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    • Lean data for marketers: How your org can stand out among lazy competitors
      Lean data for marketers: How your org can stand out among lazy competitors Jascha Kaykas-Wolff, CMO, Mozilla Recorded: Mar 16 2017 5:00 pm UTC 61 mins
    • Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.

      But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?

      Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.

      In this webinar, you’ll:
      * Discuss how big data and marketing data collection tools have made marketers lazy
      * Learn about conscious choosers and how trust can help grow your business performance
      * Hear about lean data practices and practical tips

      Speakers:

      * Jascha Kaykas-Wolff, CMO, Mozilla
      * Wendy Schuchart, Moderator, VentureBeat
      More speakers to be announced soon

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    • Are You an Analytical Competitor?
      Are You an Analytical Competitor? Jack Phillips Processing: Feb 20 2014 12:10 am UTC
    • We’ve all been to meetings where someone asks “how advanced are we when it comes to analytics?” Inevitably, some groups are overly confident about the capabilities of their business, while skeptics often understate them. With investment in analytics, data and technology on the rise, enterprises need a measuring stick to keep track of their progress. In this webinar, Jack Phillips walks you through leading frameworks for measuring analytics maturity, and gives examples of how companies are using analytics to gain an edge on the competition.

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    • Are You an Analytical Competitor?
      Are You an Analytical Competitor? Jack Phillips Recorded: Feb 20 2014 12:10 am UTC 55 mins
    • We’ve all been to meetings where someone asks “how advanced are we when it comes to analytics?” Inevitably, some groups are overly confident about the capabilities of their business, while skeptics often understate them. With investment in analytics, data and technology on the rise, enterprises need a measuring stick to keep track of their progress. In this webinar, Jack Phillips walks you through leading frameworks for measuring analytics maturity, and gives examples of how companies are using analytics to gain an edge on the competition.

      Read more >
    • How to identify similar patents in your technology space
      How to identify similar patents in your technology space Jarrod Britton from PatSnap.com Recorded: Mar 1 2017 4:00 pm UTC 37 mins
    • How do you know if your innovative idea is really original? How can you find patents that might be encroaching on your existing portfolio? The key how you search for similar patents - but as our presenter Jarrod Britton will explain, this aspect of patent search is as much an art as a science.

      In this webinar, we will explore:

      • The benefits and limitations of free patent search tools
      • Effective techniques you can use when identifying similar patents in your innovation space
      • Basic techniques like keyword and classification searching
      • How semantic search can help you to go deeper and find more relevant patents
      • Avoiding common mistakes when exploring similar IP

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    • Content Marketing Secrets to Build Your Competitive Advantage
      Content Marketing Secrets to Build Your Competitive Advantage Heidi Thorne, President, Thorne Communications LLC Recorded: Nov 14 2013 7:00 pm UTC 46 mins
    • Why does your competitor seem to be getting a lot of attention? How are they getting noticed? Here’s one of their secrets: Content!

      Fact is, you could be the best at what you do, even be more experienced, capable or talented than your competitor. But if people don’t know who you are, what you’re all about and you’re not easy to find, your “famous” competitor wins.

      In this session, you’ll learn secrets of killer content creation that drive traffic—and opportunities—to you, including:

      • What exactly is content? (You might be surprised.)
      • The 3 F’s to Becoming a Stronger Competitor
      • Cheap Ways to Create and Promote—Even Sell!—Your Content
      • Finding Your Content Focus
      • Filling Your Sales Funnels (Yes, that’s plural)

      Your presenter, Heidi Thorne of Thorne Communications LLC, has been able to leverage her social media and online activities into cash in the bank business for her company which primarily serves B2B clients. Her presentation will offer practical tips for growing a business with online and offline marketing tools.

      Heidi is a promotional expert, speaker, blogger and author of several books on marketing including: “Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants.”

      She brings over 25 years of experience in the fields of advertising, marketing, sales and public relations to this program, including a decade in the trade show and hospitality industries. Learn more about Heidi at HeidiThorne.com.

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    • HSBC GIF Asia ex Japan Equity Smaller Companies - Quarterly Update Q3 2017
      HSBC GIF Asia ex Japan Equity Smaller Companies - Quarterly Update Q3 2017 Elina Fung Recorded: Aug 3 2017 9:00 am UTC 33 mins
    • The HSBC GIF Asia ex Japan Equity Smaller Companies fund continued its strong run as it delivered a total return of 23% for the first six months of the year, and remained in the first quartile among its competitors for 3-month, 6-month, 1-year and 3-year periods.

      In her second quarterly update webcast, Elina Fung, lead manager of the fund, will share the latest strategy and positioning of the fund. On this call, Elina will also answer questions from clients, so please free to email your queries to your local sales representative or you can also ask the questions live during the webcast.

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    • Improve Recruitment Outcomes With Real-time, Data-driven Insights
      Improve Recruitment Outcomes With Real-time, Data-driven Insights Brendan O’Neill, Solutions Architect for Workforce Analytics at Careerbuilder Recorded: Aug 15 2017 5:00 pm UTC 42 mins
    • Join Brendan O’Neill, Solutions Architect for Workforce Analytics at Careerbuilder, on Tuesday, August 15th at 12:00p CT, as he shares valuable insights into how organizations are using labor market data to be a step ahead of their competitors when recruiting. This webinar is designed for Talent Acquisition leaders who may be evaluating strategic, long-term initiatives such as:

      • Where are the best markets to source for relocatable talent?
      • What are realistic diversity & inclusion goals for my team?
      • I’m being tasked with recommending markets for a new location. How can I provide data to assist in my company’s site selection process?
      • Who am I competing against for talent in my markets today, and who will be our competition in the coming years?

      During the call, attendees can expect to gain insights into labor market data and how real companies have used this data to improve their organizations.

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    • Quantifying DevOps Outcomes - Digital transformation and the competitive edge
      Quantifying DevOps Outcomes - Digital transformation and the competitive edge George Miranda, Technical Strategy Recorded: Feb 22 2017 6:00 pm UTC 31 mins
    • This webinar is part one of a four part series that examines how digital transformation enables you to outperform competitors.

      Digital transformation occurs when a company adopts technologies and practices that change it from one that ships its software slowly and painfully to one that ships software quickly while, at the same time, improving its quality and mitigating risk. Businesses that embrace digital transformation outperform their competitors: they capitalize on disruption rather than allowing themselves to be disrupted. They deliver their software faster, with higher efficiency and lower risk. These advances can be quantified to prove their effectiveness.

      This short-form webinar series invites you to participate in a discussion on how to implement digital transformation and which metrics demonstrate progress on your journey. The first part of our series, focuses on the overall challenges businesses face in the marketplace and how to gauge where you stand. Subsequent webinars will focus on specific measures that move transformation forward.

      Join us to:
      - Learn how industry trends shape your internal challenges
      - Explore how companies have resolved tensions between central IT organizations and development teams
      - Learn how to use industry metrics to determine where you should be focusing your efforts
      - Participate in a virtual roundtable discussion where you can ask the questions most relevant to you

      Who should attend:
      - Director/VP of technology teams
      - Technology executives
      - Management seeking strategic alignment with business objectives

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    • HSBC GIF Asia ex Japan Equity Smaller Companies - Quarterly Update Q2 2017
      HSBC GIF Asia ex Japan Equity Smaller Companies - Quarterly Update Q2 2017 Elina Fung Recorded: May 18 2017 9:00 am UTC 46 mins
    • The HSBC GIF Asia ex Japan Equity Smaller Companies fund has recently stopped accepting new money from investors after its AUM reached USD1.3 billion in April 2017. The fund has seen great interest from investors on the back of its strong performance over the past year. In the first three months of 2017, the fund returned 15.6% on a gross-of-fees basis, not only outperforming its own benchmark (+12.8%), but also 88% of its competitors in the universe.

      In the first webcast of this quarterly update series, Elina Fung, lead manager of the fund, will share the latest strategy and positioning of the fund and explain how she implements the stock selection process in a noisy market. On this call, Elina will also answer questions from clients, so please free to email your queries to your local sales representative or you can also ask the questions live during the webcast.

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    • Virtualizing Media Broadcast: TV Transformed
      Virtualizing Media Broadcast: TV Transformed Steve Smith, Limor Schafman Upcoming: Sep 27 2017 3:00 pm UTC 75 mins
    • Broadcast media is undergoing wholesale change due to demands from consumers, competitors, and creative opportunity for new types of content. Virtualization at multiple points of the distribution and delivery network is recognized as the only way to meet these demands. This webcast will review in detail the technologies involved in the virtualization of broadcast media, from network, to master control centers, to edge device delivery.

      Speakers:
      Steve Smith, CTO, Cloud, Imagine Communications
      Stephen Smith is the CTO, Cloud, for Imagine Communications, where he leads the transformation of solutions to support media and entertainment markets in a future defined by IP, software, virtualization and cloud. Previously, Smith was the Executive Director of Media Systems at Starz Entertainment in Colorado, where he was responsible for the technology, implementation and operation of their Media Asset Management and Content Processing platforms. With 20+ years in the industry, Stephen has extensive experience in architecting, deploying, owning and operating complex media processing, origination and distributions systems.

      Host: Limor Schafman, Content Development Director, TIA

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    • Mobile advertising: Stop fraud and step up clicks
      Mobile advertising: Stop fraud and step up clicks James Peng, Head of Mobile and Social Acquisition, Match Group Upcoming: Aug 24 2017 5:00 pm UTC 60 mins
    • It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

      Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

      In this webinar you'll:
      * Learn what works and what doesn't in 2017's mobile advertising arena
      * Mitigate the mobile advertising fraud risk in your own applications
      * Create the most engaging mobile advertisements for savvy app patrons
      * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

      Speakers:
      * James Peng, Head of Mobile and Social Acquisition, Match Group
      * Stewart Rogers, Director of Technology, VentureBeat
      * Rachael Brownell, Moderator, VentureBeat

      Sponsored by Adjust

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    • How to Tell a Compelling Story About your Cross-Device Audience
      How to Tell a Compelling Story About your Cross-Device Audience Antti Riikonen, Product Lead, Mary Shirley, Product Marketing Consultant Recorded: Jun 22 2017 4:00 pm UTC 33 mins
    • Consumer media consumption has changed dramatically. The average consumer owns and uses as many as five devices, making multitasking the “new normal.” That’s why most publishers say that traditional, siloed audience measurement no longer meets their needs.

      In this webinar, we will unveil our newest product designed to help you position your brand and properties and build a more compelling narrative about your cross-device audience for advertisers. You’ll learn:

      - The major challenges of audience measurement and how advancements in research methodology can help you overcome them.
      - How to use a "day-in the-life" visualization to illustrate who your audience is and where they spend time down to the minute and hour.
      - The key cross-device metrics that explain the exact reach of your audience and how they’re engaging with you across all of your brands and channels.
      - How to use insights and unique metrics like stickiness or time spent to demonstrate how your audience differs from your competitors.

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    • Today’s Modern Business Management
      Today’s Modern Business Management James Chan and Laureen Knudsen Recorded: Jul 26 2017 4:00 pm UTC 48 mins
    • Being an adaptive enterprise means having the ability to rapidly respond to changing conditions. As the market changes, you adapt. As customer feedback comes in, you adapt. As your competitors shift their focus, you adapt. 
       
      Join James Chan and Laureen Knudsen, of CA Technologies, on Wednesday, July 26, 9am PT / 12pm ET, as they dig deeper into how Modern Business Management is essential to a thriving, adaptive enterprise. During this webinar, you’ll learn:
       
      •How enterprise-wide business visibility provides real-time, continuous project data 
      •How to align funding for the projects agile teams are working on 
      •How financial and performance metrics connect financial models and audits to delivery practices 
       
      The adaptive enterprise is leveraging real-time visibility that allows it to proactively embrace changes and transform negatives into opportunities that move the business forward. It is prepared to respond to nearly every possibility with speed and agility and to take advantage of every circumstance. Are you ready?

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    • Major Trends Shaping the Mobile Banking Industry
      Major Trends Shaping the Mobile Banking Industry Katharina Lueth (Raisin), Rashee Pandey (Contis Group), Rich Wagner (APS Group) Upcoming: Sep 20 2017 3:00 pm UTC 60 mins
    • The use of mobile banking apps has doubled in 2 years. How can banks and fintechs capitalise on this and where what are the cool new innovations we can count on seeing next?

      Join this session where the panel will discuss:

      -The Payment Services Directive 2 (PSD2) is just around the corner. How will this change the banking landscape?

      -What kind of exciting solutions will appear in the next years?

      -What are the most exciting apps/new functionalities that you have seen/expect to come out of PSD2?

      -What are some of the most important customer benefits/use cases you see emerging – apart from a better user experience?

      -How will mobile banking and personal finance apps change user behaviour? Will approaches such as gamification have a lasting effect on the spending habits/financial literacy of future generations?

      -In the past 24 months a considerable number of challenger banks received a banking license from their local regulators. How will these banks change the game for their competitors

      -Millennials are at the moment the main target group of challenger banks. Will those new banks be able to successfully acquire a broader customer group?

      -What are the major trends that will shape the mobile banking industry in the next 3 to 5 years? API? AI?

      Read more >