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    • How to Outsmart Your Competitors with Better Insights
      How to Outsmart Your Competitors with Better Insights Antti Riikonen, Product Lead, Verto Analytics, Mary Shirley, Product Marketing Consultant, Verto Analytics Recorded: Sep 28 2017 4:00 pm UTC 30 mins
    • Track trends and measure your competitors’ performance with Verto Watch

      Competition for a consumer’s attention is fierce. Verto Analytics data shows that the average American adult now owns 5 devices and spends nearly 220 hours per month online. Knowing how much time consumers spend with the competition, and why, can uncover new insights that can make a real impact on your business.

      In this webinar, we will highlight how Verto Watch—our on-demand data portal— can help you track trends and obtain critical data points when you need them most. You’ll learn:

      - How to segment demographic profiles across apps and sites, creating a better picture of the cross-device user
      - How to gain competitive insights across apps and websites
      - How to understand and track the trends in your industry using ranking reports and in-category comparisons
      - How a Verto customer used this data to find new opportunities for growth and acquisition

      Learn how to use Verto Watch data to develop a plan to outsmart your competitors and develop informed strategies for your company - from R&D to product to marketing and beyond.

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    • Lean data for marketers: How your org can stand out among lazy competitors
      Lean data for marketers: How your org can stand out among lazy competitors Jascha Kaykas-Wolff, CMO, Mozilla Recorded: Mar 16 2017 5:00 pm UTC 61 mins
    • Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.

      But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?

      Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.

      In this webinar, you’ll:
      * Discuss how big data and marketing data collection tools have made marketers lazy
      * Learn about conscious choosers and how trust can help grow your business performance
      * Hear about lean data practices and practical tips

      Speakers:

      * Jascha Kaykas-Wolff, CMO, Mozilla
      * Wendy Schuchart, Moderator, VentureBeat
      More speakers to be announced soon

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    • Are You an Analytical Competitor?
      Are You an Analytical Competitor? Jack Phillips Processing: Feb 20 2014 12:10 am UTC
    • We’ve all been to meetings where someone asks “how advanced are we when it comes to analytics?” Inevitably, some groups are overly confident about the capabilities of their business, while skeptics often understate them. With investment in analytics, data and technology on the rise, enterprises need a measuring stick to keep track of their progress. In this webinar, Jack Phillips walks you through leading frameworks for measuring analytics maturity, and gives examples of how companies are using analytics to gain an edge on the competition.

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    • Are You an Analytical Competitor?
      Are You an Analytical Competitor? Jack Phillips Recorded: Feb 20 2014 12:10 am UTC 55 mins
    • We’ve all been to meetings where someone asks “how advanced are we when it comes to analytics?” Inevitably, some groups are overly confident about the capabilities of their business, while skeptics often understate them. With investment in analytics, data and technology on the rise, enterprises need a measuring stick to keep track of their progress. In this webinar, Jack Phillips walks you through leading frameworks for measuring analytics maturity, and gives examples of how companies are using analytics to gain an edge on the competition.

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    • How to identify similar patents in your technology space
      How to identify similar patents in your technology space Jarrod Britton from PatSnap.com Recorded: Mar 1 2017 4:00 pm UTC 37 mins
    • How do you know if your innovative idea is really original? How can you find patents that might be encroaching on your existing portfolio? The key how you search for similar patents - but as our presenter Jarrod Britton will explain, this aspect of patent search is as much an art as a science.

      In this webinar, we will explore:

      • The benefits and limitations of free patent search tools
      • Effective techniques you can use when identifying similar patents in your innovation space
      • Basic techniques like keyword and classification searching
      • How semantic search can help you to go deeper and find more relevant patents
      • Avoiding common mistakes when exploring similar IP

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    • Content Marketing Secrets to Build Your Competitive Advantage
      Content Marketing Secrets to Build Your Competitive Advantage Heidi Thorne, President, Thorne Communications LLC Recorded: Nov 14 2013 7:00 pm UTC 46 mins
    • Why does your competitor seem to be getting a lot of attention? How are they getting noticed? Here’s one of their secrets: Content!

      Fact is, you could be the best at what you do, even be more experienced, capable or talented than your competitor. But if people don’t know who you are, what you’re all about and you’re not easy to find, your “famous” competitor wins.

      In this session, you’ll learn secrets of killer content creation that drive traffic—and opportunities—to you, including:

      • What exactly is content? (You might be surprised.)
      • The 3 F’s to Becoming a Stronger Competitor
      • Cheap Ways to Create and Promote—Even Sell!—Your Content
      • Finding Your Content Focus
      • Filling Your Sales Funnels (Yes, that’s plural)

      Your presenter, Heidi Thorne of Thorne Communications LLC, has been able to leverage her social media and online activities into cash in the bank business for her company which primarily serves B2B clients. Her presentation will offer practical tips for growing a business with online and offline marketing tools.

      Heidi is a promotional expert, speaker, blogger and author of several books on marketing including: “Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants.”

      She brings over 25 years of experience in the fields of advertising, marketing, sales and public relations to this program, including a decade in the trade show and hospitality industries. Learn more about Heidi at HeidiThorne.com.

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    • Quality that Converts: Using Content as a Catalyst for Action
      Quality that Converts: Using Content as a Catalyst for Action Charlotte Bohnett, Director of Demand Generation & Brooke Andrus, Content Marketing Manager at WebPT Upcoming: Oct 18 2017 5:00 pm UTC 45 mins
    • On its own, “quality” is a subjective term. What’s high-quality to one person might seem mediocre to another. So, how do you ensure the content your company produces is better—and higher-quality—than what your competitors are offering? Simple: You measure quality based on conversion.

      After all, you shouldn’t be creating content in a vacuum: each piece you produce should have a purpose beyond merely meeting your—or your company’s—subjective standards for quality.

      Beautiful, unique, well-constructed content doesn’t mean a whole lot if it doesn’t move the proverbial needle—whether that needle points to increased top-of-funnel traffic, more demo submissions, or greater upsell potential.

      In this webinar, Charlotte Bohnett and Brooke Andrus will discuss how they’ve leveraged content in a way that not only sets WebPT—a niche healthcare software company—apart from its competitors, but also supports the company’s overarching marketing goals and, most importantly, drives action.

      As part of this discussion, the presenters will highlight several key examples of content that have shown immense conversion value, including:

      - Themed pillar pages, blog posts, and downloads that work in tandem to capture and retain search traffic as well as drive email submissions

      - Free educational webinars that drive genuine lead activity and feature content and design that are far superior to anything else available in the rehab therapy industry—as well as carefully planned and executed promotion and distribution of those webinars

      - An industry salary guide download that has generated unprecedented top-of-funnel email submissions—and is easily replicable in most B2B spaces

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    • How do you turn your IoT data into business insights?
      How do you turn your IoT data into business insights? Magali Boulet and Aurélien Lequertier Recorded: Sep 29 2017 1:00 pm UTC 39 mins
    • In the IoT world, being able to collect data from all of your devices is key. However, getting ahead of your competitors means being able to analyze that data to make crucial business decisions.
      Sigfox, with its global LPWA (Low Power Wide Area) network, has reinvented connectivity for the IoT. And joining that capability with Solace, the leader in data movement and messaging, brings performance, scalability and reliability when it comes making IoT data part of your Enterprise IT and your business value.

      Join our webinar and see a demo of Sigfox working with Solace to show how Sigfox device data can be propagated to enterprise applications running across different public and private clouds.

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    • HSBC GIF Asia ex Japan Equity Smaller Companies - Quarterly Update Q3 2017
      HSBC GIF Asia ex Japan Equity Smaller Companies - Quarterly Update Q3 2017 Elina Fung Recorded: Aug 3 2017 9:00 am UTC 33 mins
    • The HSBC GIF Asia ex Japan Equity Smaller Companies fund continued its strong run as it delivered a total return of 23% for the first six months of the year, and remained in the first quartile among its competitors for 3-month, 6-month, 1-year and 3-year periods.

      In her second quarterly update webcast, Elina Fung, lead manager of the fund, will share the latest strategy and positioning of the fund. On this call, Elina will also answer questions from clients, so please free to email your queries to your local sales representative or you can also ask the questions live during the webcast.

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