Jussi Karelo, Director of Channel Management at Microsoft, talks about how they use 'Channel Data Management' (CDM) to increase customer satisfaction and provide high quality channel data to support their global business processes.Read more >
Kathy Contreras, SiriusDecisions Sr. Research Director for Channel Marketing Strategies, will share best practices to building a market-leading referral partner program. A new data report on the performance of B-to-B referral partner programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will provide guidance on enabling referral partners to drive growth and the expected impact to your business.
What you'll learn:
- Key decision points for building a partner referral program
- Best practices from successful programs
- Performance benchmarks for referral partner programs
Learn how to align emerging channel technology with proven channel best practices to support program growth, partner engagement and ROI. Channel experts Maria Chien, Service Director, Channel Marketing Strategies for SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift Solutions, detail:
• The top 5 priorities for channel marketing leaders
• Aligning channel marketing efforts with corporate goals
• Best practices for demand creation, partner enablement and functional development
• How to solve integration challenges undermining channel program success
Philip Moon (Channel Enablers VP of Products and I.P) has trained some of the best channel sales forces in the world. In this short video he shares some observations about the skills and behaviours of the best and identifies the five core channel competencies around which Channel Enablers channel sales curriculum is built.Read more >
Discover how Channel Data Management (CDM) can help you increase revenue and reduce costs!Read more >
Long considered the ‘holy grail’ of channel management, connecting the dots between channel investment and sales ROI is still a struggle for even the most savvy and well-funded channel organizations. But in the last couple of years, technological steps forward in workflow automation, data integration, analytics, forecasting, and marketing automation have set the stage for a true closed loop.
This evolution means finally being able to measure with certainty what efforts are working and which are a waste of time and energy, thus maximizing impact with limited budget. But the effect of connecting these dots has another, equally important benefit: each step in the channel planning, execution, and measurement lifecycle becomes dramatically more effective and efficient when influenced by the information captured in the other steps.
Red Hat® is the world's leading provider of open source solutions, using a community-powered approach to provide reliable and high-performing cloud, virtualization, storage, Linux®, and middleware technologies. The majority of revenue now flows through RedHat's highly developed indirect sales channel.
In this half hour presentation Ric Noble, RedHat Program Manager for Global Channel Sales and Business Development speaks about how and why they engaged Channel Enablers and the business outcomes they achieved.
Channel Partners recognized 50 solutions providers at the Spring 2014 Channel Partners Conference & Expo, during a ceremony sponsored by AT&T. Our video has the highlights.Read more >
A summary of findings from research conducted by Channel Enablers into vendor indirect channel challenges and opportunities in 2013Read more >
Brazil is now the sixth largest economy in the world and it is only one of several fast growing countries in the Latin America Region. Channel Enablers V.P Philip Moon speaks with Arnie Perez, CEO and Founder of Blitz Sales and Marketing, about what vendors need to do to succeed through indirect channels in the region.Read more >
A recording of a webinar presented on Wednesday, September 12th 2012 by Rich Blakeman, Senior Vice President, North America of Channel Enablers, and Malcolm Carlaw, Executive Vice President of Impact Learning Systems—A Division of Miller Heiman.
As companies increase their reliance on indirect channels for sales and service, they also relinquish control of the customer's experience to third parties. For most customers, their experience in the channel defines their perception of your company's brand. Rich and Malcolm discuss what you can do to create and control a consistent brand experience for your customers served by the channel.
As end-user demand for cloud services grows, new fast-growing pure-cloud vendors are emerging while existing high-tech vendors race to transform their businesses and their channels in time to grab market share.
Indirect channel partners who have proven cloud-business credentials are in short supply, so while cloud-vendors compete to recruit the best partners they are also trying to migrate existing partners to the new business model.
This panel will discuss the key challenges vendors face in recruiting, enabling and managing cloud-channels and what vendors can do to overcome them.
In May 2012 Channel Enablers President Braham Shnider spoke to an audience of sales executives at Miller Heiman's annual Sales Performance Summit held in Sydney Australia.Read more >
A comprehensive discussion of the challenges and merits of approaching different markets using multi-channel approach and the benefits of harmonizing direct and indirect channels to effectively go to market. Discussion features Miller Heiman CEO Sam Reese and Channel Enablers President Braham Shnider. Hosted by Rich Blakeman, Channel Enablers' Senior Vice President for North America.Read more >
You've recruited them, trained them, and helped them execute several sales but your channel partners still struggle when it comes to truly marketing your solutions. Whether lack of resources, know-how or bandwidth your partners need more marketing resources and assistance. In this 1-hour webinar with channel marketing maven Alexandra Krasne learn how to provide them with just that and walk away with:
- An in-depth overview of the types of marketing designations your partners fit into
- Programs you can implement today to make your partners better marketers
- Resources and strategies to truly drive business through your channel
Alex’s background as a journalist fuels her passion and creativity as a storyteller. It’s the secret weapon behind the successful content marketing campaigns, winning demand generation programs, and engaging social media efforts she has lead for startups, nonprofits, and Fortune 500 companies. Truly compelling stories transcend any medium and move audiences to buy, engage, and connect. Alex has successfully translated compelling stories to video, blogs, tweets, website copy – and helps Channel Maven clients do the same.
With more than a decade of experience as a technology journalist, Alex’s writing has appeared all over the web and in print, including: PC World, Wired, CNN, CIO, The Houston Chronicle, TechSoup, Silicon Angle, ComputerWorld, Micro Publishing News, ARN, and Linux Today.
In the first webinar of this informative series, join WatchGuard and The Channel Company as they take an in-depth look at market trends and opportunities for value added resellers (VARs) transitioning to managed security service providers (MSSPs).Read more >
Growing the size of your channel program is not enough. The key to growth is adding the right partners - with the market expertise, technical acumen and loyalty to your products - to ensure your channel program will prove rewarding now and even more so in the future. Watch our latest webinar to learn how to recruit the right partners.Read more >
For companies that rely on partners to run their business, staying "top of mind" is getting harder and harder. You're constantly fighting for their limited time and mindshare, and making matters worse, your competitors are too. View this webinar to learn how to engage new partners in the next 30 days, create an effective partner portal, activate your existing partners and maximize channel partner retention. More engaged partners result in deeper partner loyalty... and ultimately higher sales revenue.Read more >
Do you struggle with managing your incentive programs and motivating your channel partners? If so, watch this on-demand webinar which explores the new, high-impact strategies designed to reward, incent and inspire your channel partners to achieve the greatest results.Read more >
How CA Technologies is empowering partners to transform themselves in the new world of cloud computing.
Your channel partners are fighting to maintain relevance as IT spending remains flat and end customers seek out cloud services to meet the rapidly changing needs of their businesses. Learn how CA Technologies is leveraging its partner sales and marketing expertise to help its global partner ecosystem transform to meet the changing needs of their end customers. Toni Clayton-Hine, VP, Global Channel Marketing, will detail CA Technologies innovative Cloud Choice Simulator program, a game-based role playing simulator. Partners gain hands-on insights into the challenges their IT customers face in migrating services and apps to the cloud. As channel partners look to extend their status as Trusted Advisors, what tactics and campaigns are delivering results now? Don’t miss this one.
Learn how to aggressively go after a new part of the market, completely through channel partners. Helene Barnekow, SVP WW & Channel Marketing, will discuss how EMC quickly recruited new partners and enabled them to create demand. This is a case study stretching over the worldwide market place, including the U.S., Latin America, Europe, Middle East, Africa and Asia. She will give you insights into how to orchestrate and drive such programs globally while executing locally.Read more >