Join us as we share an in-depth look into HP’s journey into the digital age. We will discuss the fundamentals that HR/Recruiting professionals need to know in efforts to build an effective strategy both internally and externally to recruit and retain top talent. We will share our case study and help you identify ways to humanize the talent acquisition lifecycle.
Our panel of presenters includes:
Celinda Appleby, Digital Media Program Manager, Global Talent Acquisition, HP
Adam Buck, APJ Employer Brand and Digital Media Lead, Global Talent Acquisition, HP
Catalina Radulescu, EMEA Employer Brand and Digital Media Lead, Global Talent Acquisition, HP
Desiree Chavez, AMS Employer Brand and Digital Media Lead, Global Talent Acquisition, HP
In the past, the only ways marketers knew they could reach customers in one-to-one marketing was direct mail and email. Quietly and without much fanfare direct marketing has gone through a powerful revolution. Driven by new technologies and an explosion of accessible customer data, marketers can now reach prospects in one-to-one communication through social, display, native, search and video. This practical, how-to session will explore the main use cases and opportunities of direct marketing and what technologies and processes are needed to take advantage of them.
Join Amy Michaels, Head of Direct Acquisition at T-Mobile US and Amar Doshi, VP of Product at 6sense as they discuss how new techniques, technologies and marketing channels will define the next generation of business growth.
Last year, the number of mobile developers and publishers who were cheated when acquiring new app users doubled. That kind of fraud means a whole lot of people are paying good money for bad users.
It’s not surprising. The mobile market has heated up so much that as your user acquisition campaigns scale – across more channels, more markets, using more sophisticated automation -- you’re bound to run across bad traffic.
You know something’s up because conversion rates suddenly drop. Install numbers stop synching up. Your business intelligence is stumped. Someone is claiming conversions that never happened!
The good news? You can greatly reduce the risk. We’ve brought together a stellar round-up of pros who have diagnosed, identified, and successfully pushed back fraudulent activity in extensive UA operations. Each will share their experience from the front-lines on how to combat mobile fraud.
After this webinar, you’ll:
* Understand what user acquisition fraud is, and its many forms
* Identify campaigns and publishers associated with illegitimate traffic
* Learn how datasets can be cleaned and payouts reclaimed once fraud is identified.
* Eric Seufert, VP of User Acquisition, Rovio
* Yevgeny Peres, VP of Growth, Supersonic by ironSource
* Paul H. Müller, CTO at adjust
* Evan Schuman, Moderator, VentureBeat
Don't miss this insightful and interactive panel discussion on mobile fraud. Register today!
Sponsored by adjust
Current estimates show that there are about 180 billion app downloads per year, which is projected to rise to over 360 billion by 2020. There is no question that the demand for mobile content won't drop off any time soon. Yet, netting high quality mobile users is the fly in the ointment of many app developers and marketers.
Despite the rapid growth of the mobile market, finding the right user (not just any user) can stump even the experts. And user acquisition is expensive--doing it right can be even more so.
Join VentureBeat's panel of experts as we attempt to demystify successful mobile user acquisition. In this webinar you'll learn to:
* Acquire high quality not just large quantities of users
* Understand the power of analytics as a mobile acquisition strategy
* Identify how to uncover the secrets of effective acquisition
* Learn how to build loyalty amongst users
* James Peng, Head of Mobile Acquisition, Match Group
* Christian Calderon, Chief Revenue Officer, Ketchapp Games
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Register for this free webinar today.
How to get and keep mobile customers is a question for the ages, the existential cause of marketing crises across the land, but fear not. Even inspired marketing professionals get mired in a land of meaningless lingo -losing customers faster than a Corvette passing a Pacer.
Without engagement, acquisition means nothing and marketers are stuck, unless they learn the right tactics to apply mobile technologies rightly. From mobile games to awesome apps, consumer acquisition can transform a glassy eyed, mobile-reluctant consumer into a loyal, die hard admirer. So put down your confusion and disappointment and your malaise, lift up your mobile consumer so that she can be ignited with the fiery passion of a million suns for your products and services. It’s not magic. It just feels like it.
In this webinar, you’ll learn how to;
* Personalize without being creepy
* Utilize in-app ads without losing customers
* Turn loyal customers into influencers
* Create effective feedback loops that are simple and easy
REGISTER TODAY FOR FREE!
* Eric Grosse, CEO, Chairish
* Paul Malicki, CMO, EasyTaxi
* Trenholm.Ninestein, Sr Product Manager Mobile, Virgin Pulse
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
As more players enter the mobile game, sustained acquisition and engagement is increasingly difficult. According to technology marketing company Fiksu, the cost to secure a loyal user for a mobile app is approximately $3.50, and that’s only for app users. Fiksu also noted that the majority of smartphone users will only spend their time in a small number of apps, so it’s important for developers to know who they should target for advertising.
How to get and keep mobile users is the biggest challenge facing marketers today. Understanding effective engagement strategies and knowing when they work and when they don't can keep even the most Zen marketing beast awake at night.
However, getting and keeping users is more than just bells and whistles. Increasingly savvy customers are less willing to click on buzzy flashing ads, and the smarter marketer with a more sophisticated reading of the consumer wins. From localization to custom content, marketing 3.0 requires data and user intelligence. This webinar will help you kick your user acquisition into high gear.
In this webinar you'll learn how to
* Identify the right users at the right time using data and analytics
* Build a loyal and engaged audience for your mobile content
* Understand what works and what doesn't when it comes to acquisition
* How to find the right combination of clever, pithy, and simple messaging to acquire quality users
* Oscar Clark, Everyplay Evangelist, Unity 3d
* Stewart Rogers, VentureBeat Analyst
* Wendy Schuchart, VentureBeat Moderator
Register today for this informative 30 minute webinar on mobile user acquisition.
This webcast will introduce participants to the basics of the earnout as an element of the purchase price in M&A transactions and the common disputes that arise from earnout provisions.
The panel will discuss the intricacies of earnouts, legal considerations and recent case law relating to earnouts, the mechanics of earnouts, common disputes involving earnouts, the valuation and recognition of earnouts, and more. This program will also address the role of the neutral accounting arbitrator in resolving an earnout dispute.
The program is geared to lawyers involved in mergers and acquisitions.
Oct 21, 2015
10 am PST/ 1 pm EST
How do you get the best mobile users? That's a question thousands of app publishers ask themselves daily. We have the answer.
If you build the best app in the world, it's going to be wasted if no one ever finds it. But there is a virtual sea of mobile apps out there, each clamoring for the attention of those top users -- the ones with the great attention spans or the deepest pockets. Most consumers will only tolerate so many apps on their phone -- that means yours has to really count. Mobile ad spending doubled last year and top apps are spending anywhere from $4 to $30 per user for fresh users.
VB Insight took a hard look at mobile user acquisition -- the major players, the best strategies and the top user acquisition companies. We surveyed 731 mobile developers with over a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts. And now John Koetsier is going to give a first look at the data -- for free. We'll also talk to two experts in the field of mobile user acquisition and get their real world take on a very tempestuous arena. Your mobile strategy can't afford to wait another day -- don't miss this vital information and free interactive web roundtable.
This webinar will be based on John Koetsier’s VB Insight report "Mobile User Acquisition: How top publishers get the best users for less money", which was published Sept 10, 2015. This is independent analysis and vendors did not have any influence on the outcome of this report.
John Koetsier, VP Research, VentureBeat
Rob Singer, CMO, Ancestry
Robin Joy, VP, Web and Mobile Business, Docusign
Check out VB Insight to access John's Mobile User Acquisition report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Futurestep welcomes an expert panel to discuss the latest recruitment technologies and how to choose the right technologies to support your talent acquisition strategy.Read more >
Roy Saunders will present a 45 minute round up of the key factors affecting corporate acquisitions. Topics to be discussed include 2014 M&A activity, US inversions, the impact of the OECD BEPS initiative and reforms by the US legislature, plus issues around corporate migration, intellectual property and reputational risk.Read more >
Selecting technologies that will drive your talent strategy
Picking the right recruitment technologies can make an immediate and dramatic impact on your talent acquisition strategy. But picking the wrong one can seriously derail that strategy, as well as using significant amounts of resources, time and, thus, money.
This webinar looks at the multitude of new technologies being used by top companies today, and explores the best ways of ensuring the technology you select directly supports your strategy – and delivers a great candidate experience.
Join us, and hear from the following expert speakers:
•Rajesh Ranjan – Partner, Everest Group
•Jamie Liddell – Editor, Outsource Magazine
•Mitzi Jordan – Global Practice Leader, Talent Acquisition Advisory, Futurestep
•Mir Ali – Vice President, Global Recruitment Technology, Futurestep
Please join us for the third in the six part webinar series on Talent Acquisition Strategy.
This FREE webinar will cover Mergers & Acquisitions in the NHS, including development of the business case, the regulatory process, lessons learned from recent transactions and what this means for how finance staff should prepare. With the NHS 5 year forward view signalling support for “a small number of radical new care delivery options”, many of which may require a change in organisational form to deliver, it is vital to be prepared even if you are not currently directly involved in a transaction. Don’t miss this opportunity to learn and understand more about M&A in the current context.
We are delighted to announce that Catherine Skilton and Simon Wormald, both Directors from Deloitte’s NHS transactions team, will lead this session giving you a clear picture based on their experience of M&A in the NHS.
This Webinar will be an hour long and will consist of the presentation followed by a question and answer session, which will allow you to pose your questions to the facilitators.
Innovation has become a critical ingredient in today’s data-driven environment. This discussion defines what innovation means for the modern marketer, address the main enablers of innovation and close with discussion around how leading marketers perceive innovative both inside and outside their own organizations.Read more >
In the United States, we are facing a major nursing crisis, unlike anything we have ever seen. If you're in the healthcare industry, you already know this and you’re living this nightmare each day. Your recruiters are beyond frustrated in trying to fill openings, only to have more nurses leave every day. So, what can you do? Join us for a webinar hosted by Tim Sackett, SPHR, SCP- HR Professional, blogger, and President at HRU Technical Resources, Tim will outline 5 things you should be doing to fill your nursing openings. Sackett ran talent acquisition at a major health system prior to the recession and will share his own insight, exclusive CareerBuilder data will be analyzed via Healthcare Global Solution Architect and Executive Member of ASHHRA, Jason Sacramento, and Cathy Henesey, ASHHRA Board member and Director of Talent Acquisition & Workforce Planning at AMITA Health will join to weigh in on the topic. Webinar attendance will count toward CHHR credits through ASHHRA.Read more >
There is no better marketing for your organization than a good candidate experience. It reinforces positive perceptions of your business, as well as setting the stage for high levels of employee engagement and performance.
Meanwhile, a bad candidate experience can be more than a missed opportunity to engage new employees. It can also severely reduce a company’s ability to hire quality talent in the long term – and, because each candidate is also a potential customer, a bad experience can even hit the bottom line.
Please join Futurestep as we discuss how the right talent acquisition strategy and process can significantly enhance a company’s competitive advantage.
During the webinar, we will explore:
• The impact on your overall brand of key candidate interactions, all the way from attraction to retention
• How to develop a better understanding of candidate touch-points
• Some of the innovate strategies developed to collect candidate perceptions and manage the total candidate experience
Marketing automation has been implemented by many different business with various degrees of success. In this webinar Jonathan Hedger will discuss how you can use campaign automation to drive customer acquisition and retention.
Join this session to learn more about:
- Using personalisation for targeted content
- Using marketing automation to keep your brand front of mind
- “The slow road to B2B conversion” – conversion rates over time
- “Keeping the conversation going” – maintaining brand engagement ‘post purchase’
- Using marketing automation to increase customer lifetime value
- Data drives relevance – relevance drives engagement – engagement drives revenue
With the competition for talent increasing and skills gaps widening, the ability to attract qualified candidates, and retain them once hired, has become a game-changer. For companies to stake out a competitive edge in talent acquisition, a firm understanding of the latest market trends and solutions available is integral to a successful talent acquisition process – identifying, engaging, hiring and retaining the talent they need.Read more >
Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.
Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?
In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.
Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.
In this webinar you’ll:
* Learn which mobile analytics will matter in the next five years
* Understand the ways that KPIs monthly active users (MUA) can be interpreted
* Measure beyond smartphones -- including wearables, connected cars and more.
* James Peng, Head of Mobile and Social Acquisition, Match Group
* Bob Sherwin, VP Direct Marketing, Wayfair
* Jesse Robbins, CEO, Orion Labs former CEO of Chef
* Evan Schuman, Moderator, VentureBeat
Sponsored by mParticle
Let’s face it: Mobile game developers better have a solid acquisition and monetization plan in place before they know what the main character’s name is going to be. In fact, acquisition and monetization often drive game design and leveling – and most pre-launch testing is focused on justifying the acquisition budget for launch.
Join us for the first in a three-part series “Games Growth and Monetization” with leaders from the mobile games industry, Google and VentureBeat. In this first session, we dig deep into your plan of attack for a successful launch marketing strategy – from Ready Player One to Mission Accomplished.
In this VB Live event, you’ll:
* Understand which marketing tools will reward you the most from early play testing through successful app launch
* Hear case studies and success strategies for search and other behavior-targeted campaigns that deliver the highest value users
* Get tips to unlock the intense power of Google’s platform and hear about the latest tools and product updates.
* Erica May, Director, Global Mobile Engagement & Acquisition, EA
* Chris Luhur, Director of Marketing, Pocket Gems
* Alex Valle, Product Manager, Mobile Ads, Google
* Jason Wilson, Managing Editor, GamesBeat
* Wendy Schuchart, Moderator, VentureBeat
Join VentureBeat, Google and other games business experts in the first of a four-part series on "Games Growth and Monetization." Don’t miss out on this live and interactive learning session. Register today.
The industry was surprised when Dell announced its intent to acquire EMC for $67 billion, the largest tech deal ever. Merging two large stagnate companies with very different cultures and high-level of overlap in products can pose significant challenges.
Join this webinar to learn about:
- The acquisition implications and how it’ll affect your long-term storage investment
- The uncertainty on Dell and EMC’s roadmap and which products will continue to be invested in
-Alternate storage solutions that enable you to transform data into insights and value for your organization