Customer advocacy is great when you can get it, but getting it is usually ad hoc. With new technology available, savvy customer marketers are realizing that there are ways to scale customer advocacy and harness it for demand generation.
Bob Peterson, Research Director for Customer Advocacy at Sirius Decisions will discuss the drivers behind investment in customer advocacy and Trisha Winter, CMO of Amplifinity will share examples of how Customer Marketing can get started.
Learn how leading organizations are engaging in social media and using new employee advocacy platforms to publish compelling content, position themselves as topic experts, identify leads and even drive acquisitions. As Employee Advocacy programs mature, companies are finding new ways to turn sales and marketing professionals into brand ambassadors. In this webinar, you will learn:
- How these organizations and others are having success
- Some actual best practices and secrets to social selling
- 5 Steps to launching your own employee advocacy program
Want to grow your social media team by the hundreds or thousands? Employee advocacy is the solution that leading brands are investing in to raise brand awareness, drive sales leads and better engage their employees. However, to set up your employee advocacy program for success, you’ll need more than just the social media team’s support.
Learn how leading companies achieve internal buy-in to launch an employee advocacy program, how to make a business case for adoption and the company-wide benefits of employee advocacy.
You know your employees are your best brand advocate. You want to help them engage with your customers. How will you tie an employee advocacy program back to revenue? This case study will define how to build your employee advocacy program to amplify paid asset, earn additional marketing reach, drive to your owned content, and ultimately deliver ROI.Read more >
Hear how Hilton Hotels, Adobe and Dell have launched successful Employee Advocacy Programs to achieve key business results. The case studies will include organizational adoption challenges, lessons learned, popular content employees like to share, plus how to sustain the program through rewards and recognitions.Read more >
Mobilizing your employees as advocates directly addresses three of the most urgent human capital must-haves: leadership development, engagement & retention.
Join this panel discussion with Denise Holt to discover how implementing an Employee Advocacy program can meet these needs head on and the its longterm effects on the organization.