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    • Partner Webinar Series: How AAA Drives Engagement with RealTime Email Campaigns Partner Webinar Series: How AAA Drives Engagement with RealTime Email Campaigns Justin Foster, Co-Founder and VP Market Development, LiveClicker | Nancy Weaver, Senior Manager, eBusiness, AAA Upcoming: Feb 11 2016 5:00 pm UTC 60 mins
    • Until now, email messages were frozen in time the moment the "send" button was pressed. Now, a new wave of technology enables marketers to adjust messages post-send to best match the personal context of each and every opener - all in real-time.

      In this webinar, Liveclicker Co-Founder and VP Market Development, Justin Foster and AAA Senior Manager eBusiness, Nancy Weaver will discuss how AAA has leveraged moment-of-open data to amp relevance and connect with customers in new and powerful ways. Attendees will learn how to turn RealTime Email into RealTime Engagement.

      The goal and purpose of the Partner Webinar series is to demonstrate the breadth of the partner ecosystem with Salesforce Marketing Cloud. We will highlight partners that have invested in the partnership with Salesforce Marketing Cloud, demonstrating use cases and customer success stories that have leveraged their solutions and services to build amazing marketing stories. The Salesforce Marketing Cloud has always been an open platform and we continue to invest in the platform to make it easy for partners to build on and implement to extend and augment the Marketing Cloud and the entire Salesforce Customer Success Platform.

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    • Why the success of your HTA will rely on real world evidence Why the success of your HTA will rely on real world evidence Adam Lloyd, Eric Yu, Rita Faria Upcoming: Feb 11 2016 2:00 pm UTC 75 mins
    • The first in a trilogy of webinars focussed on the topic; Unlocking the value; the economic equation and part of the IMS Health Practical Insights series.

      While it remains the gold standard, the feasibility of large scale randomised clinical trials within a pipeline that is ever more focused on niche and personalised medicines is decreasing – particularly in the fields of rare diseases and oncology. Within the changing landscape of drug development, payers need robust evidence in order to accurately assess the value and efficacy of innovative treatments for both smaller patient populations and increasingly expensive medicines. Answering this paradigm is where real world evidence can step in.
      Topics covered include:
      •The HTA landscape – the challenges of assessing rare disease and cancer medicines
      •How regulators consider RWE in HTAs
      •Learnings from best practice in global markets
      •Recent case studies – successes and failures
      •The role of the regulator in the Cancer Drugs Fund
      •How RWE can assist market access

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    • The Rise of the Data Artist and Their New Big Data Canvas The Rise of the Data Artist and Their New Big Data Canvas Olivier Meyer, Director of Product Management Upcoming: Feb 11 2016 5:00 pm UTC 60 mins
    • There’s always been a divide between business and IT. And now the demands of big data have widened that gap. To close it, we’re seeing the emergence of a new role—the data artist. Data artists go beyond traditional analysis to create visualizations that portray facts, relationships, flow, and patterns in ways that the average business decision maker can quickly understand. They literally paint with data—transforming terabytes of often obscure data into meaningful information. Of course, data artists need flexible, extensible tools that help them understand and visually communicate the living, breathing nature of data. Interactive, multi-dimensional tools that offer real-time visibility into data from all types of data sources can help data artists reach their full potential.

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    • IT Asset Allocation: Driving a Different Kind of Wealth IT Asset Allocation: Driving a Different Kind of Wealth George Spalding of Pink Elephant & Michel Avenel of CA Technologies Recorded: Feb 9 2016 6:00 pm UTC 60 mins
    • Financial advisors espouse that proper asset allocation during times of market volatility can help us sleep better. There is a parallel in the IT world. With volatility driven by technology advancement, virtual & cloud environments, and consumer demand for the newest applications and hardware, a good night’s sleep for an Asset Manager requires properly managed and optimally allocated hardware and software assets in a constantly changing environment.

      This session explores this intimidating world, common pitfalls, prescriptive actions and what the latest technology can do to make sure your assets, licenses and infrastructure are optimally aligned to drive wealth in IT…and let the Asset Manager sleep well without the fear of negative audit findings and exorbitant fines.

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    • Sleep Better at Night - Eliminate Data Center Failure Sleep Better at Night - Eliminate Data Center Failure Ajay Garg, Directer Intel Data Center Solutions, Shekhar Dasgupta, Founder, GreenField Software Upcoming: Feb 11 2016 6:00 pm UTC 60 mins
    • The foremost responsibility of a business is to serve its customers 24x7, 366 days this year...remember this is leap year! A data center that never fails is pivotal for this. Who hasn’t heard of a recent high profile data center failure? These failures typically fall into three root causes:

      •Human error
      •Lack of integration between facility and IT systems
      •Poor capacity planning

      If your role is to manage any aspect of the data center and to mitigate these risks, you should attend this webinar. Intel and Greenfield Software team up for this webinar to show how GFS® Crane Data Center Infrastructure Management and their integration with Intel® Data Center Manager address these challenges. You will learn how to minimize the risk to the data center while avoiding over-provisioning or wasteful capital expenditures.

      Register now to attend this webinar and receive the latest DCIM industry survey whitepaper "Inefficiencies cost the data center time and money." October, 2015.

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    • Modernize Self-Service: Digital Transformation towards the Delightful User Exp Modernize Self-Service: Digital Transformation towards the Delightful User Exp Matt Hooper Recorded: Feb 9 2016 3:00 pm UTC 50 mins
    • The business trust in IT starts in how it sees IT lead the evolution toward digital systems. If your Self-Service Catalog is simply a listing of information with a basic request portal, adoption and reputation are at risk. ITSM Expert Matt Hooper will discusses how modern self-service systems are focused on creating a delightful user-experience. How the under-pinnings of this experience must leverage modern digital transformation techniques, in order to be truly transformative to how the organization works faster, increases knowledge sharing, and leverages human performance to drive business performance.

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    • Increasing Engagement and Personalization with Live Polling Increasing Engagement and Personalization with Live Polling Chris Kopyar, Senior Account Manager Upcoming: Feb 10 2016 6:00 pm UTC 60 mins
    • Have you ever seen or used a live poll within an email?

      Incorporating live polling into your emails can help you gather customer data to create targeted, personalized campaigns, increase engagement levels and drive ROI. In this webinar, Movable Ink's Senior Account Manager, Chris Kopyar will cover:

      *What live polling is and how it works within email
      *How it can help progressively profile and retarget your audience
      *Examples from major brands that have seen tremendous engagement spikes

      Join us on February 10, 2016 at 1 PM EST to learn more about what live polling can do for your marketing efforts and how to implement it in a way that is fun and engaging.

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    • Cyber Security: Detecting Attacks and Protecting your Environment Cyber Security: Detecting Attacks and Protecting your Environment Scott Villinski, National Director, State and Local Government Enterprise Mobility Sales Upcoming: Feb 11 2016 7:00 pm UTC 60 mins
    • The Pentagon reports 10 million cyberattacks daily. Federal, state and local government agencies need to safeguard information and maintain control when addressing internal mandates for cloud migration. Do you know how many attacks you are experiencing on a daily basis? Do you know where those attacks are coming from? How long they have been in your environment?

      While there is no silver bullet to combating either external or internal cyberattacks, there are steps you can take to build a defense strategy to protect your agency. Beyond just detecting attacks, you need to build up your defenses and take the necessary steps to protect your data and applications.

      In this session, we will discuss how you can leverage the Microsoft Enterprise Mobility Suite to help:
      1. Monitor behavior on your internal network and detect abnormal behavior
      2. Identify authentication irregularities from your users
      3. Protect applications using two-factor authentication
      4. Restrict access to confidential data

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    • Data-driven: Customer-obsessed results through analytics Data-driven: Customer-obsessed results through analytics Jon Cifuentes - Research Analyst; VB Insight Upcoming: Feb 11 2016 6:00 pm UTC 60 mins
    • Practically every business collects terabytes of data from an array of sources, looking to analyze that data into meaningful insight that drives decisions. How come some organizations appear so successful while others simply vacuum up data, and then seemingly do little with the information?

      No matter their individual results, overall investment shows no sign of slowing: Brands plan to increase their spending on cloud-based data platforms alone by 73 percent over the next three years, according to VB Insight's "The State of Marketing Analytics" report. They spend more than one-third of their marketing budgets on analytics tools, but marketing executives have limited confidence in analytics tools' ability to generate insight – despite the availability of more than 800 software options.

      A VentureBeat webinar helps marketers wade through the tech-speak and discover how to:

      • Determine your organization's primary objectives for analytics
      • Winnow down your options to a handful of appropriate platforms
      • Come up with ways to measure success
      • Generate meaningful business insight from data
      • Plan for the future by the ability to add new data sources and tools

      Speakers:
      * Jon Cifuentes, Analyst, VB Insight
      * Ken Davis, CEO, TaskEasy
      * Ware Sykes, CEO, Nowait
      * Mike Osborn, CMO, Upstart
      * Wendy Schuchart, moderator, VentureBeat


      No analysis needed for this decision. Register today!

      This webinar will be based on the results of Jon Cifuentes' VB Insight Marketing Analytics report.

      Check out VB Insight to access Jon's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

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