During and interactive 45 minute webinar align.me Executive Director, Brett Bonser will drawn upon 14 year and 400 + projects of “in the field” experience along with our insights from align.me's global study into Sales and Marketing alignment, to provide participants with and understanding of:
· The common challenges as seen by SVP’s, VP’s, Directors of Channel Sales and Marketing,
· Insights on what the top performing Partner focused companies are doing to align their Partner Marketing and Sales Activity, and
· A “how to” road map for globally scalable, Partner Planning delivering high levels of Revenue Predictability and Confidence.
Participants will be leave with actionable insights and the opportunity to pilot MathMarketing Funnel Mastery application within their own business.
Leadership in human resources requires understanding of the strategic initiatives and the ability to align organizational talent with success. Planning for the future needs of human capital, is a key component to success as a HR executive. In this action packed program, we will look at performance management through the lens of strategic. Attendees will walk about with an understanding of what to look for in a strategic plan, and how to craft performance discussions to ensure only those that are headed in the same direction as leadership are considered top talent. We will review a HR Topics proprietary tool that helps organizations evaluate who is really top talent, and what those individuals might need to move to the next level. Finally, we conclude with recommendations of how to incorporate changes to the performance conversation into the organization and impact a culture shift that will drive results.Read more >
To maintain a competitive advantage, take the right actions, and capture new opportunities, your business needs to move quickly. In order to do this, decision-making within your organization's marketing department needs to happen at the speed of business.
Join us as we review how the Salesforce marketing team uses Wave Analytics to answer questions and uncover untapped opportunities to better align with Sales. Our marketing team will share how they collaborate with the sales organization to fix performance gaps and locate programs to double-down on or scale back on to optimize marketing's contribution to the bottom line.
The BI landscape has evolved from one led by IT into one now led by the business user. This means, data architectures are now built on the fly as potentially interesting data is sourced and models are driven from the data. As a result of the new roles, implications need to be understood by all parties prior to investing in a big data solution.
Join us for this webinar, 10 Questions to Align Your Big Data Project with Business Requirements, as Neil Raden, CEO and Principal Analyst at Hired Brains and Andrew Brust, Datameer's Senior Director of Market Strategy and Intelligence, discuss the top 10 questions to consider such as:
- Why alignment with the business matters?
- What will you do with the analytic results?
- How do you measure success?
B2B buying is becoming increasingly complex. The number of influencers, decision makers and stakeholders involved in the process is one driver of this. It’s further compounded by today’s multiplicity of marketing communications channels.
How can you master these challenges to deliver real and continuous pipeline for your products and solutions?
The secret is to align your approach to various channels, touchpoints and moments in time. Each interaction with your audience – be it customer, prospect or influencer - should be based on insight, tailored to the individual and deliver an impact.
This is ‘smarter demand generation’. It’s an approach that integrates data, technology, people and tactics. It leverages insight to improve targeting and messaging, and it’s optimised to deliver real, measurable impact to your pipeline.
This webinar will outline practical tips on achieving smarter demand generation. It will enable you to:
•Gain insights into the changing approach of B2B organisations when buying products/solutions
•Learn how to design and execute demand generation that delivers results in this new buying paradigm
•Encompass both digital and human interactions, aligning demand generation to the way buyers educate themselves, learn about solutions and ultimately select their vendors
•Understand the pitfalls to avoid
•Plan the steps needed to improve your own marketing and sales for smarter demand generation
The market gets noisier and the challenges of coming up with a convincing sales message only get harder. What drives technology buyers in an environment where everyone has the latest and greatest? Both marketers and sellers need to truly communicate the imperatives buyers have to drive their own success. Only value propositions that align both seller and buyer needs will get attention. Attend this session to get the highlights of some recent research done by Knowledgence Associates and IDG Connect on Value Propositions in Buying Decisions.
· How to tune your message with buyers to gain traction
· The real impact of value propositions on getting on the short list
· The shift to more customer-focused, rather than product/service focused statements.
· Remove the top 5 weaknesses that technology value props suffer from
· Message alignment to drive home customer success stories
The volume of cross-border payments continues to grow - representing approximately 8% of the world’s total payments.
Yet with such growth, it seems that the majority of systems used to make those payments are still inefficient, slow and costly for banks, businesses and individuals alike.
Join this session where our panel will answer:
-What are the emerging technologies in the cross-border payments space that offer a viable alternative to the current system?
-Will a common global standard emerge to allow seamless transactions between banks and across borders?
-How are industry stakeholders investing and innovating in alternative systems to solve these inefficiencies?
-And finally, what are the regulatory considerations and barriers involved when innovating these systems?
Today's B2B buyers are surrounded by a constant onrush of products and services as companies vie for their attention in the marketplace. Marketing and sales teams are challenged with how to become identifiable, stay relevant, remain memorable, and rise above the fray in product-offering quality.
Join Lori Wizdo, Principal Analyst at Forrester, and Sangram Vajre, Director of Marketing at Pardot, as they explore how savvy marketing and sales teams align with the B2B buyer by:
- Identifying key decision makers
- Addressing content relevancy
- Solidifying sales engagement with B2B buyers
- Reporting on ROI and key metrics
In this webinar, you will discover the importance of IT being aligned to business goals. You will also find ways to achieve this alignment through big data, cloud, BYOD and social media. The webinar looks at 3 case studies of organisations with effective IT management. The speaker is Claire Brereton, IT Strategy Consultant and Director, itSMF Australia. Read more from http://goo.gl/GBDLGMRead more >
Every company deals with a dizzying array of "event storms" coming from scattered systems across physical, virtual, converged, and hybrid cloud environments. Add the challenge of triaging events across an ever-changing landscape — the challenge to resolve and avoid incidents in a timely manner is enormous.
Join Orbitz as they discuss their vision for "smart data and actions" using Zenoss and ServiceNow, as well as what they have accomplished and what they are learning in this journey.
As Agile has gone from acceptance to leadership in project execution for many organizations, it is only natural that those organizations look to implement Agile philosophies at the strategy level. Organizations must now learn to harness the power of their Agile teams to drive delivery of the right products, applications and features at the right time.
In this webinar, Andy Jordan will provide insights on how the business is scaling agile across their organization. Learn how businesses can set strategic guidance and create organization alignment from strategy to product to delivery, including:
•Prioritizing portfolio elements using Agile principles
•Balancing portfolio needs with financial restrictions in an Agile world
•Ensuring Agile teams are delivering optimal results for their work
•Communicating Agile approaches to the organization in ways they can understand and leverage
This webinar will challenge your thinking of portfolio definition and execution, register now to ensure you are able to effectively and efficiently add Agile to your annual planning processes.
This event qualifies for 1 Professional Development Unit (PDU) credit.
65-90% of the buying process happens before you even know a prospect exists. Which means it’s critical for your marketing collateral to help prospects through the process on their own, particularly with video.
If you join us at this webinar, you’ll learn:
• The step-by-step process that today’s buyer follows before purchase and how video can promote movement through it.
• The types of videos you can produce and where they’ll have the most impact in your buyers’ journey.
• Ways to approach your own unique buyer’s journey and questions to answer before production.
• A real-world example from Act-On of how one video is mapped to the buyer journey and what’s considered prior to production.
How well aligned is your application portfolio to your business stakeholders? The growth of cloud-based solutions requires IT to keep pace and stay relevant with the business to ensure alignment with their strategies, goals & objectives. Instead of IT’s self-serving drive to simplify application landscapes, there is now a much greater acceptance of complexity, and that requires a new approach to making the right portfolio decisions. Being able to react to changes in business climates and make the right decisions is paramount to building business alignment. Arbitrary across-the-board dogma will no longer work with this new generation of tech-savvy business users. This whitepaper and webcast focuses on how IT leaders should be inseparable from the business when aligning and setting priorities within the Application Portfolio, and should be enablers, rather than controllers.
Learn how business stakeholders should be engaged in application value assessments and be given complete transparency to current/forecasted expenditures and usage patterns. Learn, also, how progressive organizations have implemented governance models that foster independence, innovation & agility without the downside of overlap, runaway costs and anarchy.
This event qualifies for 1 Professional Development Unit (PDU credit).
COBIT5® is an internationally recognised framework for ensuring that business and IT are aligned, and is used by many of the top organisations globally. It also provides suggested processes, activities and metrics for over 35 processes, across areas such as ITIL, ISO27001, Project Management and ISO3500. Its crowning achievement is the COBIT Cascade. A simple way to pick which areas should be the focus of your strategy by mapping IT goals to business goals.
Join Peter Hubbard, Pink Elephant EMEA, as he takes the mystery out of ensuring that your IT strategy not only underpins the business strategy, but is seen to underpin it with concrete manageable activities, metrics and deliverables.
Are you ready to transform your business with marketing automation? Pardot's platform features CRM integration, email marketing, lead nurturing, lead scoring and grading, social posting, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles and demonstrate marketing accountability.
Join us for a live demo where you'll learn how easy it is to create, deploy and manage online marketing campaigns that increase revenue and maximize efficiency.