In December 2009, the FTC released its updated Guide to Endorsements and Testimonials, requiring full-disclosure between advertisers and endorsers, protecting consumers from deceptive marketing. Ensuring that marketers and bloggers adhere to the highest standards of disclosure and ethical online engagement is becoming essential to creating a successful social media program. Join Paul M. Rand as he discusses best practices around using the new guidelines and what they mean for your business.Read more >
Last month, advertising guidelines concerning testimonials and endorsements that were issued by the Federal Trade Commission (FTC) went into effect. They impact every industry segment. Simply put, these new regulations reflect a key pro-consumer shift that can not only impact the basis for governmental investigations but influence consumer litigation and advertising challenges. They establish liability for all stakeholders in the marketing process - - whether companies/brands, ad agencies, consumer endorsers, or celebrity spokespersons - - concerning “sponsored” communications that constitute “advertising messages.”Read more >
Customer Advocates are 3X more trusted and influential than ads. Rob Fuggetta, the world’s leading expert on Advocate marketing, will show you how to leverage Advocates to boost referral leads, sales, and positive Word of Mouth.
Drawing from real-world case studies, Fuggetta will discuss:
· How to find Advocates
· 5 ways to mobilize Advocates
· Measuring Advocate marketing ROI
Rob Fuggetta is the author of the ground-breaking book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Published by John H. Wiley & Sons, Inc., Brand Advocates shows how forward-thinking companies are leveraging Advocates to build their brands and businesses – and how you can too!
Fuggetta is the Founder & CEO of Zuberance, a Brand Advocate marketing company that manages and powers Brand Advocate programs for leading brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.
Fuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), TedX, the Online Marketing Summit, the Marketing Executives Networking Group (MENG), and more. Fuggetta also has published articles about brand advocacy in AdAge, Forbes, Fortune, Fast Company, iMedia, AMEX Open Forum, McKinsey’s Chief Marketing and Sales Officer Forum, and elsewhere. The Online Marketing Institute recently named Fuggetta one of the 40 top digital marketers in the U.S.
There is no debate that Facebook is THE destination for a lot of consumers around the world. And businesses have taken notice. Growing your fans base and engaging effectively on Facebook is more art than the science. In the social digital realm where the News Feed Optimization is becoming critical, it is important to know what other businesses are doing to successfully engage their fan base. Because on Facebook engagement equals brand exposure.
This session will discuss lessons learned and tips and tricks of effective engagement. It will show the variety of practical/creative tactics and actionable tips that can help improve your Facebook marketing efforts and grow your fan base.
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the Board of Directors of Word of Mouth Marketing Association (WOMMA). Ekaterina is a recognized thought-leader in her field, a vibrant speaker, and is a regular contributor to well-known industry publications such as Mashable, Fast Company, and others. You can connect with her on Twitter @ekaterina or through her blog - Building Social Bridges.