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    • Best Practices for Demand Generation Webinars Best Practices for Demand Generation Webinars Ken Molay, President of Webinar Success Recorded: Apr 30 2015 4:00 pm UTC 61 mins
    • Learn how to prepare, produce, and deliver webinars that build enthusiasm among your target prospects. Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

      This session is appropriate for producers and presenters of demand generation webinars. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new marketing channel. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.

      What the audience will learn:
      - Best practices for encouraging registration and attendance
      - How to engage prospects before and after your webinar
      - Ways to structure content for maximum impact
      - Tips for gaining insights from webinar interaction and reports

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    • 6 Key Metrics That Impact Webinar Performance: Before, During and After 6 Key Metrics That Impact Webinar Performance: Before, During and After Mike Agron, Executive Webinar Producer and Co-Founder, WebAttract Recorded: Aug 16 2012 5:00 pm UTC 44 mins
    • Not all demand generation webinars are created equal – some inspire you while others bore you. Ever wonder why? Producing, delivering and hosting successful webinars means using metrics to know when you're on target, when you're not and what to do about it. Metrics not only help you navigate to attract and keep your target audience engaged, they add value after the webinar with actionable intelligence for you to establish a warm 1:1 conversation, to better qualify prospects and convert them into customers.

      Join Mike Agron of WebAttract as he reveals 6 key metrics that will help you produce and deliver high-performing, high-impact webinars. Attend this interactive webinar to discover beyond email metrics:

      · The 6 key benchmark targets for improving your webinars
      · How to add value after the webinar ends
      · Tips to convert webinar prospects into customers

      Mike Agron is an entrepreneur, speaker, thought leader, author of “WebinarReady™” and “The Five Things You Need to Know About Webinar Audio”, and is also the Executive Webinar Producer and Co-Founder of WebAttract, LLC. WebAttract is a professional services organization of B2B webinar experts, helping sales and marketing professionals excel at using webinars for demand creation to convert more prospects into customers.

      As an Executive Webinar Producer Mike has produced and moderated informational webinars for global industry brands such as Citrix Online, Dex One, Google, IBM, Intel, Microsoft, Oracle, Underwriters Laboratories as well as many emerging B2B and SMB firms.

      Mike’s approach is to look at each webinar as a mini event, and uncover something unique that will delight his webinar audiences with an engaging experience. His ultimate objective is to help his clients meet and exceed their demand generation goals by acquiring fresh new sales leads, as well as promoting their brand awareness and thought leadership.

      Follow Mike on Twitter at @WebinarReady.

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    • The Five Things You Must Know About Webinar Audio The Five Things You Must Know About Webinar Audio Mike Agron, Executive Webinar Producer and Co-Founder, WebAttract; Lori Dearman, Senior Production Director, Content Lori, Recorded: Nov 13 2012 7:00 pm UTC 47 mins
    • For any event, especially virtual ones, clear and crisp audio is critical to connecting with your audience. Audio is also the Achilles heel of webinars and other forms of communication such as podcasts, teleseminars, videos, and even live in-person events. We have all heard poor audio – it’s a turnoff! Attaining quality audio involves more than technology. It has to do with four interactive considerations: Human, Technological, Environmental and Logistical Factors. These involve things like

      1) How to create a positive audio impression
      2) How to maximize your audience's audio experience
      3) Paying attention to environmental sound considerations
      4) Coaching your presenters to shine and sound like a broadcaster
      5) The importance of the sound check

      In this webinar, Mike and Lori will discuss tips and best practices from the recent eGuide "The Five Things you Must Know About Webinar Audio" that will help you deliver High Performing – High Impact Webinars -- something that meets your business goals, and meets or exceeds your audience’s expectations. You can apply this information to other forms of virtual and live in person events where good audio is still a critical success factor for connecting with your audience.

      Lori is a veteran of the virtual collaboration space. At Citrix Online, Lori headed up a team of seven trainers and heavily relied upon virtual team collaboration. As a WebAttract Webinar Content Producer, Lori leverages her unique background and skill set to understand your business’ unique story and coach and mentor you and your team as Webinar speakers.

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    • Demand Generation Decoded: Power And Pitfalls Of Persona-Based Presentations Demand Generation Decoded: Power And Pitfalls Of Persona-Based Presentations Ken Molay, President of Webinar Success Recorded: Dec 8 2015 6:00 pm UTC 59 mins
    • Persona-based marketing has been used for decades to help craft targeted promotions and messages that appeal to the best prospects. While personas shape webinar content, they are often misused resulting in diminished effectiveness and persuasiveness of your message.

      Join the president of Webinar Success, Ken Molay, for a look at the proper use of personas in planning, producing, and delivering demand generation webinars. This free online session includes time to answer your questions “live and on the air.”

      Join this live session for key demand generation answers to:
      - What buyer personas are and how to define them
      - How to craft and use personas to create key value propositions
      - Ways to generate better leads through incorporating personas when structuring a presentation
      - The biggest mistake made in persona-based demos

      Who should attend? Business marketing professionals who create and deliver exceptional webinars for demand generation.

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    • Generating New Leads With Last Year's Webinars Generating New Leads With Last Year's Webinars Dallas Jessup, Content Marketing Manager, BrightTALK Recorded: Aug 6 2015 5:00 pm UTC 38 mins
    • As a marketer, you have limited bandwidth to produce quality content frequently in order to keep your company visible, relevant and ahead of the noise. Between your blog, social accounts, lead gen programs, marketing automation, you name it, it can be taxing to constantly come up with new content. Fortunately, there are a few key ways to drive new leads by repurposing, analyzing and refreshing last year’s webinar content.

      Join the BrightTALK Academy and learn how to:
      - Evaluate your previous content to drive strategic initiatives
      - Repurpose best performing content to create new leads
      - Create best practices from program findings
      - Refresh and republish your breadwinning content

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