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    • How to Outsmart Your Competitors with Better Insights
      How to Outsmart Your Competitors with Better Insights Antti Riikonen, Product Lead, Verto Analytics, Mary Shirley, Product Marketing Consultant, Verto Analytics Recorded: Sep 28 2017 4:00 pm UTC 30 mins
    • Track trends and measure your competitors’ performance with Verto Watch

      Competition for a consumer’s attention is fierce. Verto Analytics data shows that the average American adult now owns 5 devices and spends nearly 220 hours per month online. Knowing how much time consumers spend with the competition, and why, can uncover new insights that can make a real impact on your business.

      In this webinar, we will highlight how Verto Watch—our on-demand data portal— can help you track trends and obtain critical data points when you need them most. You’ll learn:

      - How to segment demographic profiles across apps and sites, creating a better picture of the cross-device user
      - How to gain competitive insights across apps and websites
      - How to understand and track the trends in your industry using ranking reports and in-category comparisons
      - How a Verto customer used this data to find new opportunities for growth and acquisition

      Learn how to use Verto Watch data to develop a plan to outsmart your competitors and develop informed strategies for your company - from R&D to product to marketing and beyond.

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    • Lean data for marketers: How your org can stand out among lazy competitors
      Lean data for marketers: How your org can stand out among lazy competitors Jascha Kaykas-Wolff, CMO, Mozilla Recorded: Mar 16 2017 5:00 pm UTC 61 mins
    • Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.

      But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?

      Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.

      In this webinar, you’ll:
      * Discuss how big data and marketing data collection tools have made marketers lazy
      * Learn about conscious choosers and how trust can help grow your business performance
      * Hear about lean data practices and practical tips

      Speakers:

      * Jascha Kaykas-Wolff, CMO, Mozilla
      * Wendy Schuchart, Moderator, VentureBeat
      More speakers to be announced soon

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    • Are You an Analytical Competitor?
      Are You an Analytical Competitor? Jack Phillips Processing: Feb 20 2014 12:10 am UTC
    • We’ve all been to meetings where someone asks “how advanced are we when it comes to analytics?” Inevitably, some groups are overly confident about the capabilities of their business, while skeptics often understate them. With investment in analytics, data and technology on the rise, enterprises need a measuring stick to keep track of their progress. In this webinar, Jack Phillips walks you through leading frameworks for measuring analytics maturity, and gives examples of how companies are using analytics to gain an edge on the competition.

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    • Are You an Analytical Competitor?
      Are You an Analytical Competitor? Jack Phillips Recorded: Feb 20 2014 12:10 am UTC 55 mins
    • We’ve all been to meetings where someone asks “how advanced are we when it comes to analytics?” Inevitably, some groups are overly confident about the capabilities of their business, while skeptics often understate them. With investment in analytics, data and technology on the rise, enterprises need a measuring stick to keep track of their progress. In this webinar, Jack Phillips walks you through leading frameworks for measuring analytics maturity, and gives examples of how companies are using analytics to gain an edge on the competition.

      Read more >
    • How to identify similar patents in your technology space
      How to identify similar patents in your technology space Jarrod Britton from PatSnap.com Recorded: Mar 1 2017 4:00 pm UTC 37 mins
    • How do you know if your innovative idea is really original? How can you find patents that might be encroaching on your existing portfolio? The key how you search for similar patents - but as our presenter Jarrod Britton will explain, this aspect of patent search is as much an art as a science.

      In this webinar, we will explore:

      • The benefits and limitations of free patent search tools
      • Effective techniques you can use when identifying similar patents in your innovation space
      • Basic techniques like keyword and classification searching
      • How semantic search can help you to go deeper and find more relevant patents
      • Avoiding common mistakes when exploring similar IP

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    • Content Marketing Secrets to Build Your Competitive Advantage
      Content Marketing Secrets to Build Your Competitive Advantage Heidi Thorne, President, Thorne Communications LLC Recorded: Nov 14 2013 7:00 pm UTC 46 mins
    • Why does your competitor seem to be getting a lot of attention? How are they getting noticed? Here’s one of their secrets: Content!

      Fact is, you could be the best at what you do, even be more experienced, capable or talented than your competitor. But if people don’t know who you are, what you’re all about and you’re not easy to find, your “famous” competitor wins.

      In this session, you’ll learn secrets of killer content creation that drive traffic—and opportunities—to you, including:

      • What exactly is content? (You might be surprised.)
      • The 3 F’s to Becoming a Stronger Competitor
      • Cheap Ways to Create and Promote—Even Sell!—Your Content
      • Finding Your Content Focus
      • Filling Your Sales Funnels (Yes, that’s plural)

      Your presenter, Heidi Thorne of Thorne Communications LLC, has been able to leverage her social media and online activities into cash in the bank business for her company which primarily serves B2B clients. Her presentation will offer practical tips for growing a business with online and offline marketing tools.

      Heidi is a promotional expert, speaker, blogger and author of several books on marketing including: “Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants.”

      She brings over 25 years of experience in the fields of advertising, marketing, sales and public relations to this program, including a decade in the trade show and hospitality industries. Learn more about Heidi at HeidiThorne.com.

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    • Create Your 2018 Social Media Plan
      Create Your 2018 Social Media Plan Brigitte Yuille, CEO and Founder at B.Y. Communications Worldwide Recorded: Dec 5 2017 6:00 pm UTC 60 mins
    • Businesses will likely need to make a lot of modifications in the way they reach and engage their audiences in 2018 on social media in order to achieve their goals for success.

      Social media is set to cause even more disruption as it incorporates new technologies, more governance and new policies. Changes, like worldwide access and use of mobile devices, have empowered social media platforms so that the platforms are even more associated with a business’ overall strategy. As a result, the approach the company takes regarding its social media platforms has the potential to have a ripple effect throughout the organization.

      Since the size of social media platforms has grown as well as the diversity of the audience, social media planning will involve more work, more foresight and more input from key staff as well as the social media team. It will mean taking a deeper dive into what has been done in order to know what will need to occur to help propel the company forward.

      Social media teams will need to understand what has and what has not worked not only within their business but also with competitors. This will require an understanding of the trends and an awareness of the latest technologies. They may also either want or need to test some technologies as well as different platforms.

      In this webinar, participants will learn how to:

      - Identify the core platforms that will be useful at their business
      - Examine what the business has done on those social media platforms
      - Examine what competitors have done over the past year
      - Integrate new technologies trends and demographics
      - Hold brainstorming sessions with social media team members and other key staff members.
      - Compile their activities into their overall social media plan
      - Write a strong summary/pitch that demonstrates how the plan will be put into action

      Questions will be answered during the webinar, but feel free to send questions prior to event to info@bycomworldwide.com.

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    • Quality that Converts: Using Content as a Catalyst for Action
      Quality that Converts: Using Content as a Catalyst for Action Charlotte Bohnett, Director of Demand Generation & Brooke Andrus, Content Marketing Manager at WebPT Recorded: Oct 18 2017 5:00 pm UTC 33 mins
    • On its own, “quality” is a subjective term. What’s high-quality to one person might seem mediocre to another. So, how do you ensure the content your company produces is better—and higher-quality—than what your competitors are offering? Simple: You measure quality based on conversion.

      After all, you shouldn’t be creating content in a vacuum: each piece you produce should have a purpose beyond merely meeting your—or your company’s—subjective standards for quality.

      Beautiful, unique, well-constructed content doesn’t mean a whole lot if it doesn’t move the proverbial needle—whether that needle points to increased top-of-funnel traffic, more demo submissions, or greater upsell potential.

      In this webinar, Charlotte Bohnett and Brooke Andrus will discuss how they’ve leveraged content in a way that not only sets WebPT—a niche healthcare software company—apart from its competitors, but also supports the company’s overarching marketing goals and, most importantly, drives action.

      As part of this discussion, the presenters will highlight several key examples of content that have shown immense conversion value, including:

      - Themed pillar pages, blog posts, and downloads that work in tandem to capture and retain search traffic as well as drive email submissions

      - Free educational webinars that drive genuine lead activity and feature content and design that are far superior to anything else available in the rehab therapy industry—as well as carefully planned and executed promotion and distribution of those webinars

      - An industry salary guide download that has generated unprecedented top-of-funnel email submissions—and is easily replicable in most B2B spaces

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    • How to develop a customer-centric SEO strategy in 2018
      How to develop a customer-centric SEO strategy in 2018 Mike McDougall, Organic Search Director of Stickyeyes Recorded: Dec 12 2017 11:00 am UTC 48 mins
    • Putting your customer at the heart of your SEO and content strategy has never made more sense. We’ll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining:

      - How to use search data to map your strategy to intent
      - User experience and shifting ranking signals
      - Conversational search and the rise of voice
      - The importance of data mark-up to enhance the search experience


      In this practical webinar, we’ll look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through:

      - Technical SEO
      - Maximising opportunities from product and category content
      - Competitor intelligence to benchmark and drive organic gains.

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    • Appstores: The Path To IoT Revenue Post-sale
      Appstores: The Path To IoT Revenue Post-sale Mike Bell, EVP, Devices & IoT, Canonical Recorded: Dec 6 2017 5:00 pm UTC 55 mins
    • As more enterprise embark on the path to IoT, they face 2 obstacles: monetization and security. A number of them will stay in an analysis paralysis mode, while their competitors and the rest of the market progress. What they're really after is a secure path to growth that lets them experiment now without jeopardising their future. Over the last 2 years Canonical has been accompanying companies in the process of building their IoT business. At the heart of this approach are white label appstores built for the world of IoT that allow companies to launch secure managed devices now while creating an infrastructure for customer retention and future revenues.

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    • Everything You Need to Know About Referral Marketing to Maximize Conversions
      Everything You Need to Know About Referral Marketing to Maximize Conversions Arlen Robinson, COO, OSI Affiliate Software Recorded: Dec 7 2017 5:00 pm UTC 49 mins
    • Referral marketing has quickly become one of the top marketing channels used by businesses in virtually every industry and market niche. To ensure that your referral program stands out from your competitors, there are several key strategies that you must follow to insure success.

      Join us at the BrightTALK Social Media Marketing Summit to discuss some of the best referral marketing strategies to maximize your conversions. We will not only be defining the current referral marketing space, but will be detailing the following strategies for success:

      - How to create viral loop
      - Creating symmetrical rewards
      - How to effectively target influencers
      - Optimizing your referral landing page
      - Leveraging guest blog posts
      - Being transparent to your partners

      Read more >