s Fall 2014 release which includes a number of significant enhancements. 

We’ll cover:

      • What's in iOS 8 that matters for messaging 

      • Urban Airship cross-platform interactive notifications 

      • Using Widgets in iPhone and Android for messaging

      • Conversion tracking 

      • A/B testing of push messages 


      • Product experts from Urban Airship will be on hand to discuss these topics and address questions and comments.

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    • Interactive Notifications: the next big thing in mobile engagement (Europe) Interactive Notifications: the next big thing in mobile engagement (Europe) Urban Airship's Product Team Recorded: Oct 15 2014 1:00 pm UTC 35 mins
    • In its recent launch announcement, Apple did more than hype a nifty watch and a ground-breaking mobile payment solution. With iOS8, Apple has made push notifications interactive, letting you engage with your customers in a whole new way.

      The webinar, scheduled for October 15, will review Urban Airship’s Fall 2014 release which includes a number of significant enhancements. 

We’ll cover:

      • What's in iOS 8 that matters for messaging 

      • Urban Airship cross-platform interactive notifications 

      • Using Widgets in iPhone and Android for messaging

      • Conversion tracking 

      • A/B testing of push messages 



      Product experts from Urban Airship will be on hand to discuss these topics and address questions and comments.

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    • Maximize in the moment mobile engagement Maximize in the moment mobile engagement Urban Airship Recorded: Oct 29 2014 5:00 pm UTC 59 mins
    • Join Gimbal, Urban Airship and guest Forrester Research, Inc. for a live webinar on October 29 at 1 p.m. Eastern to learn about:

      • Forrester analyst Julie Ask tell how developing a messaging strategy based on "mobile moments" can transform your mobile engagement strategy
      • How to intelligently message your guests "in the moment" based off where they are in their shopper journey
      • Best practices to use real-time and historical location data to learn about consumer traffic patterns and identify messaging opportunities
      • How to leverage a users context: where they are, where they’ve been, what they like and how they want to receive messages
      • How targeting boosts mobile message response rates four to seven times greater than non-targeted messages

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    • How to Bounce Proof Your Marketing How to Bounce Proof Your Marketing Ryan Urban, CEO at Bounce Exchange and Miles Williams, CMO at Movable Ink Recorded: May 5 2015 1:50 pm UTC 54 mins
    • Your customers are visiting your website, but did you know more than half are only staying for 15 seconds or less? The same goes for all digital channels - customers might look at an email or tweet quickly, but then move to the next thing. That's why it's critical to bounce-proof your marketing by using behavioral automation and contextual, dynamic content across every channel. But how?

      Bounce Exchange's CEO, Ryan Urban and Movable Ink's CMO, Miles Williams will show you how to bounce-proof your marketing! The webcast will cover:
      - The psychology behind getting customers to engage and convert
      - Responsive messaging strategies that help trigger interest and action
      - The kinds of contextual emails and behavioral automation strategies that can drive insane revenue

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    • Mobile: The New Epicenter of Customer Engagement Mobile: The New Epicenter of Customer Engagement Urban Airship Recorded: Jul 30 2014 5:00 pm UTC 61 mins
    • Is your app helping you win the battle for screen time?

      Consumers have hundreds of mobile moments every day, and every retailer is scrambling to get their fair share.

      Your customers are pre-shopping on your site, showrooming in your store and tweeting their mobile-commerce purchases with device in hand. How are you creating mobile moments that matter to your customers? How will you deliver relevant information and get profiling data in return?

      Your app, the newest owned media channel, has emerged as the best way to reach customers in a timely and relevant way that helps you build a dialog. Join agency guest Chaotic Moon and Urban Airship as we explore how your app can help you address some of the biggest issues facing retailers today:

      • Connecting mobile to in-store visits and purchases
      • Personalizing customer experiences
      • Maximizing revenue through store, web, mobile web and app
      • Loyalty and downstream revenue
      • App adoption and usage

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    • What’s In Your Data? How New Storage Architectures Reduce Security Risks What’s In Your Data? How New Storage Architectures Reduce Security Risks Perry Dickau, Director of Product Management, Will Urban, Technical Marketing Manager Recorded: Feb 18 2015 6:00 pm UTC 44 mins
    • High profile data security breaches are occurring more frequently than ever before.  Sensitive and confidential data, such as personally identifiable information (PII), proprietary business information, and intellectual property are being leaked beyond secure company perimeters.  Many assume data breaches are caused by outside sources, but more often than not, breaches originate internally from careless data management and user activities, which in turn, can lead to compliance violations and expensive penalties.  

      Do you know what’s in your data and where you are most at risk? 

      Join Perry Dickau, DataGravity Director of Product Management and Will Urban, Technical Marketing Manager for an important discussion on data governance, where you’ll learn:

      - Technology barriers and trends thwarting proper governance and security

      - Emerging data storage architectures that reduce the burden of compliance

      - Key storage requirements that reduce the risks inherent in your data

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    • Industry leaders in Mobile Maturity Industry leaders in Mobile Maturity Urban Airship Recorded: Mar 20 2014 5:00 pm UTC 57 mins
    • Who is leading—and why—in the race to embrace mobile customers.

      Join Forrester Research, Inc., and Urban Airship for a live webinar March 20 at 10 a.m. Pacific to showcase a new data study that reveals trends among the most sophisticated mobile adopters by industry.

      Findings in the Mobile Maturity Benchmarks Report represent survey responses from nearly 500 marketing and technical leaders and senior executives. Respondents shared which mobile tactics are used in their organization, who is responsible for mobile innovation and decision-making, how mobile results are measured, and hurdles/drivers for future mobile development.

      The one-hour webinar will analyze these results, enabling you to measure your organization relative to others within your industry. Register now to hear:

      •Forrester Research, Inc., analyst Ted Schadler’s own research on Mobile Maturity
      •Notable differentiators between veteran and beginner mobile adopters
      •Trends among the top performers of the survey
      •How different departments and industries view mobile
      •Steps you can take to evolve your app on the Mobile Maturity spectrum.

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    • How mobile-first thinking builds and maintains a loyal audience How mobile-first thinking builds and maintains a loyal audience Urban Airship Recorded: Nov 20 2013 6:00 pm UTC 60 mins
    • Mobile strategy webinar featuring AccuWeather

      In this interactive webinar, AccuWeather and Urban Airship dig into the secrets of success for brands that have established a strong relationship with their mobile customers. Find out how the best-loved apps win over loyal audiences and maintain their place on devices—arguably the most valuable real estate on the planet.

      Scheduled for Wednesday, Nov. 20 at 10 a.m. Pacific/ 1 p.m. Eastern, the webinar will cover:

      Thinking revenue from beginning to end
      Scaling for a cross-platform audience
      Aligning your mobile teams and roadmap to your app’s business goals
      Building for mobile vs. traditional web and SMS
      Crafting personalized messaging using automation and segmentation
      How contextual relevancy influences the creation of new AccuWeather products
      Join David Mitchell, Vice President of Digital Media and Product for AccuWeather, and Brent Hieggelke, CMO at Urban Airship, as they discuss what they’ve learned from years of experience working with mobile-first brands.

      AccuWeather will share its journey to mobile success, including how the company built a mobile audience that now dwarfs the traditional web, scaled to handle large audiences on multiple platforms, and deliver a service that does not allow for lateness or downtime.

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